He Yuzhu received the news and got up again to go to the United States.

He went to the United States, and He Changbang was still busy, understanding the quality of the brand goods he wanted to acquire through laboratory testing, but it was not easy to optimize, but these goods themselves were relatively good.

Select some of them to improve the composition of Baijie Group's subsidiaries, involving all daily chemical products.

The next thing is the acquisition, He Changbang personally led the team, talked about it one by one, and at the same time looked for a future spokesperson.

Publicity must keep up, Baijie Group is so powerful, it must shock the whole country at one time, and beat the name of Baijie Group, otherwise I am sorry for such a huge scale of acquisition.

It is that the group headquarters has begun to start, in one step!

He Yuzhu gave He Changbang start-up funds, and the follow-up funds need to wait, and his affairs in the United States are ready to end.

The subprime mortgage crisis targeted Lehman Brothers, and then the funds needed to be dispersed and began to be transferred, directly buying shares in various Internet companies that had previously been favored, and at the same time paying for the acquisition of car brands.

Now the Clares Group is his last goal!

Even if you can't take all of them, you have to win some of these sub-brands.

Originally, the Clares Group was going to huddle with General Motors to keep warm, but it turned out that General Motors itself could not guarantee this, and this matter was over, which was tantamount to making matters worse.

At this time, people from Goldman Sachs appeared and put forward the intention of acquiring it, and the people of the Clares Group understood that it was the Oriental man who came to buy it again.

There was news before that this person bought Jaguar and Land Rover, sent them back to China directly, and merged with their two domestic cars, but because the value of these two sub-brands is not high, they are not as large as Volvo Cars, and He Yuzhu does not occupy a controlling stake.

However, he didn't want a controlling stake in the first place, and directly took some group shares of Great Wall and Chery.

And now it's time to acquire again?

But this is indeed a good thing, because the Clares Group can't hold on, and without the injection of funds, they will go bankrupt.

The subprime mortgage crisis had a far-reaching impact, when people went crazy buying houses and then found that they had no money in their pockets, not even money to refuel their cars.

I have to say that it's too crazy, which also makes He Yuzhu make a lot of money.

Now the Clares Group has more than $10 billion in debt, and if it applies for a bailout and the government funds the bailout, then the control is not in their hands.

It's better to sell now, clear the debt, and then make a sum of money and leave the market.

Soon the shareholders of the Clellers Group discussed that the shares of the Clellers Group are now in the hands of a private capital operator, which last year bought 80 percent of the shares of the Clares Group for $7.4 billion.

As a result, it encountered a subprime mortgage crisis this year, which can be said to be very unlucky, which is the main reason why the Clares Group is about to go bankrupt.

Goldman Sachs people came to negotiate, in the case of taking on debts, the Clares Group is no longer valuable, and the two sides start negotiations, but if the time drags on too long, then the Clares Group will not be able to hold on.

The entire stake was sold to He Yuzhu, who was subsequently delisted and became a private company.

It's just that He Yuzhu wants to directly move the entire group away, but he can't do it, because the United States will not allow it.

Before Ford acquired Volvo Cars, the acquisition was the car business, and He Yuzhu acquired this.

The Clares Group also merged with Mercedes-Benz to become its subsidiary, and was subsequently sold to private capital operators.

There are many twists and turns, not to mention the collective relocation from the United States.

This matter needs to be negotiated, but He Yuzhu can first separate its sub-brands, and the brand JEEP will be directly separated and sent to China to merge with Liuzhou Wuling.

And for example, there is no need to send Dodge to China, because it is not suitable, it is not bad to stay in the United States, and the style of this muscle car is still suitable here.

There are also other sub-brands, such as Clares, Maserati, Alfa Romeo, etc.

These still need to be dealt with by He Yuzhu, who does not want to run an auto group in the United States, and he pays off all his debts himself, and because it is a private company, he gradually sells some sub-brands.

Only the three brands of Clellers, Dodge and Maserati are retained.

Clellers is focusing on luxury sedans, Dodge is focusing on high-horsepower muscle cars and pickups, and Maserati is gearing up to focus on sports cars and SUVs.

He Yuzhu convened the management, spoke his mind, and asked the design team to start taking action.

For example, Maserati and Alfa Romeo used to be Italian brands, and now they keep one Maserati and the other is directly packaged and sold to Yafit, which is certainly no problem.

Especially now that there is no debt crisis, then the other party cannot be blackmailed, and if you want to, you can only pay for it.

The United States can prevent itself from moving on a large scale, but it can prevent itself from selling sub-brands, so He Yuzhu sold aggressively, and in the end only three brands were retained.

But I have to say that He Yuzhu's strategy is very correct, although the positioning of these three seed brands is different, the cheapest of them is Dodge muscle cars and pickups.

The purchase of double-door, high-horsepower muscle cars is for fun, and only those who have money can play, but after the subprime mortgage crisis, the economy is weakened, and those who can really buy and play are not bad people.

And pickup trucks are a necessity for most families in the United States, especially farmers, and the sales are also the highest models.

As the main brand of the group, Clares is still very marketable in the United States, making luxury cars, and selling them to wealthy people.

Finally, there is Maserati, whose sports cars and SUVs are luxury brands and are themselves frequent visitors to the racetrack.

The positioning is clear, which is directly aimed at the middle class and above, as well as farmers, etc., and directly gives up the low-end market.

It seems like a big cut, but it still reduces its own burden, and its factories are reduced, the number of workers is reduced, and the expenses are reduced.

And He Yuzhu also returned a large amount of funds, and then the funds did not stay, but directly invested in China, this investment is to invest in the construction of their own factory, and it is also in cooperation with Liuzhou Wuling.

The only trouble is that Liuzhou Wuling has no money, the previous JEEP was a merger to invest in the construction of a factory, and the shares of Datong Wuling sold before were invested, and now it is a joint venture.

However, He Yuzhu put forward a plan, that is, he funded the construction of the factory and converted it into shares, but these shares He Yuzhu will still be sold to Liuzhou Wuling in the future.

It's still the old way of Geely!

(End of chapter)