Cheng Zhu knows very well in his heart that the explosion of export sales should be 15 years away.

After he opened [Insist on Visiting] on Taobao, he played a lot of sassy operations, so the drainage was relatively fast.

But in terms of export sales, he has no such plans, relying on his own size and price advantage, and of course, there are new models that will be launched every once in a while.

In the face of absolute price advantage, all the bells and whistles seem fragile and unnecessary.

"Just ferment slowly." Cheng Chai thought to himself.

"From the king of Taobao QQ underwear to the king of QQ underwear in the world, this is a big step."

After Cheng Zhu and Wang An'an chatted a few more words, Wang An'an nodded as if he didn't understand.

He looked at his own fat boy, and finally ordered one more thing: "By the way, there is another data for me, that is, the export data of different countries." ”

"Okay." Wang An'an nodded, indicating that he would get it later.

After instructing the work, Cheng Zhu didn't rush to let him go, but asked him: "In terms of domestic e-commerce, we haven't made any big moves for a long time, which direction do you think is better to go next?" ”

"Huh?" This really stunned him.

He has been learning from Cheng Zhu's ass the day after tomorrow, and he has reviewed and absorbed a series of sassy operations before Brother Zhu.

It's really growing up quite fast, but it's not really forward-looking.

Cheng Zhu looked at him and continued: "Then let's not talk about how to go next, let me ask you first, what do you think is the lowest rookie practice to do QQ e-commerce now?" ”

Wang An'an replied quickly: "Copy other people's money, and then make some changes, and then fight a price war and sell it at a cheaper price." ”

"And what about going up, a little bit of master, what will you do?"

Wang An'an fell into memories and thought of the time when he and Brother Zhu's first business [Buyer Show].

"Rub the edges." Again, he replied.

He still learned the word rubbing from Cheng Zhu's mouth.

I think that at the beginning, he was still a big boy who didn't know anything during the summer vacation after graduating from high school.

Then, he was taken by his brother to run the store's [buyer show].

Every day, I am crazy about looking at pictures, and I will find a way to get some pictures out by myself, and then provide them to buyers.

Thinking about it now, I still feel a little exciting, even exciting?

Looking at all the stores in the QQ underwear category on Taobao, the picture of the buyer show area of [Insist on Visiting] is definitely the most astringent, but it is also definitely the most boutique!

In other people's stores, it is the real return pictures of some real customers.

Under Brother Zhu's operation and his operation, in the buyer show of [Insist on Visiting], there are a large number of female Internet pornography, which is the gathering place of those female Bodhisattvas on the Internet!

That alone is what makes this store stand out from the crowd.

Rubbing the edge is the traffic password of the store of this category!

Cheng Chai looked at him, bowed slightly, and said seriously: "But I can tell you that the control in this area will become stricter and stricter in the future." ”

"Even one day, on the e-commerce platform, our QQ underwear store can't see the buyer show, and you can't see these pictures in the comment area."

"Huh?" Wang An'an didn't think about it in this direction.

He only thinks that for an Internet celebrity store like us, this is not equivalent to cutting off his own arm!

"Is there anything unexpected about this, don't you think it's inevitable?" Cheng spread his hands one by one.

In recent years, the QQ track has been easy to do, on the one hand, people in this era are more shy and will choose online shopping, on the other hand, the control is really not so strict.

Wang An'an lowered his head and thought about it, and finally said: "It seems that there is such a possibility." ”

He recalled the comment section of his store, good guys, those long reviews are comparable, not to mention the pictures of those buyers' shows.

The comment area of [Insist on Visiting] is really not much different from the kind of website where you have to click "Insist on Visiting" to continue browsing.

And if you look at the website, you will feel fake.

But, brother, listen to me, you come to our comment area, does that make the sense of realism stronger all of a sudden?

Because it's all sent by the customers themselves!

It's all memoirs, it's all memorials!

So, if one day the platform really wants to start strictly controlling this aspect, the first one to be beaten will definitely be our store.

When Wang An'an thought of this, he began to be a little nervous.

"Then let me ask you again, what should you do if you are an expert at a higher level than this kind of edge polishing master?" Cheng asked.

"Create a unique model and lead the market?" Wang An'an was a little unsure.

"What kind of unique model do you think it is?" Cheng asked.

"Ugh"

"In fact, at the end of the day, it's about selling emotions." He gave an answer.

Cheng Zhu sat on the seat, crossed Erlang's legs, and continued: "Actually, if you think about it carefully, behind many profiteering industries, what is sold is not products at all, what is sold is - cool!" ”

"Our QQ underwear industry, the same is true."

"You said that I engaged in [human manga integration], and found a painter to make a different style of painting, which is a kind of visual coolness."

"It is also refreshing to design some trendy products, so that those customers who often sell QQ underwear can experience a different happiness, and they can feel an unprecedented experience before."

"Even building an online celebrity store and leading the trend, what is it actually equivalent to?"

"It's tantamount to building [Insist on Visiting] into a trendy brand store in the QQ industry!"

"Customers feel that they are trendy, that they are more aesthetic, and that they feel that the things they buy are more compelling and graded, which is also a kind of coolness!"

"We don't just sell products, we sell emotions!"

"This is one of the reasons why we don't need to be like them, in that crazy involution, price war to the death."

"We're product merchants, and we're emotional merchants."

Wang An'an was frantically digesting and absorbing Cheng Zhu's words, and kept nodding.

Cheng Zhu's fingertips tapped lightly on the table, pulling the topic back to the original question.

"So, what do we do next?"

"From a rookie who can only introduce products, to a master who knows how to use desire, to an expert who sells emotions, it's time to become a master."

"What should the master do?" Cheng Chai looked at him.

Wang An'an fell into deep thought.

Cheng Zhu saw that he was thinking, and he also fell into memory.

In his impression, many people in his previous life said that QQ underwear is easy to make, that the market has been expanding, and that the number of people using QQ products around the world is surging, and these data are indeed true.

Not to mention the world, only to say domestic, domestic customers using QQ supplies are skyrocketing every year!

Even after 18 years, in that special few years, everyone was locked up at home, the market for QQ products was also expanding, and the users were skyrocketing!

Underwear is selling better and better, and toys are selling better and better.

People who have a partner should learn to create freshness by themselves in special times, QQ clothes, buy it!

People who don't have a partner have to learn to rely on themselves, small toys, buy it!

The market prospects of this industry are so explosive and promising.

But in fact, it has long reached the point where only people who really have the ability can make money.

If you still engage in the previous three-board axe, then, I'm sorry, you have been eliminated by the times.

You don't really think that a certain industry has a future, as long as an individual comes in and starts a business, you can get money, right?

Yes, standing on the tuyere, it is true that even pigs can fly.

But the question is, what if there are a hundred pigs standing on this tuyere, what about a thousand pigs?

As a result, some people began to engage in Xiaohongshu, Douyin, or [private domain]

But there are only a few that can really do well.

Cheng Cheng looked up at Wang An'an again and found that he still had no idea.

So, he asked: "Safety, are there more men or women in the current consumer population of our store?" ”

"It's definitely more male overall." Wang An'an knows the store data well.

Although some female bodhisattvas on social platforms buy dozens or even hundreds of pieces in the store in order to sell their original flavors, as if they are engaged in wholesale.

Then, there are also some women who take the initiative to buy it and use it with their male partners.

However, in terms of the proportion of men and women, the proportion of men is still higher.

"So, judging from the data released by the e-commerce platform, is it the man's money that is easy to make or the woman's money that is easy to earn?" Cheng asked.

"Brother Zhu, aren't you just laughing, it must be a woman!"

"It is said that women and children have the best money."

"I just looked at the data a few days ago, and the specifics are: women are bigger than children, children are bigger than pets, and pets are bigger than men."

Shaking and cold, these days, poor men, the e-commerce consumption power is not as good as cats and dogs.

Really people are not as good as dogs.

"Therefore, we are going to seize the market while expanding the market!" Wang An'an's eyes lit up.

"There's a little bit of right." Cheng Chai gave him a compliment.

"Master, it is the output value, otherwise why is there a sentence called: Master, I am enlightened?" Cheng Zhu smiled.

"We need to find ways to increase the number and proportion of female customers who actively buy QQ products." Cheng said.

"It can be operated on the Internet and call on people not to talk about sexual perversion."

"For example, you can also establish a concept that women buy QQ underwear by themselves, which is an expression of personality and the release of their own emotions, not just to please men, but a win-win situation, and it is also liberating themselves."

"Now, a lot of women wear this stuff and they feel inferior, as if they are pleasing their partner, and they feel humble."

"Just this kind of concept will lose a lot of customers!"

"What we have to do is to export our views to the outside world, and then the people we persuade will automatically become customers, or even fans, so that we can open up new markets."

"Let's grab old customers together, how can we be comfortable with pulling new customers into the water?"

"And many groups, not limited to women, are often easy to consume because of the ideas you export."

Later, many people did this on Xiaohongshu and Douyin, relying on the output of concepts, rather than directly uploading pictures. This is also not easy to violate and be blocked.

Speaking of this, Cheng Zhu also patted the table lightly:

"To put it simply, we want to change from an expert in selling emotions to a master of making people recognize!"