Chapter 328: Endorsement and Influence
He Yuzhu's plan is very huge, he buys car brands, mainly for brands and technology, and then cooperates with the four major domestic car companies in the future.
But he will not participate in the operation, and others now look at him and think that He Yuzhu intends to support domestic brand cars.
In fact, He Yuzhu knows that he is just a hitchhiker, of course, his role is also very great, at least to enhance the brand competitiveness and technology, which is real.
The people of Liuzhou Wuling naturally know He Yuzhu's personality, after all, it is not their one, now it is four, and the one who occupies the most shares is Geely, but he never cares about anything, and he just makes a move, or to establish a direct store.
The effect of the directly managed store has been revealed, and while the price is advantageous, the quality of service has been improved, and any problem can be solved directly.
Volvo Cars' sales are now rising, especially in terms of options, who wouldn't want to buy a car that meets their heart and price?
The most basic model is also a car with complete safety equipment and attaches importance to safety, so everyone can rest assured when driving.
And what do you need to add a little bit of capital is it,
There is a list of prices and configurations, no matter what you add, you can choose your favorite configuration, which is unique in China.
And Geely's own vehicles are starting to provide this kind of service!
This kind of competitiveness has made domestic brands see hope, and now everyone recognizes joint venture cars, and He Yuzhu is now giving an opportunity.
The four car companies have big brands in hand, and the technology will definitely be improved, but the time is still short, and they need to digest the technology and develop new models.
He Yuzhu chose Maserati to send it to the domestic joint factory, as a luxury high-end brand, this is the first one.
And its price will inevitably be greatly reduced, the original need for a few million cars, now less than a million can be purchased, and will be the first in China.
At that time, this sales will not be low, of course, this is a production model, and there will be more high-end limited models that will also be launched in China, but the number will be limited, and the number of sales will be limited around the world.
These are the strategies for the future!
……
"Miss Yang, I don't know if you are willing to act as an agent for our group's daily chemical products?" He Changbang found a little flower girl who has been more famous recently.
Yang Mi is actually hesitant, she is an ambitious person, and now a newly established daily chemical group is looking for her own endorsement, and it is an endorsement for all kinds of products.
It's easy to say things like laundry detergent, but what about cosmetics?
She doesn't use it herself, and after signing the endorsement, she can only use their cosmetics, which she is unwilling to do.
For example, international brands are the pursuit of celebrities, whether it is used or endorsed.
He Changbang saw the other party's entanglement, after all, he had investigated before, and if he wanted to compete with foreign brands, how could he not investigate?
Smiling slightly, he said: "Miss Yang, I know what you celebrities think, but domestic brands are just a little worse in reputation." ”
"I believe that Miss Yang also knows about Baiwei Group, absolute domestic food, no matter what foreign companies come in, it is not its opponent."
"What does that mean?"
"Chinese people are just a matter of ideological concepts, and they will choose domestic food, why?"
"Taste, tradition, and so on are all factors, but the most important thing is safety."
"Although Baijie Group has just been established, the acquisitions are all domestic time-honored brands, all of which are well-known brands, but now they are lagging behind, not because of backward products, but because of publicity and packaging."
"It is an opportunity to become the spokesperson of Baijie Group, especially the endorsement of the whole brand."
Yang Mi's heart moved, and she asked suspiciously: "What is the relationship between Baijie Group and Baiwei Group?" ”
"There is no relationship between the two groups, but my name is He Changbang, my grandfather is He Yuzhu, and this group was asked by my grandfather to start my business." He Changbang said.
It's not that he wants to show off, but at a critical time, it is still the reputation of Grandpa's Baiwei Group that is even louder.
He Changbang doesn't mind using this kind of resource, this is his advantage, it is accumulated by the elders of the family, why don't he use it?
Anyone who says anything to show himself or something is a fool.
One step fast, step by step, shopping malls are like battlefields, and now Baijie Group is to seize the time and take the lead when those international brands have not yet entered on a large scale.
Yang Mi was finally moved at this time, who is He Yuzhu?
That's the richest man, at least the richest man in China, and he has his own film companies in Hollywood and Hong Kong Island, and this one in front of him is his grandson?
Is it a group start-up as soon as it is sold?
He's so handsome, isn't he?
Yang Mi's eyes changed directly, if she became the granddaughter-in-law of the He family, her acting career would be ......
Here she started to fight He Changbang's idea!
……
The people in China watched the news at seven o'clock, He Yuzhu once again acquired many foreign car brands, and then returned to China to cooperate with domestic car manufacturers, and a large number of brands and technologies flowed into the domestic clouds.
Some car enthusiasts are ecstatic, while consumers are thrilled to hear about the price reduction of luxury cars.
In short, this is a good thing, but for the joint venture, there is a sense of crisis.
After all, He Yuzhu bought a car brand, but he didn't take it back as a joint venture, it was not a joint venture car, but a serious domestic car.
At the same time, he cooperates with four car companies, he does not participate in the management, but only provides brands and technologies, what is he trying to do?
Joint venture brands will face huge challenges, because they have to reduce prices and provide technology, otherwise they will be impacted by the other party.
The most important thing is that Geely takes the lead in establishing direct stores, so will other car companies follow?
Customers choose to allocate funds themselves, do they follow?
A series of questions all appeared in front of them, before they were high, now they have to lower their bodies, this moment and a half can't accept it!
And the investment required is too great, and they are still hesitant, ready to wait and see how the market reacts.
Years ago, the He family slowly gathered in He Garden on Hong Kong Island, and there were a lot of things this year, but they always had to come back for the New Year.
Good guy, the eldest grandson brought his girlfriend back, and it turned out to be Yang Mi, the latest spokesperson of Baijie Group.
He Yuzhu is noncommittal about this, after all, He Wencheng's wife He Qing used to be an actor, He Yuzhu does not object, the key is to see how much character he is.
He Changbang is not an innocent little boy, he knows what he is doing, but the two have known each other for a short time, so they brought it back so quickly?
(End of chapter)