If it was in the past, even if "Interstellar" was invested by Universal and Paramount, and directed by Wu Yuan, a commercial film director who has a good number of commercial films.

As a distribution company, Universal is not necessarily willing to spend $200 million to promote the film.

But now it's a different story.

After the birth of "Avatar", the world film industry has been ruthlessly refreshed just like primitive people saw industrial civilization.

It turns out that movies can still be made like this!

It turns out that the global film market is so huge!

Before "Avatar" appeared, everyone thought that a single film in the global film market could reach more than one billion dollars was already the limit.

The global box office achieved by "Titanic" is already an insurmountable ceiling, and even Cameron himself can't break the record.

Then, Cameron used a "Avatar" to tell the capitalists of the global film industry that "Titanic" is far from the limit.

$2 billion is not a short-lived box office limit, but something that can be replicated or even surpassed.

The way to do this is to use this new technology called IMAX 3D to attract global audiences back to the cinema with a more shocking and exciting movie experience!

Is this the truth?

At least in the Chinese film market, it is indeed the truth.

In the 80s of the 20th century, the average annual box office income of Chinese films reached more than 2.2 billion yuan, the average ticket price was about 0.3 yuan, and the average annual audience reached 7.3 billion.

Before 94 years, the mainland film market also maintained a total box office of 20+, 30+ billion yuan every year.

However, by the beginning of 95, the total box office of domestic films fell to an era when the average was less than 1 billion.

State-run cinemas, which were originally very popular in the eighties and nineties, have closed down on a large scale.

After experiencing this film winter that lasted for more than ten years, in the first decade of the 21st century, the new generation of Chinese people actually did not have the habit of going to the cinema to watch movies.

Even after 03 years, the mainland film industry began to recover, blockbusters emerged one after another, and the total annual box office returned to more than 3 billion, and even rushed to 5 or 6 billion.

But at this time, the ticket price of mainland movie tickets has also risen from an average ticket price of 0.3 yuan to 30 yuan.

In other words, the total box office of mainland films must rise to at least 20 to 30 billion, and the number of moviegoers/people will return to the level of the 80s.

It can be said that until 2010, the number of moviegoers in the mainland was not half of that in the 80s, and a large number of Chinese people were not interested in going to the cinema to watch movies.

So how did the mainland film market start to explode again?

This is thanks to the appearance of Avatar.

The 3D viewing experience introduced by Avatar is revolutionary.

This way of watching movies makes it impossible for the audience to experience it by watching pirated discs and free resources.

If you want to watch a 3D movie and experience this immersive viewing, you have to go to the cinema.

Countless Chinese people who have never gone to the cinema to watch a movie bought a movie ticket for the first time and walked into the cinema because of the 3D movie era brought by "Avatar".

Since then, 3D versions of movies have continued to emerge in the mainland, and the mainland film market has also exploded.

Huaxia is not isolated.

Many parts of the world have ushered in rapid growth in the box office after 2010, and Hollywood's global blockbusters have broken records at the box office every year, from the previous global box office of more than $1 billion on one hand, to more than 100 in 2020, thanks to the emergence of IMAX 3D movies.

IMAX 3D movies ushered in a comprehensive recovery and a new era for the global film industry.

Of course, the world's top executives and analysts can't all be fools.

Maybe they weren't sure until "Avatar" was released, but after the film took the world by storm, everyone around the world knew what a glorious era of cinema would come next.

And "Interstellar" is the second real IMAX 3D movie in this era, in addition to the pioneer "Avatar"!

In this movie, it is worth investing in publicity and distribution!

Because it's really going to make a lot of money!

Movies such as "Arthur and His Mini Kingdom 2", "Alice in Wonderland", "How to Train Your Dragon", "Shrek 4", "Harry Potter and the Deathly Hallows" and other movies that have sprung up after "Avatar", although they all provide IMAX 3D versions, they are all 2D to 3D, and they are not even shot with IMAX cameras.

The IMAX 3D effect they present is very poor, and the picture blur caused by 2D to 3D, the shadow rendering is too deep, etc., which makes the IMAX 3D version of these movies not very good.

Especially for ordinary film to IMAX film, the widened and heightened format makes the proportion of the characters a little out of balance.

These behaviors of following the trend of IMAX 3D will not only not bring them more box office, but will disappoint fans who come to take advantage of the excitement and make them more like watching real IMAX 3D movies.

This is even more favorable for Interstellar.

When fans are "hurt" by these fake IMAX 3D movies, the release of "Interstellar" will definitely make them burst out with great enthusiasm.

These fake IMAX 3D movies that are "precursor to the king" have unconsciously brought the effect of wanting to promote and suppress "Interstellar".

As long as Universal does a good enough job of promoting it around the world, and grasping the gimmick of the second real IMAX 3D movie after "Avatar" as a selling point, the box office of "Interstellar" is likely to be a miracle.

After all, with "Avatar", a predecessor planting a tree, "Interstellar" stands on its shoulders, and it is too easy to succeed or even surpass.

"The mysterious universe has always been the thing that human beings yearn for and want to explore."

Wu Yuan and John sighed: "From Europe to Asia to the Americas, the ancestors who were still in slavery in ancient times have already looked up to the sky and carried out endless reverie and deconstruction of the universe. ”

"From the very beginning of primitive religion and theology, the universe has been the most important part of it."

"The gods of world mythology live among the stars above the cosmic firmament."

"Divination, the occult, and astrology are all inseparable from the interpretation of the stars and constellations in the sky."

"Before we knew how big the land beneath our feet, how high the mountains were, and how deep the water was, human beings were already constantly exploring the starry sky and exploring the mysteries and unknowns of the universe."

"It can be said that the history of human development for tens of thousands of years is also a history of exploration of the universe."

"Human beings have never given up the exploration and knowledge of the starry sky in the universe."

"The universe is the ultimate romance of mankind."

"And "Interstellar" is a movie about the mysterious cosmic space, and it is a movie that looks out of the cosmic world from the perspective of real science."

"I believe that this film will definitely attract the attention of fans around the world, just as the universe has attracted mankind for tens of thousands of years, which is fascinating!" (End of chapter)