Chapter 249: The "Blockbuster Heat" that Cooled Rapidly Down, the Er Wu Who Was Seen as Declining
On this day, Wu Yuan and Lin Wei chatted a lot.
For the first time, he also learned about the various insiders of the cinema industry, as well as the development methods and fission models.
The more he talked, the more he understood that it's not professionals who can't play the cinema industry.
Although the cinema chain is not a labor-intensive industry, it is still very "intensive" compared with the entertainment industry, an industry where dozens of employees can contribute hundreds of millions of output value.
According to Lin Wei's plan, by 2015, there will be about 180 cinemas and cinemas under the jurisdiction of Light and Shadow Times Cinemas.
Among them, except for the cinemas, only one-third of the theaters will be directly operated, and the remaining two-thirds will be mainly franchisees.
There are good and bad ways to join.
The advantage is that in the fission stage, if the brand is open to joining, it can obtain a large number of franchise stores with a small amount of money and expand its brand influence.
At a time when everyone is seizing the market, whoever has more stores is sure who is easier to be remembered and chosen by the public, and occupies a larger market.
But the disadvantage is that the franchise store is destined to have uneven standards, even if the brand sends professionals to control the entire opening process and train employees, but after all, the franchise store has greater autonomy, and after a period of opening and operation, anything bad can be done.
Eighty percent of the things that ruin the reputation of the brand are caused by franchise stores.
But this disadvantage can be overcome!
Now the cinema brands that are expanding at a rapid pace across the country, whether it is Wanda or Jinyi or Dadi, Times, etc., are also taking the route of paying equal attention to direct sales and franchise.
Time waits for no one, and neither does the opportunity to make money.
Now it is a rare blue ocean of cinemas in a century, basically opening a movie theater can pay back in half a year, and then lie down to make money.
If you don't expand quickly and find a franchisee to open a theater as soon as possible to occupy the market, then the market will be snatched away by other brands.
Now there are 200 new cinemas opening in the country a year, and for every new cinema opened, there is one less market.
In the era of light and shadow, if you insist on only direct sales, how can you have so many manpower, material resources and energy to open stores everywhere across the country?
Recruiting franchisees is different, you only need to send a team of three or five people to visit the site with the franchisee, do opening guidance, provide support for equipment purchase, train employees, and dock theater resources, and a store can be opened.
Moreover, the franchisees who cooperate are generally local snakes, and the human and material resources are easy to handle, which is much lower than the difficulties faced by opening a direct store.
Lin Wei plans to mainly engage in direct-sales stores in first-tier cities, and walk on two legs in second-tier cities, and in third-tier prefecture-level cities, they will simply open up franchises and do not do direct-operated stores.
In this way, the head office can save a lot of energy, and more energy can be put into expanding the brand image and influence of the cinema project.
Wu Yuan, who doesn't know how to engage in a cinema brand, of course, adheres to the attitude of not using suspicious people and employing people.
When he saw that the plan was clearly organized and the head was the way, he waved his hand and fully supported Lin Wei's work, except for giving money, he basically completely delegated his power and let him toss.
If AMC-born theater executives are not at ease, who else can he be assured of?
Soon, with Wu Yuan's full support, Lin Wei rented another office building in the office building where the Light and Shadow Times was located, and [Light and Shadow Times Cinema Media] was established, recruiting troops and preparing to start a big job.
With this professional joining, Wu Yuan's theater plan can be regarded as officially entering the fast lane.
Wu Yuan's attention could also be redirected from this aspect to his professional field.
Zhang Guorong's "Good Guys, Bad Guys, Weird Guys" has been successfully released on a large scale in the mainland.
On the day of release, plus the box office of the previous pre-sale, the daily box office reached 12 million!
What's more, fans who watched the movie on the day of its release did not have a bad evaluation of the movie.
Although Westerns may be a little unfamiliar to mainland fans, it doesn't matter, the quality of a movie is never judged by style.
Full of jokes, but at the same time with a wild and unrestrained atmosphere, the story brought by the three horse bandits who are witty and chivalrous is quite acceptable to mainland audiences.
From the train robbery at the beginning, to the various intrigues against this group of Japanese officers along the way, the intrigue within the three people, every plot is interesting.
Although it is not a classic movie, most fans who have watched the movie still think that it is worth the ticket price.
That's enough!
Under the condition that the word of mouth did not collapse and decline, on the second day of the release of "Good Guys, Bad Guys, Weird Guys", the box office grew strongly, with the daily box office exceeding 15 million, and the box office of the two days added up, and won the weekly box office champion.
How good the relationship between Han Dong of China Film and the era of light and shadow is, and the schedule arranged is very suitable.
"The Secret That Can't Be Said", which was released on August 13, after a week of screening, the box office potential of this kind of romance film has basically come to an end, and the cumulative box office of 30 million is not bad in terms of Jay Chou's box office appeal.
It is worth mentioning that this movie will be very popular in South Korea and even become one of the classic romance films in the eyes of Koreans
I don't know why Korean fans like this movie so much.
Relying on the cross-strait three places plus the box office of South Korea, this movie can finally get a box office of about 75 million, and it is no wonder that after this, Jay Chou has become more determined to take the road of actors.
The debut film that served as a director for the first time and directed and acted was so profitable, so the follow-up can't take off?
What does this call gifted?
Regarding Jay Chou's film and television point of no return, Wu Yuan is not interested in paying more attention.
As long as "The Secret That Can't Be Said" doesn't affect the box office of "Good Guys, Bad Guys, Weird Guys".
In the next few days, the box office of "Good Guys, Bad Guys, Weird Guys" still rose gratifyingly, with an average daily box office increase of 15 million, and the cumulative box office exceeded 100 million in seven days of release, making countless mainland film production companies fall through the glasses.
Isn't it, why did the era of light and shadow make a movie that broke 100 million box office?
Why is it as easy as drinking water for a movie in the era of light and shadow to break 100 million at the box office?
Wu Yuan's own movie box office broke 100 million, after all, he is an international director, and the mainland box office of more than 100 million is considered a very average achievement for him.
Zhang Guorong, who can change from an actor to a director, why did the box office exceed 100 million and become a member of the "100 million yuan box office club"?
I don't know how many directors have to bite their molars!
The only thing they are thankful for is that even if the mainland box office exceeds 100 million, "Good Guys, Bad Guys, Weird Guys" has not returned to its original cost.
The investment in this movie is 80 million, and the total box office must be at least 200 million yuan, so it can be regarded as a small profit, and if it does not reach 200 million, it is a loss of money!
It's just that most mainland filmmakers don't know that "Good Guys, Bad Guys, Weird Guys" doesn't only have a domestic market, Wu Yuan has always been aiming at the Korean market!
It's pitiful to say, at present, the mainland movies with a domestic box office of more than 100 million, if you only look at the mainland box office, only "No Thieves in the World" and "Your Name" have earned.
The rest of the other "blockbusters" are all counting on the overseas box office to pay off, including "Painted Skin".
It is no wonder that Feng Xiaogang will be regarded as the king of mainland commercial films.
(Wu Yuan is an international level, and has always been regarded as a good director by mainland filmmakers, and he is not compared with other domestic directors by default, otherwise there is no comparison at all.) )
It's no wonder that Huayi will hold on to Feng Xiaogang and treat him as a treasure.
This is the only mainland director who makes a commercial blockbuster and can return to his capital by relying on the domestic market alone!
Now Zhang Guorong has once again proved that it is really difficult to return to the domestic market for commercial blockbusters with an investment of more than 50 million!
It's really "Wuji", "Ink Attack", "Night Banquet" and other blockbusters with an investment of more than 100 million yuan, and the end of losing blood is too terrifying, which is shocking.
Regarding the trend of blindly pursuing "big scenes", "blockbusters" and "big special effects" in the past few years, everyone has also begun to introspect whether they are too blind.
Movies like "Crazy Stone" and "Whose Youth is Not Confused" seem to be in line with the current development of the mainland film market.
The hot "blockbuster" market, after these basins of cold water poured down, quickly began to cool down.
Mainland film companies have become cautious in their investment, planning to try to make more low-budget comedies and romance films, and no longer blindly want to make blockbusters, which is not something that ordinary people can touch.
Directors from Hong Kong and Taiwan, and the mainland have all tried it, and only Zhang Yimou has managed several blockbusters without losing money, and Wu Yuan has achieved the Asian success of "Painted Skin".
Feng Xiaogang's "Night Banquet" also suffered a loss, recovering 90 million box office at a cost of 120 million, even if it can sell millions of dollars of overseas distribution rights, it is still a loss.
Many people are gloating about "Red Cliff" and "Gravity", which will be released next year.
These two movies are claimed to have invested more than 300 million, one with a cost of 350 million and one with a cost of 300 million!
Even if the two directors are mixed with Hollywood, it is not easy to expect these two films to sell more than 1 billion yuan at the box office in Asia and even around the world!
I don't know how many people are waiting to see the jokes of the two, especially Wu Yuan!
Success is eye-catching!
Even Han Dong, after the box office of several blockbusters this year has been hit, he is a little apprehensive in his heart, reviewing his behavior of going all out to promote Chinese blockbusters, whether it is too unsafe.
He called Wu Yuan several times in a row, asking Wu Yuan if he had confidence in "Gravity" and whether the movie could create a big box office.
If "Gravity" and "Red Cliff" also lose money, then his Chinese blockbuster plan can be said to be completely finished, and it is estimated that no company in the mainland will dare to make blockbusters with an investment of more than 100 million yuan in the next few years, and only dare to make some small-budget movies.
In this regard, Wu Yuan was a little crying and laughing, so he could only comfort Han Dong in turn, he was full of confidence in "Gravity", and believed that this movie would achieve a box office that shocked everyone.
Wu Yuan really doesn't care about the recent negative remarks of those filmmakers in the industry.
Wu Baige's "Red Cliff" is divided into two parts, and he didn't lose money, why should he Wu Yuan lose?
What a domestic director can't do doesn't mean he can't do it!
Rather than caring about these, worrying about the box office of "Gravity", which is still early to be released, Wu Yuan is now more concerned about another thing.
Liu Yifei's 20th birthday is coming!
20 years old, this is a very important and memorable day, I didn't have time to celebrate Liu Yifei's birthday last year, and he has to make up for it this year!
(End of chapter)