Chapter 385: A big move that shocked the industry
"Sticky and appetizing." - Leaves.
......
In the hotel suite, it was just a supper, but Ye Zi had to brush his teeth in the bathroom first.
Some people's gag reflex is obvious, and if you use a toothbrush to brush the base of your tongue when brushing your teeth, you will feel sick to your stomach.
Ye's gag reflex is particularly weak, plus the M attribute exploded, so there is no need to treat her gently at all, she has a strong endurance.
It's just that although Ye Zi said that he was very appetizing, he didn't eat much for supper.
Because she saw that Cheng Zhu's appetite was very good, she was worried that the boss would not have enough to eat.
After two rounds of exercise, Cheng Zhu was indeed hungry.
During the whole process, he also didn't pay too much attention to how much the leaves ate.
Thinking about it carefully, he actually didn't know much about Yezi's amount of food, and the two hadn't eaten together.
Ye Zi doesn't just skip supper, she sometimes skips dinner.
"Boss, your face seems to be a little dry." The photographer held his cheek with one hand and looked at Cheng Zhu.
She just stared at him dumbfounded.
"Really?" Cheng Zhu touched his cheek and said, "It's normal in winter." ”
"Otherwise, I have a mask with hydration, I'll put one on you later, and then give you a massage, do a head treatment first, and then pinch your shoulders and rub your legs." Leaf offers.
"Huh? Have you learned all the head therapy? Cheng was slightly surprised.
The last time she [sneaked into the leaf with the wind], Ye Zi gave him a massage, which she learned in the video.
Compared with professional technicians, there must be a gap, and the strength of the massage is not comparable to those old aunts.
But overall, it's pretty comfortable.
I didn't expect to have one more new project and one more head therapy this time.
"When I'm idle at home, I teach myself again." Ye Zi smiled and said, "I still bought the course on Taobao, it's very skilled." ”
"Really? Then I'll have to enjoy it later. ”
After eating the supper, Cheng Qi went to wash his face, and then lay down on the bed, his head resting on the edge of the big bed.
Ye Zi threw the pillow on the sofa onto the carpet, and then knelt on the pillow.
In this position, her peach buttocks are just against her heels, and when viewed from the side, there is an indescribable curvy beauty.
"Boss, then I'll put on a mask first." She said softly.
"Hmm." Cheng Qi slowly closed his eyes.
After a few moments, he felt a chill on his face.
Ye gently applied the mask to Cheng to make sure it fits.
Then, she also took out a horn comb from the bag she had placed on the ground.
She bought a horn meridian comb that can be used for massage, but she didn't use it right away.
The price of this kind of comb is not cheap, and the better quality ones cost hundreds of yuan a piece.
She first pressed Cheng Zhu's scalp with her own hands, and also rubbed her temples and other acupuncture points.
After pressing for a while, the horn comb comes in handy.
Time passed, and Cheng Zhu, who was wearing a mask, breathed steadily under her head treatment, and then fell into a shallow sleep.
He was indeed a little tired during this time.
Whether it is in work or life, Cheng has always been spinning.
Ye Zi lowered his head slightly, looking at his sleeping face.
Seriously, after playing poker, I am also responsible for cleaning up, and after cleaning up, I also help take a bath, and I also provide a head massage service after washing, if this is not a desperate please, then there is really nothing that can be called please.
The leaf of inferiority is to serve Cheng to the best of his ability.
She didn't think it was anything.
In fact, she watched Cheng Zhu fall asleep under her massage, and a great sense of satisfaction arose in her heart.
She knew that there were things that no one else would do for her.
Well, she'll do it.
"That's probably the only value I have in my boss's life."
Cheng Zhu was also quite surprised, he actually slept for more than an hour.
What surprised him even more was that during the more than an hour, Ye Zi was afraid of waking him up, so he kept pressing him gently.
As for the mask on her face, she carefully removed it after fifteen minutes of application.
After taking a nap, he felt that he still hadn't slept enough.
Originally, he planned not to stay here as usual.
This kind of thing, under normal circumstances, has one and two.
Over time, many women will become more and more clingy.
But after thinking about it for a while, he said to Ye Zi: "I'll stay here tonight, I'm too lazy to drive back, what about you?" ”
"I can!" Ye Zi immediately let out a sound of surprise, and there was undisguised joy and satisfaction in his tone.
After speaking, she felt that this was not good, and immediately added very sensibly: "Boss, you can come as much as you want, don't worry about me, whether it is today or in the future, I can do whatever I want." ”
This is to tell him that he will not pestering you to leave in the future because he has stayed overnight a few times.
Ye Zi is very clear, self-positioning must be clear, and he must put himself in the right position.
But after washing, when the two of them lay down on the bed, she curled up in Cheng Zhu's arms, clinging tightly.
"But the time that can be cherished should be cherished." She squeezed into Cheng Zhu's arms again.
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In his opinion: "You just owe [Michelle Ice City] to clean it up." ”
In Cheng Zhu's impression, the crazy expansion period of Mixue Bingcheng was a few years later.
It was only 14 years ago that it officially began to move towards the national market.
If you really want to roll the price, who the rolls the honey snow.
This is in 22 years, there are more than 20,000 stores of milk tea brands in the world, not to mention the domestic market, people are staring at the global market.
rolled to the back, directly rolled into the world's fifth largest fast food chain, second only to McDonald's, Subway, Starbucks, KFC these four.
It's just that the path that Mi Xue has taken is still very different from the path that Cheng Zhu has taken.
People pay attention to warehousing and logistics.
Therefore, Cheng Zhu is very clear: "If you only know how to fight a price war, then, in a few years, you will receive a painful lesson!" ”
He opened a bubble tea shop to play capital operation.
In addition, there are too many people with high prices, and Mixue is not a group of customers at all, so they can't do it if they want to.
"In recent years, the market has been upgrading consumption."
"In a few years, the market will start to downgrade consumption."
By the time the real consumption is downgraded, Cheng Zhu will definitely be fully prepared.
Of course, he has the advantage of being a reborn person, but Brother Xiong doesn't have it.
He is now watching a group of people rush into the brown sugar market, everyone has their own strange tricks, and the dog's head is about to be beaten.
In the past few days, he has looked at the data of Mocha, and the brown sugar thick milk that he has high hopes for has not achieved the expected effect.
Obviously, the brown sugar market, which used to be exclusive to Mocha in the country, is no longer possible.
"The share is declining every day!"
"There are still more brands joining the melee!"
He suddenly felt that Cheng Zhu's side had the least impact.
Even if he is the true pioneer of the Brown Sugar series, his current posture is a bit like watching from the wall?
He sat high on a high place, watching your group of affordable milk tea brands eat dogs, and he kept watching coldly.
What made Zhou Jianxiong feel most desperate was: "Let's fight a price war, and he won't be affected much in the future." ”
"Because he does sell it too expensive! Everyone's price has always been very different! ”
What does it have to do with my luxury brand?
"The brown sugar market share he should have is estimated to always be there!"
At first, everyone thought that this young man was so funny that he dared to sell such expensive milk tea.
But now that I look at it, some of the benefits are highlighted!
Zhou Jianxiong has been silently paying attention to the dynamics of pomelo tea recently.
It's just that pomelo tea has been hyping about financing recently, and the next move has not been announced for a long time.
This makes all major milk tea brands feel that they still have time.
Zhou Jianxiong began to have some kind of intuition: "There shouldn't be any big moves over there before the pomelo tea year, right?" ”
But in the afternoon, he deeply realized that it was all his own delusion!
After getting the financing money, Cheng hired a team and began to act outside.
At two o'clock in the afternoon, the official Weibo and official account of Yuzu Tea began to announce a major event.
To be exact, a picture was posted.
The picture clearly reads: Yucha Hangcheng Lakeside Store is being launched, and Yucha Hangcheng Vientiane Store is being launched
In this picture, there are not only 4 stores in Hangzhou, but also 4 stores in Magic City, 4 stores in Beijing, 3 stores in Shencheng, and 3 stores in Guangcheng!
A full 18 stores, unified launch!
If this is a chessboard, Cheng will shoot one by one in all the first-tier cities!
You know, this is a first-tier city, and every store written here will have a very high investment, which is not at the same level as other brand bubble tea shops.
It's crazy to announce 18 in one go!
What's even crazier is that at the end of the picture, there is a line of words.
"In the first quarter of 2015, Yuzu Tea will strive to have at least one store in all first-tier cities and new first-tier cities in the country, so stay tuned!"
As soon as this news came out, it directly caused a sensation in the milk tea industry.
Q1? Do you have such a goal in the first quarter?
You don't leave us time at all, you don't leave us room at all!
Evil creature! You announced this kind of news a year ago, don't you want us colleagues to have a good New Year!
You've got a fucking 100 million, that's amazing, isn't it?
Cheng Zhu: It's really remarkable.
To be exact, the outside world thought that he only had 100 million, but in fact it was 160 million!
The extra 60 million can also do a lot of things.
Moreover, every time pomelo tea is opened, a large number of sales will come in every day, and the return speed is also extremely amazing.
A huge shadow began to loom over the hearts of everyone in the industry.
"Trouble, he's going to start burning money!"