"The most common form of outdoor advertising is nothing more than large billboards or street light boxes, which are also the usual forms of advertising in Hong Kong."

In a multi-functional conference room at the McDonald's operations headquarters in Hong Kong.

Lin Yanni, who was wearing a professional hip skirt, was standing in front of the big screen of the slide, pointing to the east and west in a chic manner:

"In order to help McKee overshadow the limelight of Burg Kaking, we at Wong & Lam Advertising have carefully designed a set of all-round nuclear strike advertisements - McDonald's Avenue ......"

When writing the copy, Lin Yanni took all the future terms in Jiangshankou into her pocket.

Look at the street view drawings displayed on the screen.

Several McDonald's executives in the conference room gradually put away their previous casual expressions.

According to the original expectations, the operation team of Heung Kong Mak Kee originally only expected the advertising copy of "Huang and Lin".

Therefore, before Lin Yanni launched the outdoor advertising plan, they just planned to go through the motions politely.

But this time, it was not the case at all.

Look at the slides that keep switching in the curtain:

Yellow potato chips on the sidewalk, a bite on a burger billboard, a McDonald's coffee pot-style street lamp......

The six McDonald's executives who were making a fuss couldn't help but turn their heads to each other.

"Ms. Lin," one of the executives said, pointing to the screen, "can you tell us a little bit more about your company's design philosophy?" ”

"Absolutely,"

Lin Yannit nodded elegantly:

In 1971, Disney spent seven years building a Disneytown in Florida.

It's said to be a small town, but it's actually a street full of Disney elements.

Gentlemen, do you know how much revenue this Disneytown makes? ”

Chased by the gaze of a high-level Mai Ji executive, Lin Yanni remembered the scene when she listened to Jiang Shan's story:

"Since the opening of Disneytown in Florida, Disney stock on the NYSE has risen 30 times, and the annual report has been reported repeatedly."

At this time, all the high-level executives in straight suits were stunned by the "30 times" in Lin Yanni's mouth.

After nearly three months of preparation, today is the day when four advertising agencies hand over their homework to McDonald's.

This meeting, except for the last "Huang and Lin" who walked into the conference room.

Bo Kee, Emily, and McCann, the three advertising companies that have already finished their reports and explanations, are not willing to leave.

They all waited outside the door of the conference room, trying to find out what was going on.

Especially the "Emmi" advertisement that I had a very pleasant chat with McDonald's before.

After losing the opportunity to cooperate with "Chunfengdu", "Huimei" was furious and invited two advertising planning experts from the United States to join the team.

The purpose is only to win all the advertising contracts of McDonald's in one fell swoop.

Therefore, in the "Huimei" team sitting outside the field, there are still two foreign aids.

In 1958, a McDonald's franchise owner named Nain, in order to improve his performance, found an advertising company to create an advertising song.

Surprisingly, this cheerful song not only made the citizens of the city quickly remember the name of McDonald's.

It also led to his store's revenue exceeding the national average of 61% for the same period that year......"

After giving a detailed introduction to outdoor advertising and McDonald's time hourglass, Lin Yanni pushed the explanation of the advertising song.

At this time, Lin Yanni didn't realize that when she mentioned the three words franchise.

A senior executive of Mai Kee, who was sitting in the C position on the field, immediately showed a more concerned expression than before!

In the conference room of this meeting, no one cared more about the marketing battle between McDonald's and Bao Jiajing than him.

Wu Rizhao, known as the father of McDonald's in Xiangjiang, was less than forty years old at this time.

This middle-aged talent not only introduced McDonald's to Hong Kong, but also brought McDonald's to Shenzhen in 1991.

At this moment, Wu Rizhao, who leaned forward and attached himself to the conference table, was watching Ms. Lin's every move intently.

"A successful advertising song should not only have a catchy tune, but also be a good word, so that everyone can know who it is and what it is talking about at a glance!"

After speaking, a song jingle and grandma giggled:

I eat McDonald's

You eat McDonald's

We all eat McDonald's

McDonald's Burger ~ Good, good

……

When the entire conference room was surrounded by this light-hearted and cheerful song, Wu Rizhao's body slowly leaned back, revealing a long-lost smile:

"What are the advertising requirements for our McDonald's to disperse this time?"

When the operation supervisor on the side heard this, he immediately replied: "Eye-catching, interesting, fashionable, the target - Bao Jiajing!" ”

"Hmm,"

Wu Rizhao looked at the curtain in front of him and nodded with satisfaction:

"Unexpectedly, Huang Youlin, who didn't have hopes, gave us the biggest surprise!"

"Yes," the head of operations said curiously, "This kind of strength is really not ordinarily strong!" ”

Another high-level executive also turned his head: "If this set of advertising plans is realized one by one, it is estimated that even the United States will have to send people to learn it." ”

"It is indeed a very advanced design style," Wu Rizhao will be more and more satisfied with the more he looks:

"I can't even imagine what kind of dream it would be like for such a McDonald's Boulevard."

"However, the investment in this plan will definitely exceed expectations!"

"What's that," Wu Rizhao looked at the screen with fixed eyes: "Didn't Huang and Lin say just now, this is the nuclear strike advertisement they designed for us!" ”

The rest of the group laughed!

The advertising phrase they heard for the first time made them feel the power of this kind of advertising at once!

Wu Rizhao is very happy that he can have a set of advertising kits for nuclear strikes: "Who else can beat such a propaganda effect?" Bao Kaking? ”

"Don't think about it."

"It is estimated that as soon as our McDonald's Avenue comes out, the publicity benefits of various media alone will be enough for us to enjoy a period of happiness!"

This person's idea coincides with Wu Rizhao: "Notice, all of you will work overtime tonight, and first release the advertising song on the radio as soon as possible!" ”

After speaking, under the leadership of Wu Rizhao, all six McDonald's executives stood up and applauded warmly for the wonderful advertising plan of "Huang and Lin"!

At the same time, the three advertising agencies waiting outside the conference room also stood up.

Compared with the quiet of the first three groups, the movement in the room made them look at the door of the conference room in panic......

……

"Silk!"

"Cheers!"

Tonight is a good day for Huang Zhan's apartment to open "Rémy Martin".

Surrounded by a group of guests, Huang Zhan, who hugged Lin Yanni, looked up to the sky and laughed, so unhappy.

In the midst of congratulations, Huang Zhan found Jin Yong's figure.

"Lao Cha," Huang Zhan looked at the other party and shouted, "I have to toast you a few glasses today." ”

Jin Yong, who smiled, said: "Oh? Why is that? ”

"Why else," Lin Yanni was full of Feixia: "Thank you for helping us get to know Mr. Jiangshan in the mainland!" ”

There are some things that are inconvenient to say in front of outsiders.

Huang Zhan, who was laughing, hugged Jin Yong and walked aside.

"Yanni and I didn't expect that Mai Ji would announce the signing of a contract with us on the spot, didn't you see Wu Sheng's expression at that time, his face was red with excitement!"

"Yes," Jin Yong himself didn't expect the mainland advertising people to be so capable: "It seems that Mai Ji is quite satisfied this time!" ”

Huang Zhan smiled: "I'm also quite satisfied, you don't know yet, right......?"

Before she finished speaking, Lin Yanni suddenly beckoned to him: "Ah Zhan, come over and listen to the phone!" ”

Huang Zhan, who was holding the wine glass, saw that the other party's face was wrong from a distance.

Subconsciously, I raised my hand and looked at the time: 21:40.

"It's not good," Huang Zhan stuffed the wine glass to Jin Yong: "It can't be that there is something wrong with my silver, right?" ”

When the panicked Huang Zhan took the phone tremblingly.

“Hello…… Wow? ”

A circle of guests quieted down in the surprise of Huang Zhan.

The group of people who all knew what the other party had been busy with recently all pricked up their ears at the moment.

"Throw it at me!"

After seeing the yellow eyebrows change from tight to flying, I saw him grab the phone and shout loudly!

At this meeting, Lin Yanni, who was in full view of everyone, nervously grabbed Huang Zhan's arm.

And Huang Zhan also grabbed the phone nervously: "Yes, it's this 10 yuan position, sell all the orders to me!" ”

"Ah~"

When she heard Huang Zhan say the word "10 yuan", Lin Yanni covered her mouth and exclaimed.

I remember that Jiangshan said to them before: March 31 or the price is 10 yuan, and whoever arrives first will immediately throw them all!

Looking at the price of 15 yuan for several days, Huang Zhan and Lin Yanni, who were already satisfied, waited for the end of March to be completely cleared.

I didn't expect that today, I really waited for the bottom of 10 yuan.

On March 27, 1980, the historical moment known as "Silver Black Thursday" by the futures industry came as scheduled!

Just a few minutes after the opening of the market, silver closed from the previous day's closing price of 15 yuan to the price of 10 yuan.

Although it was close to closing, it rose back to about 15 yuan, but this more than an hour was enough for Huang and Lin Shengli to get out!

"Cheers!"

"Silk!"

After the bag was settled, an even more crazy sheng song broke out in Huang Zhan's apartment!

"Brother Zhan, you're rich again!"

"Congratulations, congratulations."

"Double happiness is coming, Brother Zhan!"

"Ah Zhan,"

Jin Yong at this time was really much more polite to Huang Zhan than before: "Tell us about it, how did you think of buying silver futures in the U.S. market?" ”

Lin Yanni's brother Lin Zhengang also asked with admiration on his face: "Moreover, is it still when the metal ticket is rising?" ”

"Well, this one,"

Huang Zhan, who was sitting on the sofa, seemed to have come to the highlight of his life.

Looking at the expectant eyes around him, Huang shook the remy horse in the cup:

"You may not believe it when you say it, all this is because I analyzed all the relevant news in Mi in advance!"

"Won't it?"

"Which newspaper will publish this?"

"That is, if that's the case, everyone won't see it!"

Huang Zhan knew that they didn't believe it: "Why don't you say why only I can make money, because I have a secret!" ”

Lin Yanni gave a wink: "Hey! ”

In fact, with Huang Zhan's only experience, he really didn't know where to gather wealth information.

The so-called wealth code in his mouth is purely a ventilated message from the country.

A group of studious people saw that Huang Zhan was unwilling to pick out the method of stock selection.

I just feel that the other party is playing tricks!

So, I decided to ask the results directly!

"Brother-in-law," Lin Zhengang said for Huang Dipping, "Then after your research and analysis, which check should you buy now?" ”

"yes, what's going to be bought next?"

"What's next?" Huang Zhan looked at Lin Yanni and smiled: "Of course it's McDonald's!" ”

I remember when I asked Jiang Sheng, the first thing the other party said was Coca-Cola and McDonald's! ”

"Cut!"

"If you don't want to say it, forget it, return McDonald's."

"Yes, who doesn't know that Mak Kee is a turtle that has not moved for ten years!"

"If you buy Mak Kee, it's really better to save it in the bank!"

……

Huang Zhan, who finally stayed up until dawn, called Anhe Street in Pujiang as soon as possible.

"Lei is good, is Mr. Jiangshan at home?"

Listening to the greetings coming from the earpiece, Jiang Chuan also learned the dialect: "Lei Hao, my brother is on a business trip to Yanjing." ”

"Oh? What phone number can I call to find him? ”

Huang Zhan is in a hurry, he must notify the good news of "Jiang Sheng, your 100,000 has become 500,000" as soon as possible.

"Lei will definitely not be able to contact him today," Jiang Chuan explained to the other party, "My brother will be in Diaoyutai!" ”

"Diaoyutai?"

Everyone in Hong Kong knows these sensitive areas: "Diaoyutai State Guesthouse? ”

"Yes," Jiang Chuan: "Please ask your surname, and I will ask my brother to call you back then......"

After slowly putting down the phone, Huang Zhan looked at Lin Yanni next to the pillow in a trance:

"My dear, if Jiang Sheng says anything more in the future, let's just do it without asking too much."

Lin Yanni: "Why? ”

"......" Huang Zhan directly skipped the other party's question: "By the way, the red envelope for Jiang Sheng is not enough, and it must be thickened and thickened......"

(End of chapter)

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