On March 28, 1980, it was very bright.

The financial columns of the entire Xiangjiang City newspaper published the news of "Wall Street Silver Black Thursday" in a conspicuous position.

According to the butterfly effect that has the fastest effect, Japan, South Korea, Hong Kong, and New Zealand ...... The metals sector of the stock markets in all regions bottomed out at the open.

But the interesting thing is that after the good show of metal tickets is sung, the beautiful 50 stocks in the US market have reversed the trend of backwater in the previous stage and collectively began to climb upward.

Of course, this also includes "McDonald's".

Since then, the first decade of the U.S. market has been a big bull market since 1980.

In Xiangjiang City at this meeting, some people are already paying attention to every move of "Mai Ji".

However, they care about the advertising of Mak Kee, not the stock of Mak Kee.

In one day, the Heung Kong advertising circle was shocked by the fact that "Wong & Lam" won all the advertising contracts of "TV, radio and outdoor" in Mak Kee.

In addition to these industry insiders, there are also some outsiders who have also noticed this rumor.

Among them, there is the best advertising agency in Xiangjiang that has been inquiring about the Nestle Hong Kong branch.

Compared with the vigorous tigers in the mainland market in later generations, Nescafe, which was in Xiangjiang this time, has been pressed and beaten by Mak's.

Claimed to be the best-selling coffee in the United States, it is not for nothing.

Since landing in Xiangjiang City, "Mai's", which has been taking the high-end route, has long had twice the sales volume of "Nestle".

Even in the future, when attacking the mainland market, it was the powerful "Mai's" who took the lead.

At half past 10 in the morning, when the director of the promotion department of Nestlé Hong Kong walked into "Huang and Lin", he found that the staff of the entire advertising agency were watching around a TV.

At the same time, Huang Zhan and Lin Yanni, who were sitting in the office, were also staring at the TV screen without blinking.

[An art student dressed in fresh clothes is smiling and making a wish on a burning match: "I want to be a student of Leonardo da Vinci."] ”

Suddenly, the camera turned, and when the art student who disappeared in place reappeared, he was already standing in a classical and luxurious Italian living room.

In the center of the living room, Leonardo da Vinci, who was holding a paintbrush and gesturing at the Mona Lisa, looked even more real than the real ......]

Watching the three-way dialogue between you and me on TV, the coffee in Lin Yanni's hand became more fragrant.

"Interesting," Lin Yanni smiled, "No wonder they kept us waiting for this commercial, it's really interesting to watch." ”

"Where are you looking for actors," Huang Zhan stared at the Mona Lisa on TV: "It's too similar." ”

"It's really like," Lin Yanni thought the half-painted Mona Lisa in front of Leonardo da Vinci was more interesting: "Not to mention, it looks like walking into the 16th century." ”

Huang Zhan: "How do I feel that watching this commercial is like watching a fantasy movie? ”

"Haha," Lin Yanni: "That's why I said it's interesting!" ”

Just laughed twice, Lin Yanni's smile suddenly froze: "Ah Zhan, look at the lower right corner of the screen." ”

Huang Zhan stood up with a "hey" sound: "I said that this advertisement looks unusual, it turns out that it is also the handiwork of the spring breeze." ”

According to the usual practice, in the lower right corner of the match advertisement of the "Wish" series of matches that are being broadcast, the three initials of CFD are clearly displayed.

And the director of Nestle, who was standing in the big office of "Huang and Lin", was also attracted by the advertisements on TV.

Amid the chatter of excitement among the staff, the three visitors of Nestlé also exchanged ideas with each other.

"It's just like that, it's exactly the same."

"This plot of wish-fulfillment looks very good."

"Any idea why it's pretty? Because it looks so real. ”

"It's true, once the imitation can be compared to reality, it seems that even the fun of the story has increased."

Just as the two camps were watching and chatting, a little girl on the screen polished a wishing match in the starlight:

"Now, you can say what you want."

"I'm going to the moon with my sister!"

When the little fat man on TV finished saying this, a box of "Wish" matches with a magical glow jumped on the screen.

At the same time, a line of unfinished subtitles made the people in front of the TV show an unfinished expression at the same time.

"Why is it suddenly gone?"

"Huh? What does it mean to be continued? ”

"It's just that there is a meaning for the next episode later!"

"It's an advertisement, how can it be filmed like a serial."

"But that's how people filmed."

"Unify the wishing matches! Well! ”

"Last night, I also saw that this was gone, and I thought it would be continued today, but I didn't expect it to be like this."

"Oh, what day will I have to wait until I see the second half!"

"That's it, looking at the level of Mona Lisa and Leonardo da Vinci in the front, it is estimated that this wish in the back will also be very real."

"The latter wish is to go to the moon to play!"

"It's not going to look too similar."

"You say, can it play the next episode tomorrow?"

"Who knows, maybe it'll be broadcast tonight."

"I hope so!"

At this time, the three Nestle representatives who were still reminiscing about the plot of the advertisement almost forgot what they were doing today.

Until, a female clerk looked at them and smiled: "Good morning, three gentlemen, do you need our help with Huang and Lin's advertising......"

When the three Nestlé representatives sat down in Lin Yanni's office.

"That's right," said the head of Nestle's promotion department, straight to the point:

"Not long ago, our company received an advertising plan, and after discussion and research, our promotion department always felt that there was something missing."

Another added at this time: "It's just not exciting enough, and it doesn't capture the highlights of customers." ”

"There is another reason," the director of the promotion department looked at Lin Yanni and said word by word: "I don't know if your company has noticed the new advertisement launched by Mai's Coffee." ”

Hearing this, Lin Yanni already understood: "Do you want an advertisement that can overshadow Mak Coffee?" ”

"Really?"

"You want me to make changes to your original proposal?"

"Yes, the existing ad is well intentioned, it's just ...... It doesn't look perfect. ”

Lin Yanni was curious: "Can I take a look at the content of that advertising plan first?" ”

"Absolutely."

The director of Nestle gave a look, and the secretary next to him immediately responded.

"Actually," said the director of Nestle, "before coming to you, we have asked a number of advertising agencies, but unfortunately the changes they have given are not satisfactory. ”

Lin Yanni, who was already looking through the advertising plan, expressed her understanding:

"Generally speaking, the case of adjusting the advertising plan for the previous company is not as easy to do as the original idea of your own.

Once the plan fails, it is impossible to tell whether it is the responsibility of the predecessor or the current one.

However, judging from the current advertising plan of Nescafe, it seems to be very complete.

You...... What exactly do you want to add to the plan? ”

The director of Nescafe smiled: "If I knew, I wouldn't have to make this trip." ”

At this point, another executive reminded, "I heard that your company just got a full advertising contract from McDonald's? ”

"Yes," Lin Yanni smiled slightly: "Nestle is really a big company, so I heard the news so quickly." ”

If it weren't for the fact that the other party's coffee position was too big, Mr. Lin would not have gone into battle in person.

Sure enough, it was just as expected.

Once the McDonald's advertising contract is won, the future partners will follow to a new level.

It's just that "Huang and Lin" didn't expect it to react so quickly.

Thinking of this, Lin Yanni regretted a little that she didn't get a hairstyle as soon as possible.

"Don't hide it from Mr. Lin," Nestle's supervisor said to her, "We have been following the trends of various advertising agencies in Xiangjiang recently. ”

Another: "But...... Mr. Lin feels that this advertisement is perfect? ”

"I'm just saying it's complete,"

Lin Yanni is a smart woman, but she can't keep guests with her literary talent: "I didn't say that it was perfect." ”

Nescafe is all about perfection.

"Can your company make it perfect?"

Lin Yanni regretted letting Huang Zhan go to sleep for a while:

"If you want to talk about perfect advertising, it is estimated that no advertising company will give you this guarantee, but if you want to say that it overshadows Mak Coffee...... We can still try Huang and Lin. ”

Before seeing Mr. Jiang's new advertisement "Wishing Match", Lin Yanni really didn't have this amount to speak.

"Okay,"

When the director of Nestle's promotion department heard this, his heart immediately jumped wrong: "What I want is your advertising that overwhelms McT's Coffee." ”

……

Yanjing, Beihai Park Fangshan Restaurant.

Today is the day when Jiang Shan and his entourage leave Diaoyutai.

However, a few people who had just left the State Guesthouse stepped into the next check-in place.

No way, who wants this time the advertising time is tight and the task is heavy!

White Tower Nine Dragon Wall, Qiong Island Yongan Bridge.

Fangshan Restaurant, located in the royal garden, is also in the royal style of golden tiles and red walls.

When passing by the golden "Fangshan" plaque at the entrance of the restaurant, Jiang Shan insisted that Xiaoyu and Xiaobai stand in front of him and take a photo like an old lady.

"Do you know who wrote these two words?" Jiang Shan pulled two children who had just learned big characters: "This is the only inscription of Mr. Lao She for the catering industry." ”

Although Jiang Xiaoyu didn't understand, it didn't prevent her from nodding obediently: "Oh." ”

The humble Jiang Xiaobai: "Who is Lao She?" Third uncle. ”

"Yes," Huang Yongyu patted Jiang Shan: "I'm busy in vain." ”

Wang Shixiang: "It seems that we have to start teaching." ”

The group thought that they should have come earlier, but they didn't expect that the Fangshan restaurant at this meeting would be lively.

A group of people who didn't want to disturb the kitchen business, picked a remote corner near the waterfront and sat down.

It wasn't until this meeting that Jiangshan discovered that the Fangshan Restaurant at this time had not yet placed a yellow and clear gilded dragon chair like later generations.

"That...... Uncle,"

Jiang Shan handed the menu to Wang Shixiang: "Our people haven't arrived yet, let's order a few snacks and tea to chat for a while?" ”

"Yes,"

Wang Shixiang took the menu and handed it to Zhu Jiajun, who had been looking forward to this meal for a long time: "Brother Jiajun, the Peace Hotel has made a wish...... Get ready to cash out! ”

"Hahaha," Zhu Jiajun laughed heartily, not hiding it at all: "I just said on the road, the wish I made in Pujiang a while ago will come true today." ”

"Hurry up," Huang Yongyu was hungry as soon as he entered the door: "Then bring me a plate of delicious delicacies." ”

"Pea yellow, kidney bean rolls, pine nut date paste, donkey rolling ......"

Zhu Jiajun and Wang Shixiang nodded next to each other, except for the two children and Yu Sigui, no one asked much about their opinions.

Within a few minutes, the waiter brought two pots of tea.

It's not like Diaoyutai here, and the people who come to Fangshan to eat today are called Qi.

This should be in addition to Wang Fulin and Zhang Lu, who did not come.

Zhu Jiajun, Xu Bangda, Qi Gong, Chen Peisi, and Zhu Shimao have all joined Jiangshan and his party with a smile.

Wang Shixiang looked at Chen Peisi's drape, and looked up and down: "Peisi? Are you playing overseas Chinese or ...... this time? Rogue? ”

"Playing a gentleman," Huang Yongyu is young: "Didn't you tell you earlier." ”

"Oh," Wang Shixiang: "It's good to act, eat fragrant and drink spicy." ”

"What you said is to the point," Chen Peisi smiled meaningfully: "Compared with my character, Liu Xiaoqing's suffering can be regarded as a big deal." ”

Jiang Shan smiled and helped Zhu Shimao add a cup of tea, and Zhu Shimao, who had not yet let go, hurriedly said nervously: "Thank you." ”

"Xiaoqing called you," Jiang Shan: "You didn't hurt your face, did you?" ”

I'm still waiting for her to play the mother!

When Huang Yongyu heard this, he immediately put down the tea bowl: "What role does Xiaoqing play this time, why does he still hurt his face?" ”

"She," Chen Peisi was quite envious:

"I am starring in a movie called "The Mysterious Buddha", this film is amazing, it is said to be the first martial arts movie in our country."

"Yes," Yu Sigui said worriedly, "Then Xiaoqing is really going to suffer this time." ”

"It's quite a crime," Jiang Shan: "But "The Mysterious Buddha" is not the first martial arts film in our country, and it is almost the same after New China. ”

Chen Peisi listened to Liu Xiaoqing anyway: "Then which is the first martial arts movie in our country?" ”

"Well," Jiang Shan thought for a while, and took a sip of tea by the way:

"In 1926, our country gave birth to the first black-and-white martial arts movie "Yanshan Xia Yin", and the actor Qian Chao became a popular star.

This Qian Chao is not only an actor, but also a director of a film company, a doctor, and a school professor, not to mention how handsome he is. ”

Speaking of this, Jiang Shan looked at the big guy and said mysteriously: "Do you know who is the person who partnered with Qian Chao to open a film company?" ”

Huang Yongyu directly: "Say!" ”

Jiang Shan: "Hu Di." ”

Qi Gong was shocked: "Who? ”

Wang Shixiang's eyes were big: "The one of the three heroes of Longtan?" ”

"Yes, it's the Hu Di of Longtan Sanjie," Jiang Shan said bluntly: "This big star Qian Chao is the future Qian Zhuangfei." ”

At this point, plates of delicate dim sum were brought to the table.

"I know Qian Zhuangfei," Xu Bangda said: "He has also been an actor?" ”

"It's not just him," Jiang Shan continued: "Hu Di has also made movies, and in order to shoot the film "Yanshan Heroes", Qian Zhuangfei and Hu Di's whole family went into battle. ”

"So," Chen Peisi: "Comrade Hu Di is also good-looking?" ”

"Hu Di is more handsome," Jiang Shan:

After that, their film company took advantage of the convenience of transporting costumes and props to help the party organize important supplies, documents, and even weapons and ammunition.

There was a time when they created the safest underground route.

When he was wanted by Zhang Zuolin in 1927, he and Qian Chao changed their names to Hu Ma and Qian Zhuangfei to the other.

After that, Hu Di applied for a job to enter Shanghai Tang to make a movie, and Qian Zhuangfei painted advertisements for people in Shanghai Tang! ”

"Hey," Huang Yongyu: "They can do anything!" ”

"Actually, before they started the film company, they were already members of the Communist Party," Jiang Shan:

Just when Hu Di continued to make movies, Qian Zhuangfei was admitted to the Kuomintang's radio training class.

Here he was appreciated by a person, and this person was Xu Enzeng, the future director of the Central Bureau of Statistics.

Xu En once regarded the all-rounder Qian Zhuangfei as a think tank.

Many things have to be discussed with Qian Zhuangfei before the decision is announced.

Many of the spy agencies established after the Central Unification were not only led by Qian Zhuangfei, but even the list of personnel placed in them was also determined by him! ”

"No wonder he can install so many of his own people," Huang Yongyu completely understood: "It turns out that the doorway is here!" ”

Jiang Shan nodded: "Later, when Hu Di took control of the Tian-Tianjin Kuomintang Great Wall News Agency, Qian Zhuangfei also sat in Nanjing, the spy headquarters Zhengyuan News Agency, and concurrently served as the president of the Minzhi News Agency!" ”

"It's worth it," Chen Peisi:

"No wonder you wrote in "Latent": There is an underground party line in one of the three KMTs, and it seems that it is not an exaggeration at all."

"That's," Jiang Shan said earlier, every doctor who changes careers is not easy to mess with:

"Even Comrade Kenong was assigned by him to the national intelligence agency in Pujiang."

"Well," Xu Bangda nodded: "These three are all well-known figures!" ”

"If it weren't for Gu Shunzhang's arrest and betrayal," Jiang Shan believed:

"The story of the three of them will be even more exciting!"

A table of people held the porcelain cups and nodded yes.

Before Jiangshan talked about this paragraph, I really didn't expect that my country's first martial arts film was actually directed and acted by two of Longtan Sanjieli.

Unexpectedly, in order to help organize the transportation of goods, these two actually partnered to open a film company!

When talking about this, Wang Fulin led Zhang Lu into Fangshan with a smile.

Jiang Shan raised his hand and greeted: "What about this!" ”

Hey, after a closer look, I found that Director Wang was still an acquaintance.

Ma Jiaqi, as an assistant director, after helping Wang Fulin finish filming the TV series "Eighteen Years in the Enemy Camp", walked into the preparatory team of "Chinese Cuisine" with him.

However, in the eyes of Jiangshan, the Magach at this time is still the gentle and elegant Lord Jia Zhengjia in "Dream of Red Mansions"!

(End of chapter)

.