There is not much publicity and public relations concept in China these years, but it does have it abroad, and He Yuzhu has to prepare one step in advance, just to deal with the entry of foreign capital.

Now there are capital and brands entering the country one after another, although it is not much, but it has initially revealed the clues.

If you want to seize the opportunity in the future, as well as the means and promotion of the other party, then publicity and public relations are indispensable, and many excellent domestic brands are lacking in these, even if the goods are very orderly, but they are declining.

Therefore, it is very important to prepare in advance and continue to promote everything, and not to do everything yourself.

Lou Xiao'e agreed, "Okay, I will select talents in this regard and complete the formation as soon as possible." ”

"Okay, I'll wait for your news." He Yuzhu put down the phone and then pondered, there were island companies coming to buy his master He before, and then there was no movement, but it didn't mean that they gave up.

Now that similar goods are appearing in the country, they may soon act and be more careful.

Master Kong was born in Jinmen, founded by a pair of brothers, and if they did not have their own appearance, their development would be very fast, and even a few years later, they were listed on Hong Kong Island.

Soon, most of its shares went into the hands of a food group in Wanwan, and there was also a food group in the island country, although the controlling was no longer in the hands of the founder, but it also made a big step forward in its internationalization.

For example, He Yuzhu's practice of not going public, although he can maintain his holdings, his external development will definitely be affected.

Although it is also exported now, the sales volume is not high, and Lou Xiao'e is not a marketing genius, the pace of external sales is not fast, and the most important thing is that the publicity outside is not good.

Propaganda still requires a lot of capital, and although the scale of the company is not bad, the funds are not abundant.

It is a large-scale private enterprise in China, but it seems very small in comparison with foreign countries.

But this is not in a hurry, it is necessary to develop slowly, for the time being, it still needs to be passed on by word of mouth, after all, the number of exports has been steadily increasing, and then we will talk about it slowly.

Now the best sales are chili sauce, but I didn't expect this sales to be the best, He Yuzhu originally thought it would be a drink.

As a result, the sales of beverages were the lowest, the hot pot base and dipping sauce were not exported at all, the sauerkraut was exported in small quantities, and the beverage exports were more, and chili sauce became the most sold.

As for the eight-treasure porridge, there is no export for the time being.

External sales require supermarkets and shopping malls to receive their goods, and at the beginning they must give huge concessions, so that people will receive these goods from the East.

Or they may invest a lot of money to rent their shelves and put their own goods directly, but this is too expensive.

Even the packaging has to be in a foreign language, there are some things you can't translate at all, sauerkraut is fermented cabbage?

Do people know what it is?

In this case, it is better to have a booth where someone makes their own dishes and allows customers to taste them, so this cost is more expensive.

Therefore, the temporary publicity cannot keep up, it is just placed on the shelves, and whether customers buy it after seeing it depends on their luck and their thoughts.

Lou Xiao'e learned about it, the reason why chili sauce is popular is that everyone was curious at the beginning, because there was a fire on it, maybe the gene of death was deep in the bone marrow, and many people were willing to try it.

And then...... Can't stop at all.

The spicy flavor is very addictive, and many dishes can be added, such as pizza, noodles, etc.

What stands out is a versatile one, as long as you like spicy flavors, then you can't stop.

Therefore, the sales of chili sauce are rising, which is much higher than the sales of other products.

If the funds allow, then rent the shelves now, put Master He's goods together, and sell them with chili sauce as the leader, which will inevitably improve a wave, but unfortunately the funds do not allow it.

Sichuan flavor has started a new round of expansion, the branches of each province were first established, and then the cultivated talents began to disperse, after these years of stop expansion, the cultivation of talents has not stopped.

Wait until now to start again, immediately establish branches in all provinces, from the branch down to the cities for inspection, site selection, even if it is not suitable for full rollout now, but Sichuan Wei is to buy their own land to build a restaurant, so for the price of land, it must also be laid out in advance.

The price of land will become more and more expensive, and the prime location is not something that can be bought if you want to, and doing it now can save a lot of money and time in the future.

In this way, all of a sudden, the taste of Sichuan directly swelled, and it is expected to open more than 300 stores across the country, which has its own property rights, so there is no need to worry about the rent.

Even in this period, this cost is not small, and advertising has to keep up, such a large-scale chain store will definitely cause some sensation and attract traffic to Sichuan Taste.

There are more than 300 stores in the country, which is not all of He Yuzhu's plan, because some cities are not suitable for opening now, and some cities are not enough at all, so the stores are relatively concentrated.

……

Shiharu Yamashita came to Tsumen at this time, and a newly-born food company attracted the attention of the local head office, or rather, they have been paying attention.

Previously, Master He rejected their shares, and they had no means of countermeasures for the time being, so it would take three or four years.

Now they see an opportunity again, not that there are too few food factories, but that most of them are state-owned enterprises, and their restructuring has not yet begun.

In addition, they also need to target private companies so that they can control the shares in the future, so they have been picking the right targets.

"Two, we can bring the technology and equipment." Shiharu Yamashita is very confident, "I will definitely improve our competitiveness." ”

The Wei brothers looked at each other, and Boss Wei said, "If that's the case, won't the company become yours?" ”

"......" Yamashita Shiharu was not surprised, "We don't need too much of a stake of just 30 percent, and in a few years, we can operate your listing on Hong Kong Island." ”

"Now your technology and equipment are very backward, you should be Master He Food, it is a giant for you."

"Even in terms of price, you don't have much advantage, its sales are huge, you can make small profits and quick turnover, maintain a fixed price, not to mention the seasoning package, there is also a sauce package in it, you don't have this technology yet."

"This gap is too big, you think about it."

(End of chapter)