Chapter 134: Sold So Many! (Chapter 1)
A month later.
"Mr. Sheng, the sales of Mate 2 came out in the first month, and our Mate 2 actually sold 300,000 units, and it exploded, it really exploded!" Lin Zhengde couldn't help but sigh.
He never dreamed that the Shangsha Mate 2 mobile phone could sell 300,000 mobile phones in a month, which is a super order of 1 billion yuan.
You know, in 07 years, Huaguo is an extremely low-cost mobile phone market, less than 2000 yuan, accounting for more than 65% of the market share, and 3000-4000 yuan of this product end, only less than 10%, is about 8 points of market share.
However, the distribution of market profits is completely opposite, 8% of the market basically accounts for more than 50% of the profits, and the remaining 50% of the profits are shared by the remaining 92% of the brand mobile phones.
This is also the core reason why the mobile phones of the four brands of China Cool Alliance, even if they have been defeated repeatedly, even if they lose money, still attack this mobile phone price segment.
50% super high profit, who doesn't want to earn.
However, this small market only has a share of 12 million mobile phones a year.
And now, Shangsha Technology Mate 2 mobile phone, the first launch of more than 3% of the market share, if calculated according to the whole year, this is definitely not a small role, from the hands of foreign big-name mobile phone manufacturers to compete for such a large amount of orders, really good!
This is definitely a turnaround battle for Huaguo technology enterprises in the field of high-end mobile phones.
"Very good, strive to win more than 700,000 mobile phone orders in the second half of this year, and after you take it, I will give you additional bonuses!" Sheng Huainan couldn't help but let go of the big stone in his heart.
This step is so crucial!
The financial crisis is about to come, and the Mate 2 mobile phone can only win, not lose!
If Shangsha Technology did not have enough food when the financial crisis came, Shangsha R&D Center, Zheku Chip and Battery Factory alone could bankrupt him.
These are the masters who burn money until you are afraid!
Before the listing, he was actually very suspenseful, now this iPhone 4S, that is, there is no IOS closed-loop operating system, there is no original battery, and Zheku has not taped out a suitable chip, such a broken version of the iPhone 4S, in the end, can it be liked by Chinese consumers, he has a big question mark in his heart.
But now that he has won the first battle, he is a little relieved.
"700,000 mobile phone orders, Mr. Sheng, you are too proud of our marketing team, this data, but the sales of high-end products of all other Huaguo mobile phone brands!" Lin Zhengde couldn't help but smile bitterly.
700,000 units.
The sales volume of more than 20000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
He actually couldn't understand why this phone, which just looked beautiful, was so popular.
The first few days were simply described as brutal, and in just a few days, 100,000 mobile phones were sold.
Plus push.
Sellout!
Plus push.
Sold out again!
Then, within a month, it was logical to win the sales of 300,000 mobile phones.
But that's just the beginning.
The nickname of the beauty machine in later generations is not a joke, basically all rich women will invariably choose an iPhone 4S as their main mobile phone.
With the word-of-mouth publicity of various girls, the number of buyers of Shangsha Mate 2 mobile phones will continue to increase wildly.
Therefore, Sheng Huainan's estimate is not too optimistic, and he even thinks that it has been submitted.
"It's not a request, it's a task! The first battle of the marketing center is very good, but the spirit can not be relieved, the sales task of 700,000 units, rush to me! Sheng Huainan patted Lin Zhengde on the shoulder and said seriously.
"I will definitely do it!" Lin Zhengde nodded immediately.
"But Mr. Sheng, we don't have enough capacity now!" Wang Mo, who was on the side, had to say with a wry smile.
They initially estimated that they could sell 100,000 mobile phones within 3 months, so they didn't think about preparing too much stock.
But now it's selling crazy, the spot is soon sold out, and the OEM manufacturers are still frantically stocking up, which is simply too busy to want.
After three shifts, the production line was dry and smoking, and the recruitment was expanded, which could not meet the production capacity requirements of the Mate 2!
"As I mentioned last time, have OEMs expanded their production lines?" Sheng Huainan turned his head and asked curiously.
"The capacity has been expanded, but it will take some time to expand the production capacity, and I expect that the production capacity will be limited in more than a month at the earliest!" Wang Mo couldn't help but sigh and said.
Who would have thought that this mobile phone would be so popular!
Chinese people, why are they so rich.
He hadn't felt it before.
"Limited production capacity is a very fatal problem, Mr. Wang, you don't stay in Yuzhou during this time, go to Guandong, no matter what means are used, be sure to quickly climb the production capacity, time is money, time is life, we can't afford to wait!" Sheng Huainan frowned and said.
He is not as optimistic as the two of them, and thinks that the phone will always be a hot seller.
The problem of capacity ramp-up must be solved quickly!
Sometimes the boom is a gust of wind, after the wind blows, there is nothing, the previous life of those 'dig dig' is a good reason, how can there be any eternal sun, now the hot sales potential energy has risen, there is no need to use hunger marketing to hang consumers.
In the future, when will Pingguo play hunger marketing from time to time, to a certain extent, it is still necessary to resist the product force!
It's time to burst capacity!
"Okay! Mr. Sheng! Wang Mo hurriedly wrote down what he said.
Now Shangsha Technology is like a rising star in Yuzhou, shining on this western city, it can be said that there is no such promising unicorn company as Shangsha Technology in Yuzhou, no!
He was definitely lucky to be able to come in as a vice president in charge of production, and he didn't feel that he had a second chance to join such a promising company.
According to Wang Mo's more than 40 years of life experience, don't believe that gold will always shine, it's all nonsense, even if it is covered by a broken rag, then this gold will never shine, just a word, the opportunity is here, seize it firmly!
If you don't have a chance, no matter how hard you work and how talented you are, you are still you, you can't achieve transformation, you can't complete sublimation!
。。。。。。
In just one month, the official announcement that the sales of Shangsha Mate 2 mobile phones exceeded 300,000 was released.
As soon as the news broke.
The industry thinks it's their madness or the consumer's madness!
PS: There is also, but the code word is late, and it is estimated that it will be updated later!
(End of chapter)