Fang Huiwen went to work the next day and told Ke Rongshan, the director of the factory in her street, that Su Ge wanted to cooperate.

Su Ge has been in the newspaper, is a celebrity in Binjiang City, and lived on the same street in the past, her name is like thunder to Ke Rongshan.

Suge created the brand Ruge, which is now a well-known brand in Binjiang and is exported to other provinces.

Ke Rongshan never thought that he would have to cooperate with Su Ge one day.

And it was also the cooperation that Su Ge took the initiative to propose.

On the day of the official meeting, Ke Rongshan mobilized all the workers to clean up the inside and outside of the factory to welcome Su Ge's arrival.

Su Ge came by himself on his bicycle.

The street factory is still in the old place, near the courtyard, and you can always pass by when you go to work in the past.

Ke Rongshan waited at the gate early with several main leaders of the factory.

As soon as they met, Ke Rongshan immediately greeted him and welcomed Su Ge's arrival.

After greeting each other on both sides, Su Ge went straight to the point and explained his intentions.

Ke Rongshan had already learned about Su Ge's thoughts from Fang Huiwen, just as Fang Huiwen thought, Su Ge was willing to promote the products in the factory, Ke Rongshan couldn't ask for it, and it was too late to be happy.

He took the initiative to give up a lot of profits and gave Su Ge a very low price.

At this price, the profit from selling a bottle of shampoo is only a few cents for the factory.

But Ke Rongshan is interested in Su Ge's sales ability, if Hailang brand shampoo can open up the market in other places, the sales volume will definitely increase.

When the sales volume is high, the profit will naturally come up, and the popularity will also open up at the same time.

The profits they received from the factory would be much greater than the small profits they gave up.

The two sides had a very pleasant conversation, and the contract was drawn up in half a day.

After signing the contract, Su Ge took the initiative to stretch out his hand, "Director Ke, I wish us a happy cooperation." ”

"It's a pleasure to work with."

Leaving the street factory, Su Ge returned to the head office on Tuanjie Road and called Yuan Lisha on the office landline.

On the phone, she told Yuan Lisha that she would send her a batch of shampoo in the near future and let her try to promote it in Guangshi first.

"Xiao Su, you also know that there are many daily chemical factories in Guangshi, and there are many manufacturers of shampoo paste, and it is really difficult for a foreign brand to open the market."

became familiar with Su Ge, and Yuan Lisha no longer called her Director Su so politely, but changed to Xiao Su.

Su Ge said into the microphone: "Sister Lisa, it is precisely because I know that it is difficult to promote shampoo in Guangzhou, so I want to give it to you, only you are the most competent." If the wave shampoo can open the market in Guangzhou where there are many daily chemical plants, then it is not a problem in other provinces and cities. ”

Yuan Lisha smiled: "You will wear a high hat for me, but your sister Lisa will still eat this set." Well, I'll take the job. But I can't guarantee that I will be able to do it well, after all, daily chemical products are not my forte. ”

"I know it's going to be difficult, so I'll give you an advertising fee, and you'll advertise in prime time on radio and television, and in the newspaper with the largest circulation, in a prominent position."

Yuan Lisha gasped, "Radio, TV, and newspapers, are you going to do it in three ways?" But do you know how much it costs? ”

"Money is not an issue, I want to achieve the effect of opening the popularity of the wave shampoo as quickly as possible. With popularity, you don't have to worry about the next sales. ”

Su Ge said confidently.

In the early eighties, advertising was just emerging, and it was still a very new thing for the common people.

Such a bombardment of advertising will definitely make Hailang brand shampoo the most popular brand in Guangzhou in the shortest possible time.

In this era, the input-to-output ratio of advertising is unimaginably high in later generations.

Yuan Lisha felt that Su Ge spent too much advertising money, but on the contrary, Su Ge felt that in the face of future profits, this advertising cost was not worth mentioning at all.

Soon Su Ge remitted the money to Yuan Lisa, and at the same time sent the shampoo over.

At the end of December 1982, the people of Guangzhou were surprised to find that advertisements for a wave shampoo appeared on TV, on the radio, and in newspapers at the same time.

This advertisement is accompanied by a theme song called "I Love Hair Washing Fragrance", in which several children wash their hair with sea wave shampoo, each of them washes their hair fragrantly, and the children's faces are filled with happy smiles.

During the prime time of every day, everyone can hear the melody of "I Love Hair Washing and Fragrance" on TV and radio, as well as the laughter of children.

You can also see a large picture of the shampoo of the waves in the newspapers.

In just one week, this shampoo that suddenly landed in Guangzhou has become a topic of conversation among all the people, and the theme song of the advertisement is also very popular, especially the children, who can hum a few words along with it, and strongly ask their parents to buy this shampoo.

As Su Ge expected, the effect of advertising was immediate, and within half a month, Hailang brand shampoo was sold out of stock in Guangzhou.

Yuan Lisha was overjoyed, and hurriedly contacted Su Ge and asked her to deliver the goods as quickly as possible, and she must supply the market here.

On the phone, Yuan Lisha was overjoyed, "Xiao Su, your method is so good, I really didn't expect the effect of the advertisement to be so good." At present, there is no problem with the market in Guangzhou, and I am ready to promote it to the entire southern province. ”

"Okay, I'll make sure there's enough supply."

Su Ge said.

Hanging up the phone, she called Ke Rongshan.

"Director Ke, let the factory make every effort to produce shampoo, now the shampoo has been sold out of stock in Guangzhou, and it will be promoted to the entire southern provincial market."

"Out of stock?"

Ke Rongshan's voice came from the other end of the microphone in disbelief.

"Director Su, it's only been half a month, has it been sold out?"

"Yes, our factory's shampoo is very popular over there, and it has become quite well-known."

Ke Rongshan still couldn't believe it.

Su Ge said: "In addition, on the packaging of the next batch of shampoo cream, one more line of words needs to be printed - a well-known domestic brand. ”

"Huh? However, we have just opened up sales in Southern Province, and other places do not know that there is such a shampoo, can it be regarded as a well-known brand in China? ”

Ke Rongshan asked worriedly.

Su Ge smiled: "Don't worry, soon our factory's shampoo will be well-known throughout the country, and now it's just printed in advance." ”

As Su Ge said, Hailang brand shampoo took only half a year to rank first in the sales of shampoo in Southern Province, and radiated from Southern Province to the whole country, and really became a well-known product in the country.

The street factory was officially renamed Hailang Daily Chemical Factory, and Su Ge injected 100,000 yuan to jointly develop a series of new products with the daily chemical factory.

Shampoos, conditioners, beauty products......

Su Ge opened a list of a series of detergent products that have not yet appeared on the market, which are overcome by the daily chemical plant one by one.