In the nanny's car, Milk Tea Lun looked at the hot comments on his mobile phone, and then looked at the milk tea he was holding in his left hand, and was speechless for a while.

This hot comment was naturally sent by Cheng Zhu's marketing team of Yuzu Tea, and the number of likes was also sent by him.

He will not blatantly take grapefruit tea to rub Jay Chou's traffic and popularity.

Because in this way, it can be counterproductive.

However, in this form of playing stalks, it is different to secretly play soft and wide.

Years later, what is the urine sex in the comment area of Weibo?

Once there is a hot search entry, the hot comments at the bottom will generally be this model, take the star as a junior as an example:

"I used to like her very much, and I ate her face very much, but I didn't expect her to be such a person. I remember that I used the chewing beans she recommended before, and I lost more than 20 pounds in more than a month, can't the beauty concentrate on her career? ”

Basically, it's all this kind of micro-business malicious brushing likes, and then the top hot reviews are the first to sell goods.

Of course, there used to be the kind of films that sold films, and they were openly hotly reviewed, but now the control seems to be stricter.

Cheng gradually borrowed from this model and began to guide the wind direction.

And he knows very well that he really doesn't need his marketing team to do anything, just guide the wind.

"The rest will be left to netizens to play on their own!"

In addition to asking the team to post a few hot comments in a similar format under several marketing accounts, he also took a few pictures of Jay Chou's concert scene and made it into an emoji.

For example, the moment he swallowed his saliva, it was screenshotted and then posted to the bottom of this hot comment.

The effect created by this was that after he heard the word pomelo tea at the concert, he couldn't help but swallow his saliva.

When Milk Cha Lun was looking at the comment area, everyone was a little confused.

"Brother, where will you swallow your saliva!"

Roar! Fans and friends are actually doing this!

As soon as this emoji came out, it was all underneath: Hahahaha!

But he himself thinks it's quite funny.

Because fans love to drink milk tea, they say that he is milk tea Lun, so he drinks it desperately and plays his own stalks. Fans said that he liked pink and called him a little gongju, and he seemed to be very useful in his heart

To put it simply, Cheng Zhu is now sending people to lead the rhythm.

And once the rhythm is brought up, it can be especially scary!

As soon as this kind of commotion comes out, isn't it easy to continue the popularity of the previous concert?

What's more, there aren't too many people who can spread rumors on the Internet!

Someone has already started to say that they saw Jay Chou's assistant come to buy pomelo tea.

This milk tea Lun is a little suspicious.

"Ah Chao, how many of them have really been recognized?" He thought to himself.

After he returned the mobile phone to the middle-aged woman sitting in the co-pilot, he didn't care about 3721 first, and drank milk tea first!

He took a sip of grapefruit tea, and his eyes lit up immediately.

"Ouch, that's good!"

Under the deliberate guidance of Cheng Zhu, the popularity of pomelo tea is still soaring!

After the entry "Jay Chou Milk Tea" topped the hot search, [Pomelo Tea] also entered the top ten, ranking ninth.

If you spend money to buy this hot search position, it will cost a lot of money.

But under Cheng Zhu's arrangement, the marketing department of pomelo tea did not spend much money.

In short, just rub the flow of milk tea.

Anyway, I have to give you a button, don't hide it, you just want to drink!

That's right, he must have sneaked up and bought it!

And as soon as a few memes came out, netizens began to show their talents!

Many people began to make their own P pictures, and they forced out a lot of emojis of Jay Chou smiling and drinking grapefruit tea.

These memes are funnier than the other, and each one is funnier than the other.

What's more, he directly turned into a cup in one hand, stuffed two straws into his mouth and drank it together, and then squinted at those little eyes and smiled.

The comments below are all that:

"It's impossible to write songs, you can only drink two cups of milk tea in one go."

"Drink half a glass before going on stage."

"Why don't you just come up with a milk tea song!"

"I'm not inspired, so let's have two first."

"Global Milk Tea Promotion Ambassador."

"I'm hungry, I'll buy a cup later, it's all Jay Chou's fault!"

Due to the good traffic of pomelo tea, the attention of new products when they are launched has also risen.

Cheng Zhu felt that the effect of this marketing was surprisingly good, and the popularity was higher than he expected, so he decided to continue to bring a wave of rhythm and guide the wind direction on the Internet.

"Rub! You can continue to rub it! ”

The next day, he called Zhu Youwei, the boss of Gushan Culture, and asked him to send a few Internet celebrities in the company to cooperate.

What these Internet celebrities do is very simple, that is: take the same picture of Jay Chou.

Aren't netizens pping a lot of emojis of Jay Chou drinking pomelo tea, choosing the most popular one from them, and then letting these female Internet celebrities imitate this emoji and take pictures!

When Zhu Youwei heard this, he only felt in his heart: "Wonderful! ”

This model is a win-win situation for us!

If it can really lead a small trend, these Internet celebrities can also benefit from it!

What's more, Cheng Zhu's side will be a little more interesting, and he will give some money.

But after receiving the call, Zhu Youwei began to be a little suspicious: "The milk tea stalk in the past few days can't be deliberately made by him, right?" ”

Once he started thinking about it, the more he felt that it was very likely!

The owner of the largest Internet celebrity company in Hangzhou thinks that he is already well versed in marketing, but he didn't expect that there is a person who opens a bubble tea shop, and there are more routines than himself!

He was suddenly a little happy: "Fortunately, Cheng Zhu is not an Internet celebrity company." ”

Zhu Youwei thinks Cheng Zhu is too suitable for this business!

But he was a little puzzled: "With his ability, why doesn't he start an Internet celebrity company?" ”

He has done the best in this industry, and the benefits are also considerable.

As everyone knows, Cheng Zhu is determined to build his own short video platform and be the father of all Internet celebrity companies in the future!

At night, several good-looking Internet celebrities under Gushan Culture posted photos of drinking grapefruit tea on the Internet, and attached an emoji of the milk tea Lun drinking milk tea that has been popular in the past two days!

Under this guidance, there will really be a large number of followers.

Internet celebrity milk tea is originally to be fermented by social platforms, and it needs to maintain popularity on major platforms.

This makes many people post photos in this form in the circle of friends after buying the new pomelo tea, and the accompanying text is even more bizarre.

"Let me show you the couple portrait with me."

"Gain weight with idols."

"It's sinful again, it's all Jay Chou's fault!"

"It doesn't matter, just drink!"

"Angry Kunling!"

With the blessing of multiple heat, the average cup output of each pomelo tea store once again exceeded 3,000 cups!

And this time, the popularity seems to be even higher than the last time I co-branded with [Momo]!

As for the three series of new products launched this time, the feedback from the market is also very good.

Some people feel inexplicable before drinking it, why they can add rice mochi and other small ingredients to milk tea.

But after drinking it, I was full of praise!

This made Chen Yue so angry that he scolded this man for really taking shit luck.

"Why can the popularity of this concert continue for so many days?" Chen Yue couldn't figure it out.

"These netizens are really idle!"

"What kind of stalk are you playing here for no reason, one by one they started taking photos, and they also made p pictures to make emojis!"

"Isn't this tantamount to helping pomelo tea build momentum for nothing!" Our sister Yue is about to cry with envy.

This distraught returnee directly lost sleep again at night.

Tomorrow morning, she still has business, and she is going to have a meeting with Shendu Capital, one of the top ten venture capitals in China.

Eventually, she opened the drawer again and took out the headphones that were hidden in the depths.

Since she started making milk tea, and was frequently targeted remotely by this subordinate man, she has been using this headphone more and more frequently.

Use it when you're happy, and when you're upset.

Anyway, if she doesn't use it today, she definitely won't be able to sleep.

In these ten minutes, she forgot one worry after another.

The frequency of the headphones has been turned on all the way from low-end to high-end.

She forgot that Shen Qingning, whose appearance crushed her, also forgot that the new product of pomelo tea exploded again after it was launched, and even more forgot that netizens spontaneously sent heat to pomelo tea.

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In the back, she also found a self-comforting angle in her heart.

"I recently discovered that the photo of Cheng Zhu, the founder of Yucha, has not been circulated on the Internet."

"It stands to reason that so many people are addicted to CP, and his photos will definitely be widely disseminated."

"I guess he suppressed the heat by himself, and then did some operations."

"Heh, it seems that this man looks very bad!"

"I really don't understand these netizens, what's the use of having beautiful shareholders, she just invested some money, can she represent Yuzu Tea? It's a laugh to death! ”

"Ahh Comfortable. ”

In this way, after using the headphones of [Insist on Visiting] to communicate with himself efficiently, Chen Yue fell asleep in bed.

The next day, Chen Yue got up early and went to the bathroom to look in the mirror.

She felt that she looked good.

After washing and applying makeup, she drove her Porsche 911 to Shendu Capital and had a meeting with the partners and managing directors of Shendu Capital.

Yuecha's financing of 100 million yuan came from Zhao Long, a partner of Shendu Capital.

Zhao Long just turned 50 years old this year, and he is a man who looks quite kind.

He and Chen Yue's father are friends and have known each other for more than ten years.

Therefore, Chen Yue is equivalent to what he grew up watching.

His investment in Yuecha, on the one hand, is because of the momentum of today's emerging market of Internet celebrity milk tea, and on the other hand, it is also a bit of favor.

As for the "answer sheet" that Yuecha is now giving to Shendu Capital, it can't be said to be too bad, but it can barely be regarded as passing!

Among today's new forces of milk tea, Yuecha can indeed rank second.

This is because Yuecha has a very high starting point, and has obtained financing from Shendu Capital early, and the model of "milk tea + soft European bag" is quite innovative in the early stage, so it has a particularly good start.

But it is a pity that although Yue Tea can rank second, pomelo tea can be said to be the first fault!

What is Fault No. 1?

That is, it is too much ahead of the second, and everyone is not in the same level at all.

In the process of the meeting, Zhao Long proposed: "Can Yuecha also learn from the hype of pomelo tea in the past few days and find some celebrities to bring goods?" ”

"Mr. Zhao, do you also think that Yucha has been communicated a long time ago at this concert, and it is a premeditated hype?" Chen Yue asked.

Zhao Long smiled and said, "What's more, I think the Internet popularity of pomelo tea in the next two days is also made up by that young man." ”

"Huh?" Chen Yue hadn't thought in this direction at all before.

Zhao Long nodded at her: "Don't think that some things on the Internet are his luck, don't forget, what he is best at is network marketing." ”

When Chen Yue heard this, he thought about it for a while in surprise, and then nodded silently.

Immediately afterward, a thought popped into her mind again.

"If that's all behind the scenes, he's manipulating it all over the scenes."

"Sure enough, this man is coming at me!"

"He's just focused on Yuecha!"

After the meeting, Chen Yue's thinking was clearer.

Yuecha will next take the star route and the co-branded route, directly two-pronged.

Find some hot celebrities to post photos of drinking Yue Tea, and then continue to find more brands to co-brand.

In addition, it is necessary to continue to burn money on a large scale and increase the number of stores, and it is best to surpass Yuzu tea!

As for Yuecha's new products, it can only continue to try their luck.

She couldn't understand at all, why could Yuzu Tea sell one and explode one?

The only thing that makes her breathe a sigh of relief now is: "Fortunately, Yuzu Tea is only crazy about new products, and it has never launched a collaboration." ”

But what she didn't know was that there was a butterfly effect quietly happening

It's Wednesday.

Cheng took a look at the average number of cups in the pomelo tea store in the past few days, which was basically stable in the range of 3200-3300.

The soy milk series and the rice mochi series are selling well.

The blood glutinous rice series is slightly lower.

Cheng Zhu noticed that the average number of cups produced yesterday and Tuesday was 3,251 cups, and the average price of a single cup was 32.

Yuzu Tea now has a total of 23 stores, and the total sales yesterday reached nearly 2.4 million!

You know, it's Tuesday.

This number is indeed proud of the milk tea industry!

The daily sales of a single store exceeded 100,000, and this data is extremely scary!

Such a small bubble tea shop can create such a miracle, and it can be taken out and reported again.

But Cheng Zhu had no such plans.

"What is there to publicize such a small achievement?" A certain king thought so.

"I'm not a shop like Yue Tea and Chun Tea."

If Yuecha can do this kind of thing, that Sister Yue will definitely be interviewed by media reporters again, and she herself will definitely appear on camera.

In the afternoon, Cheng Zhu received a news that surprised him.

The film and television drama he wants to co-name is actually going to be promoted!

"In my memory, this drama was not broadcast at this time, it was scheduled to be broadcast in the second half of the year, a few months earlier." Cheng Chai thought to himself.

In order to co-name with this drama before, he also gave this drama a sponsor to join according to the requirements, although it was the smallest sponsorship, but it also cost a lot of money.

"Seriously, the compatibility between milk tea and this drama is actually very low."

"So the advertisement will definitely be hard and wide, and it will be directly inserted at the beginning or end of the credits."

"But there's no way, who calls this drama a classic, and in a few years, it will be turned out and watched by countless people repeatedly."

"No matter how low the compatibility between milk tea and this drama is, because it is classic enough, the cost performance is also high!" This is what Cheng Zhu had in mind.

And his ultimate goal is to make a wave of co-sponsorship, and he didn't refuse, but felt that it was a good opportunity.

"But the question is, why did it air early?"

"Is it because I, the reborn, have a butterfly effect?" Cheng Zhu didn't understand.

That was the only explanation he could get.

"I'm a reborn being more influential than a small butterfly flapping its wings, right?" Cheng thinks so personally.

"One ring is wrong, one ring is wrong!"

To be honest, Cheng Zhu must also hope that this drama can be broadcast as soon as possible.

Because he has high hopes for this collaboration.

He was sure in his heart that the effect that could be achieved by this joint name would definitely be stronger than the previous joint name with [Momo].

"The show will start in mid-April."

"In other words, the show has twenty days of publicity."

This time, Cheng will stretch the joint cycle very long.

He plans to launch the joint name when the film and television drama is broadcast.

"And I estimate that the joint outbreak period will be when the show is in the middle and late stages of the show."

"The real joint explosion should be at the end of the show."

"Because the end of this drama is indeed an unsatisfactory ending for many people."

"At that time, drama fans will be crazy to buy milk tea!" Cheng Chai is extremely sure of this in his heart.

He is a little fortunate now, but fortunately he insisted on burning money frantically and opened stores all over the country as quickly as possible.

If the store opening speed is slow, by the time the show is broadcast, the number of stores of pomelo tea will not meet psychological expectations.

"When this drama was launched, the number of stores must have broken 30."

Now, Yuzu Tea is constantly renting shops, and then there are constantly new store decorations.

Basically, a new store opens every few days.

Anyway, if you open it, you will make a lot of money, and it is not false at all!

"I'll look at the current plan, well, it will be able to reach 34 by then."

"By the time the show reaches the middle and late stages, the number of stores will be about 60."

"Yes, that's pretty much enough."

"When the show is finished, 70 stores are the foundation, so the daily sales should be terrifying."

Cheng Zhu is now full of confidence, he knows very well that the second joint name of pomelo tea will definitely shock the entire milk tea industry again!

No, it's probably not just the milk tea world that is shocked!

"Let's see what a textbook-level co-branding is!" Cheng Chai thought to himself.

Because he knows the power of this film and television drama too well, this collaboration is really a scythe for precise harvesting.

This drama, it's called

- "Langya Bang"!

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