Chapter 135: Nationwide Release! The hot movie market!

The premiere of "Your Name" was a great success.

The movie itself is indeed very good-looking, and everyone is not stingy with their applause and flowers.

For people in 2004 right now, the movie "Your Name" is simply too novel!

Whether it is the setting of the hero and heroine swapping bodies in a dream, or the integration of their overhead scenes and reality, or the use of parallel time and space, it is a dimensionality reduction blow to the current mainland movies!

Although this is a romance film, it is definitely a romance film that mainland audiences have never seen!

Wu Yuan used editing techniques to tell a "Nolan-style" complex and wonderful story.

He uses double-line narrative techniques, combined with flashbacks and interludes, to weave small fragments into an intricate web of stories.

The storyline is very tight and does not drag, and in the process of constantly creating suspense, it constantly lays groundwork and then unravels and responds to it one by one, interspersed with various small humors.

Whether it is the day when the heroine "disappeared" in the front, or the incident when she went to the capital later, through interspersed and supplementary narration, a story that may be very ordinary is told in a flat and straightforward way, which is very suspenseful, and mobilizes the audience's emotions well.

Wu Yuan is like a conductor with a baton in his hand, through editing techniques, so that the audience's mood dances with the baton in his hand.

Until the end of the movie, the two finally met, and the warm tears that the viewers had held back all the way finally poured slowly with the ending song.

The detailed and delicate pictures, the beauty of the flow of light and shadow, the gripping plot, the detailed and well-detailed narrative, the tense and exciting rhythm, and the characters with their own characteristics......

When a movie has all of these advantages, it is bound to be a successful movie.

Even a few theme songs of this movie made the moviegoers remember deeply.

Whether it is "The Past Life" full of pop rock flavor at the beginning, or "Okay" that often appears in the background of the heroine in the middle period, or "I Want to See You" at the end.

The excellent soundtrack that fits the plot of the film creates the finishing touch for this film.

Many female guests, when they heard the song of "I want to see you only want to see you, the future will pass, I just want to see you", their eyes couldn't help but moisten.

You must know that most of these female guests are actors in the circle, or practitioners in the film industry, they have watched too many movies, and the tear threshold is not low at all, and they are still tear-jerking by the soundtrack and the plot.

It is conceivable that when it is released nationwide in the future, how many emotional audiences will shed tears in the theater.

When the screen went dark and the cast began to be rolled, the applause in the screening hall resounded incessantly for a long time.

Wu Yuan also took the creators and bowed to the audience again and again.

For a director and actor, it is the proudest thing for a work to receive praise from flowers and applause.

Hu Ge and Liu Yifei are just like the picture at the end of the movie, tears are flowing out, but their smiles are particularly bright.

They're really, really stressed.

The other actors hugged each other and cried.

A great director like Wu Yuan uses their group of rookie actors, in the eyes of outsiders, they are absolutely extremely lucky.

But for them, in addition to the excitement when they first decided on the role, every day after joining the group was anxiety and pressure.

They are afraid that they will not act well and ruin such a good movie, and they are also afraid that they will smash Wu Yuan's signboard because they will drag their feet.

Fortunately, all the pressure and anxiety disappeared under this applause.

Wu Yuan shook his head a little amusedly, and motioned to a few staff members to lead the creators to the backstage to touch up their makeup.

And he himself was surrounded by some guests.

"Director Wu, this movie is well made!"

"This ending, as well as the plot of Sanye coming to the capital to see Lin Wenjie three years ago, is very well arranged."

Zhang Yimou said with emotion: "I understand your thoughts, your movie actually wants to convey a meaning to the audience." ”

"People who really love each other, even if they don't know each other anymore, they will still fall in love with each other without hesitation when they meet again."

"It was like that three years ago, and it's the same eight years from now."

"I thought it was a marriage in the previous life, but I didn't know that it was the chaos of time and space."

Wu Yuan smiled and nodded: "Director Yimou is right. ”

His adapted version of "Your Name" removed a lot of the so-called "spiritual" plot, and the temple line was basically cut clean.

So how to make the matter of the male and female protagonists swapping bodies and desperately saving each other become reasonable through non-theological and metaphysical ways?

Wu Yuan thought of the words "destined".

The "parallel time and space" of the whole story is a cycle, and the key to this cycle is the red head rope that has passed through time and space.

This head rope was given to Lin Wenjie by Sanye on the subway station in the capital three years ago.

Three years later, it took Lin Wenjie back to Sanye's body three years ago to save her.

And in the end, the two traveled through time and space.,When they met at the top of the mountain,,This head rope was returned to the three leaves three years ago.,The whole thing of exchanging bodies is over.,The cycle is over.,The two forgot each other.。

In other words, the beginning and end of all these stories originate from this red head rope.

And this red head rope represents the destined encounter between the two.

As for why this head rope made the two swap bodies, it can be attributed to the meteor shower that happened once in 1200, or it can be attributed to the destined love between the two.

How to interpret it is up to the audience.

This is also the treatment technique used in most movies involving parallel worlds and time and space travel.

It's like the last spinning top in "Inception", leaving the audience with a space for deep thought.

When Wu Yuan changed "Your Name", he still referred to Nolan to some extent, and there was a very obvious "Nolan-style" style.

However, Nolan has not yet filmed "Inception" and "Interstellar", so this has become his own ingenuity.

"This red head rope is interesting." Jiang Wen also smashed his mouth and said: "You gave too many close-ups of this red rope in the movie, as if you were afraid that the audience would not understand it." ”

"In the end, when the hero and heroine recognize each other, you have to give her a close-up of the red rope tied to the back of her head."

"It's too straightforward."

Wu Yuan rolled his eyes.

Yes, yes, "The Sun Also Rises" is not straightforward, but how many viewers can understand it?

"Director Jiang, movies still serve the public after all." Wu Yuan sighed: "Most of the audience are not senior fans, sometimes it's better to be direct." ”

There was still half a sentence he didn't say.

Never look at your audience's reading comprehension, it's better to look at them like an eight-year-old.

But if the plot is a little more complicated, reaching the level that only a 10-year-old child can understand, it will affect the box office market.

"Wolf Warrior", "Charlotte Troubles", "Hello, Li Huanying" and other movies with a box office of billions have proven this.

"I don't like it anyway." Jiang Wen pursed his lips, he has always said something, if he doesn't like it, he doesn't like it.

Chen Kaige glanced at Jiang Wen, although he couldn't get used to him, Director Kaige also agreed with Jiang Wen's idea.

He also doesn't like such a straightforward shooting technique, and he can't wait to put the camera on the red string and tell the audience that this thing is the key.

However, he is much more sleek than ginger.

"Director Wu, this time "Your Name" has put more effort into the picture than "The Undertaker".

In the movie "Your Name", the display of the mountain village scenery and cityscape is particularly good, especially the forest, lake, comet, and the comet crossing the clouds at the beginning, and the overlooking of the hero and heroine on the top of the mountain at the end are super beautiful.

It can be seen that Wu Yuan has indeed grown in the area of lens aesthetics.

"It's still thanks to Director Kaigo's previous teachings." Wu Yuan smiled and thanked.

This time, the footage of "Your Name" is much more beautiful, and it can't be said to be comparable to the rendering of anime, but it does shoot a lot of "wallpaper" level beauty.

Thanks to the previous exchanges between Wu Yuan and Chen Kaige, he did learn a lot of photography knowledge from director Kaige and used it flexibly.

Director Kaige is proud, but he is also willing to teach, or most fifth-generation directors are not self-cherishing characters.

Of course, the premise is that people look up to you and are willing to teach you.

"Director Wu, what a sharp movie!" Cheng Long also came over, gave a thumbs up and said, "This movie is so well made, I cried just now." ”

"I didn't expect you to be so good at making romance movies."

"I'm looking forward to our Rush Hour 3 even more now."

A flat thunderclap exploded.

Several big directors and Han Dong, Gong Huang and others who came over looked at Wu Yuan and Cheng Long in surprise.

Wu Yuan wants to direct "Rush Hour 3"?

That's big news!

But apparently Wu Yuan didn't want to talk about this on this occasion.

He smiled and changed the subject: "Everyone, there is a press conference in the next room, and I will go over first." ”

"Later, there will be a dinner party prepared, and everyone can participate if they have time."

After saying that, he squeezed out of the encirclement with a sorry voice and walked to the next hall.

The others had no choice but to surround Cheng Long and began to ask questions.

Following.

Various domestic entertainment newspapers are overwhelmingly reporting on the premiere of "My Name" and the interviews given by the invited guests.

In this era of paper media, it occupies the headlines of newspapers, and its influence is equivalent to the top of the Weibo hot search later!

has been doing online and offline publicity all over the country, and "Your Name", which is well-known among young people, has won the last big tonic.

The relevant reports written by reporters from all walks of life are almost all praising this movie.

"A movie that makes people cry and laugh when they watch it!"

"From the storyline to the picture to the performances and soundtracks of the heroes and heroines, they are all perfect!"

"One of the best movies to watch this year!"

"Gong Li cried at the premiere, the eyes of the international chapter were red, and the two praised "Your Name"!

Perhaps at the behest of the leaders above, the major newspapers did not put out the introduction of "love" and "love films", but only praised the movie itself.

And because there is still one day before the national release, they also tacitly did not talk about the details of the plot of the movie.

But the more this happens, the more curious fans become.

Originally, some fans were worried that this movie was not good-looking, after all, even Zhang Yimou did not make every movie well.

30 yuan a movie ticket, how much to be cautious.

But from the media to the actors, filmmakers, and industry insiders who participated in the premiere, they all stood up to praise the film, and fans' last worries were put aside.

March 1st.

Under the praise of various media, "Your Name" was simultaneously screened in the mainland and Hong Kong Island!

Countless young people who have already prepared the money, or three or five friends together, or with their favorite objects, came to the cinema.

Movie theaters around the world, which have been deserted since the beginning of the year, have once again ushered in a wave of movie-watching craze!

"Two tickets to Your Name!"

"The last one!"

"Is there still a ticket for 8 p.m.? Let's get three! ”

"Can you help me get two tickets this afternoon and two tickets for the evening?" All of them want "Your Name"! ”

The waiters in the major theaters are happy to collect money and make orders.

Even if some customers come alone, but want to buy two or even three double tickets for "Your Name", they will happily bill.

It doesn't matter if he wants to watch this movie with a few girls at a time, it's good to make money.

On the day of the premiere, "Your Name" sold 400,000 movie tickets in the mainland!

Among them, there are those on March 1 and those on March 2.

Almost every theater that schedules "Your Name" has sold out movie tickets for this movie!

In this era, there is no way to count the attendance, and the China Film in charge of the distribution does not know how much the attendance rate was on the day of the final premiere.

But the results of 400,000 movie tickets stunned China Film.

After "Hero", there has never been a movie that has sold so many movie tickets on the day it opened!

Don't look at the figure of 400,000, which is very inconspicuous under the base of 1.2 billion people in China.

But a movie ticket for "Your Name" costs 30 yuan!

400,000 movie tickets, equivalent to a daily box office of 12 million!

When Wu Yuan received a notification call from Han Dong in person, when he learned the news, even if he had sold a box office result of 700 million US dollars, he still waved his fist excitedly!

It's a perfect start!

"Roadshow, roadshow must be launched!"

Wu Yuan said to Han Dong on the other end of the phone: "Beijing, Shanghai, Guangzhou and Shenzhen, plus Shudu, Chongqing, Xi'an, Suzhou, Hangzhou, these nine cities will hold roadshows!" ”

"I personally led the team and took the main creator of the movie to the local area!"

Roadshow!

It's a somewhat unfamiliar word to most mainland movie fans and filmmakers.

When the current movies are released, there are very few roadshows.

The first mainland film to run a roadshow during its release was the Hong Kong Island movie "Infernal Affairs 3" released last year.

At that time, Bona learned from Hong Kong Island Film Company and began to arrange celebrity meet-and-greets before the film's release.

The joint meeting from Hong Kong Island, Taiwan Island, Singapore, Malaysia and Thailand to the five cities of the mainland in Beijing, Shanghai, Guangzhou and Shenzhen is regarded as the earliest roadshow event.

But the roadshows at this time are very primitive, saying that they are roadshows, but in fact, they are more of fan meetings.

After 2011, Fan Xiaopang's "Guanyin Mountain" did a total of 79 publicity activities across the country, and Fan Xiaopang basically followed up the roadshow activities throughout the whole process, and he couldn't even hold flowers in the second half of the journey.

But the effect is really very good, the leading actor personally went to the roadshow all over the country, which greatly stimulated the desire of fans around the world to watch the movie, and one-third of the box office of "Guanyin Mountain" was attributed to the roadshow.

So far, after the release of mainland movies, the intensive roadshow schedule has become the default publicity work, and there are as few as twenty or thirty shows in a month's release period, and as many as seventy or eighty shows!

Of course, Wu Yuan will not work so hard, and the current mainland film market is not mature enough to do this, he only plans to do some roadshow activities in several major domestic box offices.

"No problem!" Of course, Han Dong was very happy to see Wu Yuan take the main creator to the major box office cities to hold activities.

That's a good thing to boost box office growth!

The better "Your Name" sells at the box office, the more the distributor China Film will earn!

"I'll arrange it right away!" Han Dong said cleanly, and then hung up the phone.

Wu Yuan also called the company to prepare and inform the creators of the film that no matter what they are doing now, they will all stop their work and cooperate with the release promotion!

Three days later, Wu Yuan took the leading actors of the crew to the first stop of publicity!

Magic City!

(End of chapter)