Chapter 417: The King of Marketing
On the Internet, Momo and Yucha began to attack together.
Some of the regular propaganda work must be followed up today.
In addition, Cheng Zhu's side has already formulated a series of marketing plans, all of which are combination punches.
In fact, the relevant person in charge of Momo is also paying close attention to the effect of this event.
The reason is very simple, it is because Momo just logged in to the NASDAQ at the end of last year. Then at the beginning of 15 years this year, he began to get involved in the field of e-commerce and engaged in [gift mall].
This thing is done well, the momentum is big, and the stock price is still rising?
Nowadays, they attach more importance to the [Gift Mall].
And in March, Momo will announce its financial report, and it will announce the total revenue for the fourth quarter.
In addition to this, there are a number of important data to be released.
On the pomelo tea side, each city provides 99 cups of milk tea from special channels, which is really nothing.
How much money does this milk tea add up?
But that's not what they want.
I fancy the creativity of the pomelo tea! And its online reach!
This cooperation, for Momo, is also a new attempt to open up new ideas.
What's more, for the relevant person in charge of Momo's side, when the young boss of Yucha was talking about cooperation, what he said really hit him.
Cheng Zhu said: "Momo's current gift mall, whether it is flowers or beauty and the like, will it be too conventional? ”
As the owner of an Internet celebrity bubble tea shop that has to queue for hours, he is indeed qualified to say such things, and his own products are indeed special.
Therefore, Chen Yue begged in her heart that this time it was just pomelo tea rubbing Momo's heat, but the actual situation was even worse than she imagined.
Not only did there be a promotional banner, but the product department also made a beautiful link.
At two o'clock in the afternoon, in every city with a pomelo tea store, there will be 99 cups of domineering cherries on the shelves for Momo's users to grab.
Cheng Zhu's side and Momo's side also had a meeting to discuss, and after these milk teas were grabbed, they were given coupons.
You have to give it away before the person who receives it can redeem it.
Joke! These few years are the most popular time for the dog licking economy, so take advantage of it!
What's more, the men and women who make friends in Momo, the proportion of people who are not pure-minded is on the large side.
In many cases, this platform can show the secret competition between men and women, and compete with each other's depths.
Everyone knows that you have bad intentions.
Momo itself knows very well that it is now a mainstream sports app, and the online is full of runners.
Cheng Zhu felt that at this time, drinks were still very needed, right?
"Milk tea, plug and suck."
"Perfectly fitted with the theme."
In fact, the "first cup of milk tea in autumn" that was all the rage in the previous life is actually not a serious stalk.
- "Autumn Tea".
And at this moment, in the Momo platform, the content about pomelo tea has indeed attracted the attention of many users.
"Damn, I wanted to go to the queue at night today!"
"Yes, yes, I'll take a look at it later! I'm going to ask my sister out today. ”
"Speechless, only these cities have stores."
"Still package delivery? This event is good! ”
"36 glass, grab money, right?"
"Cherry milk tea? It's a little interesting, and it saves me to queue, which is still good. ”
"Today, the store opened on the first day, and I gave my sister a cup directly through special channels, which is a very good little gift."
"I feel that the cost performance is very high, just treat it as milk tea, it must be expensive, but the effect of spending 36 yuan is definitely better than 136!"
"Is there a limit to one drink per person? Yes, I like this event, you can share the milk tea I grabbed, you and me, it's not too much, right? ”
A large number of Internet dogs are already getting ready to move, and they are smelling it!
Before two o'clock in the afternoon, the relevant person in charge of Momo's side was already staring at the data.
They knew very well in their hearts that these domineering cheerilees would definitely be snatched up.
The question is how many people will be in the race.
There is also this joint name, can it be on Weibo hot search or something?
Can the follow-up bring considerable popularity, topicality, and traffic to both parties?
"Let's take a good look at whether this popular Internet celebrity milk tea is false and famous!"
Polytechnic University, dormitory 309.
Dong Dong, the head of the dormitory, sat on a chair, holding his mobile phone, and was about to open Momo.
This sassy dog only started playing Momo last month, and he had already met a girl last week.
It's a pity that that girl is a deception, and in reality she is a small tank.
If you lose more than 30 pounds, you may also be a little beauty, just like in the photo.
The meal I personally asked for was eaten with tears in my eyes.
After the meal, the girl also took the initiative to say that she wanted to watch a movie, and Dong Dong ran away directly.
But after returning to the dormitory, Dong Gongzi still chose to run the train with his mouth full: "My sister is actually pretty good-looking, and she is a good-looking type, but it's a pity that it's not my dish." ”
"She liked me so much when she saw it, she refused to let me go at all, and took the initiative to invite me to watch a movie."
"Alas! If you want to blame me, I'm too picky about women! ”
"Look up to Brother Zhu!"
Liu Feng, the squad leader, didn't listen carefully at all, and Zheng Qingfeng, who was cold and fat, was just laughing and not saying a word.
During this time, they watched Dong'er brush Momo there every day.
Not to mention, there are indeed a lot of girls in the college town!
Dong Dong has also brushed up on a few alumni, but now that he is smart, he ignores it directly and does not touch the grass by the nest.
At this moment, he began to pretend in the dormitory again.
"I'm not going to eat with you today." He started with a tactical front swing.
"I don't have time to eat together today, I made an appointment with Tingting." Liu Feng came directly to say this.
Zheng Qingfeng also said: "I eat with Guan Jiayue. ”
Lao Zheng and Guan Jiayue are also in the stage of semi-confirming their relationship now.
The reason why it is said to be a semi-confirmed relationship is because the woman used some words and routines, and the two are now in the stage of not making it public.
Dong Dong in his heart: "Grass! ”
The roommates all have sweet love talks, which is more uncomfortable than killing him.
It's okay, it's okay, it's good that I have Momo!
You serious lovers, how can you be as good as me when you go out on a date?
You haven't made an appointment, have you? Ha ha!
I don't have either, but I'll make it tonight!
I saw Dong Gongzi clear his throat and began to pretend: "I'm going to make an appointment with a girl on Momo today, the media next door is a year older than us, with long legs and a height of 1.7 meters." ”
"Of course, I'm not that superficial, I think she has a nice voice!"
When Liu Feng heard this, he was happy: "If you like sound, it's not superficial?" ”
"Okay, okay, I just like her legs, I admit it, okay?" The length of the dormitory is broken and broken.
This kid also took out a sentence that Cheng Chai said casually: "Brother Chai has said: Look at your legs in the New Year, and it will be smooth." ”
"No, people are doing business, what do you want to have a smooth ride? Are you academic? Liu Feng asked.
"Chuan'er, don't look at the owner of the QQ unmanned store as the boss!" Dong Dong was furious.
He has already paid the franchise fee to [Insistence on Visiting], and the house has already been rented.
Freshman students pay to join and open a store directly in Hangzhou, in fact, it is quite awesome in the school, and the size is also a boss.
It's a pity that there is a demon in the 309 bedroom!
"Okay, okay, Mr. Dong, I was wrong!" Liu Feng was very interested in not going into this topic anymore, so as not to make Dong'er angry.
Since they talked about Cheng Zhu, and he was not in the bedroom now, Dong Dong swelled slightly.
"Did you say that Brother Zhu had an appointment, and did you have any experience in this regard?"
Dong Dong really felt that he had a very good chat with the sophomore girl in the media next door this time, and this person still showed him the old leg photos, and he would definitely be able to do it tonight!
"Don't go back to the dorm tonight." Liu Feng replied.
He and Tingting had already had the first experience of finding the entrance door difficult, and they didn't go back to the bedroom that night, thinking that they were now a grade of Gao Dongdong.
Dude is a man and you're still a kid.
When Dong Dong heard this, he secretly made up his mind in his heart: No matter what, he will open a room in the hotel today!
- Even if I live alone!
At this moment, due to the absence of Cheng Zhu, Dong Gongzi once again turned into a "veteran" full of experience in picking up girls, and in front of the two roommates, he opened WeChat and taught them the way to run on an appointment that their brother may not have!
"Momo has just opened a gift mall now."
"I gave my sister a bouquet of flowers last time."
"In this way, when she goes out, she is very happy to come out with me."
"Do you think I'm going to give 11 roses this time, or a single immortal flower?" He said as he opened Momo's gift mall.
But soon, the three dogs in the 309 dormitory were dumbfounded.
"The flowers on Mo are blooming, and the fate comes to pomelo you-[Momo] x [pomelo tea]?"
"Domineering cheerilee?"
"Two o'clock to grab?"
"it!"
Dong Dong couldn't pretend for a moment, he wanted to cry without tears: Brother Zhu, why are you everywhere!
Liu Feng and Zheng Qingfeng watched Zhile from the side.
I saw that the head of the class gently patted the head of the dormitory on the shoulder, and said, "You don't care if Brother Zhu's appointment has been made, you just need to know that you are still dating your sister on the platform, and he has already cooperated directly with the platform." ”
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Zheng Qingfeng listened on the sidelines, and only felt: Murder and heart! Murder and heartbreaking!
Dong Dong slapped Liu Feng's right hand on his shoulder, and gritted his teeth and said, "Don't talk to me!" ”
"What are you doing, you can still be separated from Brother Zhu?" Liu Feng asked.
"! Don't affect Lao Tzu to grab milk tea! ”
Liu Feng, Lao Zheng: ""
Dong Dong is so good, he has a good temper.
The dog also showed a rippling smile on his face, and while gearing up to rob, he said: "Lao Tzu can still tell my sister when the time comes, the boss of pomelo tea is Lao Tzu's good brother!" Hey! ”
He firmly believes that with his golden right hand that has been single for 18 years, he will definitely be able to grab milk tea!
When he counted down to 10 seconds, his fingers were already tapping on the phone screen.
We're strategic, huh!
As a result, as soon as the rush to buy began, he clicked on it as soon as possible, and the screen jumped, but what was displayed was - sold out!
One second is empty, it's really one second!
"Damn, what a broken net, it's definitely not a problem with my hand speed! You saw it, I clicked in as soon as I could, right? Grass! ”
Liu Feng and Zheng Qingfeng glanced at each other and looked at each other.
How popular is Brother Zhu's pomelo tea now?
"How many people are snapping up at the same time?"
[Momo] also fell into a brief surprise.
Not a second, no, probably not a second to be exact!
These technical men in the data team began to be confused: "Such an expensive milk tea, is it really so popular?" ”
36 yuan for a cup of milk tea, it is really sky-high!
The relevant person in charge of Momo's side who is responsible for docking this joint name is surnamed Wu, which is a bit similar to the name of a certain top male who went in and stepped on the sewing machine later, called Wu Yifan.
"Hurry up and look at the data to see how many people are grabbing it!" He urged.
"Okay."
Everyone looked at the long list of numbers, and there were more active and expressive people gasped.
Although the internal publicity of the platform for this joint brand is very strong, the numbers are still shocking.
"Shhh——! More than 60,000 people are snapping up? ”
If this data is placed in the era of live broadcasting, it is really nothing compared with those really awesome big anchors with goods.
But this is only 15 years, and [Momo] has only just set foot in the field of e-commerce.
"There are five cities in total, and together it is less than 500 cups."
"It's equal to more than 100 people to grab a cup?"
What's even more exaggerated is that this is the first day of the collaboration, and a lot of publicity work has not yet been put in place!
In other words, there are more people who may come to buy in the future!
If you calculate carefully, for pomelo tea, it is equivalent to only half a second, and the sales of 17,820 yuan will be in hand.
It really sold more than 10,000 in the blink of an eye, it's outrageous!
Wu Yifan took out his mobile phone, opened Weibo and looked at it.
The related entries of pomelo tea and Momo have now gone all the way to the 14th place on the hot search list.
And the 19th place on the hot search list is: [Yuzu Tea Domineering Cherry].
"You don't have to spend money to buy hot searches, so you can naturally rush up by relying on the heat."
Wu Yifan is looking forward to it now, when these two hot searches reach the night, how many can they do?
Obviously, this joint brand of [Momo] x [Yuzu Tea] will become a grand marketing!
The joint name of [Momo] and [Yuzu Tea] has gradually fermented on the Internet and in real life with the passage of time.
More and more people know that pomelo tea has a new product called Domineering Cherry.
More and more people know that Yuzu Tea has opened 18 new stores.
The weather in Beijing and Guangcheng is very good, and the queue is extremely scary, and many people have swiped the pictures taken by passers-by in the circle of friends.
Yes, many people who bought milk tea will choose to post pictures in the circle of friends, and many people who have not bought milk tea can't help but take pictures and post them to a circle of friends when they see the queue, which is very novel.
Of course, there must be scolding, scolding these people who line up to buy milk tea are neurotics and big fools.
But in any case, it can be said that in less than a day, more and more people in these five cities know about one thing: Yuzu Tea has opened a new store here.
The small bubble tea shop has sparked heated discussions among the whole people in the big first-tier cities!
"Yuzu tea has opened a new store!"
"I'll show you, there are dead people lining up at the door of Yucha!"
"Baby, why don't you buy it another day, there must be a lot of people tonight, and it is estimated that they will die in the past few days after the opening."
"Crazy, isn't it?"
"Have you ever formed a team to line up?"
"I opened so many stores in one go, and it can still be so explosive?"
"People with money and leisure are really Doha, and thirty cups of milk tea can still be bought by so many fools."
"I want to see who in the circle of friends will post grapefruit tea today!"
Some local media and marketing accounts, as well as those Internet celebrities who like to rub hot spots, can be said to be pouring out of the nest.
This makes the entrance of every pomelo tea store extremely lively.
And the typical marketing selected by Cheng Zhu's side is naturally the deep city where it rained in time.
Today's deep city began to rain heavily in the morning.
By the afternoon, the rain had not meant to stop, but had escalated from heavy rain to torrential rain!
But Rao is like this, outside every store of Yuzu Tea, there are still long queues.
Interestingly, many people who were waiting in line here had a tacit idea at first: "It's raining so hard!" There are certainly not many people! Rush! ”
When they arrived at the scene, they were immediately dumbfounded.
Yes, you're just like me, aren't you?
The most embarrassing thing is that because the rain is too heavy, everyone simply doesn't bother to brave the pouring rain to go back, and the row is lined up.
The famous sentence of the Chinese classic "It's Coming".
Chen Yue, the proprietress of Yuecha, stayed in her own store, and there were few customers in the store, and at least half of them were because the grapefruit tea was too scary, so she could only come to her side to make do!
As she listened to the chatter of these young girls, she felt her head grow for a while.
Down, too down!
Although I made their money, I always felt worse than eating.
- How did you become a general?
And many people asked the clerk, "Do you have cherries here?" ”
Okay, okay, whatever he comes out of, you all want to drink, right?
What made her feel most devastated was that many of these customers who came to Yue Tea were taking pictures with their mobile phones.
She can probably imagine what the accompanying text will look like after these photos are sent.
For example, send it to a friend: There are few people here, not many people.
For example, send a circle of friends: show you the comparison.
Today, Chen Yue painted the coolest makeup, and she didn't remember how many times she stroked her hair irritably.
At night, she searched the Internet for news related to pomelo tea and the content posted by the marketing account, which really made her see many people mentioning Yue tea and comparing it with pomelo tea!
"He must have arranged it on purpose!" Chen Yue thought resentfully in his heart.
Head down! It's too low!
As everyone knows, Cheng Zhu doesn't need to be specially arranged at all, because everyone will compare similar stores.
In the past, you came to imitate me, to rub off on my popularity, to copy my products, to make yourself so similar to me.
Well, now is the time for you to pay off your debts!
All the high-end Internet celebrity milk teas on the market seem to have become a stepping stone for pomelo tea at this moment!
Your existence is just to counter my popularity and set off my popularity!
The reason why Yuecha is so lucky and has become a typical example is purely because you danced the most happily some time ago, and it was financing, hype, and secretly engaging in a routine of stepping on one.
Several other brands have also been compared, but not as many as Yue Cha.
What's more, our stores are all open in Century Square, so the comparison of business will be more intuitive.
Do you think that today you are going to put bayonets on the same mall, and everyone is going to have to fight hard?
But the actual situation is that Yucha, who is lonely and seeking defeat, said: Which one are you?
Chen Yue is now holding his mobile phone, and he is madly scolding the ugly face of the marketing account in his heart.
"Didn't this marketing account hold Starbucks before, and then step on pomelo tea?"
"The fact that you want to open grapefruit tea across from Starbucks is described as an act of self-indulgence."
"Why did you start licking today!"
"Why are they so cheap!" She gritted her teeth.
She opened the comment area, and sure enough, she saw that many people were scolding this marketing account.
Some "class representatives" also took screenshots of the previous marketing account licking Starbucks' text into the comment area.
For a while, the comment area was extremely lively.
A funny scene appeared: people who like pomelo tea began to scold the marketing account, and people who hated pomelo tea saw him licking it like this, and they were also scolding the marketing account.
Originally, there will always be various controversies under the content related to pomelo tea, and there will be many people scolding this kind of Internet celebrity milk tea.
Now it's okay, everyone has somehow started a united front.
Netizens: "The Internet has a memory!" ”
As everyone knows, these accounts first scolded Yuzu Tea for licking Starbucks, and Cheng Zhu spent money on it.
Today, they came to lick the grapefruit tea again, and Cheng Zhu also spent money.
Yes, he just deliberately went to the same people!
Cheng Zhu: "No one knows marketing better than me. ”
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