[Momo] This is the earliest joint party that Cheng Zhu contacted.

According to the initial strategy, his joint first shot was to hype, just to make the momentum bigger!

For him, the usefulness of the joint name is twofold.

The first is this model co-branded with [Momo], which has gimmicks and explosive points.

The other is the precise harvesting of fans and rushing to high sales, such as the co-branding of those bubble tea shops and Genshin Impact and Jay Chou's digital collections in the previous life.

Relatively speaking, the current pomelo tea is definitely more suitable for the first mode.

After all, the current stores are concentrated in several large cities in China, and the national coverage rate is actually very small.

The number of stores is limited, which means that there is a limited customer base that can be catered for.

The benefits of precise harvesting of fans are still quite small.

It's better to further expand the brand's popularity and make the momentum bigger!

"18 stores are covering all first-tier cities, and they will open on the same day!"

"At the same time, a special fruit milk tea will also be launched!"

"Plus co-branded with the currently hot social platform [Momo]!"

"Xiao Xiaoyuecha, I threw three bombs in one go, do you want to afford this card?"

2015, March.

【Yuzu Tea】18 new stores in Beijing, Shencheng, Guangcheng, Modu, and Hangzhou have officially opened to the public.

Cheng Zhu specially chose an auspicious day for the zodiac, but it seems to be a bit of a heavenly and unpretty.

Today, the weather in Guangcheng is very good, but it is now cloudy in the magic capital and the capital, and it is raining in Shencheng and Hangzhou.

Among them, it is not a light rain in the deep city, but a heavy rain!

The impact of the weather on business is still very great.

Lin Lu got up early today, and when he saw that it was raining lightly in Hangzhou, he couldn't help but be a little worried about the business of the new store of pomelo tea in Hangzhou.

She lay on the bed, and somewhere the bulge was spread out like two sides, and the elastic flesh was squeezed.

After checking the weather in other cities with his mobile phone, Xiaolu immediately sent a WeChat message to Cheng Zhu: "The weather in Hangzhou and Shencheng is not very good today. ”

"Worried about my business?" Cheng replied one by one.

"Will it make a difference?" Lin Lu was indeed a little worried.

"Of course there is an impact, and it has a big impact!" Cheng replied one by one.

A heart of the vitality girl immediately lifted: "Ah! So what to do? ”

"There's no way, I can only enjoy a wave of explosion on the Internet again because of the bad weather, alas." Cheng Chai typed with a smile.

Lin Lu looked at the text he sent, and was slightly stunned, wondering if he had made a mistake?

So, what this villain says has a lot of influence, but it's actually a good influence?

"Are you kidding me again?" Lin Lu typed angrily.

"Of course not." Cheng replied: "The worse the weather, there are still a lot of people queuing up at the bubble tea shop, which can highlight how good the business is." ”

He characterized the weather in Shencheng and Hangzhou: "It's a timely rain!" ”

In Cheng Zhu's impression, when the Beijing store of Heytea opened in the previous life, the weather was also terrible.

But so what?

It didn't affect the long queue at the door of the store, and some people had to spend a full four hours to buy a cup of milk tea!

This situation is completely incomprehensible to some people.

But it doesn't matter, existence is reasonable.

It can only be said that you are not the current target customer group of Cheng Chai.

He didn't think that because it was raining heavily, there would be no one lining up in the deep city.

You know, it's Saturday.

There are so many people in the deep city, and there is definitely no shortage of them who catch the trend and join in the fun.

What's more, the worse the weather, the more scalpers earn, and many people who want to profit from it will also rush to line up.

That way, it's more suitable for hype, isn't it?

Next, let's see what it looks like when it officially opens at 10 o'clock.

At this moment, in the Century Square in the deep city, Chen Yue, who was wearing full makeup, drove to the underground parking lot of the mall early.

Last night, she had insomnia.

Just a few days ago, after receiving 100 million financing from Shendu Capital, her mentality really swelled up fiercely.

In those days, she was very excited, and felt that she could show her strengths, and this year she could even face up to Yucha!

But when this excitement cooled down, when facing the scene of the imminent opening of the pomelo tea century store, she still inexplicably bred a panic in her heart.

Obviously, he has a lot of money in his hand, and his family is also very rich, and he is still standing behind Shendu Capital, but why do you still feel that he lacks confidence?

The reason is very simple, the reason why she opened Yue Tea in the first place was because after going to Hangzhou, she was deeply shocked by pomelo tea.

Stinky sister, don't admit it, before opening the store, you were actually a fan of pomelo tea in your bones, right!

If she doesn't approve of pomelo tea, how can she imitate pomelo tea?

This made Chen Yue unable to fall asleep last night in bed tossing and turning, and after taking a pill of melatonin, he still didn't feel sleepy.

At the back, this temporarily single woman with study abroad experience simply took out a small toy from the drawer, and after a hearty heart, fell into a light sleep.

Interestingly, she used the newly purchased [Insist Access] headphones.

Chen Yue didn't go to bed until more than three o'clock in the morning, and woke up before eight o'clock in the morning.

When she woke up, she started putting on makeup.

In her opinion, she must appear delicately and radiantly in front of the employees today, so as to stabilize the morale of the army!

If you look haggard today, then what's the point?

Therefore, she specially painted the coolest makeup today to do the most stealing things.

"I'm really curious about the new product that Yuzu Tea launched today." This is Chen Yue's heart.

After she took the elevator directly from the underground parking lot to the first floor, she didn't go to her store first, but went straight to Yuzucha, which had not yet reached its business hours.

As a result, she saw from a distance that there were already people queuing at the door!

"This store hasn't opened yet, so it's on the line?"

Not to mention, the arrangement is quite orderly

On the way to the mall, she looked at the rainy weather, and was in a good mood, thinking that this would inevitably affect the first day of pomelo tea's business!

Of course, the business of your own store will definitely deteriorate.

But it doesn't matter.

People want a good start, but I don't.

But she never expected that so many people had gathered.

"It's just a cup of milk tea, are you doing something wrong!" As the founder of the milk tea brand, she had such an idea in her heart.

Chen Yue began to forcibly shift his focus.

"What fruit will he have to make fruit tea?"

"What kind of tea base will you use?"

"What's in it? I think it's still cheese tea, right? ”

Chen Yue didn't care about the queue, and walked directly to the front of the line, ready to look into the store with the closed door to see if he could find any details.

As a result, a middle-aged scalper in the back thought that this little girl was going to cut the line, and said loudly: "Eh, eh! Line up at the back! ”

Chen Yue: ""

Which eye saw that I was going to line up to buy grapefruit tea?

I had my brain pumped to come and sell him on the first day of his opening.

If the identity of my proprietress of Yuecha is discovered, will I mix in the milk tea world in the future?

Chen Yue didn't bother to pay attention to this middle-aged man, her cheek was close to the glass door, and she looked at the production room from the side.

As a result, she really found a clue!

"Cheerilee? The clerk just took out the cherries? Chen Yue was shocked.

She never thought that the new product of pomelo tea, the fresh fruit, actually uses cherries!

You know, cherries are one of the luxuries in the fruit world.

Its high price made a word to describe affluence later appeared on the Internet, called: to achieve the freedom of cherries.

For some ordinary people, cherries are a fruit that they are reluctant to eat on weekdays.

And its expensiveness actually shows its specialness!

That's right, at the beginning of the opening of the new store, Cheng Chai launched cherry milk tea!

Special fruits, which come with their own gimmicks and topicality.

And it will also become a joint model of pomelo tea and Momo during the co-branding period.

In his previous life, Cheng Zhu knew that many bubble tea shops had their own cherry series, and some of them sold very well.

What impressed him more was Nayuki's domineering cherry.

Nai Xue has many milk tea names that start with domineering, which is a domineering series.

Cheng Zhu named his milk tea Domineering Cherry.

Listening to the name, does it give people the feeling that there are many pieces in the cup?

The most important thing is that this milk tea did have its own traffic at the beginning of its launch.

He himself thinks it's an excellent choice.

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At this moment, Chen Yue has indeed gotten the answer, however, he has gained a lot of new questions.

"What kind of tea base does cherries go well with?"

"How many cherries does he use in a cup?"

"What will this milk tea taste like? There are a lot of strawberry-flavored and grape-flavored things on the market, but there aren't many cherry-flavored things! ”

"And most importantly - how much does he sell for a glass!"

Chen Yue instinctively glanced back at the queue, and the urge to queue up was born in his heart.

"No, no, no, I've shown my face in the news of financing, don't be recognized by then, I'll call someone to buy it." Chen Yue also has a 'idol baggage'.

For some reason, Chen Yue began to panic more and more.

At this moment, the time was exactly 10 o'clock.

Yuzu Tea officially opened for business, and the large screen in the store, which had been closed, lit up, and began to play an advertisement for the domineering cherry.

"Domineering Cheerilee?"

"How dare you take a name!" Chen Yue thought to herself.

"36 cups, the price is indeed domineering enough."

However, she soon focused on another point.

It was actually written on the screen: Yuzu tea x Momo.

During the co-branding period, it will be promoted in the form of this co-branded paragraph. During this time, the cups and paper bags of the domineering cherries will use co-branded special models.

Chen Yue's whole person was directly stupid on the spot.

"Momo?"

"Why is there Momo?"

"How did he manage to cooperate with Momo?"

It wasn't until someone on the side spoke up that she came back to her senses.

"Beauty, don't stand in the way!" Someone said dissatisfied.

In the end, Chen Yue, who painted the coolest makeup, walked in the direction of his own tea in despair.

She'll send a clerk over to the scalper to buy the overbearing cherries.

Along the way, she couldn't figure out why he could cooperate with Momo.

"Joint?" She chewed on the word.

For a while, she didn't know whether it was just Yucha who was rubbing Momo's popularity, or whether Momo would also cooperate with the publicity?

In the final analysis, the mainstream group targeted by Internet celebrity milk tea is young people.

The overlap between this and Momo's social platform is too high!

In other words, from a certain point of view, people who can play Momo must have a relatively high ability to accept new things.

After all, this is not something for conservative people to play!

"Why should Momo cooperate with him!" Chen Yue's face was extremely gloomy.

"Everyone was already on the NASDAQ in December last year!"

What Chen Yue is most worried about now is that Momo will also promote pomelo tea!

If people really combine two swords, rather than the unilateral popularity of grapefruit tea, then the situation will be the worst situation.

In this way, Chen Yue walked all the way to the door of his store.

Outside the Yue Tea Shop, there are also many customers.

But almost all of these people are the nurseries specially invited by Chen Yue!

Yes, she also made some arrangements for the opening of Yuzucha.

At this time, she counted it, and there were really few real guests.

I could have blamed the weather, but there were so many people on the grapefruit tea side that I didn't know what reason to comfort myself for a while.

There is no comparison, there is no comparison at all!

The most disgusting thing is that I have invited so many childcare here, and the people in line are less than half of the grapefruit tea, do you say that it is not annoying?

Just when Chen Yue lost her mind again, a flash light woke her up.

She saw someone with a camera very professionally in front of the store and kept filming.

The person slipped away after filming, and then walked in the direction of Yuzucha.

"It won't be the media," Chen Yue's heart was half cold

On the other hand, the things that could make Chen Yue's heart cool down in the second half finally happened.

On the morning of the official opening of the 18 stores, [Momo] began to cooperate with the joint promotion.

Since it's spring, the slogan is:

"Mo is blooming, and you are destined to grapefruit."

As a social platform dominated by young users, [Momo] is still willing to carry out a wave of co-branding with pomelo tea, which has strong Internet celebrity attributes.

To be precise, in the 15-year environment, this kind of joint operation is still relatively rare.

In this regard, Momo also felt that it was very fresh, and regarded it as an attempt.

Of course, this is also because of Momo, a social platform, which is itself quite special.

It's really a solid online platform, but what really appeals about it is its offline attributes?

A lot of people play this thing, is he really for online dating and meeting some strangers?

Phew! I'm too embarrassed to expose you!

Offline attributes have always been one of Momo's advantages.

Although Momo has always been controversial, many people say that the girls on the platform are fake and the like.

But looking at real life, there are indeed many people who really rely on it to fly!

Especially at this stage of 15 and 16 years!

For those who can really play, it is really a tiger with wings!

In some ways, Momo in this era really swept everything.

Since one of the gimmicks of this online platform is its offline attributes, it should still be effective to co-brand with a physical object like milk tea.

What's more, milk tea is actually related to [social].

Isn't it normal for men and women to go out on dates together and each have a cup of milk tea in their hands?

Of course, Cheng Yiyi began to set his sights on Momo one by one, also because the brand is actually quite willing to try something new and is not pedantic.

In 13 years, [Momo] cooperated with the Strawberry Music Festival.

In 14 years, it has cooperated with the Strawberry Music Festival again.

Coincidentally, the timing is right!

Cheng Zhu remembers very well that [Momo] was the [Gift Mall] launched when he was a freshman.

Friends can give gifts such as flowers and makeup.

This is actually the platform wants to try to get involved in the e-commerce field.

To be exact, this feature was actually launched at the end of January this year.

In other words, Momo has just started to engage in offline gifts, and I also hope to have more gimmicks and more heat to make the gift mall.

So, it's okay to give flowers and makeup, but can't you give milk tea?

I'll send you a pillow when you're sleepy, isn't that wonderful?

Cheng Zhu: "Ordinary milk tea is really not interesting, only ten yuan a cup." But let's not try this Internet celebrity milk tea for more than 30 yuan? ”

We have our own explosive point, we join forces, isn't it worth a hot search on Weibo?

What's more, our pomelo tea is the darling of the circle of friends, and a large number of female customers will take photos in the circle of friends after buying it!

The unprecedented cherry milk tea is indeed worth dying.

Moreover, although this is just a cup of milk tea, it can be queued for hours, and it comes with additional attributes!

In order to successfully persuade Momo to reach a cooperation, Cheng Zhu also opened a "back door" for Momo's [Gift Mall].

As long as there are pomelo tea stores in the city, there will be a 99-cup Momo special edition every day.

You don't need to queue up for these milk teas, and we will send someone to deliver them ourselves.

Of course, if you can grab it online!

Isn't that the kind of hunger marketing that you like to hear about is coming?

Cheng Zhu firmly believes that there are many "ill-intentioned" men in this world who are going to die, and there will definitely be a large number of people who will come to squat and grab milk tea.

"You know, these days, awesome people can play poker with their sister with a spicy meal, I'll give you a cup of Internet celebrity milk tea, if you can't figure it out, that's your own problem!" Cheng Chai thought to himself.

If nothing else, these 99 cups of milk tea will definitely be coaxed in the [Gift Mall] and bring a grand occasion!

This novel co-branding model can be said to be in the heart of Momo in many aspects!

For Cheng Zhu, since the 99 cups of milk tea event has come out, Momo will definitely promote the event within the platform.

Isn't there enough traffic?

Jointly, the picture is a win-win situation!

Yuzu Tea: Happy Cooperation!

Momo: Happy cooperation!

Peer: Malegobi!

Today is destined to be an unquiet day.

During the entire Chinese New Year, Cheng Zhu did not make any big moves in the milk tea industry.

Well, it's time to start stirring the storm!

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