Chapter 454: Starbucks in front and Jay Chou in the back
Chen Yue: "Family, who knows, I was by the conspiracy of this subordinate man!" His vicious business warfare methods not only deliberately targeted my brand, but also carried out a wave of personal attacks on me. β
"Man, stench!"
"I'll really thank you!"
Looking at the entire young entrepreneurial circle, Chen Yue's comprehensive conditions are actually not bad, and it really can't be said that she is a Puxin girl.
The family is in the real estate business, and the height is 165, and she looks good, at least much more beautiful than Chen Tingting, the class flower of the second class of the computer science department of the University of Science and Technology.
It's only to blame her for devoting herself to the milk tea industry and competing with pomelo tea!
Then I can only say that sister, you kicked me, and I kicked the steel plate!
As soon as Shen Qingning, a shareholder, appeared, pomelo tea began to appear powdery
Chen Yue felt that some of the personal attacks on her on the Internet were definitely stirred up by the boss of Yucha behind the scenes.
In fact, Cheng Zhu was really wronged.
This time, it's really the netizens themselves who are doing things.
It's not worth it every time I deliberately target it.
You can only blame you for buying too much newsletters lately, and you have done too much marketing.
It's really a good way to create a persona.
But since you have chosen to show up, you must be prepared to be judged by everyone!
It is not easy to build an Internet celebrity brand and make yourself an Internet celebrity boss.
Admittedly, if done well, it does take off on the spot.
But the problem is that this path is not easy to follow.
Especially for women.
In recent years, the atmosphere of "female competition" is still very heavy.
And in the field of character design you have created, Shen Qingning is likely to be invincible.
In fact, Chen Yue didn't know that her current opponent was actually a "weakened version of Shen Qingning".
The reason is very simple, what is popular now is the video of the concert scene.
But in the video, the camera mainly focuses on her upper body, because of the blocking of the audience in the front row, her leg essence advantage is not fully presented.
If this is shown, it is estimated that this kind of remark will appear on the Internet:, this sister's legs are longer than my life!
So, be content, Yue.
Be obedient, don't make a fuss!
You've got a lot of luck.
In the Century Plaza in the deep city, the business of Yue Tea and Pomelo Tea is once again in stark contrast.
Originally, due to the joint branding of Yuecha and the game, the recent popularity is indeed very high.
Don't underestimate this kind of game of falling in love with paper people, there are a lot of die-hard fans.
When Cheng Zhu heard that Chen Yue chose to co-brand with this game, he re-examined her in his heart, and felt that he had really underestimated her a little bit before.
Since it's a collaboration with a paper man, it's also very convenient.
That is, their image can be easily printed on cups, bags, merchandise and other items.
In his memory, there were many brands that co-branded with this type of game in his previous life.
The results are surprisingly good!
It's a pity that now that I have been tossed by this popular scandal on the whole network, I will definitely be affected more or less.
What's more, don't forget that pomelo tea is about to launch a new product again!
This concert turmoil has generally brought great benefits to Cheng Zhu.
However, because it was an accident, it also disrupted some of Cheng Zhu's plans.
For example, some photos of himself have also been exposed on the Internet.
Of course, there are both true and false in the exposed photos.
Cheng Chai simply asked the marketing department of Yuzu Tea to send a bunch of messy fake photos.
What you want is to confuse the public!
In addition, it also communicated with major platforms and delivered benefits, and carried out a wave of pressure operations.
Take Weibo as an example, Weibo's hot search can indeed be bought with money, and the thief is expensive.
But do you feel that some things are obviously very hot, but they just can't be on the hot search.
It's because it's pressed hot.
Like some celebrities, after the black material is exposed, you can also find a way to withdraw the hot search.
Xin-Lang-Weibo is known as the scum wave, how can it be a wasted name?
Cheng is now trying his best to keep some of his personal information as much as possible.
Because it wasn't the right time he had planned.
Wang Lin, another partner of Pulin Capital, as Cheng Zhu's "senior fan", has privately urged so many times, and Cheng Zhu is not completely unconcerned.
He has his own arrangement.
will expose his own image and get together with the second wave of large-scale co-branding with pomelo tea.
That's the best time in his heart!
He is now looking forward to taking advantage of the current wave of enthusiasm to see the effect of launching new products.
"During this time, Yucha has opened 4 new stores one after another." Cheng said in his heart.
Nowadays, all stores will open one after they are ready, and they will not open 18 new stores in unison like before.
At that time, it was to make a big move and have a chain reaction, but now it is not needed.
Just as he was about to make a plan, his phone rang.
Cheng looked at the electric man one by one, and it was the future eldest brother Shen Minglang.
He is now in the province of GX, where he contacts new suppliers.
GX province has always been one of the major suppliers of milk tea industry.
"Hey, cousin." Cheng picked up the phone and said with a smile.
"Cousin! I'll tell you! I just talked to the old man in my family for half an hour, all talking about Ling and Ning Ning! Shen Minglang said.
Cheng Zhu reacted for a while, and then realized that the master in his mouth should be Shen Guoqiang.
"What's the matter, Uncle Shen doesn't think I'm in love with her, right?" Cheng Zhu's tone was calm and authentic.
Don't panic, although I kissed your daughter, touched my legs, and planted strawberries, my uncle believed me, and I really didn't talk about it!
"Just ask me to make sure." Shen Minglang said: "Ning Ning has said it, you are Lin Lu's boyfriend, and he has to call me again in private, and talk to me around the corner!" β
"Huh! Menopausal men are suspicious by nature! Shen Minglang also complained fiercely.
"No, no, no." Cheng replied with a smile.
- Damn my instincts!
Cheng Zhu has come into contact with some business tycoons, and all of them have terrifying intuition.
Shen Minglang called, but in fact, he also had melons to eat.
"Cousin, did Ning Ning really come to pick you up when you were welcome the new year?" He asked.
Because in his concept, his sister is such a person.
"Well, this is true, but this is Lin Lu's prank." Cheng replied honestly.
"That's no wonder!" Shen Minglang bowed slightly.
After an interval of two seconds, he suddenly let out a series of laughs: "Haha! Hahaha! It turns out that the source of this melon is Lin Lu herself, and she tossed out her boyfriend's scandal by herself, I really want to die of laughter! β
The phone was filled with a cheerful atmosphere, and Shen Minglang was really happy.
Based on Cheng Zhu's understanding of him, the next time this benevolent brother meets Xiaolu and Ning Ning, he may mention this stubble and deliberately make fun of Lin Lu.
He could imagine what it was like.
Xiaolu is estimated to be annoyed and angry, and Ning Ning may be stabbed in the heart again.
Adhering to the concern and affection for the second daughter, the dog man spoke: "Cousin, don't take this to Qilin Deer when the time comes." β
"Okay, since you've said it, then I'm definitely not going to mention it, tsk tsk, it's pretty sweet, you guys! I didn't expect you to love your girlfriend, cousin! He also felt like he had eaten a wave of dog food.
"Ouch, that's for sure, why say it!" Cheng Zhutian is shameless.
"Hahahaha!" Shen Minglang was happy again.
After the two scumbags chatted like this for a while, Shen Minglang mentioned the second purpose of his call.
"Cousin, this time we sucked a wave of Jay Chou's traffic, and I feel that the effect is surprisingly good."
"Why don't we think about it and really ask him to cooperate?" Shen Minglang proposed.
Cheng Zhu was a little curious about the brain circuit of this "business wizard", so he asked, "How do you want to cooperate?" β
"Engage in a joint brand, or engage in some other business cooperation, such as asking him to post pomelo tea on Weibo or something?" Shen Minglang said.
"Cousin, first of all, he doesn't engage in Weibo." Cheng Zhuxian corrected it first.
"Also, if you cooperate with him commercially, the price is estimated to be very, very high."
"But you see that our cost this time is actually very low, only two tickets were spent, of course, this is also because of their good luck."
This is indeed smashed by the wealth of the sky!
When Shen Minglang heard this, he sighed: "I think so too, and I also know that the price will be very high, but I feel that it is a pity not to continue to engage in this wave of heat." β
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Cheng Zhu smiled lightly and began to exude force: "Who said that?" β
"Huh?"
"Let me point out to you first, I haven't considered commercial cooperation, except because the cost will be very high, there is another reason."
Cheng Zhu said directly: "This concert incident is indeed an accident, because your sister is clever and seized this great opportunity." β
"But if we cooperate with him immediately in the future, then most people will regard the links in the concert as having been colluded a long time ago, or even have a script."
"It's not a good thing."
"I'm sure his team over there will definitely take that into account as well."
When Shen Minglang heard this, he had made a bad impact on global warming, and gasped: "Hissββ! Makes sense! β
Immediately afterwards, Cheng changed his words and said: "However, I don't want to spend a lot of money, but I definitely want to continue this wave of popularity." β
"So what's going to do?" Shen Minglang only reacted at this time: "Cousin, you actually have a plan in your heart, right?" β
"That's right!" Cheng said with a smile.
"Tomorrow is Monday, I'll find a few marketing accounts, and then guide the wind." Cheng gave the answer.
"Then I'll see!" Shen Minglang said.
In the end, Shen Minglang also said: "Cousin, do you think Jay Chou will come to taste our pomelo tea?" β
"I think it's a possibility, but it doesn't matter whether he comes or not, because I've already arranged everything." Cheng said.
I don't care if you come or not, I'll be here anyway!
- "As Come".
There was a hard rub against Starbucks in the past, and now there is a hard rub against Jay Chou.
Men, what's wrong with love rubbing, is there a problem?
Jay Chou's Hangzhou concert actually held two times in a row, on Saturday and Sunday.
Due to the explosion of the song ordering session of the concert on Saturday, the song ordering session on Sunday was also posted on the Internet by many people.
It's just that in terms of effect, it can't be compared with the video of Shen Qingning and Lin Lu.
This is how Monday came, and the stores of pomelo tea across the country launched three series of new products.
They are rice mochi series, blood glutinous rice series, and soybean milk series.
The soy milk series is better to say, the first two series are actually quite outrageous.
This also officially announced that milk tea has entered the era of fullness!
A cup of milk tea is in my stomach, and I'm really hungry!
Friends were a little dumbfounded when they saw the new product warm-up promotion of pomelo tea.
"Why did you start tossing the ingredients again!"
This is what they love to do in the traditional milk tea industry.
In the past, their involution may have been a small curtain.
For example, when everyone was still selling bubble tea and coconut milk tea, someone suddenly launched taro round milk tea, or added taro directly to milk tea.
Once there is a small ingredient that is accepted by the market, it can be said that it will cause a sensation in the entire traditional milk tea industry!
However, pomelo tea is different.
People are directly opening up new tracks, engaging in fruit tea, and not playing with us at all.
But who would have thought that he opened up a new table by himself, and after sitting at the new dining table, he actually put one fucking foot on the chair of our table!
What are you doing, why did you come to the field of small materials?
Don't let people live!
What's even more incredible to friends is how someone would add rice mochi and blood glutinous rice to milk tea!
"This thing straw isn't easy to suck!"
"How hard it takes to suck!"
"Does this taste good?"
"Are you sure this is milk tea, not a cup of porridge?"
"What's the matter, is the material so solid?"
"Neurotic, we are opening a milk tea shop, not a canteen, let alone a porridge shop!"
But Cheng Zhu doesn't care about this.
He only knew that in his previous life, these series sold very well and withstood the test of the market.
That old man is panicking!
Like himself, he likes to drink [strawberry rice mochi], although this mochi is particularly difficult to suck, but the taste is to his taste.
He believes that many people will think this ingredient is outrageous before drinking it, but after drinking it, it will open the door to a new world!
Today, the marketing department of Yuzu Tea will be especially busy.
Because in addition to the regular marketing work of a new product launch, they also have additional tasks assigned by the boss.
That is to continue the follow-up heat of Jay Chou's concert!
Everyone followed the instructions of the big boss and began to contact the marketing account, and then gave some upward guidance in the comment area.
Yesterday, after the concert, Jay Chou stayed in a hotel in Hangzhou.
He will leave Hangzhou today and go to other cities.
But before leaving, he had one more thought.
Milk Tea Lun: Gluttonous!
In Saturday's concert, when Shen Qingning said the word pomelo tea, the audience was a sensation!
- Is this milk tea really so delicious?
It's a pity that a superstar of his level naturally can't go to the store to buy milk tea in person.
This kind of thing involves business cooperation.
Most of the things you see celebrities eating, drinking, and using every day are bringing goods.
What's more, his appearance in the bubble tea shop will definitely cause a sensation and cause a lot of trouble.
This kind of thing, just let the assistant do it.
Therefore, if you want to take pictures of Jay Chou coming to pomelo tea, it is unlikely.
Although Milk Tea Lun didn't go to Yucha in person, he still proved his support with his actions - he planned to drink two cups alone!
I don't know which one is better, it's hard to choose, it's better to have both!
When the three assistants came to the store of Yucha, they originally planned to buy it from the scalpers on the spot.
But looking at the long queue, he was still a little shocked.
"So many people, that's too much of an exaggeration."
In the end, they bought a total of 20 cups of milk tea, and the rest of the team also had a share.
Not long after they returned to the hotel, Milk Cha Lun was ready to check out and got into a business car.
The assistant handed over his two cups of milk tea, and he planned to drink roasted brown sugar bobo milk tea first.
He seems to like pearls.
Brown sugar bobs are the pearls of character.
When he was about to taste it, a middle-aged woman sitting in the co-pilot turned around and said to him: "Jay, you are the first hot search on Weibo again." β
She handed over her phone and showed it to Milk Cha Lun.
He took the phone and took a look, and was a little crying and laughing by the first hot search entry.
ββ[Jay Chou Milk Tea].
This is naturally Cheng Zhu's handiwork.
In his previous life, Jay Chou loved to drink milk tea, and after he gained weight, his popularity began to soar.
I've gained so much weight, and I'm still drinking there.
And he is actually very rebellious.
He said in interviews many times: "Sometimes eating is also a kind of enjoyment, do you think netizens can see my pointed chin again?" Hardly! My bubble tea is drunk! β
After the tour, he also said: "After singing, you can relax again, wait for the celebration banquet, prepare ten cups of milk tea and drink it!" I should go and open a bubble tea shop, right? β
He also said in the car in the variety show: "There should be a refrigerator in the car, right, open it and have bubble tea to drink." β
At this point in time, although his milk tea stalk has not yet exploded on the whole network, he loves milk tea very much, and there are definitely traces to follow.
What Cheng Chai asked the marketing account to do is very simple, that is, to dig out all the past events related to Jay Chou and milk tea and make a big collection!
Then, give yourself a wave of soft pomelo tea.
At this moment, in the business car, Jay Chou is holding roasted brown sugar Bobo milk tea in his left hand and his mobile phone in his right hand, and directly clicks on the first hot search entry [Jay Chou milk tea], he is very curious about what is in it.
And this guy who likes to call himself by the word "brother" is actually quite stinky.
He himself is not engaged in Weibo, but he can always be on the hot search.
He looked at the hot search on Weibo, showed his signature smile, and said, "Brother is the first on Weibo again." β
He took a sip of the milk tea in his hand, and the next second he saw the remarks of the first hot comment, and the smile on his face froze.
The number of likes for this hot comment has exceeded 10,000.
"I'm sure I'm going to sneak in to buy pomelo tea! Trust me, he can't help it! β
(ps: ask for a monthly pass at the end of the month~)
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