Studies have shown that there is a phenomenon of sharing negative information among people, known as "negative preferences", that is, people tend to pay more attention to negative information and things, and reinforce this experience.

To put it bluntly, people are easily aware of the bad things happening around them and are very interested in them.

He Ying is very interested right now.

In the office, Xu Cheng and Lin Wancongee stood side by side, and in front of the table was He Ying, who hurried to the kindergarten, and she listened to the life teacher explain the incident with a shocked face.

"Xu Cheng's mother, you have to talk about Xu Cheng, at such a young age, you have developed a bad habit of fishing for the wrong way, and you will have to do it when you grow up in the future?" , The bald life teacher took a sip of tea and warned He Ying seriously.

"Yes, yes, teacher, you're right, this kid... Day by day, I like to drill camp with me, hehehe. ”

"Mother Xu Cheng! What is your attitude? How did you get a hippie smiley? The life teacher took a sip of tea foam and knocked his fingers on the table heavily, "Is this a simple trouble?" I don't think you realize the seriousness of the matter yet! It's unorganized and undisciplined! Go to sea... That's a ninth-rate! ”

Xu Cheng rolled his eyes on the side, this life teacher must have been pulled out by a sea crab and his girlfriend, and he is almost a new century, and he is still prejudiced against going to the sea.

"Hmph, I said this teacher, what do you mean by that?" , There was a coquettish snort from outside the office door, and Gao Manman pushed the door and walked in, his delicate face was not a good-looking expression.

"The teacher advocates equality for all, and the three hundred and sixty lines are still the champions, and our family is in business, so you are also the ninth rate?"

The bald teacher coughed twice in embarrassment, "Mother Lin Wancongee, I was in a hurry to talk about that, and I didn't mean that..."

Xu Cheng sighed, the world of adults is indeed quite boring.

Suddenly, her hands were pulled up by Lin Wancongee, and she was called a parent for the first time, and she didn't feel scared but her face was full of novelty.

"Xu Cheng... I'll produce one, you will produce one, and everyone will come up with another one..."

Xu Cheng didn't come out at all, his two palms were spread out in the air, and Lin Wan's porridge was all counted as "cloth".

"Yay~ I won!"

"Huh? Can you win me? Make me serious! ”

Over there, Gao Manman solved this matter very neatly, in fact, it was nothing, it could be a big fuss, or a big thing could be turned into a small thing, and a small thing could be turned into a small thing.

The two parents left with Xu Cheng and Lin Wancongee, and in the office, the bald teacher took off his glasses and wiped the sweat from his forehead with a handkerchief.

What a scary parent!

Taking a step back and opening up the sky, the more he thought about it, the more angry he became, he walked to the phone, searched the phone book, found a number and dialed it.

"Hello? Li Qiuyang's parents? Li Qiuyang is mischievous at school, come here..."

......

Back at home, Xu Cheng was directly interrogated by He Ying.

Xu Cheng really wanted her not to make a fuss, the 6-year-old American child is already practicing shooting, the road is different depending on the national conditions, what's wrong with the 6-year-old Dragon Country child selling something?

"I just played the company's game with Lin Wancongee, we went to the toy store to buy some toys and sold them to my classmates...", Xu Cheng tried his best to pretend to be aggrieved, and said innocently with flashing eyes.

He Ying is his own mother, and she doesn't eat this set at all, so she asks the bottom of it, "How much did it cost?" What about money? ”

"A total of 85 yuan was sold, and I shared it with Lin Wan's porridge."

"What? 85！ The more He Ying spoke, the higher the tone, she thought it was a small amount of two pieces, but she never thought that her son would be a big job!

Good guy, it's almost half a month's salary for her!

"Where's the money? How can you put so much money on a child, hurry up and let me save it for you and leave it for your daughter-in-law. ”

Xu Cheng was sad and indignant in his heart, baby's adult! How much money did you cheat me out of with this excuse!

After He Ying got the 45 yuan in Xu Cheng's hand and counted it, she dared to believe that her son had really done a "big business", she was full of worries, it couldn't be that her son really cheated money at school, right?

The negative preference worked, and He Ying asked Xu Cheng with doubts, "How is this thing sold?" Tell me about it from start to finish! ”

Xu Cheng is happy to talk about it.

"I went to the toy store with Lin Wancongee to buy some toys, including Tuoma Gezi and plastic pistols, and then we drew a price list at school, and many children came to buy them, and they were sold out quickly."

As he spoke, he also took out the crumpled price list from his school bag to testify, and drew the pattern of the two toys with colored pencils and indicated the price.

[1: Plastic pistol - 2 yuan]

[2: Tuoma Gezi - 15 yuan]

[3: Plastic pistol and Tuoma Gezi - 15 yuan]

He Ying looked at it and smiled, children are children, how can anyone mark the price like this, this same price, what is the point of setting the second option?

But after she pondered it a little, she began to feel that it seemed to be very subtle.

My head is so itchy, I'm going to have a brain!

"You made this price list yourself?" , she wondered.

Xu Cheng will definitely not admit it, "We copied the owner of the toy store, and many children will grit their teeth and buy the third one." ”

This is called behavioral economics, inducing consumers' psychology and behavior, putting the second option here, it seems that the third option is particularly valuable, and then making consumers have irrational shopping behavior, which is considered to be a trick that has been played rotten by Taobao and Pinxi in later generations.

He Ying pressed her chin and began to think, she graduated from economics as an undergraduate, and she happened to be studying sales hard in the past two days, and at this moment, such a price list appeared in front of her, which was too easy to trigger her thinking.

"This toy store owner... It's a master...", He Ying muttered to herself, she already roughly understood the purpose of such a price.

To sum it up, it's just two words - chicken thief.

What a chicken thief!

Originally, I only wanted to buy 1, but when I saw the options of 2 and 3, I wanted to take advantage of this small advantage too much, but I ended up spending more money to go out.

The more He Ying thought about it, the more shocked she felt, she had never imagined that she could think about sales from such an angle, and it seemed that the door to a new world had been opened in front of her!

Well, let's hurry up and copy this idea into the sales plan, anyway, those serious academic studies are also translated from Chinese to Chinese, so it doesn't matter if you copy it yourself.

"Mom has a job to do, hey, I'll give you six yuan, go downstairs and buy two bowls of rice noodles in a casserole, mine without chili."

She took out 6 yuan of change from the 45 yuan Xu Cheng earned and handed it to Xu Cheng.

"Mom, I still earned this money myself, and you don't give me much?"

"Children pretend to have so much money on their bodies, either they lose it or spend it indiscriminately, you look at the strong brother of others, I have heard your Aunt Wang say, you are in the second grade, you never spend money indiscriminately, you are about to go to elementary school, can you learn from others."

Good guy, Tan Song doesn't spend money indiscriminately, this story is outrageous than Kong Rong's pears.

"Why don't you take a look at Aunt Wang, I heard Brother Tan Song say, Aunt Wang is a deputy at the age of 30, can you learn from others...", Xu Cheng muttered quietly.

He Ying's ears were sharp, and she didn't hear a word, and immediately rolled up her sleeves.

"Hey, kid, where did you learn this set today, I'll see where my rolling pin went..."

Xu Cheng had already deftly slipped to the door and hid outside the door, "Mom, you are here, don't move around, I'll go downstairs and buy a few bowls of noodles and come back." ”

The wind is tight, and it is whistling.