Chapter 411: Outdoor Blogger
A few days later, the unmanned vending store of [Insist on Visiting] was opened in six neighborhoods in Hangzhou.
The goods in it are quite complete, and there are even one-size-fits-all QQ underwear.
In addition, the overall retail price is also the same as that in the online store, and there is no deliberate increase in the price because it is a physical store.
In this way, compared with other QQ physical stores, there is a certain price advantage.
You must know that QQ underwear, which only sells a few dozen pieces online, has been sold several times in many physical stores in recent years.
Compared with the ex-factory price, the retail price of QQ physical stores may have increased more than ten times!
In general, the emergence of online stores has brought a huge impact to this kind of physical stores.
And the same is true of unmanned stores like the one that Cheng Zhu is opening now!
In the afternoon, Cheng Zhu took Wang An'an to the unmanned vending store in Zhongxing Community.
Zhongxing Community is the pilot that he attaches the most importance to at present.
The reason is simple, this community has the largest number of residents.
This has to do with the housing pattern of the complex.
When the landlords in this community were building houses, they turned the houses downstairs for rent into small apartments.
In other words, many houses have two or three families living on one floor, or even four.
In addition, the Zhongxing community itself is quite large, so the number of people served by unmanned stores is still wide.
What's more, Cheng drove Wang An'an around the side, and he found that there were many foot bath shops on the side of the community.
If nothing else, some of the technicians should live in the nearby Zhongxing community.
Some regular customers may not go to the store to do small or medium projects, but will choose to go directly to the rental house to do large projects.
Maybe these people will also stimulate consumption in unmanned stores.
At this moment, Cheng Zhu took his mobile phone and took a few photos of the store.
"I'll send these photos to our official Weibo later, and do some preliminary publicity." Cheng Zhu said.
"Then someone should be there to check in." Wang An'an replied with a smile.
Cheng Zhu bowed slightly, this is an inevitable thing.
Some netizens want to rub the traffic of the store, and even want to come to the store as QQ models, and they are all very attentive.
He could already anticipate what these people would do.
Of course, these subsequent chain reactions are not something that needs to be considered in the past two days.
In the QQ world, he now has a great advantage in the early stage.
Because of the relationship between the online celebrity store, he suddenly felt that the franchise model of the unmanned store might be more promising than he expected.
The franchise fee will definitely not be too high, but will only be set at tens of thousands of yuan.
But whether it's a vending machine or other equipment, there is still a price difference to be made here.
Not to mention the subsequent designated source.
Since it is a franchise store, it is up to him to decide which goods to sell.
It means that after these people gave Cheng the banknotes, they had to come to his factory to buy goods in a steady stream.
"If you can open 1,000 stores across the country, the franchise fee alone will be tens of millions."
"Plus some hidden gains, as well as subsequent profits on goods."
"If it is done well, this is a deal of more than 100 million!"
"It can make money and strengthen brand awareness."
"One stone, several carvings!"
"Lao Tzu is really awesome! The Legend of the Condor Heroes should be filmed by me. ”
Now the focus is on whether the traffic can explode.
And in what form does it take to explode a wave?
"Like you said, if it's not a serious traffic, I'll just direct it." Cheng Zhu looked at Wang An'an with a serious face: "Now a lot of business has been handed over to you to handle, and you have to keep this in mind for me." ”
This kind of channel can never be operated in person.
Whatever has been done, it must leave traces.
It's easy to have big things in the future.
Whether it is selling QQ underwear or QQ toys, it is essentially a legal and serious business.
But you must not bury mines for yourself.
What's more, Cheng Zhu is simply not too familiar with these net pornography!
He knew very well that a little guidance would be enough.
When Wang An'an heard this, he saw that Brother Zhu's expression was very serious, and immediately nodded.
He carefully recalled that Brother Zhu's brother had indeed been in trouble all along, but he had never done anything too out of the ordinary.
In Cheng Zhu's view, these women are his tools.
Tool man, you just need to use her as a tool.
Remember not to have deep friendships.
At night, Cheng Zhu advertised six unmanned vending stores in Hangzhou on the official Weibo of [Insist on Visiting].
After that, he didn't do the next thing.
In this regard, Wang An'an was a little puzzled.
"Brother Zhu, haven't you all formulated a perfect marketing plan, why don't you start it at this time?"
Cheng Chai looked at him and said, "Let's take a look at the natural situation in the community first." ”
He is very curious, in 15 years, he does not exert too much external force to promote, this kind of QQ unmanned store in the community is there a head?
If you go to the franchise model, it will definitely be crazy marketing, so that more people can queue up to join.
But Cheng Zhu's original intention was not to cut leeks.
He still hopes that the people who join can make some money.
That's why he wanted to take a closer look
The night was getting deeper.
Wang Tao, a social animal who finished working overtime, rode a small electric donkey back to the Zhongxing community.
He first went to the convenience store in the neighborhood and bought a rice ball and a beer.
This is his little habit after working overtime every time, and he has to have a supper to treat his tired self.
Even if the rice ball and beer are treated, it is indeed a bit unfortunate and pitiful.
"Sir, your rice balls are hot." The cashier at the convenience store made a loud reminder.
Wang Tao took the rice ball and sat down on the table and chair at the convenience store.
While cooking, he picked up his mobile phone and sent a WeChat message to the No. 666 technician he was familiar with.
For people like him, the biggest relaxation of the month is the foot bath shop around the community.
Wang Tao firmly believes: "This is easier than falling in love." ”
There is a great colleague in his company who spends women's money, but he is tall and handsome, the hardware conditions are there, and the emotional intelligence is extremely high.
Look at yourself again, you are poor, ugly and short, and you don't know how to talk to girls.
"It's better to be willowy." He praised Technician 666 in his heart.
People are good-hearted and good at service.
When she is tired from work, she doesn't talk much.
When I wanted to chat, she could answer anything, and she would scold me for being bad.
There is no need to maintain this relationship on weekdays, and everyone is the closest partner when they meet.
"Even if I drink a little wine and go to her, she will not have a little emotion, but will be more patient."
By the time Wang Tao had finished the rice balls and beer, 666 hadn't replied to his WeChat.
Looks like she's busy.
Just as he was about to go home, his phone rang.
"I took a break today and went to a movie, which was just over." Liu Liu said.
"Then is it convenient for you today?" His heart was hot.
"Other people's words will definitely not work, Brother Tao's words are good!" Liu Liu returned a shy expression.
Wang Tao has a tacit understanding with her, knowing that this means that he can go directly to her house later.
Walking on the street, he immediately felt that the cold wind blowing in his face was warm.
Liu Liu told him that she planned to go back to her hometown to marry after two more years.
She is very confident that she can find a decent husband with her own appearance.
Maybe you can still receive hundreds of thousands of dowries.
Wang Tao will not feel uncomfortable when he hears this kind of words, on the contrary, he will feel very excited.
I am playing with other people's wives who marry hundreds of thousands.
"Let's go buy some gear." Wang Tao thought to himself.
"Liu Liu's own preparation at home is too thick and uncomfortable, she just wants to be cheap, and she doesn't know what kind of miscellaneous brand it is." He thought to himself.
Therefore, he sometimes chooses to buy it himself.
After buying it, he will take the whole box with him, and he will not open the package.
Otherwise, people like Liu Liu, she is not allowed to use what she brings.
Who knows if some perverted men will deliberately prick a small hole for psychological pleasure?
If it's well packaged, it's not a big deal.
At this moment, Wang Tao originally wanted to turn back to the convenience store.
But just as he was about to turn around, his eyes were attracted by a store in front of him.
It's so special, it's so eye-catching.
"QQ supplies unmanned store?" Wang Tao was stunned for a moment.
"When did Zhongxing Community open such a store?" He was a little confused.
Wang Tao is a very sullen person, if this is a serious QQ physical store, he may not be embarrassed to enter.
But since it's an unmanned store
Wang Tao looked around, and saw that there was no one around, so he rushed into the store at the speed of light!
He stood in front of the unmanned vending machine, which can be said to be an eye-opener.
"Damn, is there a shop like this?" Wang Tao still heard of it for the first time.
It can be said that everything here can meet the needs of most customer groups.
Wang Tao originally came to buy a small umbrella, and at the moment he was standing in front of a dazzling array of goods, a little ready to move.
"Would you like to buy a uniform?"
"Liu Liu's side must be willing to cooperate."
"Look at the price, if it's too expensive, forget it." Social animals don't have much money in their pockets, and they want to be extravagant, but they also have to consider the cost performance.
Wang Tao chose a stepmother skirt, which was packed in a carton, and the price was not expensive.
But he is not the kind of man who spends lavishly, and with the rise of online shopping, he has gradually developed a consumption habit, that is, to compare prices with the Internet.
He searched for it, and the result was that he found the same model, and the price was the same.
Wang Tao gritted his teeth and bought it for today's happiness!
Three days later, Cheng Zhu sat in the office of [Insist on Visiting], watched Wang An'an get all the data from the office, and began to settle accounts.
Personally, he thinks that in 15 years, this kind of unmanned store is still relatively interesting.
Not to mention anything else, it's a more curious existence now.
Moreover, men are more frugal in some ways, but in some ways, they are very willing to spend money.
Otherwise, how to say: impotence-impotence is a blessing for middle-aged men.
Wang An'an stood aside, watching Brother Zhu's calculations there.
After the calculation, Cheng Zhu's face showed a more satisfied look.
"Now these six stores have just opened in six neighborhoods, and many people haven't noticed it yet."
"My personal guess is that the follow-up business may be better." Cheng analyzed it one by one.
Wang An'an was immediately curious: "Brother Zhu, have you made a lot of money?" How long does it take to pay for yourself? ”
Cheng Zhu waved his hand and said, "You think too much." ”
He tapped his fingers lightly on the table and said, "How can it be so simple and comfortable to make money?" ”
"Do you really think that you can make a lot of money by getting a single room shop in the community and then setting up a few machines?"
"Impossible!"
"It's good to be able to make a stable return on investment and make a small profit."
"With the six pilot data of Hangzhou, under the condition that we do not do marketing normally, it is absolutely no problem for franchisees to return to their capital."
"Of course, whether this thing makes more or less money actually has a lot to do with the location."
"Some people are lucky, and the community they pick is one with a lot of potential customers."
"Some people are unlucky, maybe they just don't have a lot of leads."
"You see, like the Zhongxing community that I pay more attention to, the data is more beautiful, and it is three and a half times higher than the second place!"
"I have to say, where there are many foot bath shops, people there will just enjoy it!" Cheng Zhu smiled.
When Wang An'an heard this, he felt a little scratched in his heart.
He hadn't been to such a shop yet.
He was quite curious: "I don't know if Brother Zhuge has ever been there?" ”
But Wang An'an didn't dare to ask.
He is curious now: "Brother Zhu, how long will it take for someone else to join our store to return to its original capital?" ”
"Let's just talk about Hangzhou, because the rent is different in different places, and the rent is actually the big part of this kind of store. Like Zhongxing Community, the return on investment is actually quite fast. But if it's more average, I guess it's about 1 year. ”
"Huh? It takes a year to pay back the cost. Wang An'an was shocked.
"Have you been following my ass to make money, making you have the illusion that all the money in this world is easy to make and business is very good?" Cheng Zhu couldn't help but laugh and curse.
"You're pretty floating!"
This kind of worry-free and labor-saving store is good to be able to return to its original cost in a year.
Wang An'an was a little embarrassed to be scolded, he did watch Cheng Zhu make the online store prosperous during the summer vacation, and the freshman student had already bought a Land Rover to go to school, so the intuitive feeling must be different.
But how awesome Brother Zhu's is, Wang An'an also knows in his heart.
Now, a lot of work is done by him and Chen Bin.
The middle-aged Abin was shocked when he learned that Mr. Cheng was going to engage in this kind of unmanned franchise store.
"How can you do this?"
I can earn franchise fees again, and I have opened the supply channels of my own factory!
Like he set up a factory before, he only wanted to let more physical stores come to buy goods here.
It's good now, Cheng Zhu's idea is that others will take money to apply for opening a store here, and then give you approval, and finally give you the qualification to sell the goods in my factory!
Of course, that's not the business logic here.
But Chen Bin, as the factory director, wants to think so.
"Awesome! Our factory is awesome! ”
Middle-aged Abin felt that his waist was hard again!
After a few days of observation, Cheng felt that the marketing plan he had made earlier could be promoted.
Many soft broadcasts will be spread out on a large scale, and stores of this nature have enough gimmicks to not worry about not being able to attract attention.
Time has been rolled back two days.
In the afternoon, Wang An'an suddenly called Cheng Zhu and told him something.
After Cheng Zhu heard the content of the phone, he was slightly stunned at first, and then felt that all this was unexpected and reasonable.
He just didn't expect to toss to this point.
Xiao Wang's classmate now only thinks that Brother Cha is really like a god.
Just like he predicted before, there is a net yellow and starting to be a demon!
[Chitu Sauce] is an outdoor blogger, yes, the kind of outdoor you think.
Her flower name is taken from "Lu Bu among people, red rabbit among horses." ”
Horses, on the other hand, are meant to be ridden.
Chitu is undoubtedly a good horse!
During this time, Chitu Sauce in Hangzhou had a bit of a headache.
She couldn't find a suitable outdoor venue lately.
As a popular outdoor blogger in the online yellow circle, her main focus is that outdoor venues will never be repeated!
Like the Ferris wheel in the children's park, the pavilion on the mountain, the mountain behind a university, and the rooftop of a certain rooftop, there are traces of her activities.
Recently, her traffic and income have declined.
The reason is very simple, she hasn't released a viral video for a long time.
For outdoor bloggers like them, the choice of venue is extremely important.
The impact and mental stimulation brought to the audience can be greatly affected by the venue.
"Where are you going to record the next video?" Chitu sauce can't find a place to live.
And just a few days ago, when she was scrolling through Weibo, she saw a content posted by the official Weibo of [Insist on Visiting] that she followed.
"Opened six unmanned vending stores in Hangzhou?" Chitu sauce's eyes couldn't help but light up.
What a place! It's a great place!
You can go here on your own, and travel light!
"You don't even need to bring tools, you can go directly to the vending machine and buy them now!" Chitu sauce's thinking is getting clearer and clearer.
"A lot of people must be curious about this kind of store itself, and they find it very curious."
"I walked around it and used the vending machine, which must be one of the highlights."
"Then, I'll take it apart and use it on the spot!"
She began to brainstorm, and the more she thought about it, the more she felt that this script was very reliable and definitely very interesting!
However, if it is just that, it feels like something is missing.
After all, it's an indoor place, and there's no one around.
Therefore, she will call her two male assistants to cooperate with her acting.
For example, when I was just "what", the voice of a "passerby" sounded outside the door: ", there is a QQ store here!" ”
At this moment, her acting skills exploded, and her legs trembled in fright.
Of course, in this link, the assistant only needs to appear in the voice, and in the end, for various reasons, he did not come in, achieving the effect of a false alarm.
What's more, in the second half of the video, one of the male assistants will be asked to come in to buy something!
At this time, let people enter the arena to achieve the progressive plot effect!
Director Chitu: At this time, I have to sort out my appearance in a panic, and then pretend that nothing has happened, and the other party will look at me with a little doubt.
"This glance is going to stare at my feet into an inner figure!"
The more she thought about it, the more excited she became, and the more she thought about it, the more playable she felt.
"That's right, that's right! When you go, you have to take a look at the surveillance in the store, and pretend that you find out that there is surveillance here! ”
"Ahh It's all been recorded by surveillance! ”
After having a complete set of plots, Chitu Sauce decided to do what she said, and she will do it at half past three tonight!
Of course, the final video is edited.
Before she entered the store, she would take a picture of the flow of people outside the store at about eight or nine o'clock.
But when you go to an unmanned store to "entertain yourself", you must wait until the middle of the night to avoid any chaos in the process.
The shooting of the whole video can be said to be extremely smooth.
Chitu-chan also feels good about herself, and she has a lot of fun by herself, and it feels very interesting.
She even glanced at the surveillance in the store, thinking, "Will the boss of [Insistence on Visiting] come to see the surveillance video?" ”
And this video did not live up to her expectations and became the hottest hit in her career!
When Cheng Cheng received a call from Wang An'an, Wang An'an said that this video was very popular.
He asked directly: "How hot is it?" ”
Wang An'an's answer was: "How hot and how hot!" ”