Through Liu Wu's introduction to Mu Cheng, Fang Daming realized that the young man in front of him was actually her leader, which made him curious about Mu Cheng's ability. Fang Daming got straight to the point without beating around the bush and directly put forward his plan to invest in a goose farm, including a breeding base, a slaughterhouse and corn fields for feed processing. The total investment reached 600 million, and he wanted to know what Mu Cheng thought about it.

Mu Cheng saw that Fang Daming was so direct, and he didn't make a detour, he asked: "May I ask Mr. Fang, does this goose farm mainly provide meat or feathers, or foie gras?" In addition, is the total investment made by your company alone, or is there a partner? More importantly, can you tell us why you suddenly decided to invest in an unfamiliar space? ”

Fang Daming realized the importance of these issues through Mu Cheng's three key questions, and at the same time had some confidence in Mu Cheng. He replied: "We breed meat goose breeds, which are mainly used for goose meat. As for investment, our company has invested 300 million yuan, and has also received a subsidy of 300 million yuan from the government. As for why I chose to invest in this field, I can't say it. ”

When Mu Cheng heard the second answer, he immediately understood that Fang Daming was planning to use the government's subsidy funds. He realized that if the investment was for arbitrage money, it might not be a good business opportunity. Then, Mu Cheng continued to ask: "May I ask if the 300 million invested by your company is in cash or other forms?" Is this investment a pilot for your company's transformation, or is it to add a new business segment to your company? ”

Fang Daming saw Mu Cheng ask the question again, and guessed Mu Cheng's intentions in his heart. Without hesitation, he replied: "We intend to open up a new field." We are ready to invest 300 million in cash, and we really hope to make this industry bigger and stronger. I don't know what Mr. Mu thinks about this industry? ”

Mu Cheng silently tapped on the table, thinking. Fang Daming saw that Mu Cheng didn't speak immediately and didn't bother him, he had a hunch that Mu Cheng might ask key questions next, which made him feel that Mu Cheng was not a simple person.

Mu Cheng said slowly: "Goose is a very good ingredient, but there are some challenges in breeding and sales. Avian influenza and weather disasters are all risks in the farming process. In terms of sales, in province H, the price of geese is relatively low, at about 12 yuan per kilogram. And in Province G, there is a saying that no goose is not a feast. The market volume is large, and the price of goose is ideal, about 18 yuan per kilogram. However, the cost of transporting geese from our region to other regions is relatively high, which results in no advantage in price.

In our local area, the price of geese is really very good, about 25 yuan per kilogram. However, this can make sales difficult as local consumers are not in the habit of eating goose. Mr. Fang, have you considered these problems and have a strategy to deal with them? ”

Fang Daming smiled and said, "It seems that Mu has always done in-depth research. I've thought about these issues before, but not enough in depth. I'd love to hear your thoughts, Mr. Mu. ”

Mu Cheng continued: "Mr. Fang, considering the scale of this project and the needs of market development, I recommend that you use five percent of the investment amount as a sales expense. This way, we can better drive sales efforts. ”

Mr. Fang was stunned for a moment after hearing this, five percent of the cost was for sales, and he asked with some skepticism: "Are you sure it's five percent?" Can such a low fee open up the market? You're not kidding! ”