"Hello, Lady Daria."

After observing for a few seconds, Chen Heyu recognized that the other party was a hairy bear countryman, so he smiled and said hello.

The full name of DES is DES Global, which is a multinational investment group with huge assets of 50 billion US dollars.

"Chen, you are more handsome and charming than Zhou Zi, is this the reason why he left DES and joined Future Technology?"

Daria looked at him from head to toe without hesitation, jokingly.

The other party's Mandarin is very fluent, and there is ridicule and ridicule in his tone.

Chen Heyu quietly poached one of her generals, which made her feel particularly unhappy, you must know that Zhou Zike is a partner of DES Dahua District, and he single-handedly led the investment plans of Rice, Jingdong, Ahri and Didi, and he is by no means a small role.

What's more, she has a different kind of feelings for Zhou Zi.

"Of course, Mr. Zhou believes that in the future, science and technology can achieve brighter development, and from the current results, he has made the most correct choice."

Chen Heyu's face turned dark, and he poked and sneered.

"Chen, shouldn't men be gentlemen?"

Daria frowned and dissatisfied.

As a Hua Guotong, she has a strong understanding ability, and instantly understands the ridicule in Chen Heyu's words.

"Mr. Shen, please take a seat."

Chen Heyu didn't bother to pay attention to her, turned his head and greeted Shen Peng, Hongshan Capital is the protagonist today, DES wants to invest, but it also depends on whether he gives him a chance.

Seeing this, Luo Wenwen signaled Li Ran to start presiding over the lecture.

In the huge and bright conference room, everyone sat on both sides, on one side were the financial and legal personnel of Luka, on the other side were several representatives of Shanhai, Hongshan, and DES, and Chen Heyu sat next to Lao Zhou.

Li Ran walked to the front of the projection, calmed down his nervous and excited mood, and said clearly: "Thank you Mr. Chen, Mr. Shen, and Mr. Zhou for coming, as well as the importance of DES Capital to Luca, let me introduce the company's development status to you." ”

Chen Heyu smiled slightly, feeling that Luo Wenwen, her roommate, had greatly improved her speech level and management ability after a year of training, but she didn't expect it to be a potential stock.

In fact, this seminar is just a formality, and various venture capital institutions have done a detailed audit investigation on Luka before, and they have long known the valuation results.

No matter how fanciful Li Ran is, it will not affect their decision-making.

However, this process must also be in place, which can judge some characteristics of the founding team, whether it has innovative thinking and ability, perseverance and determination, strong decision-making, etc.

"The only brand of Lu Coffee, 32 Cafe, has opened 70 self-operated stores in Wanzhou, and after a year of corporatized operation, we have gradually improved our market positioning and business model to achieve full profitability.

The average daily order volume of a single store is between 500-700 orders, the average daily sales are 7,500-11,000 yuan, the customer unit price is 15-20 yuan, and the gross profit margin is about 20%, which means that the annual income of each store will exceed 500,000 yuan.

In the fourth quarter, we formulated a plan for 100 cities and 10,000 stores, and it is expected that in five years, we will surpass Starbuck's market share in China and build a coffee chain giant with a valuation of 100 billion yuan. ”

Li Ran said eloquently.

Her words, in the eyes of several investors, are full of a lot of water.

There is no problem with the core data, but 32 cafes are basically opened in densely populated office buildings, software parks or large commercial plazas, so there is naturally no shortage of orders.

In the future, as the number of stores increases, it will not be possible for all self-operated stores to maintain this level of sales.

Li Ran looked around, the investor did not raise any objections, she continued: "First of all, the positioning and brand advantages of 32 Cafe decided that we should make Huaguoren's own coffee, focusing on providing high-quality coffee products and refined services.

Secondly, regarding the future development strategy, Luka plans to expand its business to all parts of the country, expand the number of stores, enhance market competitiveness and brand influence, and further improve operational efficiency and management capabilities, so that each store can maintain high quality and stable operation.

Finally, let's take a look at the financial and operating figures......"

"10,000 stores, surpassing Starbucks? Chen, you're so generous. ”

Daria said with a smile.

"I represent Shanhai Capital, and the founder of 32 Coffee is Ms. Luo, don't get me wrong."

Chen Heyu shrugged his shoulders and explained lightly.

Although Shen Peng and Dariya won't believe it, so what?

The two of them appeared in the conference room, which meant that they didn't care, with Chen Heyu behind them, Hongshan and DES would only be more at ease.

The cost of opening a single store in 32 cafes varies according to the local economic situation, and the overall price is between 400,000 and 600,000 yuan.

This includes rent, renovation, equipment, raw materials, marketing and working capital, as well as labor costs for employees.

If you open 10,000 self-operated stores, the total cost will be 4 billion to 6 billion Chinese dollars.

After Li Ran came down, Luo Wenwen walked to the upper right of the conference table and turned around to say hello to everyone.

Next, the outlook and trends of the chain coffee industry are introduced, including information such as market growth rate, market volume, and market share.

Then, the competitive advantages, financing plans and return on investment expectations of 32 Coffee were elaborated.

's calm appearance made Chen Heyu a little trance-like, and Luo Wenwen's growth was even more amazing than he imagined.

It already meets the characteristics of a good entrepreneur.

"Mr. Shen, what do you say? Shanhai Capital has to take at least 5% of the equity, and the remaining 10% are you discussing with Daria? ”

Chen Heyu said domineeringly.

"Then I will eat the remaining 10% according to the previous agreement."

Shen Peng took over the topic with a smile.

Whether there is a market for chain coffee, whether it is a head, and if someone else is in charge, he may hesitate, but Chen Heyu is the real boss behind the scenes.

Shen Peng chooses unconditional trust!

He has studied Chen Heyu's family history, from an Internet writer to a billionaire, he has not encountered the slightest bumps and difficulties along the way, he is simply the chosen son, and it has been smooth sailing.

Make a movie, and it will be a big hit!

Do artificial intelligence, sweep at home and abroad!

Enter the movie special effects and subvert the entire industry!

The category of coffee is not difficult for him.

In addition, for this Series B investment meeting, Sequoia's marketing department, finance department and audit department jointly issued a professional market analysis report.

It can be seen that there is a blue ocean vacancy in the mid-range coffee market, in other words, the market prospect of 32 cafes is worth Hongshan's gamble.

Although with the current situation of 32 cafes, the valuation is only 300 million US dollars, but if he wants to get on the car and eat meat, he can only recognize this valuation data.

Because, behind Luka stands Shanhai Capital and Future Technology, and bargaining is meaningless.

"No, no, no, DES also has great sincerity in this trip, and don't forget that DES is also one of the shareholders of the Rice Group."

Daria hurriedly played the emotional card.

"Mr. Shen, why don't you two talk individually, and after we discuss it, we will continue to talk?"

Luo Wenwen took the initiative.

"Mr. Luo, as the founder of 32 Coffee, can't he take out another 5% equity? I know you need money, 10,000 stores need at least 4 billion in financing, why turn DES away? ”

Daria persuaded.

Luo Wenwen looked at Chen Heyu, saw that he didn't react, understood what the other party meant, and left everything to her to deal with.

"Either two people negotiate, or you bid."

She exhaled and said with a determined expression.

"Mr. Shen, why don't you take a step back? I can call the shots and transfer 5 million shares of Momo to Hongshan Capital. ”

Daria made a condition.

She is confident that the other party will agree, and in May at the beginning of the year, Hongshan invested 90 million US dollars and obtained 18.5 million D round of preferred shares of Momo, indicating that the other party is extremely optimistic about Momo's development potential.

But she is different, DES actively participated in the B and C rounds of financing as early as the previous investment.

Taking this opportunity to transfer a part of the equity is also a transfer of a part of the risk.

"No problem, then let's three or seven?"

Shen Peng thought for a moment, nodded and agreed, his eyes shining with shrewdness.

"Five-five, 5% per family."

Daria was furious, gritted her teeth and said.

"Four-six, or I won't be able to explain to the company."

Shen Peng said, put away his smile, his eyes narrowed slightly, and he looked like he couldn't talk anymore.

"Four-six is four-six."

Daria reluctantly agreed.

In the end, Shanhai Capital invested 50 million US dollars and obtained 5% of the equity;

Sequoia Capital invested 60 million US dollars and obtained 6% of the equity;

DES Capital invested 40 million US dollars and obtained 4% equity;

Shanhai plus the equity obtained by the angel round and A round of financing is 22%, and it is still the second largest shareholder of Luka.

This $150 million financing cooperation ended in a hurry and failed to make any splashes.

In 2014, when the Internet was booming, the market was flooded with a lot of hot money, 150 million was a fart, and Ahri's kind of merger and acquisition case of 1 billion US dollars at every turn was the object of news media scrambling to report.

For example, there is a joke on the Internet, Mr. Ma wants to eat nibbled chicken, and the assistant immediately buys it.

In reality, the 460 million US dollars of e-commerce horses only bought the business of Gnawing Deji in China, and the proportion of shares is very low or even less than 5%.

But this joke can go viral on the Internet, which shows that in recent years, the Internet industry has been booming.

After the financing of 150 million US dollars arrived, it was quickly put into the coffee market and became a marketing expense.

"32 Cafe, please drink coffee for 1 yuan!"

"Invite new people to get a good gift, you can get a 0 yuan drink coupon!"

In first-tier cities such as Shanghai, Tianjin, Peng, Jinling, and Yangcheng, self-operated stores of 32 cafes have sprung up.

……

"Boss, there is new progress on Wu Gong's side, and Moss Chat has completed the final acceptance work."

Zhang Nan made a phone call to deliver an important message.

"Let Lao Wu reduce his intelligence by 40%, and launch it simultaneously at home and abroad on New Year's Day."

Chen Heyu commanded.

He wants to keep one hand, and after Gu Gou and Wei Soft think that they have caught up with Moss's level, he will lift the restriction and catch the other party off guard.

Then, let Qiandu understand what surprise is!

(End of chapter)