"There is no doubt that MSG is certainly safe to eat," Jiang said:

"In fact, not only has the Japanese-native dish never stopped using monosodium glutamate, but also the condiment manufacturers such as Heinz and Campbell soup in the rice country,

MSG has been used since the 20s, and until now the word MSG can be clearly found from their ingredient list.

In addition, MSG can be seen in many foreign canned food, cereals, baby food and other edible products.

The reason why foreigners only stare at us and ignore the rest.

One is because of the prejudice against China, and the other is that we don't do a good job of promoting our products. ”

"Where is the propaganda work not in place," Director Gong of the Second Commercial Bureau smiled bitterly at this time: "There is no propaganda at all." ”

The other party unceremoniously said that it was inconvenient to put it on the surface.

"Contrary to us, Japan-Ben's Ajinomoto has done a very good job in this regard," Jiang Shan pointed to the Ajinomoto poster on the screen:

"In fact, Ajinomoto has not been questioned by foreign countries, so they produce different popular science advertisements every year.

The purpose is to promote the safety of MSG to foreign markets.

Because of their popular science advertisements, full of bits and pieces of Ajinomoto

Therefore, it invisibly conveyed a concept to the audience: only Japan-based Ajinomoto is safe MSG.

Therefore, I suggest that at the same time as the competition advertisement is launched, it is better for us to also design a popular science advertisement.

But this kind of small advertisement is also skillful, and in order to attract the audience, I prepared to design an animation with a fresh and cute style of painting and concise and easy-to-understand dialogue.

There is no skill in this kind of animated small advertisement, just look at the picture and speak, if it is produced by the American studio, it is estimated that it can be completed in 10 days. ”

Just like Ajinomoto's approach, Jiangshan feels that MSG's cute popular science advertisement is best to come every year.

Because only he knows, wait until the rumors of "delicate cancer, hair loss, infertility ......" spread to China in the 8 and 90s.

That was the real beginning of the nightmare for MSG manufacturers!

"What kind of MSG of Ajinomoto has not been affected at all?" Director Zhang of the Propaganda Department was curious: "They have really popularized the science of monosodium glutamate for more than 10 years?" ”

Jiang Shan nodded: "Not only has it not been affected, but it is also developing better and better, and due to the continuous increase in economic benefits, the research and development field of Ajinomoto is also expanding......

When our country's monosodium glutamate manufacturers are struggling on the line of life and death, and they are busy refuting rumors,

A new invention of the Ajinomoto Laboratory: the "Ajinomoto" stacking film, has become an indispensable protective material in the chip manufacturing process.

It's the only one in the world.

In 2021, chip manufacturers, including TSMC and Samsung, have said that their "Ajinomoto" inventories have been urgent.

This allowed the masses to see the power of a Japanese-based monosodium glutamate factory from another angle.

"Of course," Jiang Shan lit the curtain: "You can see from its promotional posters that Ajinomoto's popular science advertisements are also unusual." ”

Director Liu immediately said: "What they can do, we can also do." ”

"Xiao Jiang," Director Zhang looked at Jiang Shan: "Then the design work of popular science advertising, please work harder." ”

"In the past few days, with the help of Director Wang of the American Film Studio, I have made a small part,"

While Jiang Shan was speaking, Jiang Zhuangzhuang had already turned on the color TV in front of the office:

"The leaders will just look at it first, as long as you nod your head, Director Wang will soon complete the rest of the script production."

After a short video was played, Jiangshan's proposal was unanimously approved.

"Xiao Jiang, you call that Director Wang right away,"

Director Liu of the Ministry of Culture pointed to the phone on his desk and said:

"Let him put down all the work in his hand and hurry up to complete the popular science advertisement of Tianchu MSG...... Forget it, I'll make this call. ”

After all, it also involves the cost of advertising production and the salary of production staff.

When Deputy Bureau Liu said that he had his hand, he immediately got up and walked towards the phone.

Although the short film just now is short, it is only a few fragments, which have already let the leaders see the foundation of the country.

is also in popular science, why can Jiangshan's small advertisements catch their attention.

When the TV screen came to an abrupt end, several leaders said that they were still unsatisfied and wanted to watch it again.

Not only them, but also Huang Yongyu and Wang Shixiang, who were sitting in the same room, were also discussing the plot.

A room full of old comrades actually became interested in a short cartoon.

In fact, Jiangshan quoted this small advertisement, which is the popular science advertisement published by "Ajinomoto" in 2012.

Even the panda MSG bottle used at the beginning of the film was copied one-to-one in 1980.

This small advertisement of "Ajinomotote", Jiangshan has long seen that it is not pleasing to the eye.

Speaking of Xiao Ri-Ben's face of accumulating money, the people of the country have to say: grass!

In 2012, Ajinomoto launched a new packaging: Baby Panda MSG bottles.

At the same time, I also changed the skin of my own website.

The page with the theme of the red panda immediately attracted the attention of the world.

The red and white Aji Panda has also become the mascot of the new generation of "Ajinomoto ".

In a series of advertisements that followed, the image of Aggie Panda could be seen everywhere.

"Ajinomoto" not only didn't pay a penny, but also made our country's national treasure-level mascot become the spokesperson for selling MSG for it.

Also because of this cute panda glass bottle, it has been favored by Chinese women comrades.

When it was first launched, the booking page of "Aji Panda MSG" could be seen everywhere on Jingdong and Taobao.

Don't be unconvinced, because it's useless to be unconvinced.

To deal with the cunning capitalists, you have to deal with them with cunning.

So Jiangshan decided: copy the homework and do the work!

With the exception of the advertisements at the New York Advertising Festival, all other promotions were copied from "Ajinomoto Goods".

"The leaders are right, as long as it is a method that can make the enterprise grow and develop, it is worth learning,"

Jiang Shan very much agrees with Gong Ju's statement: "Since the taste is very good at selling itself, then we will save a lot of trouble, and we can just learn the same." ”

The Liu Bureau of the Cultural Affairs Bureau frowned at this time: "Just copy? Do this...... Is it appropriate? ”

"There's nothing inappropriate, the design of the advertisement is easy to do, I'll just come," Jiang Shan said with a blushing face and a heartbeat:

"What needs to be learned is the corporate management model of Ajinomoto , and we can't underestimate the Japanese-Ben MSG factory.

They still have a lot to learn, such as further decomposition of MSG production waste. ”

After all, people are in this pile of waste, extracting the stuck neck products of the chip manufacturing industry in the future.

"It's like Xiao Nik-ben when he first learned our architecture, our techniques, tea sweets, calligraphy, silk, and lacquer boxes...... Learned everything about us,"

The account of robbery and robbery has not yet been settled!

The more Jiang Shan said, the more he went up: "After copying such ready-made technologies, what benefits did Xiao Ri-Ben get?" ”

When Jiang Shan was talking non-stop on the stage, everyone here realized a problem for the first time:

According to historical records, today's Japan, which is strong everywhere, has indeed studied for a long time in our country with an open mind.

As a result, they not only saved a huge amount of research funding, but also a long research time.

You don't have to go through countless sad failures and tribulations behind the research results......

Directly jumped to the use of research results, harvest economic benefits, and use the saved time and funds to invest in the sublimation and amplification of the results of the technology.

Since we want to catch up barefoot, the most cost-effective way is to take shortcuts. ”

Jiangshan decided to pull domestic monosodium glutamate this time, but the leaders present felt that this method was not just pulling "monosodium glutamate".

"Seeking wealth, seeking wealth, what you pay attention to is a word," Jiangshan:

"If you want to get the essence, you have to see where the essence is. Please take a look at these two posters again, can you see where their focus is? ”

Xu Muchun: "I can hardly see MSG, there are all kinds of food." ”

Director Zhang: "It's all brightly colored dishes. ”

"To be honest," Director Gong, "the dishes in the Ajinomoto poster make people have an appetite when they see it." ”

Director Liu: "I haven't tasted it, but I think it's delicious when I look at the picture." ”

"The dishes are exquisitely presented," at this meeting, Wang Shixiang also expressed his opinion: "Fresh and oily ......"

Huang Yongyu had already stood up and leaned forward: "The dishes on each poster are dazzling, but I just can't take my eyes off it, I just want to see every dish clearly." ”

"This is the key to food advertising," Jiang Shan at this time was already standing next to the TV:

"Whether it's print ads or film and television commercials, you can't eat or smell the food.

If you want the audience to feel its good taste, you can only make a fuss on the screen......"

(End of chapter)