Shen family, tea room.

Shen Qingning, who was originally in a very bad mood, immediately appeared in his mind after seeing Shen Minglang's face at the moment.

As smart as she was, she immediately guessed what her brother had learned from him.

This made Ning Ning a little crying and laughing.

Shen Minglang, take your magical powers!

You're going to be killed!

After Shen Guoqiang heard the stinky boy say "So", he put the teacup in his hand on the table with a little force, and let out a "pop-"!

The voice was not particularly loud, and Shen Guoqiang did not put the teacup heavily on the tea table in a very state of affairs.

But Rao is like this, Shen Minglang almost bounced off the chair reflexively.

Many memories of childhood and youthful rebellion can't help but come to mind.

In his room, there are three framed calligraphy on the wall.

It says something like "down to earth".

Then underneath the copybook, there are also broken rattans that are framed into the frame.

Each rattan was cut off by Shen Guoqiang, and then hung in his room with the words used to warn him, as a demonstration and warning.

It can be said that it is very scary.

But after Shen Minglang was eighteen years old, Shen Guoqiang did not beat him again.

And it also gives him a lot of freedom to do whatever he wants, to open a store outside as he wants, but to be responsible for everything he does.

Time passed, and so many years passed.

Boss Shen, who has graduated from college for many years and has started a business several times, is deeply aware at this moment: I am still afraid of my father!

Shen Guoqiang glanced at his son, and was speechless for a while.

He felt that his brain must have been pumped, and just now he felt that he was a lot more mature and stable.

I was so glad I had a few drinks with him!

At this moment, Shen Minglang sat on the chair in the tea room like a quail, and did not dare to continue to make a mistake for the time being.

But Shen Guoqiang deliberately asked him to continue.

He was very curious, is it because the business is so good now, coupled with the financing of more than 100 million, which makes this young milk tea team extraordinarily inflated, and breeds endless arrogance in his heart?

In this regard, he thinks it is actually quite normal.

When I was young, my career improved, and I looked like this.

How can you not be frivolous when you are young?

At a young age, he did a lot of things, and he didn't have any arrogance in his heart, so he was definitely a minority of the few.

It's just that some people will show their arrogance directly, and some people will hide it in their hearts.

"It seems that you don't take this Yuecha seriously?" He asked in a deep voice.

Shen Minglang didn't dare to say too much at this time.

He picked up the white tea that Shen Qingning poured for him, took a small sip slightly, moistened his throat, and began to repeat some of Cheng Qi's words to his father.

He began to compare grapefruit tea and Yue tea to analyze the advantages and disadvantages of the two.

Shen Guoqiang listened from the sidelines and nodded frequently.

The feeling he had when he first came home came back to him, and he began to feel that his stinky boy had matured a lot.

If it was in the past, he wouldn't have thought about these things, he always thought that the store he opened was the best, and everyone else was a big fool.

He doesn't think about the market, only his own preferences.

Many second-generation people have this problem and feel that they are in high style.

But they don't know that opening the door to do business is not such a thing, even if you really have good taste, then you must understand the truth of high and low.

What's more, many people's so-called taste is nothing more than an accumulation of money.

Shen Guoqiang watched the news today, and the news said that Yue Tea incorporated soft European packaging elements, but it took a completely opposite route with the bakery, mainly milk tea, supplemented by soft European bread.

In addition, it is also mainly promoting fresh fruit milk tea, using seasonal fresh fruits, and has launched 3 new fresh fruit products that are not available on the market.

Although none of these three new products exploded, it would definitely not be written in the news.

In the tea room, Shen Guoqiang listened to Shen Minglang for about ten minutes.

He spoke very carefully and thoughtfully.

To put it simply, if you are a venture capital company, you will feel reassured after hearing such an answer from the founding team of your investment.

"Did you think of these for yourself, or did that Cheng tell you?" Shen Guoqiang asked at the end.

Shen Minglang adheres to the principle of seeking truth from facts, and will never use lies to force pretend, so he said sonorously:

"We discussed it in our meeting!"

It was definitely discussed at the meeting.

Cheng is responsible for talking eloquently, and he is responsible: yes, yes, yes!

When Father Shen heard this, he didn't dislike the three arrogant words "so" that Shen Minglang just said.

If this young team is "strategically despising the enemy and tactically valuing the enemy", then there is no problem.

He forgot about his previous unhappiness for a while, and admitted that his unsuccessful son had indeed grown up recently!

Shen Guoqiang looked at him and asked one last question.

"What you analyzed is that Yuecha has not received the support of Shendu Capital, and now it is backed by Shendu Capital, and it has an extra 100 million funds on hand, and the situation will be different." He made a small wave of tapping.

"Have you thought about that?" He stared at Shen Minglang's eyes, his aura was as strong as ever, and he asked.

When Shen Minglang heard this, his eyes lit up again.

- "Here Come"!

He instinctively leaned back, and then leaned back in his chair.

But after the previous events, he didn't dare to put on any physical posture this time.

But the tone was still imitating Cheng Zhu.

He said slowly: "I don't think we should completely treat Shendu Capital as an opponent!" ”

The reason why Shen Minglang coughed was because when Cheng Zhu said this, he followed with a sentence "You understand, right?" ”

If he said to Lao Shen now, "Don't completely regard it as an opponent, you understand", it is estimated that there will be an extra broken rattan on the wall in the room.

"It's okay, it's okay, it's good that I stopped!" He rejoiced in his heart.

When Shen Guoqiang heard this, he was also a little interested, and he didn't understand what he was going to say, so he let out a voice: "Oh? ”

Shen Minglang saw that his father had taken the bait, and his heart was instantly ecstatic, and he pretended to be a second-hand force again, and answered in an instant:

"Maybe when we have the second round of financing for pomelo tea, Shendu Capital will also come to the door!"

Ha ha! Refreshing!!!

In the tea room, after Shen Minglang finished pretending to be second-hand, he watched his father's face gradually deteriorate.

Shen Guoqiang's stinky face, which was already serious and gave people a great sense of oppression, showed displeasure.

He realized he was overthinking it again.

I thought they were strategically despising the enemy and tactically valuing the enemy.

Now that you look at it, they are completely defying the enemy!

The morale is too high, so high that when I think that when I am in the second round of financing, even the opponent will have to queue up to stuff the money!

"Do you know how far you have to go in the milk tea business to be qualified to say such things?" Shen Guoqiang felt that he had to teach him a good lesson.

With the current situation of pomelo tea, as well as the future development momentum, it is simply impossible to reach this point!

Even if you're in a cash cow business, it's not okay!

What's more, you just made the first round of financing a few years ago, and now even the commercial expansion has just begun, and the rest of the stores haven't opened yet, so you're already thinking about this?

"It's still early for you to make the second round of funding! You understand, right? Shen Guoqiang spoke sternly.

Shen Minglang: ""

Roar! He said to me, "You get the idea"!

I just managed to hold back what I didn't say!

For some reason, Shen Gongzi felt a little crazy in his heart.

Other than that, that familiar feeling is back.

That's his father's repressive education for him as always.

Shen Guoqiang scolded Shen Minglang fiercely, feeling that he was so ambitious, too relaxed in his mentality, and the old mistakes began to be made again, and he began to be smart!

In fact, Shen Minglang is like this purely because he has great trust in Cheng Zhu.

The cousin was the most awesome young man he had ever met.

Whenever you think he's bragging, after a while the he's blowing out will come true.

That alone is terrifying!

- Everything I say will come true!

Carefully speaking, Shen Minglang was indeed one of the first people to discover Cheng Zhu's awesomeness.

When everyone didn't know what Cheng Zhu was busy with during the summer vacation, he already knew that his cousin made a lot of money directly by selling QQ underwear!

Over time, there has been such a phenomenon: one dares to speak, one dares to believe!

Cheng Zhu said that when the second round of financing comes, Shendu Capital may also come to the door, so Shen Minglang believes that he will come.

Even, he has begun to silently look forward to this day.

Shen Guoqiang has always been used to repressive education, and he has long been used to it.

And, of course, the undisguised disappointment in his eyes every time he blamed himself.

This is also why Cheng Chai has always felt that all the stores opened by Shen Minglang before were his personal [externalization].

He's not opening a store, he's "selling himself".

What he wants may not be success, nor the little money he can make by opening a store, he just wants to prove himself as a person.

Recently, Shen Minglang has been completing the tasks assigned to him by Cheng Zhu.

It is precisely because of this that he can feel Cheng Zhu's foresight even more. He has even decided that engaging in supply chain is the trend of the times and the direction of the future!

This is what he feels bit by bit when he actually operates it.

"I really don't know much about my cousin's thoughts. But some of the things he gave me to do, I have slowly come to know his deep meaning, and I have slowly begun to see some directions for the future. ”

He thinks that Yucha is walking on the right path!

More true than any of your peers!

At this moment, he looked up at Shen Guoqiang and met that extremely familiar look.

It's this disappointed look again, as if the pig head of the zodiac in the Old Summer Palace is fake, and the real pig head is on my neck.

Shen Guoqiang, who had said a lot, finally left the tearoom with a displeased face, leaving only one sentence:

"Think about it yourself, the second round of financing from the capital market for you, that's still very early! If you continue to have a good attitude like this, I don't know if there will be a second round! ”

After Shen's father left, Shen Qingning and Shen Minglang were left in the tea room.

During the communication between the father and son, Ning Ning was only responsible for making tea, and did not participate in it, nor did she express her own opinions.

In fact, she has always felt that her father sometimes has a bad attitude towards her brother, and some of the things he says are too hurtful.

In her memory, there is almost no picture of him praising Shen Minglang.

Of course, this is also related to the fact that Shen Gongzi has been a little lawless since he was a child, and the whole person is very skinny.

At this moment, it was Shen Minglang who met his sister's concerned gaze, and smiled facelessly as he did after training in the past.

"It's okay! Ning Ning, I've been used to it for a long time! He laughed, but he began to soothe his sister.

"It's a big deal, before the second round of financing, I will send a circle of friends and tell him to remember to watch the news! Ha ha! Shen Minglang pretended to be strong, and said in a coaxing tone

On the other hand, Cheng Zhu didn't know that in the eyes of Ning Ning's father, he had become a young man in a state of expansion because Shen Minglang forcibly pretended to be second-hand.

Of course, as far as the coercion he pretended, and the words he said, anyone who listened to it felt that this kid was very inflated!

It is estimated that only the veteran forced Wang Yue Dongyi to think in his heart: This subclass me!

At this time, he could clearly feel that after obtaining 100 million yuan in financing, Yuecha began to be a little eager to expand.

Just tonight, Yuecha's official blog announced that there are already 7 stores in preparation.

This is probably due to time constraints.

"Yuecha should be trying to catch up with our store opening speed." Cheng Chai thought to himself.

"However, due to the supply chain and other reasons, the first choice for Yuecha to open a store is to take Shencheng as the center, and then radiate to the surrounding areas."

"The stores are relatively close to each other."

"It's the kind of [base camp] route that is taken."

As everyone knows, in Cheng Zhu's eyes, his favorite is this kind of opponent!

It is said that shopping malls are like battlefields, if you have a more scattered layout, I will fight you harder.

If you take the deep city as the center and then radiate to the periphery, that's great!

"I'll take you down directly in the deep city!"

"The first step is to take your 'capital'!"

"At the beginning of the game, I'll attack the enemy base directly, fuck it!"

The opening of 18 stores of [Yuzu Tea] is imminent, and at this moment, the whole network is already warming up.

Cheng is warming up here not only for these new stores, but also for new products to be launched at the same time!

This is also a fruit tea, but for the time being, it has not been announced what type of fresh fruit milk tea it is.

At present, whether it is poplar nectar, or sesame berries, or succulent grapes, they are selling very well and have a very high market recognition.

Imitation stores such as Yue Tea are also launching self-developed fresh fruit milk tea.

Cheng Zhu actually minded this.

It's not that he's afraid that others will really develop something popular, because there is only one deck of cards that are fried by the king, and the cards that are all pinched in his hand are not the same at all.

You're still developing ace products over there, and I'm very embarrassed here, and with more and more popular models in the future, it's hard to determine which ones are the main aces in the store!

The fucking picture that Cheng Zhu doesn't want to see the most is: For example, Yuecha launched a self-developed lemon tea some time ago, but they didn't make it delicious.

However, they were the first to use this fruit.

If it is the same fruit, even if the other recipes are not the same, this product is likely to claim that we are imitating or plagiarizing, so as to gain popularity!

Internet celebrity brands, sometimes it's all about traffic.

Therefore, Cheng Chai is really annoyed by the garbage R&D team of these crooked melons and cracked dates, taking all kinds of fruits to try their luck all day long, not caring about quality control at all, and not caring whether they are good or not, the products have not been improved independently, so they are eager to introduce them to the market.

Maybe one by one is still complacent, feeling that they are pioneering and innovative.

"However, I deliberately slowed down the speed of launching new products because I only have one store, so there is no need for this, and I have to hold the cards in my hand first."

"Now it's about to become 19, and there will be a new batch of stores opening at the end of next month."

"It's time for a new efficiency boost." Cheng Chai thought to himself.

And what makes him feel fortunate is that the new product he is going to launch next, the fruit is not used for the time being.

After the news of the new product was launched, some fans of pomelo tea on the Internet expressed their expectations.

Sometimes it's so magical, because your product is expensive enough, so it's easier to produce some die-hard fans.

This is actually in line with the humanity of some people.

"Looking forward to the new arrivals! Recently, I've been drinking it every day, and I'm really tired of it! ”

"What kind of family conditions, can you drink a cup of pomelo tea every day?"

"The Beijing store is about to open, I'm going to try the new product!"

"Yes, I hope it's not a fruit I'll be allergic to"

Of course, the ones who pay the most attention to the trend of pomelo tea must be these Internet celebrity milk tea shops that follow the trend.

Like Chen Yue, the proprietress of Yuecha, she has been a little nervous these days, because Yucha's Shencheng Century Store is about to open, and everyone has to fight bayonets directly in the same business district!

Hey guys, you're going to launch a new product on the first day of your store, right?

- Lower man, you don't talk about martial arts!

"Is this your killer move after the 18 stores are launched together?" Chen Yue thought to herself.

Her mood began to grow heavier.

Because she thinks that the other party will choose to launch a new product on the first day of the launch of 18 stores, she must be very confident in the product.

Otherwise, many people will feel that it doesn't taste good after seeing that there is a new product, and this group of new customers will immediately have a great impression of the brand.

"A safer way is to continue to sell those old models that have been recognized by the market when you open a store."

"After all, like Shencheng and Beijing, the vast majority of people have never drunk pomelo tea at all." Chen Yue thought to herself.

"For them, there is no difference between these old and new models."

Like Yuzucha's current approach, in her opinion, it is more radical.

The risk is a bit high, but the benefits are also substantial!

Chen Yue can only ask for the blessing of God and Buddha in his heart now, hoping that pomelo tea can be like his own Yuecha, and he will be crazy about new products.

Recently, her biggest feeling is: fresh fruit milk tea is not so easy to innovate!

And she didn't know that Cheng Zhu didn't want to make these Internet celebrity brands that followed the trend so good.

"It's just a new product, and the pressure is too small." Cheng Chai thought to himself.

"Since you don't want to match me, let me try it to see how you can withstand pressure."

Up to now, pomelo tea has remained mysterious.

However, on the day when the 18 stores officially open, the first [joint event] will be fully implemented!

Time goes backwards

The 18 stores of Yuzu Tea have officially opened to the public.

Cheng Chai has been looking forward to this day for a long time.

Whether it is the marketing department of [Yuzu Tea] or the company that carried out this joint branding, they are all fully prepared.

In this joint name, Cheng Zhu's goal is not to take the route of precise harvesting.

The purpose of some co-branding is to make fans have to pay money.

But he has only one purpose this time, and that is to hype!

He just wants to make pomelo tea more famous, that's all.

And this co-branding is a social platform with a majority of young users.

At the beginning of 14 years, it had more than 100 million registered users and 40 million monthly active users!

Now, a year has passed, and the data has soared.

It's called Momo