"On the company's side, the second half of this year will be very busy."

""Soul Ferry: Yellow Springs" is set for summer, and "The Legend of Shushan Xianxia" is set for National Day."

"Coupled with the project shooting of "Walking with God 2", my new film plan should also be put on the agenda."

Wu Yuan looked at Li Xiaoping with a radiant look in his eyes.

This year is definitely the first year of the cinematic universe for the era of light and shadow.

"Soul Ferry: Yellow Springs" and "The Legend of Shushan Xianxia" are both films that took two years from project establishment to production, and the two movies together used a production cost of 500 million.

The whole company is very ambitious for these two films!

It's just that

"Director Wu, is "The Legend of Shushan Xianxia" really uncertain for the New Year?" Li Xiaoping frowned, puzzled, and wanted to persuade Wu Yuan again.

In fact, when Wu Yuan was filming in Jordan, there had been several internal meetings on the side of the Light and Shadow Era to discuss the finalization of the new film.

At that time, the company unanimously discussed and decided that it was hoped that "The Legend of Shushan Xianxia" would be set for the Chinese New Year, that is, at the end of December 2012.

In the eyes of Li Xiaoping and other company executives, the competition in this year's Lunar New Year stalls is not too fierce.

Chen Kaige's "Search" will be released in the summer.

Feng Xiaogang, the former king of Chinese New Year films, his new movie "1942" is not suitable for the atmosphere of the Chinese New Year, so it is set for November 29, which is two weeks in advance, staggering the New Year schedule.

Jiang Wen has no new films this year.

Zhang Yimou was also absent from this year's Lunar New Year.

As a result, among the four major domestic directors, none of them participated in the increasingly fierce competition for the Chinese New Year.

It's not that this year's Lunar New Year stalls are very empty.

Among the movies that have been scheduled, "The Grandmaster" on December 18 is a menacing movie.

Directed by Sunglasses King, starring Liang Chaowei, Zhang Ziyi, and Song Hye Kyo.

On December 20th, "Zodiac" starring Cheng Long was released, and Cheng Long added a New Year's film, which was also very lethal.

In addition, it was released on the same day, bringing together mainland actor Huang Xiaoming and Taiwan actor "Ruan Jingtian" "Blood Drops".

There is also "Escape" starring Liu Qingyun and Gu Zai, and "Accomplice" starring Aaron Kwok, Zhang Jiahui, Jiang Yiyan and Li Chen.

The competition for this year's Chinese New Year films is also quite fierce, Cheng Long, Liang Chaowei, Louis Koo, Huang Xiaoming, Aaron Kwok, and Zhang Jiahui are in a scuffle, and it is not easy to kill them from it.

However, the company is still full of confidence in "The Legend of Shushan Xianxia", because this is the only special effects blockbuster in this year's Chinese New Year file.

Although "Zodiac" also advertises itself as an action special effects film, Cheng Long's movies know everything, and the main focus is still a traditional action comedy, and it is impossible to have any shocking picture effects.

This is the natural spirit of a small family in Hong Kong Island films.

In Li Xiaoping's view, a special effects blockbuster like "The Legend of Shushan Xianxia" can definitely do all the above movies.

The King of Sunglasses' "The Grandmaster" may be more threatening, but after more than ten years, the volume of the Chinese New Year stalls in the mainland is already very high, enough to support the box office volume of 2 billion, and it is enough for the two blockbusters to be divided together.

However, when Li Xiaoping submitted the finalization arrangement to Wu Yuan, Wu Yuan refused without hesitation, and strongly decided that "The Legend of Shushan Xianxia" withdrew from the competition for the Chinese New Year file and set the Spring Festival file.

The current Spring Festival file is not the first major schedule in the mainland ten years later, before Xing Ye's "Journey to the West" and "Mermaid" appeared, the Spring Festival file in the mainland was not hot.

Because both the market and the audience subconsciously believe that the Spring Festival is a day of holiday reunion, which seems not to be suitable for watching movies.

It wasn't until the appearance of the star that the Spring Festival stalls became a good day for the family to watch movies.

And now, there is not much enthusiasm for the Spring Festival stalls inside and outside the industry, let alone the risk of being released on the Chinese New Year's Eve or the first day of the New Year.

Li Xiaoping didn't quite understand why Wu Yuan gave up the New Year's file.

Could it be that Wu Yuan is not confident in "The Legend of Shushan Xianxia"?

But this project was originally promoted by him, and he also wanted to build a Chinese Xianxia movie universe around this movie!

Wu Yuan smiled but did not speak.

Of course, he is not unconfident in "The Legend of Shushan Xianxia", but no matter how confident he is, there is no need to let "The Legend of Shushan Xianxia" go to the hard top with "Thai Embarrassment"!

At the moment, no one cares about the "Embarrassing Journey to Thailand" set on December 21.

"People in Embarrassment", released on June 4, 2010, won a box office result of 37 million, which is undoubtedly very successful as a comedy film with an investment of less than 10 million.

But no one thinks that the sequel to this movie can compete with blockbusters and break 100 million at the box office.

Now the most optimistic people, that is, the creators of "Thai Embarrassment", the production company Light, the most daring expectation, that is, I hope that this movie will exceed 100 million at the box office.

In fact, this is really just a fantasy, the actual goal of Xu Zheng and the insiders of the light is 50 million at the box office.

As long as the box office of this movie can be 50 million, it will be considered a big success, and if the box office can be 70 or 80 million, it will be blood.

No one dared to think, or even imagine, that the box office of this film would reach 310 million yuan in the first week of release, setting a box office record for a Chinese film in the first week, and finally won a box office of 1.267 billion, setting a new box office record in the mainland.

It's a miracle, a miracle that no one dared to imagine before the movie was released.

Therefore, whether it is the light and shadow era, or the light pictures themselves, they don't think that "Thai Embarrassment" can compete with blockbusters like "The Grandmaster" and "Zodiac", they just want to rely on the theme of comedy to sneak chickens.

Li Xiaoping even ignored this movie and didn't face it from beginning to end.

But Wu Yuan is different, he knows too well how outrageous the miracle created by "Thai Embarrassment" is.

No matter how good the special effects of "The Legend of Shushan Xianxia" are, no matter how influential it is, there is no need to go head-to-head with "Thai Embarrassment".

The film market plate of a schedule is so big, if two giant crocodiles are squeezed in, it will only hurt both sides, and in the end, the box office results of the two movies will not be very good.

Therefore, "The Legend of Shushan Xianxia" must be staggered with "Thai Embarrassment".

Normally, as long as the file is raised to the first half of December, it will not be hard to compete with "Thai Embarrassment".

But the embarrassing thing is that there will be "1942" on November 29, and "The Grandmaster" on December 18, if "The Legend of Shushan Xianxia" is moved to the first half of December, it can only be released on December 7.

It's also a lose-lose option.

Originally, "1942" and "The Grandmaster" could have a 2-week staggered box office window, but if "The Legend of Shushan Xianxia" is inserted in the middle, it will become that the three movies can only have a one-week box office window.

"1942" was released for a week, followed by "The Legend of Shushan Xianxia", then another week was the release of "The Grandmaster", and then three days later, "Thai Embarrassment" was released.

Such a schedule was so bloody that Wu Yuan gave up without even thinking about it.

And in the future, what about the Spring Festival file?

Not at all!

Because Xing Ye's "Journey to the West" is scheduled for the first day of the Lunar New Year on February 10th!

This is also a phenomenal movie that broke 1.2 billion box office.

And when "Journey to the West" was released, the marketing was "I owe Xing Ye a movie ticket", this marketing technique is really invincible, as the king of Hong Kong Island's nonsensical comedy that has influenced two generations, Xing Ye plays nostalgic memories to kill, and no one can fight against it at all.

It can be said that the high box office of "Journey to the West" is inevitable, no matter how poor the quality of this movie is, with the phrase "I owe Xing Ye a movie ticket", the box office of this movie will inevitably break 1 billion.

"The Legend of Shushan Xianxia" can't compete with him, and there is no need to compete with him, the plate of the Spring Festival stalls is only 1.5 billion at most, which is not enough for two blockbusters with a target box office of 1 billion to share.

In this way, counting and counting, Wu Yuan's own National Day file is the most suitable.

The era of light and shadow is also dominant in the National Day file!

"It's a national day!" Wu Yuan said firmly: "There is no company that understands the National Day file better than us!" (End of chapter)