Xiangjiang, airport.

Jujin, the vice president of Emi Advertising Agency, has boarded a flight to Tokyo with two assistants.

Unlike the waterway chosen by "Huang and Lin", the "Emi" group will transfer to the Pujiang River via Tokyo.

In this way, they will definitely arrive at their destination one step ahead of "Huang and Lin".

Before boarding the plane, the "Huimei" advertising company also contacted the relevant departments of the Pujiang Municipal Government in advance.

He expressed his expectation that he was ready to invest in the mainland and establish an advertising branch in Pujiang.

After learning of this situation, the relevant departments of Pujiang immediately extended a warm welcome to "Huimei" and promised to do a good job in receiving it.

On the second day, this reception task was sent to Xu Muchun's hands.

Looking at the flight time and the list of company members on the notice, the more Director Xu looked at it, the more familiar he felt.

"Xiangjiang? Emi advertising? ”

After thinking about it for a while, Xu Ju finally remembered: "Oh, isn't this the advertising company that made a lot of money in the 'White Rabbit' advertisement last year!" ”

Section Chief Han beside him nodded: "It's this 'Huimei' company, not long ago, when Aimin Candy Factory was about to renew the contract with them, they actually raised the price again." ”

"Heh," Xu Ju sneered: "Fortunately, they have increased the size, otherwise, how can we see the 'White Rabbit' New Year advertisement designed by Jiangshan!" ”

……

In the cabin of the "Pujiang", which has been sailing at sea for a day, Huang Zhan and Lin Yanni are looking through all the outdoor advertising pictures of McDonald's so far.

With a capacity of 460 passengers, the Pujiang has eight classes of cabins, from special class to ordinary class.

At the same time, it is also the first maritime advertising ship in China.

At present, most of the advertisements undertaken by foreign brands are the mainstay.

Looking at the pictures in her hand, Lin Yanni suddenly had an idea: "I dare to guarantee that even if we design an outdoor advertisement of similar standard to these now, we may not be able to get the advertising contract of Mak Kee." ”

At this meeting, Huang Zhan had already written several sentences of propaganda copy on paper, but all of them were crossed out by him.

"It's because we don't have full certainty that we can only look for foreign help,"

Huang Zhan really can't think of any advertising design that can hit with one hit: "Although I earn less, it's better than a slider!" ”

"I don't know what evil happened," Lin Yanni pursed her lips and laughed: "We would actually believe the words of a stranger." ”

"Yes," Huang Zhan also felt evil: "Not only did I believe it, but I also sent him money all the way away." ”

In several phone calls with Jiang Shan, Huang Zhan and Lin Yanni respectively emphasized the requirements and difficulties of McDonald's advertising.

And Jiang Shan also analyzed McDonald's advertising positioning and market value with them on the phone.

After some back and forth, Huang Zhan and Lin Yanni found that Mr. Jiang, who was in Pujiang, was full of advertising terms.

Some of them, they've heard of for the first time.

What is even more strange to them is that Mr. Jiang seems to be polite when he speaks, but in fact he is full of a touch of calm confidence.

"As a qualified Party B," Jiang Shan's original words on the phone were:

"My job is to help Party A achieve his goal, and if you become my Party A, then I will definitely help you win the McDonald's advertising contract. Of course, I am also conditional......"

This condition is that "Huang and Lin" must pay Jiangshan a design fee of 100,000 yuan in advance.

Only advance payments are accepted, no bargaining is accepted.

Of course, if the proposal fails to win the bid, "Spring Breeze" will refund all the costs, and all design plans will also be recovered at the same time.

When Jiang Shan first asked for cooperation, Huang Zhan almost scolded.

After hanging up the phone with a cold snort, Lin Yanni showed a diametrically opposite attitude to him.

"Genius designers are different in the end, and it seems that he is very confident in his own strength to be able to put forward such harsh cooperation conditions!"

Jiangshan's face of "love doesn't come" is really seductive.

After hearing this, Huang Zhan still looked disapplieving: "Genius designer? I can't see it, I want to collect 100,000 if I don't see anything? ”

"What, you think he's unworthy?" Lin Yanni believed in her own vision too much: "Let me ask you, which of Mr. Jiang's four advertisements is a repetitive design technique?" And which one is not a classic? ”

"This ......"

"Let me ask you Huang Sheng again, can you choose a more sophisticated advertising work than him among these advertising companies in Xiangjiang?"

At this moment, Huang Zhan remembered how he looked when he was hit by a Chinese pencil advertisement.

"You're not really going to meet him with money, are you?"

"What else would you do? People have already said on the phone that the design drawings are different, even if only half of them are revealed, it is equivalent to revealing the design inspiration, so only accept one hand to pay and one hand to deliver. ”

"It's the first time I've encountered this kind of cooperation!"

"I think it's worth it," Lin Yanni has made up her mind: "As long as his design this time still maintains the previous level, he will definitely win McDonald's." ”

After thinking for a moment, Huang Zhan said: "Yes, anyway, we ourselves will definitely not be able to come up with a winning design, so it is better to ask him to go on the expedition for us." ”

"That's right for you to think so," Lin Yanni felt that although Jiangshan's proposal was tough, it was not an unreasonable request: "People also said that if the bid is lost, it will be refunded in full." ”

"If he didn't have this condition, we wouldn't have agreed."

"Then don't say anything, I'm ready to leave immediately."

"It's not you, it's us."

"You're going to Pujiang too?"

"Of course," Huang Zhan smiled: "Waves, waves, this time I not only want to see the Huangpu River with my own eyes, but also meet the madmen in the mainland." ”

……

There is still one day to go before the delivery time of overseas orders.

The country in front of the desk is constantly depicting the capital of Benxian.

For the operation method of paying the full amount in advance, most of them exist in well-known designers or well-known luxury brands.

Relying on it is full of confidence.

Of course, in order to prevent the other party from returning, Jiangshan will do its best to help Party A win the McDonald's advertising contract in one fell swoop.

In order to make a good start to his outdoor advertising debut, Jiangshan decided to let McDonald's take advantage of it.

Give it an outdoor advertising package.

Compared with the flashing online advertising, offline advertising has its unique time advantage.

But when it comes to success, eye-catching outdoor advertising is definitely better than a billboard that is forced to enter the eye.

When the second season of the American TV series "Jack Klein" was released, Amazon Ads planned a whimsical set of outdoor advertisements for it.

Passengers flying from Los Angeles Airport can see a set of outdoor advertisements printed on the roof through the portholes.

Using the rooftops around the airport as a communication medium, Amazon produced a huge set of text-only outdoor advertisements for "Jack Crane."

With an area of more than 4,600 square meters, passengers in the air can see clearly.

I have to say that this set of advertising ideas from God's perspective is bold and cost-effective.

Compared with the large screens in the city center, where every inch of land is paid by the hour, the roofs of the buildings around the airport are simply equivalent to waste utilization.

Los Angeles Airport is a well-known international airport with thousands of passengers arriving and departing here every day.

Passengers on these planes usually only see bare roofs when they look out.

The "Amazon", a divine operation for the heavenly people, firmly grasped the attention of this part of the group.

After all, in this ordinary building complex, the rash appearance of blockbuster advertisements can definitely be called the only scenery.

After this group of advertisements appeared, it was not only reported by many media one after another, but also immediately became the target of everyone's scramble to check in.

In order to see its true face, many people even paid for a plane ticket to play on a plane.

Its amazing publicity effect definitely exceeds the advertising fee paid by the producer.

Compared with its huge appeal, many outdoor advertisements that have spent a lot of money can only end up with a "as if I have seen it somewhere".

The self-proclaimed "Jiang Xiaobai in the south, Liang Daxia in the north", in order to implant the concept of younger liquor to the masses.

Since its listing, large-scale outdoor advertising has not been reluctant.

Not only that, the propaganda route formulated by "Liang Daxia" is gradually getting wider and wider.

In addition to outdoor advertising, CCTV advertising, satellite TV columns, film and television placement, and star recommendation......

Wherever there is exposure, it doesn't want to let go of any of it.

Before the release of the movie "Man Jianghong", in order to consolidate his status in the rivers and lakes, Liang Daxia did not hesitate to spend a lot of money to ask for a group photo.

In the movies "Hello, Li Huanying", "Di Renjie", "The Wandering Earth", "Nezha's Demon Boy Descends", ...... 's posters, you can also see the figure of Liang Daxia.

In addition, Guo Degang, Xiao Yang, and Bao Bell were also obtained...... A group of celebrities were praised by name.

But it's a pity that although the advertising of "Liang Daxia" has been pervasive.

But the masses of the people still don't seem to have much impression of it.

Exploring the root cause, or because among so many overwhelming advertisements, none of them can be eye-catching and wonderful!

In the eyes of Jiangshan, this kind of advertisement is at most a sigh of righteousness.

That is, regardless of the cost, and no return.

Such an operation is naturally despised by the country.

As a qualified Party B, his task is to help Party A collect money.

Therefore, the McDonald's advertisement on the paper began to become more and more fragrant!

(End of chapter)