Looking at the wrinkled little note in his hand, Yu Sigui couldn't help but wrinkle his eyebrows: "This is the advertising slogan you think is the most appropriate?" ”

"It doesn't look like a big deal, does it?"

Jiangshan knows what she is thinking, and knows what this sentence will bring to the domestic truck market.

Yu Sigui pursed his lips, compared to the surprise when he first saw the two sentences of "there must be a road with an east wind car" and "just waiting for the east wind".

Now looking at the sentence in front of her, she can only describe it in one word:

"Vulgar!"

"What do you know," Jiang Shan Dieba took the note back again:

"Under the current conditions of our country, we can't solve the problem by introducing the past alone, and we still have to talk about the present."

"In that case," Yu Sigui wondered, "why didn't you hand this sentence that day." ”

"This sentence can't even pass your level," Jiang Shan is an understanding person: "The above is even more disdainful, so you can only hide it for the time being." ”

"Snow hidden?"

"It just means that you can't come out," Jiang Shan is most worried about at present, and the result of the submission of two advertising slogans: "I don't know if the organization has seen my people's proposal." ”

……

Yanjing, Palace Museum.

Xu Bangda and Qi Gong were huddled around a desk looking at something.

One will take it far, and the other will come close......

Even the magnifying glass for identifying cultural relics was taken out.

"This ...... Are these two really Shixiang and Yongyu? "It's been a long time since Qi Gong has been so surprised.

"Who else could it be if it wasn't for them," Xu Bangda looked at the photo and insisted: "I recognize the two of them turning into ashes, but the place where they are standing ......"

"I don't think it's real anyway," Qi Gong said.

"Do you still feel it?" Xu Bangda: "It must be fake, but this is too fake!" ”

"But no," Qi Gong changed a photo and looked at it: "Look at the two of them in spacesuits, stepping on this crater under their feet......"

"There is also the earth in the distance," Xu Bangda loves to see this ball: "It turns out that staying in space is such a wonderful feeling!" ”

"I want to know now that after we are gone," Qi Gong said, "where did Xiao Jiang lead them again?" ”

"Yes, where did they take the picture," Xu Bangda said, "Although I also know that the photo is definitely not the moon, it must also be a magical place." ”

"I knew that I would stay in Pujiang for a few more days," Qi Gong: "You must be very happy when you see Yongyu smiling like that." ”

"I shouldn't have come back so early," Xu Bangda looked at the appearance of Wang Shixiang holding the national flag in the photo: "Otherwise, I must be the one in this photo." ”

"It's a pity," Qi Gong really felt a pity: "I'm afraid that such an opportunity will never be encountered again in the future." ”

"Who said no, looking at the whole of China, I have never seen anyone who can stand on the moon and take pictures."

"Oh," Qi Gong nodded to the photo, "Now you see it." ”

"What do you see?"

Just when Qi Gong and Xu Bangda were complaining to each other, Zhu Jiajin walked in from outside the door: "You two don't know how to help me in the past." ”

Xu Bangda: "The people from Xiangjiang TV are gone? ”

"No," Zhu Jiajin entered the house, and went straight to the thermos: "I asked this and that, and I wanted to shoot everything I saw." ”

"Isn't it like only taking 100 national treasures," Qi Gong asked, "If you want to shoot them all, you will get the Year of the Monkey!" ”

"When the time comes, you will definitely have to shoot according to the book," Zhu Jiajin: "Aren't people just here, it is estimated that they will have to be excited for two days." ”

"Come on," Xu Bangda handed the other party a stack of photos: "I'll make you excited first!" ”

"Whose photo," Zhu Jiajin took a look, and his eyes suddenly widened: "My God, I haven't seen you for a few days, why did they run to the moon?" ”

Xu Bangda: "It's good to have a capable nephew!" ”

Qi Gong smiled: "Even the moon is up, and it is estimated that there is nothing that cannot be visited." ”

"Don't say it," Xu Bangda: "There are some places here, no matter how capable he is, he can't get in." ”

……

Yanjing, Haidian Yuyuantan.

When a van drove in front of a brightly colored and ancient archway, all the passengers on the bus fell silent.

Looking at the six big characters of "Diaoyutai State Guesthouse" on the archway, Jiangshan, who was still excited a second ago, also felt a little nervous this time.

At this time, the receptionist of the Ministry of Culture, who was sitting in the co-pilot, looked back at him:

"Comrade Jiang Shan, according to the plan, you can stay in the State Guesthouse for three days.

During this period, you can contact me for any work and life problems.

Later, there will be a comrade from the State Guesthouse who will explain to you the check-in regulations, so please be sure to cooperate and abide by this. ”

"Cooperation, cooperation,"

Jiang Shan, who was cautious in his words and deeds all the way, looked like a well-behaved person: "Don't worry, we will not cause trouble to the organization." ”

Jiang Xiaoyu and Jiang Xiaobai have been making eyes and not mouths.

The problem of falling into place when they were young makes this pair of young brothers not annoying anywhere.

As for the second brother Jianghe, many times it almost makes people forget his existence.

Huang Yongyu glanced at it and felt that this family was the most moving.

The van entered the archway and went up to the stone bridge, and then went down to the pavilions, peach and willow green......

Anyway, it is the singing of birds and flowers all the way, the willow embankment, the Chinese courtyard, and the garden detached house...... and the People's Liberation Army that passes by in a queue from time to time.

In the summer of 1958, the government decided to build a distinctive, high-level state guesthouse.

Since Diaoyutai is located in the western suburbs of Yanjing, you must pass through Chang'an Avenue and Tiananmen Square when you get off the plane, so the location of the State Guesthouse was chosen there.

Soon, skilled craftsmen mobilized from all over the country built a garden villa in the style of Jiangnan garden on the original basis of Diaoyutai.

During the construction period, the cities of all parties were not idle.

Custom-made furniture from Shanghai, custom-made carpets from Tianjin, silk from Suzhou, porcelain from Jingdezhen...... A steady stream of people gathered at the State Guesthouse.

In one year, 16 administrative buildings of different styles were erected.

Since its inauguration in 1959, Diaoyutai has become the preferred place for leaders of various countries to stay and hold banquets, negotiations and meetings.

At the beginning of 1980, just because of one sentence: State guesthouses can also be opened to the public!

Diaoyutai began to rent two or three thousand a day, and officially opened for business.

Since then, the State Guesthouse has completely ended its 20-year government subsidy.

Yu Sigui, who was in the royal garden, suddenly felt a little trance: "It turns out that this is Diaoyutai." ”

Jiangshan: "Since the Wanli period, this is the place where the emperors have stepped on.

When it was Qianlong's turn, the Diaoyutai was upgraded and rebuilt once.

The point is that after that, the dietary specifications of Diaoyutai have risen a lot. ”

When Yu Sigui heard this, he was happy in his heart: "In this way, we have a blessed mouth this time." ”

"This still needs to be asked," Jiang Shan gave a look: "Don't forget the purpose of our trip." ”

After whispering, Huang Yongyu and Wang Shixiang in the front row turned around and smiled at them: "Don't worry, I can't forget it!" ”

Fortunately, Jiang Shan listed their names in the guidance counselor column.

Otherwise, it really can't be a good thing.

Just as several people exchanged glances, the van slowly stopped.

After receiving all the supporting materials, the receptionist comrade wearing a dark navy blue suit greeted the party into a garden path with a smile.

"Comrades, the building we are seeing now is Building No. 2 of the State Guesthouse."

Following the direction of the receptionist's finger, Jiang Shan saw a cream-colored administrative building.

It is said to be one, but its area is considerable.

It is no wonder that only 16 buildings were built on such a large area, and each one was so wide.

"My name is Wu Jiang and I am the supervisor of Building 2," the gay man at the reception said with a smile, "Everyone can come to me directly if they have anything......

Building 2 looks big from the outside, but it actually looks bigger when you walk in.

There are enough for ten tables in the conference living room, and there are two rooms in one.

Jiang Shan and his entourage stood in the hall of 300 square meters at the entrance with their bags, and they didn't know where to move.

"This ......" Jiang Shan decided to ask clearly: "It's all for us?" ”

"There are a total of 27 regiment commander's suites and brigade commander's suites in Building 2," Director Wu said, "In fact, they are ordinary suites and luxury suites. ”

Jiang Shan nodded: "Oh~"

Director Wu continued: "There are also two meeting rooms, large and small, and the three head suites facing south on the second floor are the rooms you are about to move into. ”

Several regiment leaders, large and small, nodded with great satisfaction.

It's good to be able to live in, what more do you want from a single house!

Besides, this is an ordinary detached house!

"To the west of Building 2 is the central lake of Diaoyutai and to the north is a cherry orchard......

Standing in the middle of the hall, Director Wu guided the north like a traffic policeman.

Jiang Shan and his entourage also followed the direction he pointed, turning their heads back and forth.

"Next to Building No. 2 is Building No. 18, which is the most important building in Diaoyutai, and it is for the number one leaders of various countries."

"Looks like you're busy, huh?" Wang Shixiang looked at the vehicles coming and going in the distance.

"Yes, there are banquets arranged in Building 18 for the past two days," Wu Zhuguan said: "It is for this reason that the superiors notified you to transfer your room to Building 2, so that it is convenient to accept the reception of the leaders." ”

"......" Jiangshan's heart mentioned: "There is a leader who wants to meet us? ”

Director Wu: "You don't know? ”

Jiang Shan shook his head: "No one informed us either." ”

"It doesn't matter," Director Wu said with a smile, "There will definitely be relevant comrades who will contact you." ”

……

Sure enough, not long after moving in, relevant comrades got in touch with Jiangshan.

With this connection, Jiang Shan never walked out of the room again.

Of course, you still have to try it for dinner.

After all, the purpose of coming here is to eat a meal.

"This is the state banquet?" The chopsticks in Wang Shixiang's hand caught a piece of fish: "It's a little different from what I imagined." ”

Huang Yongyu was also a little disappointed: "There are no state-run restaurants that can save oil. ”

After tasting several bites, Jiang Shan came to a conclusion.

"Lack of oil and salt is the standard configuration of old cadres, although it is light, but it is also delicious," Jiangshan said:

"Don't worry, haven't the comrades of the Ministry of Culture already said that tonight is a light meal. From tomorrow, there will be a chef to cooperate with our work. ”

The first dinner at the State Guesthouse, although it was not as amazing as expected, the two children ate happily.

There is not a single spicy dish, and there is no hard dish.

Basically, it's all pleasing dishes such as shrimp balls and meatballs.

……

The spring night is faintly fragrant, and the moonlight is like water.

In Jiangshan's regiment leader's suite, thin smoke curls and whispers constantly.

In front of a desk of considerable size, Yu Sigui was filling in the sketch according to Jiang Shan's instructions.

Jiang Shan, who was seated side by side with her, was also working hard to write the sketches in his hands.

"So many pictures are going to be drawn tonight?" Yu Si returned his head and said, "Can you finish the painting?" ”

"How much to draw," Jiang Shan glanced sideways: "You don't need to draw so finely, as long as you are a little plump on the basis of my draft." ”

"You said that the leader of the mechanical department suddenly wanted to see you, does it mean that those two advertising words were taken by them?"

"It's possible," Jiang Shan said: "According to our rules, after they choose, most of them will ask about your creative ideas." ”

"You're busy all day just to explain your creative ideas?"

"Sort of," Jiang Shan patted his pocket: "In addition, it's for it." ”

"Huh," Yu Sigui rolled his eyes: "I expected it." ”

"If you're sleepy, go and rest," Jiang Shan said with a smile: "You don't have to accompany me, I'm used to it for a long time." ”

"Coincidentally," Yu Sigui was also laughing: "I'm used to it!" ”

……

On the second day of entering Beijing, the sky at the Diaoyutai State Guesthouse was exceptionally clear.

In the brigade commander's suite in Building 2, Rao Bin, who came here for a lunch break, looked at a young man sitting opposite him.

"Little comrade," Rao Bin asked with a smile, "You are Jiangshan?" ”

Jiang Shan suddenly stood up: "Report to the chief, I am Jiang Shan." ”

"You don't have to be nervous," Rao Bin pressed his hand: "Sit down and talk." ”

"Okay chief." Jiang Shan sat upright on the chair.

"There must be a road before the car reaches the mountain, and there must be a Dongfeng car when there is a road," Rao Bin picked up a white porcelain cup:

"Everything is ready, just waiting for the east wind, these two propaganda slogans are you coming up with?"

"Yes."

"I heard that you also sent an application to the propaganda department in Pujiang, suggesting that even if these two sentences were not chosen, they should be declared as the official propaganda slogan of the "Dongfeng" truck? “

Jiang Shan nodded: "Yes." ”

'Why?' ”

"Because I think the best slogan should be left for our own country's brand, not for outsiders to make wedding dresses."

"......" Rao Bin paused the lid of the cup in his hand: "What do you mean?" Are you worried that there will be foreign car brands using Chinese proverbs as propaganda slogans? ”

"It doesn't have to be a car brand," Jiang Shan said: "Other products also have this possibility, in case ...... In case this happens one day, it is better for us to use it ourselves. ”

“…… Well, "Rao Bin tasted the product carefully, and was moved by Jiangshan's last sentence of 'what if':

"I can't see that although your little comrade is young, his sense of taking precautions is not weak.

But you don't need to worry, after the organization's research and decision, your two propaganda slogans have been adopted. ”

"Really? That's great! ”

When I thought of the most Chinese advertising slogan, I didn't fall into the hands of devils.

Jiang Shan was so happy that he almost couldn't help but touch the smoke.

"Of course it's true," Rao Bin said with a smile: "The two propaganda slogans you conceived are bright and catchy to read."

At the meeting, the officers of the Propaganda Department had a hard time making a choice.

Later, I simply made up my mind and left both sentences.

How to use it will be discussed later.

But that sentence: There must be a road before the car reaches the mountain, and there must be a Dongfeng car when there is a road, so it must be used first. ”

"Thank you for the chief's trust," Jiang Shan stood up again: "The head of the report, in fact, I also prepared an advertising slogan." ”

"Advertising words?"

"Advertising slogans are another name for promotional slogans, and in foreign countries, every car company regards its own promotional slogans as extremely important......

Speaking of which, Jiang Shan finally had the opportunity to take out the sketch he had sandwiched under his arm.

At the same time, Rao Bin has long been paying attention to this scroll.

When Secretary Han, who was standing aside, cleaned up the clutter on the table in time, the things that Jiang Shan had been busy with all night had been completely opened.

"As early as 1898, the world's first automobile advertisement was born.

Since Carl Benz built the world's first Benz car,

So in Scientific American, he carefully wrote the final advertising slogan: Dispense with a horse.

TheWinton Carriage. translates to let the donkeys and horses rest. ”

Rao Bin laughed, he knew that Jiang Shan's translator was joking.

Jiang continued: "This advertising slogan seems simple now, but at the time it was a subversive sign of the Industrial Revolution. ”

At this time, Rao Bin, who had not spoken, gradually became focused......

(End of chapter)