The winter of the Pujiang River is not as strong as that in the north.

But just look at the row of ice picks hanging under the eaves to see how cold the temperature is.

A coal stove and a few iron chimneys leading to the window have become a real small stove in this era.

Poof-

The kettle on the stove fluttered, and Chen Peisi lifted the kettle to make a cup of tea for herself and Jiang Shan.

Then, I quickly nestled back into the sofa.

A few days ago, Yu Sigui brought back a batch of magazines from Tokyo, all of which were firmly in Chen Peisi's hands.

Only after he has seen enough can he fall into the hands of Liu Xiaoqing and Pan Hong.

Jiang Shan sat at his desk, looking at a large stack of McDonald's resumes sent by Huang Zhan.

Perhaps it is because I am worried that the local buns in the mainland are short-sighted and do not understand the depth of foreign fast food.

Even if he has been told by Zha Liangyong, Jiangshan has not only been to Tokyo, but also to Xiangjiang.

But I still didn't feel at ease, so I sent a small box of McDonald's information to Jiangshan.

However, there was no mention of money.

Fortunately, Jiangshan will not be in a hurry to withdraw money.

Looking at the familiar and unfamiliar "M" in front of him, he really missed the taste of a hot burger with ice coke.

Speaking of the original McDonald's, it was just a drive-in restaurant created by the MacDonald brothers in the United States in 1940.

The main dish sold at the store is hot dogs.

But after running the business for a while, the brothers discovered that the most popular item in the store was actually a hamburger.

So, I quickly adjusted the menu.

As a result of this adjustment, the store's turnover immediately took off.

By 1954, McDonald's had grown into a restaurant chain with 10 stores.

It was also in this year that McDonald's milkshake machine supplier, Crocker, discovered its limitless business opportunities.

While other fast-food restaurants only have one or two milkshake machines, McDonald's has increased the number of milkshake machines to eight.

After some covert observation, Crocker decided to borrow a lot of money and bought McDonald's with the name and shop from the MacDonald brothers.

As soon as he arrived, Crocker redesigned the storefront with a new packaging.

It was only then that the classic big golden "M" logo appeared on the door of McDonald's.

A black-and-white photo appeared in Jiangshan's sight.

"What is this?" Chen Peisi's voice suddenly came from behind her.

"Hamburg," replied Jiang Shantou without replying.

"What is a burger?"

"Put a beef patty in the middle of two round breads, then a vegetable leaf, and squeeze some mayonnaise."

"It sounds weird and delicious," Chen Peisi looked at the hamburger in the photo, "but this thing looks too big." ”

"This is a model of a burger made by the store," Jiang Shan nodded to the photo:

"In 1975, Mai Kee opened a restaurant in Xiangjiang. For publicity, they made a giant hamburger. ”

Jiang Shan held the cigarette in his hand and drew a large circle in the air: "Then, put it on a small boat and transported it all the way from Xiangjiang Island to Kowloon, attracting countless onlookers on the shore." ”

In this year, when a pineapple bun was only bought for HK$0.5, the price of a Big Mac had been sold for HK$3.9.

Compared with KFC, which landed in Hong Kong in 73 and withdrew its store in 75, McDonald's development in Xiangjiang can be said to have been smooth sailing.

The affection and money paid by the people of Hong Kong to Mak Kee are also higher than those of any fast food brand.

In the movie "Sweet Honey", Maggie Cheung, a McDonald's waiter who taught Dawn to order, smiled at the clerk's hat, which made McDonald's uniforms shine immediately.

In "Golden Branches and Jade Leaves", Yuan Yuyi taught Leslie Cheung what he said: Madonna asked McDonald's to go to McDonald's Road to eat wheat and fish angelica.

In "Dragon in the Youth", Luo Jiaying brought back the giant on behalf of the Consumer Association......

All of them are McDonald's earliest Hong Kong film product placements.

After listening to Jiang Shan's introduction, Chen Peisi seemed to open a lookout: "So, putting a large model on a dinghy is also a kind of advertisement?" ”

"Of course," Jiang Shan nodded: "To put it bluntly, advertising is to advertise widely, not limited to the way or location." However, the most effective means of propaganda have to be the media, that is, radio and the press. ”

"If you want me to say that this comrade is also stingy," Chen Peisi looked at the table full of papers: "What's the use of sending these photos, I don't know what to send...... So what's going on? ”

"Hamburgers."

"Yes, I don't know how to send Han...... Bun for us to taste. ”

"When I see them again, I will definitely criticize and criticize them for you."

"When will they arrive?"

"The day after tomorrow should be about the same."

"Jiangshan, you don't have to be nervous then," Chen Peisi patted her chest: "I'll go with you." ”

"You?" Jiang Shan turned to look at him: "You want to go too?" ”

"I'm not worried that you won't be able to speak Cantonese."

Jiang Shan was happy, and put his elbow on the back of the chair: "What? What would you say? ”

"Of course, although there are not many people, but it is better than nothing!"

"Nacheng, you will go with me then."

When he turned his face again, Jiang Shan had already spread out a piece of drawing paper.

Tonight, it looks like he's going to stay up all night again.

……

Under the same starry sky, there are many people who fight all night.

The staff of "Yanjing Evening News" and "Yangcheng Evening News" are preparing for the resumption of publication in February.

After more than 10 years of discontinued publication, Pujiangcheng's Xinmin Evening News finally waited for a notice of rehabilitation.

After receiving the news, the former editor-in-chief is notifying his former colleagues one by one.

In addition, the rumors that the actors of various art troupes across the country are streamlining and reorganizing the army, and they are nervous and sleepless all night.

As soon as the 70s ended, the heyday of the art troupe also ended.

With the abolition of the railway corps and the downgrading of the engineering corps, the railway art troupe and the engineering art troupe have successively received cancellation notices.

Other art troupes will be adapted and split into independent song and dance troupes, drama troupes, and opera troupes......

The personnel changes involved in this will change everyone's destiny and future.

Compared with them, Su Xiaoming has no troubles in this regard.

But this time, she was lying on the bed, and she still couldn't fall asleep when she turned over.

"I don't know, what kind of song will be prepared for me in the group?"

As a bel canto singer and actor of Haizheng, Su Xiaoming has always been a thorn-like existence.

When others practiced her voice, she skipped class.

While others were resting, she practiced her voice.

The reason for this, of course, is that she doesn't like American singing at all.

In Haizheng, the first person to learn to sing Teresa Teng's songs was Su Xiaoming.

Not only did she sing it in private, but she also sang it when she performed in the troupe.

While being criticized, it also let the leader see the shining points in her.

However, it also made Su Xiaoming gain a lot of white eyes.

Don't look at Su Xiaoming's mother as a political commissar, but she has not been squeezed at all.

On the contrary, they have suffered a lot of unfair treatment.

This time, she was selected by the troupe to perform in Pujiang, and said that she would write a song for her.

It's really fun for her.

Su Xiaoming, who was in the dark, leaned sideways and pillowed his head.

A pair of bright eyes walked through the night, recalling their own night.

Su Xiaoming, who is one year younger than Jiangshan, was born in 1957.

Her mother is a "38" cadre, and her father is the first head of the General Political Art Troupe.

In special years, my mother stuffed five notes written in advance into the lunch box.

The eldest daughter took the note and rushed to Shenyang by train.

A commander of the military district arranged for her to become a female soldier on the island.

The second daughter took the note and went to Shandong.

One of the leaders of the army-division made her a soldier on the spot.

After the third daughter ran to Heilongjiang, she was assigned to the construction corps to cut the line.

The fourth and fifth Su Xiaoming are too young to stay at home and depend on each other.

It was not until 1974 that Su Xiaoming was accepted by the Haizheng Choir.

But she has always wanted to be a soloist, but she has never achieved her wish.

It wasn't until the past year that Su Xiaoming found music suitable for him in Teresa Teng's singing.

"I don't know, what kind of song will you write for me?"

For the whole day, Su Xiaoming was thinking about the same problem.

Ma Jinxing, a professional lyricist for maritime politics, is also thinking about this issue at home.

After receiving the task assigned by the regiment, he was sitting at his desk with his eyes closed and recalling the scene when he went down to experience life in the army.

When following the warship on the vast sea, Ma Jinxing was so dizzy that he couldn't survive or die.

At this time, the soldiers gathered around him to take care of him.

"You imagine yourself lying in the cradle."

As soon as he thought of this, Ma Jinxing immediately put pen to paper.

Within two hours, a lyric titled "Night at the Military Port" was written in a splendid.

Ma Jinxing, who was excited, sent the lyrics to composer Liu Shizhao's home overnight.

At this hour, Liu Shizhao was eavesdropping on Teresa Teng's "The Moon Represents My Heart" at home.

After seeing the lyrics sent by Ma Jinxing, a bold idea popped up.

"Old Ma, how about we write something different this time?"

"Okay," Ma Jinxing said with a smile, "I'm willing to accompany me to the end." ”

As early as before, Ma Jinxing was scolded by a leader for creating the song "Spring Water Ding Dong": I don't know what is alive or dead.

As soon as Liu Shizhao heard this, he immediately remembered this stubble.

The two songwriters looked at each other and smiled, and a song that sang "The Night of the Military Port" throughout the 80s was born overnight......

(End of chapter)