Chapter 266: A Wonderful Advertisement That Can't Be Replicated
Zhang Lu, who was still waiting for the cameraman to close the line, quickly extinguished the cigarette butt and greeted him:
"Gutai, why did you get here?"
"What about the others?"
Gu Zhengzheng, who was wearing a navy blue cashmere coat, staggered onto the steps.
"Are you looking for Jiangshan? He had just been dragged away by Director Hu. ”
After saying this, Zhang Lu, who felt that something was wrong, hurriedly followed.
In the office of the director of the translation factory, Hu Xiao and Jiang Shan stared at Gu Zhengzheng, who had just pushed the door in.
"His grandmother's,"
Hu Xiao was obviously frightened by the visitor: "You won't knock on the door first, if I am pregnant with a child, I will be scared away by you." ”
"Anyway, he was also rated as a cow ghost and snake god back then, how can he be so easily intimidated?"
After entering the door, Gu Zhengzheng sat down on the sofa next to Jiang Shan.
After greeting him warmly, the acquaintance Jiangshan was ready to withdraw first.
"Head," he looked at Hu Xiao and said, "Then you two talk slowly, and I'll go first." ”
"Where are you going?"
"Stop!"
The two leaders in the house spoke in unison to keep the country.
Seeing this, Zhang Lu on the side also dragged a chair and sat down.
"Old Gu," Hu Xiao asked directly: "What will happen to you, hurry up, I still have to talk to Xiao Jiang when it's over!" ”
"What do you have to do with me," Gu Zhengzheng waved his hand: "I'm here to find Xiao Jiang." ”
"Looking for me?" Jiang Shan didn't expect that there would be anything about him.
"You're looking for you." After a circle of cigarettes dispersed, Gu Zhengzheng took two more packs of cigarettes and put them on the coffee table.
"Xiao Jiang, I've already arranged all the songs for you."
"Really?" Jiang Shan is thinking about this: "I heard Director Hu say, are you looking for He Zhanhao from Pujiang Conservatory of Music?" ”
"Yes, it's He Zhanhao," Gu Zhengzheng looked proud: "He will be there in a while." ”
"Where?" Jiang Shan and Hu Xiao asked at the same time.
"It's here," Gu Zhengzheng was surprised: "The music has been recorded, where will it be sent if you don't send it here?" ”
Bang bang, Jiang Shan couldn't help but applaud Gu Zhengzheng three times:
"Gutai is Gutai, it's hard to let me go, not only can you do it in minutes, but you can also let someone send it over in person, it's amazing!"
"Hey, hey, stop singing," Hu Xiao buckled the table: "Old Gu came just right, and also helped Xiao Jiang ponder, what should I do with so many tapes?" ”
"I forgot if you didn't mention this," Gu Tai's face immediately turned up: "Xiao Jiang, you have always been steady, how can you be reckless like this this time?" ”
When he first heard Hu Xiao talk about this, he was really shocked.
With a full 800,000 boxes of tapes, I feel shocked when I hear it, and I don't know where the courage comes from?
It seems that it is still going too smoothly, and I have to fall and rise my memory.
However, this fall can't be too hard, otherwise you may not be able to get up later.
"Alright, don't say it's useless,"
Before Gu Zhengzheng entered the door, Hu Xiao was still counting the rivers and mountains, but this meeting began to protect again: "The most important thing now is how to help the country get through this pass." ”
"Actually, don't worry, I've ...... it."
Jiang Shan, who didn't want the old comrades to worry, just wanted to say a few words, but was directly interrupted.
"But before I came here today, I happened to meet an old acquaintance," Gu Zhengzheng looked at Jiang Shan and said: "An editor-in-chief of "Wen Wei Po", I caught him to inquire about some beautiful sounds, what do you guess he said? ”
"How?"
"He quietly told me that there will be a piece of news about "Hometown Love" in tomorrow's "Wen Wei Po"?"
"What should I be," Hu Xiao had a disappointed expression: "It's criticizing Li Guyi again, right?" ”
"It's a compliment!"
"Praise her?"
In fact, Jiangshan remembers these historical reports clearly.
The rumors of those who were wrongly convicted were the clarion call for a counteroffensive sounded from Pujiang City.
At first, it was Wen Wei Po, then Jiefang Daily......
It's just that now, this whistle has been blown by the "Oriental Metropolis Daily".
In the late '70s and early '80s, the reaction to the emergence of new music was always supported by the magic capital and boycotted in Kyoto.
As for the coastal cities, they are in the midst of a frenzy of bringing goods from the Lijun series of tapes.
Pirated tapes are about 3 yuan in, and then they are sold by small traders and hawkers for about 7 yuan.
This doubling of the price of goods is already a regular channel.
It is not uncommon for many inexperienced comrades to pay for a box of tapes for a dozen or twenty.
Later, middlemen began to learn to rip, and the price was high and low, and everything could be seen.
"Actually, I also have two articles about the sound of the beautiful voice," Jiang Shan said along the topic: "One is Li Guyi's, and the other is Zhu Fengbo's." ”
"Did they write it themselves?" Gu Zhengzheng hurriedly asked.
"Yes," Jiang Shan nodded: "Before handing over the manuscript to me, they had already been rejected by many newspapers. ”
"That'...... Do you publish it in your newspaper? ”
"Definitely," Jiang Shan's plan would be reported tomorrow, "otherwise I wouldn't have followed." ”
"You're still fat!" Hu Xiao shook his head with emotion.
"I don't think it's a big problem, after all, Wen Wei Po is also on your side," Gu Zhengzheng thinks this is a good thing:
"If it goes well, these things will be a positive publicity for Zhu Fengbo's tape."
Jiang Shan nodded and smiled, not saying anything.
But looking at the expressions of those two, they were still worried about the tapes.
However, Jiang Shan felt that they had forgotten one of the most important things, which was the first box of stereo tapes produced in the mainland market.
In today's audio-visual market, apart from records, there is no single merchant that sells genuine tapes.
But the number of tape recorders has quietly risen.
Regarding how fragrant the first debut of the virgin zone is, Jiang Shan has already been a little impatient.
A knock on the door interrupted all thoughts in the office.
Soon, He Zhanhao, who sent music to "Latent", walked in with a smile.
After some warm thanks, a sonorous and powerful song came out from the tape recorder in Hu Xiao's office:
[Dreaming of light in the dark night, my heart is covered with sad ......]
At this moment, Comrade Jiangshan, the more he listened, the more excited he became.
After the song ended, he quickly held He Zhanhao's hand tightly.
"Thank you so much, Mr. He," the longer you come, the more in line with the requirements of the times:
"Do you know how excited I feel when I hear the lyrics I wrote and the singers sing them?"
"Understandable, understandable,"
When he learned that the young man in front of him was the lyricist of "Deep Sea", He Zhanhao took a serious look at the country:
"I had the same experience, when I heard that my concerto was played by my classmates, I was so excited that I didn't fall asleep for several nights."
Jiang Shan also sighed with emotion: "Your "Liang Zhu Concerto" is really good! ”
"I also love to listen to that tune," Then, Gu Zhengzheng asked what Comrade Jiang Shan wanted to ask: "How did you think of adapting "Liang Zhu" at that time. ”
"In fact, many people have already asked me about this," He Zhanhao said with a smile.
"When I was a student at the Pujiang Conservatory of Music in '58, the school encouraged us to take musical instruments out of the campus and play them to the workers and peasants."
So, a group of students from the Conservatory of Music carried violins and saxophones on their backs...... I walked out of the campus.
However, when they finished playing for the big brothers of the workers and peasants, they did not hear the expected applause.
It turned out that the peasant brothers in the countryside did not understand Mozart and Beethoven at all.
He Zhanhao curiously asked them what kind of music they wanted to hear, but the answer was that they were repertoire such as Yue Opera and Shanghai Opera.
Compared with the indifference in the eyes of other students, the violinist He Zhanhao really treats the big brother of the workers and peasants as a brother.
Later, with the help of classmate Chen Gang, the famous "Liang Zhu Concerto" was born.
As soon as it was performed, it immediately caused a sensation inside and outside the industry.
Not only the workers and peasants love to listen to it, but even the big brothers abroad love to listen to it.
Later, because of this excellent "Liang Zhu Concerto", He Zhanhao was also left to teach by Pujiang Conservatory of Music after graduation.
……
At the end of 1979, Hong Kong was immersed in a sea of Christmas joy.
In the Huimei Advertising Company, which is one of the seven major advertising companies in Xiangjiang, the negotiators of the "White Rabbit" Food Factory are staring at the advertising quotation in front of them.
"150,000? …… Your offer is outrageous, isn't it? ”
"Manager Bai, this offer is already the most reasonable, you can also go to other advertising companies to inquire about the current market."
The planning fee for just one advertisement will cost 150,000 yuan, which is still too high for the scale of "White Rabbit" today.
However, before the staff of the "White Rabbit" could digest the information in front of them, Emi on the opposite side reminded again:
"Just like last year, this contract is only signed for the design fee for planning the advertisement, and as for the production cost, you will have to wait for the specific plan to be budgeted."
In the face of one price shock wave after another, Manager Bai couldn't help but remind the other party:
"But this year's advertising requirements are completely different from last year, and our factory hopes that you can design an advertisement of no more than 10 seconds for the "White Rabbit". ”
"We have carefully studied your company's requirements, and this offer of 150,000 yuan is the quotation made in response to your advertising requirements."
"A 10-second ad design costs so much?"
"It has nothing to do with the length of time."
"That'...... Can I get a reduction in the production fee after that? ”
"The production fee has not been reduced, it is all done according to the rules!"
"But how did I hear that in order to get an advertising contract for Japan-Moto Meiji candy, you also proposed to make it for free."
"It's an internal decision within our company," the staff member across the table smiled, spreading his hands.
"If you can't accept the offer, you'll have to find another partner."
Compared with the warm reception in 78 years, today's Huimei advertising seems to have been in a state of "love does not come".
There is no intention of negotiating any concessions made by the "White Rabbit" candy factory.
"Is it really only possible to go through the contract according to this offer of 150,000?"
The staff of the White Rabbit are still making their last efforts.
In their opinion, Huimei Company made a lot of money last year on the "White Rabbit" animation and live-action advertisement, and this year it should also be remembered for the old love.
"I'm really sorry," Emi shook her head regretfully, and then didn't forget to remind:
"A short ad of 10 seconds can save your company a lot of money, but there is also a risk that the publicity will not be in place.
I hope that Manager Bai can reconsider and relax the duration of the White Rabbit advertisement appropriately. ”
When this was mentioned, Manager Bai disagreed with the other party's point of view: "Not necessarily, I see that the short advertisement of white cat laundry detergent is very good, you can also learn according to its ideas." ”
"Studying?"
For the small advertisement of "white cat" laundry detergent, the "Huimei" company has already studied:
"In the opinion of our company's professional design team, the small advertisement of white cat laundry detergent is occasional, and the design of the 5-second advertisement is indeed very ingenious.
But alas, its excitement can only be flashed like a meteor, and it is impossible to have the same successful short commercial. ”
"Really?" Manager Bai weighed it carefully for a while: "Isn't it okay for 10 seconds?" ”
"The shorter the length of the ad, the more difficult it is to design,"
The staff of Huimei Advertising told the other party very professionally:
"That's why our company made a design fee quotation of 150,000 yuan."
What's more, according to the requirements of the "White Rabbit" candy factory, this newly created advertisement must also be released and broadcast before the Lunar New Year.
(End of chapter)