The age of light and shadow, the living room.

Wu Yuan sat on the sofa, with a cup of hot tea on the coffee table in front of him, constantly steaming.

He glanced at his watch from time to time, as if he was waiting for someone.

After a while, there was a knock on the door.

"Director Wu, Mr. Lin has arrived." Assistant Xiao Zhang's voice sounded outside the door.

Wu Yuan hurriedly got up: "Please." ”

The door of the living room was pushed open, and Xiao Zhang, with a suit and leather shoes and glasses, looked like a man in his thirties and less than forty years old.

"Mr. Lin, it's time to wait for you."

With a smile on his face, Wu Yuan took the initiative to shake his hand and beckoned him to sit down on the sofa.

"This mess of the company's theater business is waiting for you to coordinate the operation."

Yes, this Mr. Lin is the helmsman that Wu Yuan is looking for for the cinema brand of the Light and Shadow Era.

Since the beginning of this year, he has been paying attention to this matter, asking Li Xiaoping to find suitable personnel and find headhunters to poach people.

After more than half a year of hard work, it can be regarded as a real elite.

This Mr. Lin's full name is Lin Wei, and his name may be mediocre, but he is not ordinary at all.

He is a Chinese-American who immigrated to the United States with his parents when he was 16 years old.

His parents were intellectuals in China, and they were the first batch of college students after the resumption of the college entrance examination, and they chose to go to the United States for development under the immigration trend in the 90s.

After Lin Wei arrived in the United States, with his excellent mind, he was soon admitted to the business school of Stanford University.

After graduating, he joined AMC.

"AMC (American Multi-Cinema) is an American movie theater chain headquartered in Le Fog City, near Kansas City, and it is the largest theater chain in the world.

AMC opened its first movie theater in the United States in 1920 and has been a household name in the United States for 92 years.

In addition to the United States and Canada, there are theaters in the United Kingdom, France, Huaxia Hong Kong Island and other regions.

However, AMC's theaters are mainly concentrated in the center of large cities in North America, and it has 23 of the top 50 theaters with the highest grossing in North America.

On a global scale, this is a very powerful cinema chain brand.

After joining this company, Lin Wei spent more than ten years becoming the regional manager of AMC, responsible for theater work in several states on the west coast of the United States, which is the top management in the middle level.

However, for him, a Chinese, this is already the highest position he can climb, and taking a step up to the real top of AMC is a turnip and a pit, and there is no place for him at all.

There is an invisible ceiling for Chinese Americans in the United States, especially in the entertainment industry related to Hollywood, which is basically dominated by a group of old white men, and blacks, Asians, and Latinas cannot get on the top.

Lin Wei, who is only in his thirties and is still in the rising stage of his career, certainly doesn't want this life to end here, and has a heart to climb up.

So, under the continuous persuasion of the headhunting company and the development plan of the Light and Shadow Era, he was finally impressed and made him quit his job at AMC and jump to the Light and Shadow Era.

He will be the General Manager of Light and Shadow Cinema Media.

Yes, Wu Yuan directly spun off the cinema brand of the Light and Shadow Era and established a new company separately, he is a wholly-owned shareholder, and Lin Wei will get a rich contract.

For every year of work for the company, you can get 1% of the shares, and you can get up to 10% of the shares, which is shares, not options or dry stock dividends!

In other words, if Lin Wei can work hard for the company for ten years, then he will own 10% of the shares of this cinema company and become the second shareholder.

The only restriction is that if he wants to resell these shares, he must give priority to reselling them to Wu Yuan at the market price, and cannot transfer them to others privately, unless Wu Yuan does not want to.

Wu Yuan is still willing to give benefits.

He invited Lin Wei to develop the company's cinema brand.

Wu Yuan is just a director, he doesn't know anything about the development of cinemas, and he knows that the next ten years will be the Red Sea of cinemas, and opening cinemas will definitely make money.

But he didn't understand exactly how to open it, how to run the theater, and how to arrange the staff.

After Li Xiaoping developed the company's cinema brand to more than a dozen theaters, she was already a little overwhelmed.

There are hundreds of people, and it is very laborious to manage, plus each theater will encounter all kinds of different problems, Li Xiaoping, who has never done this industry, has no experience, so she can only grope to deal with it.

If you want to fission the brand of the cinema chain in the era of light and shadow and expand to dozens or even hundreds, there must be a professional at the helm and delegate power to make him responsible.

Lin Wei is the professional found by Wu Yuan, and he is the most important thing in the 21st century, talent!

I can't give up the child and can't trap the wolf.

If you don't hang 1% of the shares this year, how can you tie Lin Wei to the company for at least ten years?

It's worth spending 10% of the shares in exchange for a cinema brand with hundreds or even hundreds of theaters!

Lin Wei, who was also moved by shares and didn't want to be just a worker, abandoned everything in the United States and resolutely returned to China.

Well, of course, Wu Yuan's promise to invest at least 100 million yuan in the cinema brand is also one of the reasons why he is excited.

The new boss is too rich.

"Director Wu, thank you for your trust." Lin Wei held up the frame of his glasses reservedly, took out a document from the briefcase he was carrying with him, and handed it to Wu Yuan.

"This is my development plan for the company, if you have no opinion, the cinema brand of the light and shadow era will expand according to the plan of this plan."

"Before returning to China, I carefully investigated the development of the film market in mainland China, and according to my judgment, the movie theater market in mainland China is promising in the next ten years!"

"With the strong growth of the country's GDP, watching movies has gradually become an indispensable part of mass entertainment."

"And Huaxia has the largest population in the world, and even if only 1 percent of the more than one billion people have the habit of going to the cinema to watch movies, this will create a 10-billion-level film market."

"I believe that this day will not be far away, and the film market in the mainland of China will exceed 10 billion yuan in ten years."

"And now the cinemas in the mainland are simply unable to carry such a large film market, and the expansion of the cinema industry is inevitable."

"It can be said that opening a movie theater in the mainland of China in the next ten years is a matter of lying down and making money."

Wu Yuan raised his eyebrows and reached out to take the plan.

Not to mention, the elite in the industry is the elite in the industry, and this vision is indeed no problem.

In the case of not opening up the perspective of the future like Wu Yuan, he can grasp the development of mainland cinemas in the next ten years, and Lin Wei does have two brushes.

Flipping through the plan, Wu Yuan read it seriously.

"The cinema brand of the light and shadow era will be positioned as an all-digital cinema with top-level projection equipment."

"Start the Light and Shadow Times Cinema project as soon as possible, and build the Light and Shadow Times Cinema into a landmark building in the city and the center of the business district."

"Introduce the advanced design concept, humanized service and successful management model of international chain cinemas in the United States, and build every cinema with the standards of five-star and super five-star cinemas."

"In 2007, at least two cinemas with a business area of more than 2,500 square meters must be opened in the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, with at least 4 luxury screening halls and 1 VIP hall, with a total of more than 800 seats, which can simultaneously broadcast various world blockbusters with international cinemas."

"In 2007, the number of brand cinemas in the light and shadow era must reach 20."

"In 2008, it is planned to open 20 new cinemas and 3-5 cinemas, and establish a brand reputation in major first- and second-tier cities across the country."

"In 2009, the total number of cinemas needs to reach 80, and 5-8 cinemas will be built in first-tier cities to further consolidate the brand influence."

"Since 2010, the brand expansion direction has shifted to second- and third-tier cities, focusing on the development of cinemas in third-tier cities to seize the sinking market!"

"Before 2015, we will strive to open 100 theaters in second- and third-tier prefecture-level cities across the country to form brand dominance!"

Of course, the whole plan will definitely not be so simple, Wu Yuan just refined the key points.

Lin Wei is very ambitious and plans to create a large chain cinema brand with 180 theaters and 10 cinemas within nine years.

To do this, 100 million is definitely not enough.

Wu Yuan pointed to the big word "cinema" on the plan and asked, "Mr. Lin, the cost of building a cinema is much more expensive than opening a cinema." ”

"Yes." Lin Wei said calmly: "An ordinary theater can be completed by spending one to two million without self-construction and only renting a venue. ”

"But if we want to open a cinema covering an area of more than 2,500 square meters, we need to rent one or two floors in the main square of the business district, plus five-star decoration services, and a cinema needs to spend 10 to 20 million yuan to open."

Wu Yuan frowned, "So expensive?" ”

"Won't it be too burdensome to open two at once?"

Wu Yuan's initial capital is only 100 million, and the two cinemas can directly kill 40 million, is the remaining money enough for Lin Wei to realize the expansion plan of 20 theaters and 3 cinemas in 2008?

"Director Wu, I have carefully calculated, this plan is definitely the plan with the highest benefits under the maximization of capital utilization." Lin Wei's eyes flashed with excitement, and he danced to describe his business blueprint.

"The more than a dozen theaters that the company is currently operating are all doing well, but they have recovered their costs in a year."

"Now it's a blue ocean of cinemas, basically opening a movie theater, you can pay back in half a year, and the net profit can exceed one million a year."

"The fission of existing theaters alone is enough to support the doubling of the number of theaters a year."

"Your new investment of 100 million yuan is mainly used to build a cinema, although the gross profit of the cinema is high, but the cinema is the real representative of a cinema brand image and influence."

"Only by opening large-scale cinemas in first-tier cities can we quickly enhance the brand image of cinemas and attract audiences to choose our cinemas."

"It's like those hotel brands, they have to try their best to build luxury high-end hotels, six stars, seven stars."

"Only being a low-end chain of convenient hotels will not be able to become an industry leader and become a high-end brand."

"It's the same for theaters, even if you grit your teeth, you must invest more in the cinema in the early stage, and you must not lose a big one because of a small one!"

(End of chapter)