Chapter 360 Advertisement for entering the country as soon as you see the camera

Yanjing City, Office of the Director of the Tourism Bureau.

Director Lu, who was sitting at the desk, looked at the work report of the Jinling Hotel in Nanjing.

While asking: "I went to Fangshan Restaurant today, and Ming'er is going to listen to the Oriole Restaurant?" ”

"But no," Director Hou on the side also laughed when he heard this: "I heard that when this comrade lived in Diaoyutai, Comrade Rao Bin also summoned him. ”

"Yes," Director Lu pondered for a moment, "What time is it, why haven't you seen anyone yet?" ”

Director Hou raised his hand and looked at the time: "I'll go and see what's going on." ”

Lu Ju: "Don't go to the office for a while, let him go directly to the construction site of the Jianguo Hotel and wait for me." ”

……

Beihai Park is close to April, with peach and willow green, and light blue waves.

When all the people who should go were gone, Jianghe, Jiangshan, and Yu Sigui began to lead Xiaoyu and Xiaobai to the park.

West Heaven Brahma Realm, Nine Dragon Walls, Five Dragons Pavilion, Little West Heaven.

Before Qiong Island passed, the two children couldn't wait to get on the boat.

"Then we have to talk about it first," Jiang Shan carried Jiang Xiaobai on his shoulder: "It's not early, you can only choose one to play rowing and Qiongdao, who do you choose?" ”

"Boating,"

Before the two children could open their mouths, Yu Sigui answered for them: "Hurry up, my feet can't stand it." ”

"Okay," Jiang Xiaoyu smiled happily, "I'm going to row too." ”

Jiang Xiaobai kept piercing on the third uncle's shoulder: "Rowing, rowing!" ”

"So let's play this today?" Jiang Shan looked at the second brother.

Jiang Jiang looked at the white tower on the other side: "It is estimated that this is the case." ”

"Second brother," Jiang Shan had long wanted to pick a pick: "Let's take a look on the shore today, and then continue to play when you bring your second sister-in-law next time." ”

"Okay," Jiang He smiled slightly: "Get on the boat!" ”

"Up!"

Finally, three three, two small and five outsiders got on a small wooden boat tremblingly.

As soon as the breeze blew and the waves waved, the temperament of several people on the boat changed.

The little fish and Xiaobai, who were rocking the oars hard, successfully set the boat on the shore.

The three adults were in a good mood, and simply picked up weeping willows along the shore.

This is a remarkable move for future generations, but now it amuses the two children.

When the boat finally sailed away from the shore, the heads of the three big and two small ones were already carrying a circle of green on each of them.

"Third uncle, Yanjing is so good," Jiang Xiaoyu twisted his shoulders happily: "Xiaobai and I were very happy last time." ”

"That's," Jiang Shan: "As long as you don't go to school, you can be happy wherever you go." ”

With a flutter, Yu Sigui gave Jiang Shan a kick: "Okay, what do you want to go to school!" ”

Jiang Xiaoyu took advantage of the situation and stuck out his tongue: "Slightly, slightly, ......"

Xiaobai on the side pointed with a hand: "Last time we climbed the Great Wall." ”

Jiang Xiaoyu: "And Tiananmen Square." ”

Comrade Jiang He, who was admiring the surrounding scenery, looked yearning: "I knew that I would come with me last time." ”

Yu Sigui pulled the surface of the lake with his hand: "I should come too." ”

This meeting has put the oars down, ready to enjoy the comfort of the royal garden.

"What are you afraid of, aren't they all here together this time," he said, and he sang at the top of his voice: "Let's swing the sculls......"

Yu Si returned to happiness and took over the oars of the country: "The boat pushes away the waves......"

Smiling Xiaoyu and Xiaobai: "The sea reflects the beautiful white tower, surrounded by green trees and red walls. ”

The second brother's voice is unique: "The boat floats gently and floats in the water......"

Led by this boat, more than a dozen small boats around also heard familiar songs:

"A cool breeze is blowing in your face......"

Compared with the spread of scar culture in the previous two years, the people in the 80s were both simple and enthusiastic.

At this moment, the two gay men standing on the shore were looking enviously at the singing lake.

"The boat ...... gently" one of them couldn't help but follow: "Don't say it, it's quite appropriate to sing this song in Beihai Park." ”

"Nonsense," said another, taking a bite of the biscuit, "this song is from this land." ”

"Really?" The first young man looked at the lake affectionately: "What kind of unit do you say they are and what kind of work do they do?" ”

"Who knows," said another, who continued to nibble on the pancakes, "and look at the benefits, which are too good to be boundless." ”

"But no," the first one also took out a piece of baked cake: "As long as the imperial meal they ate at noon, it made me hungry." ”

"As a result, we can still go to the park after eating, and the key is that Director Hou didn't let us disturb, saying that it couldn't affect their work, and they would show their identities when they got out of the garden."

"Are you embarrassed to use the word "indication" for our identity?" The first one suddenly pointed to the surface of the lake with a baked cake: "I want to hear them identify themselves now!" ”

……

Finally, the time has come to identify yourself.

When Jiang Shan and Jiang He held a sleeping child and walked out of Beihai Park.

The two comrades, who had been following them before noon, hurried over.

"Hello, it's Comrade Jiangshan, right? We are the staff of the National Tourism Administration, so please come with us. ”

Facing the two who suddenly appeared, Jiang Shan and Jiang He put away their smiling faces at the same time.

"Tourist office?" Jiang Shan frowned: "Our unit doesn't seem to have any business dealings with the Tourism Bureau?" ”

"We don't know what the specific thing is," the comrade from the tourism bureau didn't have many smiling faces: "It's our director who wants to see you." ”

When Jiang Shan heard this, he quickly thought about it.

After dozens of seconds, I found that it was the same as not thinking: "Shall I go alone?" ”

Jiang He: "No. ”

"Of course," said the comrade from the Tourism Bureau: "Director Lu wants to see you." ”

Hearing this, Jiang Shan handed the little fish in his arms to Yu Sigui, who looked worried: "Don't worry, you go back to the guest house and wait for me first." ”

Then, he patted Jiang He's shoulder again: "Don't worry, second brother, this is the capital!" ”

"Don't worry," said the comrades of the tourism bureau, laughing: "After the work is over, we will send Comrade Jiangshan back." ”

……

If you want to talk about the current traffic in Yanjing City, although there are a lot of people, the car is still very good to drive.

It didn't take much effort for a car to stop on the side of Jianwai Street.

After getting out of the car, he looked at the open space in front of him.

Next to a large truck that is unloading, two seemingly leading figures are discussing something with each other.

When the two comrades of the tourism bureau approached with the rivers and mountains, the two leaders also set their eyes on the rivers and mountains.

"You are the country from the Pujiang River?" One of the old leaders with gray hair, broad eyes and a straight nose looked at the country in surprise.

Jiang Shan was not easy to mess with when he saw it: "Yes, chief, my name is Jiang Shan, and I am a newspaper reporter in Pujiang. ”

The Lu Bureau looked at Jiang Shan all the time: "It's much younger than I imagined!" ”

Jiang Shan only smiled silently, and didn't even dare to show a tooth.

"Don't be nervous, little comrade," Director Lu smiled slightly: "Do you know what kind of place this is?" ”

Jiang Shan looked up into the distance.

"I'm talking about the ground beneath your feet."

Hearing this, Jiang Shan retracted his gaze: "What kind of place is this?" ”

Bare and nothing.

Thinking back to the street sign when he came, Jiang Shanding's eyes widened.

"The land you are standing on now," Lu Ju crossed his waist with one hand and looked around:

"A high-end hotel and a 500-room 'Jianguo Hotel' will be built soon......"

Seeing that Jiangshan closed his mouth tightly, he only listened and didn't ask.

Director Lu raised his feet forward with satisfaction: "Let's go, get in the car with me and talk." ”

"Okay chief."

The rivers and mountains that followed closely followed, taking advantage of a few steps to ponder.

At this meeting, he couldn't figure out why the tourism bureau brought him here, and he didn't know what the tourism bureau would do to find him.

Heading towards the front of the car to the west, you can see a red sunset.

The three comrades, the old, middle-aged and young people sitting in the car, rolled down a window of their own.

"Let me introduce you first,"

Director Lu, who was sitting in the back row with Jiang Shan, pointed to the co-pilot's position and said, "Comrade Hou Xijiu, director of the Yanjing Overseas Chinese Tourism Bureau. ”

Jiang Shan looked at Hou Xijiu, who was in his 50s: "Director Hou is good." ”

Lu Ju pointed yearningly: "When this hotel is built in the future, he will be the chairman of the board." ”

Until now, it is the first time that Jiangshan has heard a leading cadre say the word "chairman" so naturally

"Little comrade,"

Although this is the end of Lu Ju's introduction, he also knows which film he is in charge of when he looks at this atmosphere: "Do you know why I invited you here today?" ”

Jiang Shan: "Please speak!" ”

"I heard from the comrades of the Propaganda Department, you are filming an advertisement?"

"Yes, I came to Yanjing this time to shoot commercials."

"The Great Wall, the Forbidden City and Beihai Park will appear in the advertisement?"

"There will indeed be shots of these places," Jiang Shan said truthfully:

"The purpose of this advertisement is mainly to promote Chinese cuisine. By the way, we will also promote the famous places of our capital. ”

"In addition to these, will there be other scenic spots in the advertisement?"

At this point, the Lu Bureau, who was sitting in the back row, and Director Hou, who turned around, were all looking at Jiangshan.

Facing the gaze of the two, Jiang Shan shook his head cautiously.

"No," he explained, "it's just an advertisement, and it won't last long." ”

"......" Lu Ju's brows slowly pulled up: "It can't be lengthened, it seems that we want to be simple." ”

Jiang Shan: "You want to?" ”

"Originally, we thought it would be a propaganda film that would go abroad," said Director Hou in the front row.

"I was thinking about whether I could use this promotional video to make other tourist cities in our country photogenic and show their faces.

By the way, it also relieves the work pressure of Yanjing City to receive foreign guests. ”

Jiang Shan nodded.

It turned out that the leaders of the General Administration of Tourism wanted other tourist cities to earn foreign exchange together.

"In 1976, Yanjing received less than 20,000 foreign guests a year," said Lu, "and by last year, the number of foreign guests had risen to 280,000 a year.

Director Hou: "But all the hotels and guest houses in Yanjing are bundled together, and there are only 7 that can meet the standards for receiving foreign guests, and there are no more than 1,000 beds.

When there were the most tourists, we couldn't transfer the rooms, so we could only pull them directly from the airport to the attractions to play first.

If you still don't get a room in the evening, you can only arrange an overnight stay in the lobby, restaurant, and conference room of several hotels.

But despite this, there are often situations where it cannot be arranged. ”

Jiang Shan, who was already stunned, was curious: "What should I do then?" ”

"What else can I do," said Director Lu with a smile.

"They came to me in the middle of the night, and I could only send a car in the middle of the night to send the foreign guests who did not have a room to Tianjin.

When Tianjin was also full, I went to find Comrade Chengzhi in the middle of the night.

Let him help transfer the plane and send the foreign guests to Xi'an or Nanjing.

When Yanjing has a vacant room, I will pick them up. ”

"Can they be willing?" It's the first time I've heard of this mysterious way of traveling.

"If you don't want to, you can't," Lu Ju: "Fortunately, in these two places, foreign guests are still willing to go."

But if it were according to my will, I would have dragged them directly to Dunhuang.

Compared with the number of foreign guests in Yanjing and Guangdong-Dong, which are more than 200,000 a year.

The number of foreign guests received by the Mogao Grottoes in Dunhuang last year was only 460.

And among these hundreds of people, more than half of them are Japanese-themselves. ”

"I remember," Jiang Shan's voice suddenly raised:

"There is a TV station in Japan, and they have been filming a series of scenery films on the Silk Road since the year before, and the Mogao Grottoes are their first stop."

"You know that, too?" Lu Ju was quite surprised: "According to our analysis, the proportion of Japanese-local tourists should be related to this scenery film." ”

At present, only the news of the Sino-Japanese co-production of "Silk Road" has been published in Japan.

After the official broadcast of the documentary, there will be more than a few hundred Japanese-local tourists.

Jiang Shan understood: "So, you came up with the idea of adding domestic attractions to the advertisement?" ”

"It's a pity, the idea is very good," Lu Ju: "It just can't be realized." ”

When the news of the large-scale lantern festival held in Beihai Park was sent to the tourism bureau.

After inquiring in detail, Lu Ju soon had this idea.

Subsequently, when the news came that the advertising preparation team was about to enter the Fangshan Restaurant for research.

The Tourism Bureau, which is also one of the management units of Fangshan Restaurant, immediately sent someone to invite the person in charge, Jiang Shan, back.

"Actually......" Jiang Shan thought quickly again: "This can actually be done." ”

"What do you say?" Lu Ju, who was leaning on the car door and cross-legged, looked at it more freely than ordinary leaders.

"I could arrange a couple of transitions in one of the commercials."

"How many commercials are you going to shoot? I want the one that goes abroad. ”

"An advertisement," Jiang Shan said, "It is divided into two episodes, of which the episode where the Great Wall will appear, and you can add several sets of exterior shots." ”

"I see."

"But because of the short duration of the advertisement," Jiang Shandao said:

"We had to pick the most attractive angles to shoot the location, so that the audience could enter the country as soon as they saw the camera."

"Huh? Hahaha! ”

Both leaders in the car laughed.

Lu Ju looked at the young man in front of him, smiled and shook his head: "How can there be such a shot." ”

"Of course there is," Jiang Shan exemplified:

"For example, if we look down from the air to shoot the Mogao Grottoes, and the aerial shot of the Leshan Giant Buddha......

Depending on the city you want to recommend, you can choose a different angle of view.

Of course, this requires the cooperation of a helicopter. ”

Lu Ju thought about the shooting angle that Jiang Shan said for a while:

"Yes, we can try it this way.

If an airplane can shoot a group of foreign guests ......"

Jiang Shan: "As soon as I saw it, I rushed with my bag." ”

Lu Bureau: "If you can really shoot such an effect, what is it to transfer a few planes."

Do you know, comrade, in order to earn foreign exchange in our country, more than 10 departments are trying to build hotels and restaurants in various places.

It's a pity that the start-up capital is too big, and the hotel in front of us is still relying on the strength of foreign businessmen to start! ”

After speaking, the three people in the car looked at an open space outside the car window.

In the eyes of the two leaders of the tourism bureau, they really can't wait for the hotel in front of them to rise overnight.

It opens the next day.

Jiang Shan looked across the construction site at the family area of the State Affairs Garden in the distance.

In his impression, the Jianguo Hotel was not built as smoothly as he imagined.

The news alone has been on it more than once.

"Actually," he said slowly, "if you want to earn foreign exchange for foreign guests, you don't necessarily have to build a lot of buildings. ”

Director Lu and Director Hou listened silently together, not taking it seriously.

"Some methods don't take more than a month to start crediting the accounts," the unconcerned Jiangshan has long been accustomed to it:

"Moreover, these quick and effective ways of generating income can also develop rapidly not only in Yanjing, but also in other tourist cities."

Director Lu's expression hesitated: "Little comrade, you're not joking, are you?" ”

"Of course not," Jiang Shan: "I have always been realistic about the organization, let alone ......"

Lu Bureau: "What's more? ”

Jiang Shan: "What's more, this method has already been successfully implemented abroad. ”

"Oh?"

Hearing this, Lu Ju and Director Hou glanced at each other:

"Come on, come on, but you are here to tell us, what is the way to generate income that does not require a lot of construction and can achieve quick results?"

"Well," Jiang Shan's guts were obviously fat: "Can you let me go back and make some preparations first, and then come back to report to you tomorrow?" ”

"What's wrong with that,"

The big leader will care about this day and a half a day: "Then let's see you tomorrow in the Oriole Pavilion in the Summer Palace!" ”

(End of chapter)

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