Chapter 136: Roadshow and Box Office
Magic City.
Outside the Xuhui New Film Association Cinema, a large group of audiences gathered to watch the movie.
Most of them are young people, and there are few people over 30 years old at a glance, and most of their faces are a little childish.
"I heard that Director Wu will bring Hu Ge and them to the theater for a meeting today?"
"Yes, I bought today's movie ticket because of this, or it was poured from someone else's hand, 100 yuan a piece!"
"I watched it on the day of the premiere, and today I will watch it again to meet them!"
"Will Liu Yifei come? She's so pretty, I love her so much! ”
"Hu Ge is more handsome, I have never heard of such an actor before, he is really handsome!"
"Don't you think Director Wu is more handsome? Although he is not an actor, he is more handsome than these actors in the movie! ”
Young people, the topics they discuss when they get together must be relatively light-hearted.
While chatting, they took movie tickets and entered the venue one after another, ready to watch the movie.
After three days of release, there have been many spoiler parties on the Internet who can't help but share the plot story after watching the movie.
Many fans already know the general plot of the movie before they come.
But when they really sat in the cinema and watched the more than 100-minute movie, they were still moved to tears by the beautiful and romantic story of the movie.
In 2004, movies like "Your Name" were really too lethal.
There are special effects to have special effects, to have a story to have a story, the editing techniques are novel, the picture is full of beauty, and the appearance of the leading actors is very high.
It's really hard to find a downside.
Most of the girls who watched the movie cried into tears in the song of "I Want to See You".
The male companions who came with them graciously sent tissues that had been prepared in advance.
Of course, there are also some boys who cry a lot, and the girls in turn comfort those who hand over tissues
Yuan Duo, 21 years old this year, cried after watching the movie.
Although he is a boy, he is naturally more emotional, and he usually cries for words when he reads some sad literature, let alone watching tear-jerking movies like "Your Name".
The girlfriend sitting next to him was in a very stable mood, although her eyes were a little ruddy, but she did not shed tears.
She took out a pack of tissues from her pocket, took out one and handed it to Yuan Duo, "Look, I said I wanted to bring tissues." ”
Yuan Duo sobbed while nodding and taking the tissue and wiping his tears, "It's really touching, Lin Wenjie and Sanye's liking is very pure, and this rescue that spans time and space is also very moving." ”
"Fortunately, they finally met again, and it was a happy ending."
Her girlfriend nodded with the same satisfaction, and was about to echo a few words, but the door of the screening room suddenly opened and the lights came on.
Wu Yuan took Hu Ge, Liu Yifei and other leading actors to enter from outside the door.
Whoop————
The audience sitting in the screening hall immediately stood up from their chairs and looked at Wu Yuan and his party excitedly.
"Hello everyone!"
"I am Wu Yuan, the director of "Your Name".
Holding the microphone, Wu Yuan smiled and asked the audience, "Do you like this movie?" ”
Without the slightest hesitation, a neat response sounded in the small screening room: "I like it!" ”
Yuan Duo shouted the loudest, and even shouted the sound.
"If you like it, it's fine." Wu Yuan smiled and handed the microphone to Hu Ge and the others.
One by one, they introduced themselves to the audience, and everyone was greeted with enthusiastic cheers and applause.
After the creators took turns to introduce themselves, the microphone returned to Wu Yuan's hand.
"Thank you very much for supporting our film."
"Now, let's talk about this movie."
"Do you guys have any dissatisfaction with what you've finished reading?"
Most of the audience shook their heads, but some looked a little hesitant.
Wu Yuan immediately motioned to the staff to hand the microphone to the hesitant audience.
"That. Director Wu, why did Sanye and Lin Wenjie forget each other? A girl with eyes asked, "If they hadn't forgotten each other, they wouldn't have to wait until eight years to meet again." ”
"Because for Sanye and Lin Wenjie, their experience of swapping bodies is just a dream." Wu Yuan took over the conversation and replied seriously:
"Dreams, they always forget when they wake up."
"In fact, at the beginning, the ending I envisioned was that both of them returned to a peaceful life, and Sanye finally realized his dream and came to work and live in the capital, and Lin Wenjie also started a new relationship."
"The two of them still missed it after all."
"But this ending was ultimately rejected by me, because after thinking about it carefully, the audience may prefer to see a happy ending, although it may be more beautiful to miss and regret."
A lot of sighs of relief came from the audience.
If Wu Yuan really shoots like this, they will definitely be dissatisfied!
"Director Wu, so this is a sister-brother relationship, right, Sanye went to high school three years ago, she is three years older than Lin Wenjie, right?" The other girl stood up and asked again with a grin.
Wu Yuan was also happy: "Yes, it is indeed a sister-brother relationship." ”
He blinked his eyes: "But in reality, Liu Yifei is younger than Hu Ge." ”
Liu Yifei covered her mouth and chuckled, her smiling eyes narrowed, and she was overjoyed to see a bunch of male compatriots in the audience.
A boy who watched the movie alone stood up and asked, "Liu Yifei, I'm your fan!" ”
"I want to ask, is the plot of stepping on the wine song in the movie actually filmed, is it really you stepping on it?"
didn't expect someone to ask this question, Liu Yifei replied with some embarrassment: "It's a real shot." ”
"Is the koji really brewed after stepping on it?" The boy's eyes lit up: "The wine that Lin Wenjie drank later, was it really made by you?" ”
Liu Yifei was stunned, what is the problem?
Wu Yuan replied for her with some amusement: "Of course not, the wine drunk in the back is prepared by the props team, and the special wine bought from the local area." ”
"It tasted so good, we drank it all the night after the shooting."
"Huh~~~" A disappointed voice came from the mouths of many male compatriots, and they also wanted to ask Hu Ge, how did the wine that Liu Yifei stepped on taste like
Wu Yuan shook his head and smiled.
Sure enough, no matter what age it is, men are like this.
After a while of gags, several creators answered a few questions one after another.
For the first time, I interacted with the fans up close, and the excited look on each actor's face was not much less than that of the audience, and no matter how strange the questions were asked, they tried to respond.
This year's roadshow is like this, there is no part of making games, playing selfies, and giving gifts, but the creators have a 10~20-minute Q&A interaction with the audience.
However, both the leading actors and the audience are already very satisfied with this.
Now I want to see a star once, but it's really too difficult.
Between celebrities and fans, there is no social software like Weibo that can shorten the sense of proximity.
In the eyes of most ordinary people, celebrities are people who are high above and far away from the general public, and it is enough to be able to chat face-to-face with such people.
At the end of the roadshow, Wu Yuan took the microphone and said to the audience: "Thank you again for your support. ”
"After the movie was released, I actually received a lot of criticism."
"There are some professors and experts, and the so-called seniors in the film industry, who say that the values of our film are incorrect, and that it is a bad work to instigate early love."
"They said that this movie has no film art at all, and it is a movie that promotes petty bourgeois sentiment and has extremely improper views."
"They said that movies like "Your Name" should be banned immediately, because they will teach bad young people and ruin the next generation of Chinese movies."
"There are many more ugly, naked words, I won't say them here."
"What I want to say is that they don't represent young people, and they don't represent the audience."
"Now that you've seen this movie, can you tell me, it's just a movie, will it really teach you badly?"
The fans and viewers sitting in the audience looked at each other left and right with blank expressions.
Young people are rebellious and unconvinced.
They don't agree with the views of those so-called seniors and professors.
Those old-fashioned concepts are long outdated!
"No!"
"It's a good movie!"
"I like it!"
"Well shot!"
All sorts of voices of support rang out from the audience.
There were more and more voices of echo, and the miscellaneous voices of support gradually converged into the same sentence.
"We love it!"
Wu Yuan showed a relieved smile on his face, and several leading actors also had red eyes.
"As long as you like it, that's enough."
Wu Yuan took all the main creators and solemnly bowed to the audience.
"Thank you!"
Sitting on the bus to Suzhou, Wu Yuan looked at the scenery outside the window in a daze.
The box office results of "Your Name" after its release were very gratifying.
12 million on the first day, 32 million at the box office in three days of release, 45 million in the first week, and the final box office breaking 100 million is no longer a problem, and it is even possible to look forward to a box office of 200 million.
But as the box office climbed, "Your Name" also fell into the center of public opinion.
After all, this movie is a "love" story about two 17-year-old teenagers.
Even if Wu Yuan didn't puncture this matter from beginning to end, anyone who watched the movie would treat this movie as a romance movie.
At the moment in 2004, "early love" is definitely as terrifying as a tiger in the eyes of older people.
For mainland films, this era is a good era.
Now the review scale of the General Administration is much wider than that of later generations, and many films that are impossible to be released in 10 years can now pass the review.
But if you can pass the review, it doesn't mean that the group of old scholars and so-called seniors in the film industry will approve it.
They have come over from the sixties and seventies, and they absolutely scoff at teen romance movies like "Your Name", and even regard them as snakes and scorpions.
Many old professors in colleges and universities, and some old directors, have publicly called in newspapers to stop the screening of "Your Name" and ban the film.
They believe that the value orientation of this movie is too incorrect, affecting the physical and mental health of minors, and will make wrong guidance and instigate early love.
And the momentum of this public opinion is not small.
Before the release of "Your Name", the paper media published all the praise of the guests who participated in the premiere of the movie, and the wind reviews were good, and I couldn't wait to praise this movie to the sky.
However, after the official release of the movie, the group of old professors and experts who have been grasping the "editorial" of the newspaper all the year round immediately regained the right to speak and criticized "Your Name"!
I wish this movie would die immediately!
The speed at which the wind direction of the paper media changes is called a fast
Maybe this is public opinion, just like the weather in June, it will change.
Miraculously, the newspapers were full of condemnation, but the box office of "Your Name" was climbing and getting better and better.
Young people who have gone through the changes of the new century and are in line with international standards do not care at all what these old scholars think.
Even the more they criticize and criticize "Your Name", the more young people want to see what the movie is about.
The rebellious spirit has been aroused.
After reading it, young people couldn't support Wu Yuan in the newspaper, but they supported and praised "Your Name" on the Internet, and called on more people to go to the cinema to watch it.
So, in the early spring of 2004, a very strange phenomenon appeared in the mainland of China.
The major newspapers and media in the mainland published criticism of "Your Name" by various scholars, professors, and directors, as if this movie was some kind of flood beast that would destroy Chinese youth.
On the Internet, it is all praise and praise of "Your Name", as if this movie is the pinnacle of Chinese romance movies, comparable to "Titanic", if you haven't seen this movie, you don't deserve to say that you are Chinese.
It's magical.
It also made Wu Yuan quite worried, he was really afraid that the Ministry of Culture would be under pressure and really call for the screening of "Your Name" to be stopped.
Fortunately, soon Han Dong gave him a reassurance.
"Don't be afraid, the above has no opinion on your movie, it's very well made."
"The hero and heroine are not really in love, and they haven't even confessed, which is not a problem."
"The Ministry of Culture only hopes that the box office of this film will sell better and expand the film market in the mainland!"
"Director Wu, don't worry, the roadshow is it."
After receiving clear support, Wu Yuan breathed a sigh of relief.
It seems that the top is now real, everything is focused on the development and expansion of the Chinese film industry!
He led the leading actors with confidence, and in half a month, he ran to nine major cities in China, and held 1-3 roadshow meetings in each city.
Stimulated by his active roadshow, the follow-up box office growth of "Your Name" has also remained very stable, and it can create a box office of about 10 million every day, which is even better than the results when it was first screened!
Until March 16, the national roadshow of "Your Name" ended, and the cumulative box office of this movie has reached 146 million!
This achievement not only became the highest-grossing film this year, but also successfully became the third film in mainland China to break 100 million at the box office!
Wu Yuan, a Chinese director who has broken a lot of box office records in Hollywood, has finally made a name for himself in the field of Chinese films, proving his appeal to Chinese film fans!
Hong Kong Island, which was released at the same time, although the results were not so bright, but Wu Yuan relied on his popularity as a "good director", "Your Name" was released on Hong Kong Island for half a month, and also won a box office of 8 million Hong Kong dollars.
Before the release of "Ambush on All Sides", "Your Name" is destined to become the most dazzling and popular mainland movie in the first half of the year!
And Wu Yuan, who has achieved this good result, is not complacent.
The box office of 150 million is just a return to the cost!
The journey of "Your Name" has just begun!
On March 21, when the mainland audience was still immersed in the tearful love story of "Your Name", Wu Yuan had already taken Hu Ge and Liu Yifei on a flight to Tokyo.
The shameless director Wu Da took "Your Name" to export to domestic sales and counterattacked the Japanese film market!
"Kung Fu", which was released in December of the same year, has grown by leaps and bounds at a box office rate of 15 million per day.
The General Administration has a strict grasp of youth love movies, mainly after "To Youth", many love movies were established during that time, as long as it involves high school, the General Administration requires that the final hero and heroine cannot have a happy ending, it must be a breakup, miss and other endings, just for fear of leading teenagers to early love.
This has really been put on the line.
(End of chapter)