In the country's milk tea industry, up to now, no milk tea brand has held more than 100 million funds in the initial stage!

Like Zhou Jianxiong's foam tea, he and his wife started from a small mom-and-pop shop and gradually grew bigger.

These milk tea brands that take the franchise store model do not need so much money to operate in the early stage.

What's more, in the early years, everyone regarded the bubble tea shop as a small business.

Many girls want to start a business, and the first choice is to open a milk tea franchise store.

Even if you want to create your own brand, then bringing a few million people to the entrance can be regarded as a Shenhao operation.

How can there be a store like him, the first store is opened in the top business district of a big city, and the investment in the first store is worth more than ten stores of others.

Immediately afterwards, he got a 100 million yuan in financing and began to burn money like crazy!

To say that there is no envy, it is certainly impossible.

Zhou Jianxiong recalled his difficult years at the beginning, and remembered those days when he got up early and was greedy for darkness.

"If someone had invested 100 million in me at the beginning, tens of millions would have been a lot of money in that year!"

Brother Kexiong thought about it for a while, and immediately sat down on the chair again.

"Our traditional model of bubble tea shop, give me tens of millions, I don't know how to spend it at that time!" He sighed.

First of all, at that time, I was an ordinary young man, and I never even thought that one day I would be able to make the milk tea brand so big.

Whether it is vision, experience, or means, it is not enough to control such a large amount of wealth!

Secondly, this kind of franchise model does not need such a large investment in the early stage, and the franchise model is going to snowball.

But what about this journey?

Obviously only a freshman, obviously he doesn't seem to be a super rich second-generation background, but whether it is the means or vision, it is quite terrifying!

If he were to operate it, he would not have preferred to open so many stores in all first-tier cities.

"I will give priority to occupying Zhejiang Province, taking Zhejiang Province as my base camp, and then gradually expand outward." Zhou Jianxiong thought to himself.

He doesn't have that much courage!

If you do a closer calculation, the cost of these 18 stores together is definitely quite a staggering number!

The first step after financing is so big, people who don't have a little courage will definitely not be able to do it.

"Or is he burning other people's money, so he doesn't feel distressed?" Zhou Jianxiong shook his head, indicating that he couldn't see through this young man.

No one expected that several big brands in the milk tea industry were fighting to the death, all kinds of involution, and as a result, what brought the greatest sense of oppression to everyone was actually a small budding new!

He opened the comment area of Yucha's official Weibo and found that the messages below were also very popular, and many netizens in first-tier cities left messages expressing their expectations.

"Is Hangzhou finally going to open a branch? After that, it will be much more convenient to buy milk tea! ”

"Are you coming to the Deep City? Ok Ok! ”

"When the Beijing store opens, I'm going to buy a cup and see if it's really that delicious."

"Hangzhou should have opened a branch a long time ago, and the queue is dead."

"No, it's our second-tier cities that don't deserve it?"

"Can you come to the business district next to my house to open one?"

Obviously, the people who will come to pay attention are real fans, and they have been purified.

"When these 18 stores open, they will also share the market share of local brown sugar milk tea." Brother Xiong thought to himself.

"After all, he's the founder of the Brown Sugar series."

"Let's only get a share of the parity market he doesn't want."

Zhou Jianxiong sighed, and then received an email.

He opened it and took a look, it was the franchise application received by [Mocha] last week.

"That's down 13 percent from last week." He looked at the data and had a splitting headache.

Before Mocha enjoyed the brown sugar market exclusively, the franchise hotline was blown up!

The number of people who came to consult was innumerable, and the application for joining could not be seen.

Don't look at the decline of only 13%, this is still based on the 10 million publicity expenses thrown out.

It is said that shopping malls are like battlefields.

Cheng Zhu said that he would make brands such as Mocha pay a price.

Again:

"My enemy is not the entire traditional milk tea world, but the enemy of the entire traditional milk tea industry is me."

In the hotel suite, Cheng Zhu slept lazily today and didn't wake up until near noon.

Maybe it's because he's been really tired lately, or maybe it's the leaf's head massage that soothes his stress and makes him sleep more deeply.

Before falling asleep, he felt sleepy, and originally planned to set an alarm clock at 11 o'clock, but Ye Zi said no, saying that she would call Cheng to get up.

As a result, at 11 o'clock, he really enjoyed the wake-up service of the leaves.

She called with her mouth, but she made no sound.

The first to be woken up by her were the organs of the human body, and then the sleeping consciousness.

Cheng Zhuyu woke up, first slightly stunned, and then immediately woke up.

This tame little dog really started again.

What bad intentions can a puppy have?

It's just to express his intimacy with his master.

As mentioned earlier, Cheng Zhu has a sleeping habit, that is, he must wear an eye mask when he sleeps.

When he came to the hotel this time, he had no intention of staying overnight, so he didn't bring his sleeping equipment.

But the leaves had a steam eye patch in their luggage, so he made do with it.

At this moment, he was lying flat on the bed, and he didn't take off his blindfold, so he didn't say a word.

This made Ye Zi very surprised, wondering if this couldn't wake up?

Therefore, she began to carry out wake-up calls at a high frequency.

In the process, she understood from some details that the boss had woken up.

The sensible woman understood his acquiescence at this moment.

It can be said that this woman is here to do whatever she wants.

She also adjusted herself from silent mode to sound mode.

Hearing is sometimes just as important.

The humble leaf has her own unique enjoyment because of her special attributes.

So, she actually said, "Boss, please, please." ”

Not only did she feel inferior, but she really felt infinitely happy because of it!

Finally, the boss woke up.

Ye Zi's eyes immediately turned red, and tears flowed out instantly.

She even had a slight feeling of suffocation, feeling like she couldn't breathe.

It was clear that she had got the spiritual needs she wanted again. "Sir, your hotel wake-up call has ended, it's time to get up."

The sticky sound of the leaves sounded beside Cheng Zhu, and then, the blindfold on his face was gently removed by the leaves.

Cheng Zhu opened his eyes and was surprised to find that she was actually wearing the uniform of a lobby staff common in hotels.

This is also the style of [Insist on Visiting], and it feels especially good when worn on her.

Ye Zi estimated that she got up early, not only did she change her clothes, but now she has painted full makeup.

Compared with the lobby staff of this five-star hotel, the leaves are obviously a few grades prettier.

Cheng Zhu smiled and got up from the bed.

When he stood up, Ye Zi really immediately squatted down, then looked up at him and said, "Sir, you wait a minute. ”

What are you kidding, five-star hotels are very hygienic, right?

Wearing a hotel work uniform, Ye is meticulous in doing things.

Every corner has to be taken care of.

Well, very attentive and a qualified hotelier.

Everything we do is based on the principle of service first.

"Sir, are you satisfied with the service of this hotel?" Ye Zi asked.

Cheng Chai looked down at her, only to find that she was still wearing a badge on her uniform jacket with the word leaf written on it.

"Okay, it's okay, you're quite well equipped." Cheng Zhu pointed to the badge.

Ye Zi stood up at this time, first pursed his lips vigorously in front of Cheng Zhu, and then said, "Taobao custom-made." ”

She made a look of being deeply involved in the play, bent down and bowed: "If there is a text message in the follow-up, please give me a five-star review." ”

"Yes, it's hard work." Cheng Zhu said as he searched all over the bed for pants.

"It's not hard, boss." Leaf broke away from the role and began to recall the feeling just now.

She had a pair of red eyes, and she just thought it was really addictive

Time flies, and it's time for Ye Zi to return to his hometown.

She went to Xiaoshan to board the plane, left Hangzhou, and went to her hometown in your province.

Ye Zi upgraded his ticket according to Cheng Zhu's instructions, and experienced first class for the first time in his life.

More than economy class, it's not just spaciousness and comfort, but also a lot of privileges.

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Ye Zi followed the female driver to the parking lot and got into a Mercedes-Benz Vito modified business vehicle.

The car was an eye-opener for Ye, and the original seats in it were removed and replaced with more comfortable airline seats.

The interior of the rear seats has also been completely changed to be more luxurious.

A good business car was changed to a four-seater version, which was more spacious in an instant, and you can stretch your legs straight or lie down directly.

This kind of luxury modified business car has been very popular over the years, the price of a Mercedes-Benz Vito is not high, but the cost of modification is high and low, some people only spend tens of thousands of yuan on small modifications, and some cars directly cost 6 figures for modification, and the modification cost will even be higher than the car price.

What's more, they will directly modify the Coaster car, and forcibly change a small bus into a comfortable mobile living room.

This time I went back to my hometown, and Ye Zi didn't have the troubles and rushes of previous years.

It's not so hard, and my heart is more down-to-earth and at ease.

After the car started, Ye Zi also tried the massage function of the seat curiously.

She lay down in her seat, held up her phone, and took a voluptuous selfie.

Ye Zi didn't want to show off on Moments, she just wanted to post a Moments of Friends that was only visible to him, informing him that she had gotten in the car.

She wasn't sure if Cheng was inconvenient to chat with her right now.

In the case of uncertainty, she will never take the initiative to disturb him.

After the circle of friends was sent, she quickly received a thumbs up from Cheng Zhu, just like the emperor's criticism, indicating that I had read it.

Secretly prepared a pick-up service, as well as this first-time like, which made Ye Zi's heart full.

You can have a happy New Year this year

Unlike the satisfied and happy leaves here, a young woman far away in the deep city was upset by Cheng Qi's operation.

The woman's name is Chen Yue, her family is wealthy, and like Shen Minglang, she wants to start her own business.

She originally ran that kind of Internet celebrity bakery in Shencheng, and she wanted to create an Internet celebrity bread chain brand, but she didn't do it.

Due to the large investment in this store and the design of a more powerful designer, the business was good at the beginning, and many people came to check in.

But the payback speed is not as high as she imagined.

And just some time ago, Chen Yue noticed a milk tea shop that suddenly exploded on the Internet - pomelo tea!

She saw the store in the circle of friends of her friends in Hangzhou, and according to her friends, there were hours of queues to buy a cup of milk tea, and it was sold in the early 30s.

This directly refreshed Chen Yue's cognition.

"Can milk tea be sold so expensive?"

"And there are so many people queuing up to buy it?"

Chen Yue felt that his train of thought was suddenly opened.

She didn't know if she was obsessed with her mind, or if she was blessed with her soul.

She bought a ticket to Hangzhou and flew to Hangzhou last month to see the legendary bubble tea shop.

As a result, it was this trip to Hangzhou that opened her mind instantly.

She is no longer confused and has found a breakthrough!

"That's right! You can sell milk tea! ”

"I can go through the dual-category model of milk tea + soft European bag!" Chen Yue instantly set off this thought.

Her idea is actually similar to [Nayuki's Tea] that should have appeared at the end of 15 years.

From the beginning, Naixue focused on the dual-category model of milk tea + soft European bag.

It's just that in ordinary bakeries, milk tea exists as a supporting role.

But Nai Xue is mainly based on milk tea, supplemented by soft European bags.

The butterfly effect of Cheng Zhu, the reborn person, was born, and Chen Yue had a similar idea in his heart, and decided to implement it efficiently!

After she returned to Shencheng, she began to look for a suitable store location, and then began to find a design company to design, striving to open the store before the year.

She thought of the name, so she used the homonym of her name to call Yuecha!

Chen Yue was high-spirited and led the "R&D team" to frantically copy the ace product of pomelo tea.

"There has to be a difference in taste."

"The name has to be changed, too."

She didn't think there was anything wrong with that.

Her father taught her early on: "The first person to do it does not mean that he is the last person to succeed." ”

Chen Yue felt that pomelo tea was too small.

When the first online celebrity store is on fire, it is time to start preparing a new store immediately, rather than waiting for the return of the original to open a branch.

Internet celebrity stores are too particular about one word - potential!

"Sure enough, many self-made people have their own limitations."

"The small profits in front of me are enough to make people ecstatic, and it is not easy to make money in their pockets, and they may not be willing to spit it out immediately and increase investment."

"He's smart, but he's a bit of a dick."

Chen Yue sometimes felt that the existence of pomelo tea was to make a wedding dress for her.

"What's more, I still have my own innovation, and I have also added soft European bags!" Chen Yue is full of confidence.

However, just a few days ago, a news release was like a bolt from the blue for her.

"Yuzu tea raised 100 million?"

This is something she didn't expect!

Her advantage as a rich second generation disappeared in an instant.

But she quickly adjusted her mindset.

"I'm going to hurry up and open the Shenzhen store early."

"He was able to raise 100 million yuan, which shows that he has the capital to be optimistic about the future market."

"The market is so big, it is impossible to accommodate only one pomelo tea!"

"Maybe I'll get a financing this year?"

"He's in Hangzhou, I'm in Shencheng, far away."

"For a while, he shouldn't consider opening a store in Shencheng, the big cities and magic capitals of Zhejiang Province are his first choice."

"I'm in a race against time!"

Chen Yue can be said to have a very clear idea.

It's a pity that she met a guy like Cheng Zhu who doesn't play cards according to common sense.

Or rather, what she encountered was a hanging!

Internet celebrity high-end milk tea shops, everyone is crossing the river by feeling the stones, and they are all in the groping stage.

Cheng is different, he dares to do it boldly!

It seems to be arrogant, but it is actually thick and fine.

For him, he has not only witnessed the rise of high-end Internet celebrity milk tea, but also witnessed its decline.

2015 is a very important node, and Cheng is bound to expand his milk tea territory this year.

When Chen Yue saw the announcement made by Yucha, it can be said that he was so frightened that he couldn't close his legs.

She thought this person was absolutely insane.

Where did you come from?

"How can anyone open a store like that?"

"You don't look at how far apart your dozen or so stores are!"

"How much more you're going to spend, you know?"

"It's really a poor dick who suddenly got rich, with the posture and face of an upstart."

What made her feel at a loss the most was that the other party was going to open 3 stores in Shencheng in one go!

Her first store is still under renovation, and it is still unknown whether it will be popular or not.

If the pomelo tea starts to bloom after the year, things will suddenly become more tricky.

However, the layout of pomelo tea in Shencheng also collided with Chen Yue's Yue tea.

There are a few big words written in the announcement picture: Shencheng Century Store (in operation).

This is tantamount to having to fight hard in the same business district!

Chen Yue knew very well that there was not much time left for him.

"To speed up, you have to speed up the opening of the store!"

"If you delay any longer, it will be difficult to fire the first shot!"

Coincidentally, in these first-tier cities in China, Chen Yue is not the only one who feels collapsed and stressed.

People who want to follow the trend of high-end Internet celebrity milk tea will give priority to big cities, but no one would have imagined that they would encounter such a money-burning goods and such a master who does not treat money as money.

In these days, there are really not many conservatives in the innovation industry.

But it is rare to see such a pure radical as Ling!

When Cheng Zhu made this decision, Yue Dongyi of Pulin Capital made a special call to him.

He didn't come to stop Cheng Qi, on the contrary, he agreed with his approach.

Yue Dongyi was just curious why Cheng Zhu did this, why he was so radical.

Cheng Zhu only said one sentence, which made the capital predator squint his eyes slightly.

"The young consumer market at the beginning of 2015 will definitely be upgraded, and it will be a big upgrade!"

Yue Dongyi: What a sharp boy!

The domestic young consumer market has been upgrading over the years, and it is not unusual to be able to say this.

But it should be noted that Cheng Zhu is talking about a big upgrade!

And he said that it will be upgraded all the way since the beginning of the year.

The reason why Yue Dongyi is very sure of this is because on the day he and Cheng Zhu met, didn't he go to Ali?

He is well aware that in 2015, Ali will make amazing big moves.

A big move that is enough to cause a sensation in the whole country and cause a major earthquake in the entire capital market!

"But there's no reason for this kid to know that."

"So sharp, exactly the same as when I was younger!"

- "This Subclass Me" 3.0.

What are the characteristics of young consumers in this year?

- Wide vision, good taste, and very poor.

But it doesn't matter, from 2015 onwards, young people will start to have more money at their disposal, and their spending power will start to increase.

Even the so-called [dog licking economy] will start from this year and climb year by year!

Needless to say, how easy is the money of the dog licking group?

"A new era of consumption is about to begin." Cheng Chai's eyes were deep.

And the reason for all this is simple.

At the beginning of 2015, [Huabei] was about to be born!