Chapter 7: The Ignition of the Father
In the afternoon, at about three o'clock, the people who came to buy goods stopped. Cui Liguo hurriedly told his wife about the incident. After hearing this, my wife was a little unconvinced. Just say, "How much money can they give you in a year?" It can't lie to you, right? ”
Cui Liguo said: "What can people lie to me? Do you know? As for the boss of the war, I heard that he is the boss of the boss in Shanghai, and his family has billions of assets. ”
The wife said: "His family is so rich, why do you come to our small place to toss?" ”
Cui Liguo said: "You don't understand, this is a young man who has a serious business, and he wants to start his own business and not gnaw at the old." Such a serious young man, coupled with the financial resources of his family, will definitely be able to make a career. ”
My wife said, "If you go to the steel mill, will our small shop be closed?" ”
Cui Liguo said: "You can do it if you want to!" After I'm gone, you go out and take care of the two of you to help you, don't be too tired. I'll see if I can give that much money if I can do it, you won't have to do it. ”
In this way, Cui Liguo became another cadre in the Northern Group. In less than two months, all those troublesome things were solved.
Cui Liguo found those who wanted special steel and said: "There will be no special steel in the future, if you want to distribute our steel, we are also very welcome." However, it is necessary to compete fairly in the market like other distributors. ”
Not to mention, no one really dares to blow up in front of him. There are a few people who specialize in selling orders, and now, they can only walk. There are a few customers who specialize in the market and stay.
He also found the suppliers who sent the substandard products, and invited them to the dinner table to talk. He said: "From now on, my brother and I will be the director of this steel mill. In the past, this factory was dried yellow, and in the future, I don't want to dry it again. So, today I will find you brothers together and want you to do you a favor. From now on, don't send those things that are not up to standard. ”
The problem was solved so easily.
For the naughty guys, not to mention anything, they all honestly work there. There are some people Cui Liguo knows, and when he meets them, he will greet them enthusiastically, and sometimes, he will say a few words of encouragement.
The problems have been solved, and the output has also risen. Cui Liguo is indeed not a dry eater, and he really has two brushes to manage enterprises. Now, the matter of the production system no longer has to worry about Zhan Bicheng and Tao Fangjun.
It turned out that Zhan Bicheng wanted to achieve a production capacity of 3 million tons in three years, which was one of his short-term goals. But the situation really waits for no one! He discussed with Fang Jun how to increase production as soon as possible and achieve leapfrog development.
So, they raised 100 million yuan in the bank through the guarantee of the Zhan Changjiang Group. Two new electric stoves were installed and two old production lines were bought. After all were completed, the production capacity tripled to 3 million tons, and the company made a profit of 30 million yuan that year.
Less than 30 years old, it took just over a year to create a medium-sized steel enterprise with a capacity of three million tons. It was a success, a big success. It's also a myth, a myth of the world of steel.
Such an outstanding performance has also attracted the attention of some steel tycoons in Hebei. They found this young man, this unusual young man. As a result, Zhan Bicheng entered the field of vision of these bigwigs and also melted into the circle of bigwigs. Through visiting and learning again and again, I have also accumulated a lot of experience.
At the beginning of 2001, when he returned to Shanghai for the Spring Festival with full achievements, he not only met his parents, but also his lively and lovely son, as well as his wife, who was separated from him and gathered less.
The son is one and a half years old and can run all over the ground, but after seeing him, he is still a little strange. His wife also worked and served as the administrative director of Zhan Changjiang Group. His wife, Wang Shiyue, is an authentic Shanghai girl, and even the university is Shanghai Jiaotong University. It was when I was at Shanghai Jiaotong University that I met Zhan Bicheng.
Shiyue's parents both taught at the university and were from an intellectual family with a strong aroma of books. The two of them thought about it and saw it, and they didn't have any idea that their daughter had found a boss's son.
Shiyue is a standard Shanghai girl, gentle and generous, who will do everything and is not pretentious. Shiyue was used to life in Shanghai, so she was reluctant to leave Shanghai, and besides, the child was young, so she didn't go to the north with Zhan Bicheng.
This year, whether it is the Yangtze River or the north, the two enterprises have outstanding performance. Therefore, the family spent a happy Spring Festival together.
During the conversation, Zhan Xuming said: "China's real estate must have a big market. The country's policies also support the development of real estate; The strong demand of the people is promoting the development of real estate; Local governments are strongly promoting the development of real estate. Therefore, this wave of market is unimaginable. Next year, I'm going to focus more on the real estate sector. ”
Zhan Bicheng said: "Hasn't real estate been good in recent years? Among all the sectors of the Yangtze River, isn't it the fastest real estate development? ”
Zhan Xuming said: "In the past few years, the good is good, but the good is not publicized. Next, it may be more than we think. ”
Zhan Bicheng said: "The average housing price in Shanghai has exceeded 10,000 yuan, even if it is good, it is only a quadruple of the remarkable." ”
Zhan Xuming said: "Your idea, in the eyes of ordinary people, can be regarded as very bold. But reality will break through our imagination. I said that the average house price in Shanghai would exceed 50,000 yuan in the future, and some people said that my pattern was too small. ”
Zhan Bicheng said: "With such a high house price, how many people can afford it?" ”
Zhan Xuming said: "When the time comes, someone will buy it." China's development has entered the fast lane, and the next few years will be faster and faster. ”
Zhan Bicheng said: "According to what you say, buying a house is also a good investment channel. ”
Zhan Xuming said: "For the average middle-class family, buying a house with spare money is indeed a good investment project. But for us as a business, we can't think like that. What's the point of quadrupling in three years? Can a company of our size stop and wait for the price of the house to rise? In such an economic environment, we have chosen the right industry, and the development can not only be stopped. Take your battle north, for example! In less than two years, although the operating profit of the enterprise is not high, you can look back and see that your assets have multiplied. ”
When it comes to Zhanbei Company, Zhan Bicheng is still very proud, he didn't expect it to develop so fast. If the steel situation next year is still the same as this year, then after full production, there will be a profit of 150 million yuan in a year. This number, if you sit with your classmates, I'm afraid it will scare them.
Therefore, Zhan Bicheng wants to focus on production next year to ensure stable and high production in production, which should be next year's work goal. Although the sales of products are not a problem now, the channels are still unstable in the procurement of raw materials.
Zhan Xuming said: "Zhan Beibei, what are your plans for the next step?" ”
Zhan Bicheng said: "For more than a year, we have put our energy on the project and equipment transformation. Although all the equipment has been put into production, the production is not smooth enough. In the next step, I want to do a solid job in production and operation. ”
Zhan Xuming said: "There is nothing wrong with your thinking, the steady production of the real economy is a very important part." However, you must see that you can't count the three million tons of iron and steel enterprises in China, and you don't need to compare with those large state-owned enterprises, that is, compared with private enterprises, you are also a little brother. ”
Zhan Bicheng said: "Of course, we have just started, and some companies have been working for more than ten years." ”
Zhan Xuming said: "No matter what you do, you must be prepared for danger in times of peace. Now the steel situation is good, everyone has seen that in many places, iron and steel companies have sprung up like mushrooms after a rain, one after another to compete for the cake of China's steel. One day, when the supply exceeds demand, elimination is inevitable, and at that time, it will also be very tragic. ”
"It's going to be a long process, and we still have time to plan for our future before that," Zhan said. ”
Zhan Xuming said: "For our family, it doesn't make much sense for you to build a small steel mill of 3 million tons there, and make a profit of 100 million or 200 million a year." Every plate under the Yangtze River can do it, and it will do better. ”
Zhan Bicheng said: "I know this, 3 million tons is a stage goal of mine, and it is by no means my ultimate goal.
Zhan Xuming said: "It's good if you can think like this." But we can't let the situation push us, we have to take a step before the situation comes, and that's what I've always done. ”
Zhan Bicheng smiled and said: "I hope that I also have the demeanor of my father." ”
Zhan Xuming said: "My son? That's how it should be. As I said earlier, real estate is going to usher in a big market. What real estate depends on is land, steel and cement. The land is governmental, it has nothing to do with us. But steel is your main direction now. ”
Zhan Bicheng said: "Father, I understand. ”