Chapter 352 The most classic ≠ the most effective advertising words

"Let us ride the east wind and run towards the four modernizations.

Easterly, comfortable, safe and reliable.

Together with the east wind, drive into the road of success......"

In a spacious, bright, rustic, but unusual office.

Rao Bin, who was sitting on the sky blue sofa, looked at the propaganda slogans in his hands.

Secretary Sun, who was wearing a gray tunic, stood aside to make a report:

"These are the propaganda slogans selected by various news units."

"No matter how far or near, the east wind is with you," Rao Bin muttered: "Hey, this sentence is still a little interesting." ”

Secretary Sun: "Yes, I also think this sentence is good. ”

Rao Bin turned down another page: "Gone?" ”

"That's all for now, I'll send you a new one when I have it,"

Secretary Sun did not let go of any phone calls related to this.

He understood that the leader was anxiously waiting to use it: "But you haven't seen any of these slogans?" ”

"It's not that I'm not dissatisfied," Rao Bin didn't know how to describe it, he clicked on the folder in his hand:

"It feels similar when you sweep it down, and I can't say anything bad, but none of them seem to be eye-catching."

"It's really," Secretary Sun compared himself for a while before sending it: "It looks like everything is suitable, but there is nothing particularly outstanding." ”

"It's okay, give the comrades below a little more time,"

Rao Bin stood up with a smile and walked to the window:

"In my imagination, the first propaganda slogan of our Dongfeng Motor should be a slogan that can be called loudly and far......"

"Understood, chief," Secretary Sun, who closed the folder, nodded: "I'll report back to you when there is new information." ”

Rao Bin nodded slightly without replying, and the spring color in his eyes had gradually turned into dust.

In 1953, Rao Bin, who graduated from the medical school of Tongji University, was ordered to go to FAW to take up his post.

looked at the director of the First Automobile Factory, who looked white and innocent and didn't know anything about cars.

The big brother of the worker, who is also ignorant, smiled: "It's okay now, other factories are laymen leading insiders, and our factories are laymen leading laymen." ”

But a series of accidents that happened later made the big brothers completely understand a truth: every doctor who changes careers is not easy to mess with.

In order to thoroughly understand the car, Rao Bin did not treat himself as a cadre at all.

Everything is done by yourself.

Pull the fastidious Soviet experts to drink, worship the 20-year-old worker's big brother as a teacher.

In the 50s, when he was poor and white, Rao Bin led a group of workers to establish FAW in the Northeast.

First, in 1956, the first "Liberation" was born.

Later, in April 1958, the "East Wind" was born.

In August of the same year, the fruitful "Hongqi" brand sedan after training began to achieve mass production.

Wait until the FAW is beating gongs and drums and it is booming......

Rao Bin received a new directive in 1969. (Note this point in time)

He was ordered to go to Shiyan, Hubei Province, and once again created China Second Automobile from scratch.

Compared with FAW, the foundation of the FAW's project was laid, and it was considered an auspicious day of the zodiac.

A few up and a few times, twists and turns......

It was not until 1975 that the "Dongfeng" brand truck, which was proposed by Rao Bin to be approved by the state, finally opened the door of China Second Automobile.

Under the leadership of Rao Bin, FAW and FAW have achieved a transition from 0 to 1 to 2 for the Republic's automobile industry.

[Introduce a car assembly line, put it in Shanghai, and renovate the Shanghai car factory. 】

In 1978, Rao Bin, who had been transferred to the Ministry of Machinery, took the lead in submitting proposals to the organization.

With more than 20 years of deep cultivation, he knows that China's automobile manufacturing industry is in urgent need of advanced technology to join.

It was because of his proposal that the Ministry of Machinery of the People's Republic of China sent invitations for technical cooperation to a number of countries.

Many comrades in later generations questioned today's cadres at the ministry and bureau levels, and would not personally inquire about the ...... of an enterprise or a factory.

However, the reality is that in the early stage of reform, those who are at the forefront and have the most practical purpose are often the front-line cadres.

For example, the delegation of the Ministry of Machinery that has just returned to China.

Who would have thought that the leader of the dignified mechanical department would lead Secretary Jiang in the regiment to personally stand on the streets of Germany to conduct research.

It was precisely because of this hands-on investigation that the delegation discovered that the most popular street in Germany was not a Mercedes-Benz, but a car called Volkswagen.

As a result, they immediately adjusted their previous plan to cooperate with Mercedes-Benz to Volkswagen.

Then at the gate of Volkswagen headquarters, I personally handed over my business card to the doorman and introduced myself: I am a ...... from the Ministry of Machinery of China

Secretary Jiang, who was standing side by side with him, accurately translated this sentence into German......

The first war was just drawn, and the first war started again.

At this time, Rao Bin, who was standing in front of the window, gradually saw the spring light in front of him clearly.

"Why do you always think about the past lately?"

Rao Bin slapped his arm and kicked his legs: "The revolution has not yet succeeded, and we must protect the capital of the revolution." ”

Rao Bin at this meeting would never have thought that a Sino-foreign cooperation plan proposed by himself would take six years to talk.

However, what he will care most about is the slogan of "Dongfeng".

Because three months later, the second automobile will usher in a review of the highest specifications.

For the "Dongfeng" brand trucks that are actively turning to the civilian market, how many pairs of eyes are looking forward to listening to good letters.

"Chief,"

Suddenly, not long after leaving, Secretary Sun walked back quickly: "Please take a look at the slogans sent by the news units that I have received." ”

"Again," Rao Bin slowly put away the stretching exercise: "You haven't looked at it first?" ”

"I'm over," Secretary Sun couldn't help it: "Otherwise, I won't be in a hurry to send you here." ”

"Oh?"

Rao Bin, who sat down on the sofa again, put on reading glasses: "It seems that this batch of slogans has improved."

Born for dreams - the east wind; The east wind is with you...... Why is this not as good as the previous batch? ”

"You go on."

"Dongfeng Motor, the choice of trust; The car arrived in front of the mountain......" Rao Bin, who had been squinting, suddenly paused: "There must be a road before the car reaches the mountain, and there must be a Dongfeng car when there is a road!" ”

Secretary Sun saw that the leader read it so loudly: "How do you feel about this?" ”

"There must be a road before the car reaches the mountain, and there must be an east wind car when there is a road...... Okay, very good," the next second, Rao Bin suddenly poked the folder:

"This, the following is also good: everything is ready, just waiting for the east wind, it's so smooth!"

Secretary Sun: "I also think these two sentences are very good, so I hurriedly sent them to you." ”

"Which unit comrade came up with this?"

"As far as you just read those two sentences, they are actually all works selected by a unit," Secretary Sun remembered clearly: "Pujiang Oriental Metropolis Daily." ”

"Oriental Metropolis Daily?"

"According to the comrades of the Pujiang Propaganda Department," Secretary Sun continued:

"The comrade who wrote these two propaganda slogans repeatedly told him to tell us that if these two sentences were not adopted, please also register them as the official propaganda slogan of Dongfeng Truck in advance."

"Oh?" Rao Bin couldn't help laughing: "There is still such a request." ”

"According to what they said on the phone, register in advance in case the slogans of different eras change," Secretary Sun was already reading from the book:

The comrades of the Pujiang Propaganda Department told that the comrades who wrote these two sentences are very familiar with the propaganda of foreign automobile enterprises.

According to him, all well-known automobile companies attach great importance to the promotion of their own brands, and the slogans of their own brands are more important than advertisements. ”

"What am I talking about," Rao Bin took off his reading glasses:

"We must choose a loud slogan for Dongfeng, they said before that there is no need to do it deliberately, we should focus on the quality of production, didn't I focus on the quality of production?"

Hearing this, Secretary Sun was stunned for a moment, and then continued to read according to the book: "Only by doing a good job in publicity and increasing sales can we better devote our energy to production and research and development." ”

"Huh?" Rao Bin's expression was solemn: "Who said this?" ”

How did I think of it with him!

"It's still the same comrade editor," Secretary Sun:

"I have already inquired about the details, and this comrade named Jiang Shan is the editor of a newspaper in Pujiang.

But his main job is actually to plan advertisements.

According to the report of the comrades of the Pujiang Propaganda Department, Comrade Jiang Shan had designed advertisements for many departments.

I have a good understanding of the publicity trends of some foreign enterprises.

At present, his business objects are mainly some commodities that earn foreign exchange through exports. ”

"Really?" Hearing this, Rao Bin slowly stood up: "In the end, Pujiang is there such an advertising talent." ”

Secretary Sun's gaze moved back and forth following the leader's footsteps.

"However, Dongfeng Truck's current priority is to promote the civilian market in China,"

Rao Bin, who came to the end, turned around and continued: "But what he said is very interesting!" ”

"Would you like to meet this comrade?" Secretary Sun said: "As far as I know, Comrade Jiangshan is already on his way to Yanjing.

Comrades from the Pujiang Propaganda Department reported that Comrade Jiang Shan will stay in the Diaoyutai State Guesthouse after arriving in Beijing.

It just so happens that you will be there tomorrow two days to receive foreign guests, and if necessary, I can arrange for him to wait for you in the banquet hall. ”

"He's coming to Yanjing? Just to meet me? ”

"The reason why Comrade Jiang Shan came to Beijing was to help the Ministry of Culture shoot an advertisement for the New York-Rio Advertising Festival."

"It's advertising again,"

Rao Bin understands Comrade Jiangshan's forte: "But speaking of which, I really want to meet him." ”

"Okay chief."

"Wait," Rao Bin suddenly realized something: "You just said where he would wait for me?" ”

"Diaoyutai," although Secretary Sun was also surprised:

"It has been opened to the public this year, and as long as you are willing to follow the arrangement, foreign guests can check in.

As for Comrade Jiang Shan, he needs to ask several masters who make the state banquet there for cooking skills. ”

"......" Rao Bin patted the folder in his hand: "You go and arrange the meeting, and the meeting will be notified later, and you will determine which sentence to use first." ”

……

On a train heading north, Jiangshan still did not sit on the Boeing 747 that he had in mind.

Lying in the sleeper car with him, there was Comrade Yu Sigui.

"Look at these long ones," Yu Sigui looked at the stack of photos in his hand: "Even Xiaoqing can't enter the top three." ”

Jiang Shan lay on the other bottom bunk: "Beautiful, right?" ”

Yu Si glanced at him: "There are so many Peugeot girls, it's not easy to find, right?" ”

"Who am I," Jiang Shan smiled proudly: "After two years, no matter how beautiful I am, I can find it." ”

"You are clearly taking advantage of your position to reach out to women on a large scale."

"You be quiet," Jiang Shan sat up nervously and looked at the glass on the door: "This time we are going north, not south." ”

"Look at you being nervous," Yu Sigui has a Li Lingyu in his left hand and Gong Xue in his right hand: "Don't do anything bad if you are so cowardly." ”

"What did I do wrong?" Jiang Shan went on again: "It is the obligation of every director to select actors. ”

"You can't pick all the pretty ones."

"This is to enter the palace as a concubine, if I don't pick the beautiful, do I pick the ugly? The organization won't agree to it. ”

"I don't care," Yu Sigui said the classic phrase of a woman: "Anyway, you can't make her a queen, and you can't make her a concubine." ”

"Then according to you," Jiang Shan decided to listen to the advice of the female comrades first: "Who should I appoint?" ”

"Xiaoqing is the queen," Yu Sigui said slowly: "Pan Pan is the concubine." ”

"......" Jiang Shan understood it all at once: "Okay, you can step back." ”

"Why, you don't want to?"

"It's not about picking a daughter-in-law for me, I'm willing to have a fart," Jiang Shan pillowed his arms and crossed his legs: "When you really pick me next time, you will come and express your opinion." ”

"I ......" Yu Sigui just thought about something, and suddenly felt that it was not time yet: "Why do you stay in my house all the time, what about Xiaoyu and Xiaobai?" Where did they go? ”

On the same train going north, the comrades were given sleeper treatment in the organization.

Jiangshan and a group of 7 people upgraded their tickets at their own expense.

Yu Sigui led the two children in a box.

Jiang Shan, Jiang He, Huang Yongyu, Wang Shixiang, the four of them are one box.

"Uncle Yongyu called them both over," Jiang Shan neither concealed nor hidden: "He drove me over again, probably to promote a good thing for the two of us." ”

Yu Sigui threw the photo away: "What good can we have?" ”

"I just want to match the two of us."

"Huh," Yu Sigui said, "You didn't tell them that you don't like being older?" ”

"Yes," Jiang Shan said everything, "but they said that you look younger than me." ”

"In the end, an artist is a vision."

"They persuaded me that you are beautiful and smart," Jiang Shan counted with his fingers: "The key is overseas relations, and I was tempted to hear it." ”

"Do you still need to persuade me like this?" Yu Sigui sat up: "You go to Japan-Ben to inquire, as long as I am willing to nod, I don't know how many successful men are chasing me." ”

"You nodded?" I don't know why, Jiang Shan, who has never been nervous, suddenly became nervous.

"How is it possible, you know me," Yu Sigui sighed: "But in the past year, my parents have always introduced me to boyfriends, which is quite annoying." ”

Yu Sigui is unwilling to marry Ri-himself, Jiangshan knows.

"I'm the same, my mom and Aunt Li often take photos to introduce me to people,"

At the beginning, Jiang Shan was still taking a closer look: "It's my eldest brother who didn't look at it, so it was my turn." ”

"Hahaha,"

Yu Sigui listened to it happily, and looked at Jiang Shan with his head propped up: "Then if they show you first, will you be willing?" ”

"I don't want to," Jiang Shan: "I am a good young man in the 80s, how can I only think about my children's private affairs all day long." ”

"And what are you thinking all day long?"

"What am I thinking, you ask?"

The corners of Jiang Shan's mouth curled, and he turned over and sat up: "If you want to know, just open it and take a look!" ”

Looking at a small note that Jiang Shan took out of his pocket, Yu Sigui took it curiously: "What is this?" ”

"For the current Dongfeng brand truck, this sentence is the most suitable advertising word!"

(End of chapter)