Chapter 576: It has to be a National Day file

"In that case, it's a bit of a rush."

"A summer file, a National Day file."

"I hope fans can have the money to watch both."

Li Xiaoping said with some concern.

It's not that she's unfounded, but for most mainland moviegoers, they only go to the cinema 2-3 times a year on average.

In fact, many of them only go to the cinema once a year.

"Soul Ferry: Yellow Springs" and "The Legend of Shushan Xianxia" are stories under a world view, which can be regarded as the same series of films.

Even if it is Marvel on the other side of the ocean, they will not let their MCU Cinematic Universe films be released together within three months, at least half a year apart, just to let fans "slow down".

This is still the case in North America, where watching movies is as common as eating and drinking, let alone watching movies to say goodbye to "luxury enjoyment" in China for a few years.

"In this way, "Soul Ferry: Yellow Springs" will be set in July as much as possible, so that there can be an interval of two months in between."

"Two months is enough time for this movie to be fermented online and offline, and when "The Legend of Shushan Xianxia" is released again, maybe more audiences will come to watch this movie." Wu Yuan said again.

His words were vague, but Li Xiaoping still understood.

After the release of "Soul Ferry: Yellow Springs", it is estimated that pirated resources will appear on the Internet in half a month at most, and a Blu-ray version will appear in a month, which is not a transcription of genuine Blu-ray discs produced in the era of light and shadow, but a transcription of first-hand film sources directly flowing out of some movie theaters.

The domestic piracy industry chain is really very professional.

After these free pirated resources are spread everywhere on the Internet, some netizens who are reluctant or suspicious and unwilling to go to the cinema to watch "Soul Ferry: Yellow Springs" will take a look at these free resources.

If this movie is good enough to attract them, they will naturally take the initiative to go to the cinema to watch it when "The Legend of Shushan Xianxia" is released.

Because these two movies can be regarded as linked, the beginning of "The Legend of Shushan Xianxia" is fifty years after the end of the story of "Soul Ferry: Yellow Springs".

This effect is like when "Iron Man 1" was released, many viewers actually didn't go into the cinema to watch this movie, and most of them were free resources to watch through the Internet.

But because this movie is so good-looking, when "Captain America", "Thor" and "Iron Man 2" were released again, viewers who had watched "Iron Man 1" on the Internet went to the cinema to watch this movie, so that Marvel's follow-up movies had a higher box office than the other, and finally became a complete hit in "The Avengers".

Wu Yuan is now crossing the river by feeling the stones.

He doesn't expect the Xianxia Movie Universe in the era of light and shadow to be the first big hit, as long as "Soul Ferry: Yellow Springs" can rely on the IP fame of "Soul Ferry" to keep its roots.

He put the treasure on "The Legend of Shushan Xianxia", as long as "Soul Ferry: Huangquan" can open up its influence, even if it is not the box office that is sold, but the pirated resources on the Internet spread everywhere, it doesn't matter, and when "The Legend of Shushan Xianxia" is released, it will be able to have an excellent box office result.

And to get to this point, it really takes time to spread and gestation.

""Soul Ferry: Yellow Springs" is best to be released in the first week of July, you go and talk to China Film about the distribution arrangement."

"As for the National Day file, I believe that our "Legend of Shushan Xianxia" will definitely be able to swallow the box office, and none of the other opponents can play."

Wu Yuan smiled confidently, and consciously pressed the treasure in the National Day file, which was a clever plan.

This year's National Day file is really bleak, known as "the most tragic National Day file in history".

At present, there are a total of five movies that have been confirmed for the National Day, namely "Tai Chi 1: Starting from Zero", "Tongquetai", "Dangerous Relationship", "Second Exposure" and "Ring Messenger".

Just looking at the surface, these five movies are still quite competitive.

"Tai Chi 1: Starting from Zero" is a legendary kung fu film starring Liang Jiahui, Yuan Xiaochao, Yang Ying, Peng Yuyan, Feng Shaofeng, Wu Yanzu, etc.

"Tongquetai" is a costume war film starring Zhou Runfu, Huang Shengyi, Su Youpeng, etc.

"Dangerous Relationship" is a romance film starring Zhang Ziyi, Zhang Bozhi, etc.

"Second Exposure" is a feature film starring Fan Binbin, Feng Shaofeng, and Huo Siyan.

plus the Sino-American co-production of "Ring Messenger".

This year's National Day files look like they are starry, each with its own highlights.

However, as a person who has come over, Wu Yuan knows too well that "Tai Chi 1: Starting from Zero" is a proper big bad movie, and "Dangerous Relationship" and "Second Exposure" are both bad movies among chick movies.

"Ring Messenger", a Sino-American co-production, is an embarrassing mixed-race product.

As for "Tongquetai" without Liu Yifei, although Huang Shengyi is also very beautiful, the box office performance of this movie is not good.

In the case of these five films being released together, from September 30, 2012 to October 7, 2012, a total of 370 million yuan was won at the box office across the country, which can be called the worst National Day box office performance in recent years.

This does not mean that the box office plate of the National Day file is not big.

In 2013, "Di Renjie's Divine Dragon King" was released on the National Day, and the box office of a single film exceeded 600 million.

In 2014, "Blooming Heart" had a single box office of 1.2 billion.

Not to mention 2015's "Charlotte Troubles".

This year's National Day box office is miserable, not the audience's problem, but the movies released on the National Day are too bad, a bunch of bad movies are piled up and fighting, so that the audience doesn't even have room to choose, so they simply gave up this year's National Day file.

In such a situation where a short man can't pull out a tall one, "The Legend of Shushan Xianxia" is just right to join the National Day file!

"This year's National Day file, there is no one who can play, it is simply prepared for us." Wu Yuan said with a smile: "Instead of going to the New Year stalls and the Spring Festival stalls to fight, it is better to occupy the National Day stalls." ”

"And in recent years, domestic audiences have gradually become accustomed to watching fantasy movies on the National Day, just like Europe and the United States are used to watching magical fantasy movies at Christmas."

"In the early years, "Painted Skin", in 2010, "Di Renjie's Heavenly Empire", last year's "Painted Wall" and "White Snake" are all fantasy movies, and the National Day files have been occupied by fantasy movies in recent years."

"Mainland fans are accustomed to going to the cinema to watch a fantasy special effects blockbuster on National Day."

"Our "The Legend of Shushan Xianxia" will be released at this time, and it can be said that the right time, place and people have all taken possession of it."

"It's much easier than competing with comedies for the Chinese New Year market."

Wu Yuan analyzed it like this, and Li Xiaoping had to admit that it was indeed quite reasonable.

"I see, Director Wu."

"I will arrange the distribution work as soon as possible and finalize the announcement."

"By the way, there is one more thing, Light and Shadow Express has completed the acquisition of Runaway Comics and Wanhe Tianyi, and Mr. Chen of Light and Shadow Express wants to make an appointment with you about the next stage of the company's development." (End of chapter)