Dong-Jing, Dadi Advertising Company.

Yu Sigui, who was holding a cup of black tea in both hands, was leaning against the window and looking out.

A thick layer of snow had fallen on the lawn in the front yard.

At this time, she remembered the scene of shooting an advertising sample a while ago.

The plot of the advertisement is not complicated, and it didn't take much effort to shoot.

Just in the front yard and backyard of the company, and in the living room, all the plots were filmed.

There's not much technical content, just some safety measures.

But as soon as he thought of these "safety measures", the corners of Mr. Yu's mouth couldn't help but show a smile: "Jiangshan, it's really a shame that you can think of it!" ”

……

Tokyo Television, Advertising and Broadcasting Division.

With a call from a colleague, several people in the office gathered around.

"What's wrong?"

"Look at this ad."

Before they could ask clearly, the ad on the monitor was played again.

After a line of letters "Spring Breeze Planning, Land Advertising Production" floated away, a simple piano background music sounded.

[On the barbecue grill that appears on the screen, there are a few burnt sausages.]

The appearance of these grilled sausages has subtly aroused the associations of several staff.

As the camera zooms out, a casually dressed man appears next to the grill.

Even though the sausages on the grill were already on fire, he still didn't stop.

Because only in this way can he temporarily avoid the chaos behind him.

As his wife's voice amplified, the man turned and smiled at his wife.

When he turned back again, the only smile on his face was instantly retracted.

The camera zoomed out farther and farther away, and the entire courtyard was completely exposed to the screen.

On the lawn, which was littered with children's toys, three or four children were chasing and playing.

One will step on the water basin, and the other will kick over the flower pot......

The water guns in the hands of the children fired jets of water indiscriminately.

The big-bellied wife stood in front of the coat rope and loudly reminded the child to be obedient.

Obviously, none of the children running around were listening to her.

thought that he could escape the catastrophe by ignoring it, but he was chilled by a sudden column of water.

Before he could turn around and curse, he saw a heavy water gun rising into the air, flying straight towards the man's egg. 】

Oops!

The three onlookers in the advertising department, the frowning and the smacking of the lips.

Regardless of what men and women can imagine, the actions that the dad on the screen should do in the next second.

To their surprise, the picture darkened at this moment.

After only 0.1 seconds, the screen that lit up again had already switched to the next scene.

At this time, the three well-informed advertising staff were reluctant to blink their eyes.

It's like I've been completely attracted by the plot in the advertisement.

[The first thing that catches your eye in the picture is still a yard of messy toys and discarded food waste......

Although none of the children showed up, judging by the extent of persecution in the yard.

Without three or five children, it really can't achieve such an effect.

The father, who had been busy all day, was tired, and the moment he pushed the door and got out of the car, he seemed even more tired.

As always, the mess in front of him is waiting for him to clean up ......]

This scene, in the eyes of the two male scientists, seemed to see themselves in reality.

Unconsciously, I began to empathize with the father in the advertisement.

[The young father, who retracted his gaze, took a step resignedly.

In the next second, a golf club on the ground bounced up immediately after he stepped on it.

The cue that stood up and hit the man's crotch directly without bias. 】

"It hurts, doesn't it?"

Before the two male staff members could comment, the young female staff member asked curiously: "Will this hurt?" ”

"That'...... Hmmm......"

"What do you say?"

In the following advertisement, except for the switching of scenes, the final result is always the same.

The coffee that was kicked over by the child spilled hot air on the crotch of the father's pants.

The father, who was wearing headphones, just lay down on the sofa when his son knelt and pounced on him......

When the last piano note is played, the image of the ad is completely darkened.

Subsequently, a line of letters jumped out - less children and better education, and a comfortable living environment for yourself and your children.

"You feel like this ad is ......"

The clerk who first discovered this advertisement still didn't slow down: "How is it?" ”

"From beginning to end," the female clerk still recalled: "My eyes never took off the screen for a second, and if I didn't know it in advance, I wouldn't have guessed what this ad was promoting." ”

"The key is still very interesting to watch."

"One small plot after another can attract the audience to keep watching."

"That's right, even if I later learned that my father would be injured, I still wanted to see the process of injury."

"Hahaha, so do I."

"It's very strange," said one male clerk, "although this family planning advertisement is not like other advertisements, which are full of slogans and slogans, but after reading it, I really don't want to have children." ”

"To be honest," another male clerk said, "After reading this advertisement, I immediately remembered the two bastards in the neighborhood, and I was so annoying." ”

The female clerk concluded: "There are no disgusting pictures, only interesting images, and even the advertisements that we can be attracted to, the audience will definitely not miss them." ”

"In the end, it is a land advertisement, and the only company that can make public service advertisements so attractive is his family."

"yes, that public service advertisement for the whale puzzle seems to be the work of the land advertisement, right?"

"You just remembered!"

"In this way, the advertisement of Dadi Company fully meets the requirements of Taili."

"Great, I'm going to tell the section chief."

"No need, just bring the video to him and send it over, and by the way, I will also show it to the minister."

……

In the Dadi Advertising Company, Yu Sigui combed his hair in the mirror.

"Why is it growing so slowly, alas, I don't know if the advertisement of "Daddies" can be watched by the TV station?"

After receiving the plan handed over by Jiang Shan, Yu Sigui only felt that what was in front of him was a script, not an advertisement.

It wasn't until she listened to Jiang Shan's explanation that she gradually understood.

The family planning advertisement designed by Jiang Shan for Dongjing TV this time is actually a Dures advertisement.

For the target of their own products, the bear child has always been the most common protagonist in Dures's advertising.

In the eyes of Jiang Shan, Dures of this "Killing Dad and Egg Pain" is simply thinking of it with the Japanese-Japanese government.

Unlike other countries, most of the more than 100 kinds of pregnancy avoidance drugs in Japan are spermicides for men.

Letting the men of the country take the lead in compromise has always been the direction of the Japanese-Ben strategy.

Therefore, the advertisement for "Thanos Plus Egg Pain" must also be the most suitable for Little Japan's appetite.

……

The waves are running, the waves are flowing, and the surging river will never stop......

With the broadcast of "Shanghai Tang", two hot topics have recently appeared in Xiangjiang City.

One of them is the TV series "Shanghai Tang".

The other, of course, is the two "China brand" pencil advertisements that have just been broadcast.

After the two pencil advertisements landed in Hong Kong, large and small advertising companies in Hong Kong immediately launched an analysis and study of them.

In the conference room of the "Huang & Lin" advertising agency, the big screen is playing a Chinese brand colored pencil advertisement.

The royal soundtrack of the United States Film Studio was reloaded, and he helped Jiangshan's advertisement write a dingdong clear background music.

Looking at the colored pencils, carved into works of art under the direct lens of the camera.

Huang Zhan and Lin Yanni, who were sitting in the conference room, were directly startled.

After a few "rewinds" and looked back, Huang Zhan was reluctant to withdraw his gaze.

"God, it's really God," he pointed to the screen and gestured with his hands: "How do we learn from his advertisement?" Is this something that ordinary people can do? ”

The staff present also had an expression of amazement: "I can't draw the advertisement with one hand in the previous two-handed painting!" ”

Another had already drawn on paper: "I still can't figure out why I look like I'm drawing a circle, but in the end there is a pattern in the circle." ”

Huang Zhan had already talked to a friend about this topic: "He has something to do with the weight of the pen, and the contrast between shades can show the pattern when it is appropriate." ”

"Oh, that's smart!"

Lin Yanni, who has not yet become Mrs. Huang, is also another partner of "Huang and Lin".

After staring at the still picture on the screen for a while, she frowned and wondered, "Where exactly did this advertising agency find talent?" Not only can you draw with both hands, but you can also miniature carve pencils. ”

"What do you mean," Huang Zhan was shocked again: "Could it be that the two-handed paintings and miniature carvings are all from the hands of one person?" ”

"I have carefully identified it just now," Lin Yanni said with certainty: "The hands in the two advertisements are the hands of the same man." ”

"You found out all this?" Huang Zhan couldn't help but shake his head: "It's still women who are more thoughtful!" ”

Lin Yanni, who ignored the other party, chewed the pencil and thought for a while: "Now it seems that we can already confirm some situations." ”

Lin Yanni, who was wearing a white dress, stood up and walked to the front of the big screen.

The remote control in his hand pressed down on the machine.

"Everyone, please see, from the very beginning of the White Cat laundry detergent, to the later White Rabbit Milk Candy, and then to the current two pencil advertisements, you can find the three letters CFD in the advertisement."

Screenshots of advertisements flashed across the screen, and the letters "CFD" could be seen in the circled position of the picture.

"According to our estimates, CFD should be an abbreviation for an advertising company," Lin continued, "and his registered place should be in the mainland, because the three brands that have appeared so far are all products from the mainland." ”

Huang Zhan smiled slightly, and continued to say to his employees: "Last year, we're 'Huang and Lin' took over Hilton's advertising agency, and so far this year, we haven't got a big order, so I discussed with Mr. Lin and decided that we must do our best to win the business of Mai Kee." ”

Hearing this, the employees in the conference room began to whisper.

In 1975, McDonald's opened its first store in Causeway Bay, Hong Kong.

McDonald's one after another, and it went smoothly.

Advertisements have also appeared in the streets and alleys of Xiangjiang all over the world.

In 1979, Burger King officially landed in Hong Kong with the translated name of "Bao Jiajing".

The first thing I did when I first landed was to spend money on advertising.

After half a year, McDonald's took stock and was scraped a lot of profits by the other party.

It's worth it!

After some analysis, a conclusion was reached.

It's the advertisement, not the product, that loses.

So after the beginning of the year, McDonald's immediately sent out invitations to four advertising agencies.

From radio, television, to outdoor advertising, everything has to be changed.

Lin Yanni stood in the C position with one hand:

"Mak Kee has sent invitations to a total of four advertising agencies this time, in addition to us, Bo Kee, Hui Mei and McCann.

Each of the four companies has its own characteristics, such as our family's copywriting, Bo Kee's creativity, McCann's team, and Emmi's quotation. ”

Huang Zhan took off his glasses and wiped them: "Everyone knows that Mai Ji is hanging out a piece of fat this time, but unfortunately, compared with the other three companies, 'Huang and Lin' can be said to have no chance of winning." “

"But ......" Lin Yanni pointed to the big screen: "If I can get the help of this advertising company, I think, there should be no big problem." ”

Including Huang Zhan, several people sitting there nodded.

"That means our company is ready to hire foreign aid this time?"

"It's also called subcontracting, or ...... Together! ”

A discussion rang out again.

Huang Zhan, who knocked on the tabletop, just wanted to speak, but the door of the conference room was suddenly pushed open.

"Asked," a female employee walked in excitedly holding the information: "I found the CFD information." ”

"Show me."

Lin Yanni snatched it up.

Subsequently, Huang Zhan also walked over: "What did you say?" ”

Lin Yanni: "Spring Breeze Promotion Planning? ”

Huang Zhan: "Spring breeze? Isn't this CFD? ”

"According to the clues gathered, the company called Chunfeng Du is indeed in the mainland, and it is said that its office is located in a newspaper called Oriental Metropolis Daily."

"Wait," Huang Zhan raised his head violently, "What newspaper did you just say?" ”

"Oriental Metropolis Daily"

snapped, Huang Zhan struck with both palms: "It's okay now, I know who to turn to for this?" ”

"Looking for whom?"

"Lao Cha," Huang Zhan said very firmly: "His "Legend of the Condor Heroes", which was sent to the mainland, was published in this "Oriental Metropolis Daily". ”

"Such a coincidence? You can't be mistaken, right? ”

"Wait a minute, I'll make a call first."

……

Emi Advertising Agency, Conference Room.

Vice President Ju, who is sitting at the top, is announcing a decision:

"From now on, the whole company will have to contribute to the advertising of Mak Kee. No matter what department you have, as long as you have a good proposal, you can come directly to the office to find me. ”

After the meeting ended, Ju Jin in the corridor hurriedly took over the information handed by a person:

"Pujiang? That's right, CFD is responsible for the planning of the three brands, each of which is a factory in Pujiang. ”

"That'...... Do we want to get in touch with this company? ”

"Of course," Ju Jin's pace was fast: "Otherwise, do you think we can get the advertising contract of Mak Kee on our own?"

(End of chapter)