"As for how can this superficial article be made beautifully and dizzyingly?"

Jiang Shan decided to convince people with pictures: "Let's watch a short video first." ”

Oriental Metropolis Newspaper, Advertising Planning Division.

At this meeting, several leaders and relevant people gathered in the room were quietly staring at a color TV in the room.

Just a few seconds after Jiang Shan pressed the switch, the first thing that caught his eye on the screen was a pair of men's hands.

Looking at the familiar hands on TV, Xu Muchun immediately understood that Jiangshan was going to start doing manual work again.

At this moment, it was not only him, but the entire office was watching the TV intently.

It wasn't until this time that Huang Yongyu understood why Xiao Jiang loved to drill into the bread factory when he had nothing to do in the past three days.

On the TV screen of this meeting, a pair of thick but flexible hands are on the board of the pastry room, or rolling, pinching, pressing, or carving......

After editing a small short film, in a few seconds, a small piece of noodles was turned into a petal with a realistic texture.

After a few more seconds, the same petals were already covered in a large patch on the board.

When Jiang Shan's hands closed these petals into a lotus flower, the eyes in the office were obviously tighter than the previous moment.

Immediately after, with the cooperation of music and hands, one lotus flower after another appeared on the screen.

By the time the rivers and mountains in the video painted them with fresh red powder, everyone sitting here had almost forgotten the original appearance of these lotus flowers.

But, just when they thought that this was the answer to what Jiangshankou said: "how to make the surface article beautiful".

only to find that the superficial article on the screen continued.

At this moment, the hands on the TV began to press a green dough again.

Like the previous petals, the green lotus leaves, lotus stems, buds, and lotus hearts are ...... Look at one more real than the other.

At the same time, the pink and white lotus flowers have been growing and ripening in the steamer.

By this time, there was still no sound in the room.

I don't know why, it's as if the TV screen will end as soon as I open my mouth.

Unconsciously, everyone has an expectation that they want to watch it forever.

When a large cyan porcelain plate appeared on the screen, Xu Muchun remembered a sentence that Jiangshan often hung on his lips: The show is still to come.

Huang Yongyu also remembered what Jiang Shan once said: I'll let you see it!

Sure enough, the empty large porcelain plate on the screen, under the diligent cultivation of a pair of hands, became more and more green and lotus.

Compared with the habits of the masses in later generations, you still don't know what the country wants to do on the screen.

It wasn't until a plate of summer lotus pond emerald appeared in the picture that a room of leaders who had seen it straight suddenly praised in unison.

Director Liu of the Cultural Affairs Bureau, Gao Gao is also a leader who has seen the world: "I really can't imagine that artists can come out of the kitchen." ”

Xu Muchun corrected: "It should be the artist who walked into the kitchen." ”

"Xiao Jiang," Director Zhang of the Propaganda Department: "Those hands on TV are yours?" ”

Jiang Shan nodded: "It's mine." ”

"Smart people like to think about everything," Huang Yongyu had long expected this: "Steamed buns in a steamer can steam a plate of flowers." ”

Wang Shixiang said: "Is this still the cage of steamed buns that came out of the pot first?" How can people be reluctant to put their mouths down? ”

"It's really reluctant to put my mouth down," Director Gong of the Second Commercial Bureau said with emotion: "In my eyes, it's as beautiful as a painting." ”

At this moment, the big guys are looking at the freeze-frame picture on the TV.

"Leaders, what do you think of making a food advertisement like this?"

Jiang Shan sat on a stool and smoked: "Can you fish the audience from the beginning to the end." ”

"You just put it ten more times," Huang Yongyu talked about his own experience first: "I will also see the end from the beginning." ”

Wang Shixiang raised his hand to vote: "Me too." ”

"If this short film is an advertisement," Director Xu is now a person who has been involved in the advertising industry:

"I definitely didn't say anything about the observation rate, just now I not only saw the end from the beginning, but also the kind of look that I couldn't take my eyes off it."

Director Zhang recalled the dishes that once amazed him: "I have seen many exquisite dishes in the past, but this is really the first time to understand the lotus pond. ”

"Lao Zhang, you think the same as me," Director Liu said with a smile: "Before I saw Comrade Xiao Jiang's plate of flowers, I thought that carving dragons and phoenixes was already the most advanced dish. ”

Hearing this, Jiangshan walked back to the poster slide of Ajinomoto again:

"Just like the leaders, there are certainly not a few people who have seen the world today.

I believe that in the eyes of the well-informed advertising festival judges, the general food presentation is no different from a plate of side dishes.

You only have to look at the poster of Ajinomoto to see this at a glance.

These two paintings alone are already filled with hundreds of presentation patterns.

But if you look closely, the ingredients on the poster are actually the most ordinary white radish, persimmons, plus a piece of fish and a few shrimps.

But even with such a monotonous ingredient, Xiao Nik-Ben can come up with a thousand strange presentation patterns.

In some countries, their chefs even value presentation more than cooking itself.

So, if we want to re-entice foreign diners with plating, it's definitely not enough.

A few more tricks had to be added. ”

Hearing this, Director Liu already understood what the trick Jiang Shan was talking about: "However, such a beautiful and picturesque food must be rare, right?" ”

Director Zhang also felt that it was not easy: "It is estimated that it will be difficult to have it again." ”

Director Gong: "For the dinner in the Forbidden City, I'm afraid it's not enough to just shoot a plate of dishes." ”

Not only the two of them, but several of you here felt the same way.

After all, Jiang Shan's hand just now is really amazing.

Seeing this scene, Yu Sigui smiled quietly.

God knows, what she's been through these days.

Those failed suspected lotus dumplings, but she ate them with the help of Jiang Zhuangzhuang and Ding Lingling.

At this time, Jiang Shan, who had eaten the most, said with a smile in front of him:

"If you're willing to delve into it, you'll be able to find something that makes it compelling. If you don't believe me, let's move on. ”

With that, the paused footage on the TV began to play again.

Soon, the familiar hands appeared on the familiar board again.

However, the playback speed of this time is obviously faster than the previous one.

It starts with a circle of round-framed biscuits that have been baked.

After pouring a bowl of transparent syrup into it, Jiang Shan squeezed the cream and quickly painted on the sugar cubes that solidified into a "glass" surface.

Green cream pine, red cream plum......

One layer is finished, and another layer is drawn.

White-winged cranes, bean-green turtles,

Each layer of biscuits is a piece of art resting on a dinner plate.

When the transparent round biscuits in the middle are stacked together, a three-dimensional picture of the pine crane prolonging the birthday appears on the screen.

Seeing this, the four directors no longer knew how to express their feelings.

Xu Muchun looked at Jiang Shan quietly, and the good things that those hands had done kept appearing in his mind.

Similarly, Huang Yongyu was also silently looking at the country, thinking that the original scene made him can't help but hook the corners of his mouth.

Looking at the eyes of the leaders in the office looking at the third child, Comrade Jiang He, who had been expressionless, smiled slightly and lifted Erlang's legs.

At this time, Ding Lingling and Jiang Zhuangzhuang, who didn't know when they ran out, walked in with a plate of moonlight on the lotus pond and a plate of pine cranes for longevity.

"Come on, come on," Jiang Shan waved his hands enthusiastically:

"After such a long meeting, all the leaders are hungry, hurry up and come to two mouthfuls of steamed buns.

Ringing, strong, pick a big one for the directors. ”

As he spoke, his hands were not idle.

took the two flowers and handed them to Huang Yongyu and Wang Shixiang: "Uncle, taste it, I made it myself." ”

Looking at the pastry in his hand like a work of art, the leaders who originally expressed their reluctance to eat it were so fragrant.

In this advertisement, "Jiang Shan will be holding a bowl of pond ice powder:

"My plan is to arrange the preparation process of the three dishes, just like the small clip that has just been played, and the duration is controlled to about one minute......"

"I feel that Xiao Jiang's arrangement is very reasonable," Xu Muchun took the lead in supporting his own people.

Director Zhang of the Propaganda Department then said: "Such a wonderful clip is definitely indispensable, but ...... Is three dishes enough? ”

"There must be more than that, the dishes at the whole banquet," Jiang Shan said.

"When the time comes, I'll go through it with a long shot, and then set a one- or two-second shot on a few of the dishes.

Pick another three dishes to focus on the production process, anyway, our purpose is one:

Be sure to let the Chinese food in the camera put every judge, audience, and enemy ...... It's all gluttonous,

Be sure to let every foreigner who has seen this advertisement turn off the TV and go straight to the Chinese restaurant......"

At this moment, Director Liu, who had already killed a lotus steamed bun, picked a lotus leaf in the pond again: "Xiao Jiang, have you thought about which three dishes to shoot?" ”

"I won't tell you," Jiang Shan reported: "You can eat this dim sum now, if it weren't for the help of the bread factory next door, I would definitely not be able to make it, as for the dishes you ask, I still have to listen to the opinions of our capital chefs." ”

"Look at my memory," Director Liu pressed his hand and said, "Don't worry, the comrades over there in Yanjing are already making preparations." ”

Director Zhang of the Propaganda Department also nodded at this time: "Xiao Jiang, as long as you are ready, let's set off quickly!" ”

……

Sweet honey, you smile sweetly

It is like flowers blooming in the spring breeze, blooming in the spring breeze......

In the small courtyard of No. 51 On Wo Street, sweet singing is sandwiched in the warm evening breeze.

"It's almost the same as Fang Shu being a concubine, the queen should forget it, Wen Wan is there, but it's not atmospheric enough."

"If you want to say atmospheric, this lesbian looks okay."

"Who is this man?"

"Isn't it written on the back of the photo...... Zhu Lin. ”

"The masses don't know her either, so it's better to choose Xiaoqing to be the queen."

"Xiaoqing is not as beautiful as Pan Hong, in my opinion, it is most suitable for Pan Hong to be the queen."

"What about Xiaoqing?"

"If you can't do it, give her a concubine."

"What about Comrade Gong Xue?"

"She's also a concubine."

"How many concubines are there?"

"Yes, the third child, is it enough for us to choose?"

Looking at the photos placed on the desk, Jiang Shan, who was in a dilemma, suddenly felt that the matter of "choosing a concubine" was not as easy as he imagined.

The finger hanging in the air finally landed on a photo: "Or ...... Just give her the guard! ”

Jiang Hai and Jiang He took a look: "Zhu Lin? ”

"Yes," Jiang Shan's eyes closed: "It's her." ”

Mandarin ducks and amphibious butterflies fly in both directions

The garden is full of spring and is intoxicating

Quietly asked the holy monk

The daughter is not beautiful

……

Just as she was beautiful, the phone on the desk suddenly remembered.

Jiang Shan picked it up and listened: "Director Xu, why did you call me so late...... What do you say? Diaoyutai State Guesthouse? ”

At the beginning of 1980, the Diaoyutai State Guesthouse was officially opened to the public.

Jiang Shan never dreamed that he would become one of the first guests there.

(End of chapter)

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