"Why don't you send me to class first, Uncle Wei, and we'll talk about advertising another day?"

Looking at Wei Mingfeng, who was eager, Pu Tong only felt that he was more anxious, he was anxious to listen to the design plan of the public service advertisement, and he was anxious to study.

He has made a special trip to Kyoto, so he naturally hopes that the training of mathematics competition can start as soon as possible and learn a little more.

You don't have to think about it to know that the training camp they prepared for themselves should be Kyoto's provincial team, and compared to their Huailin, Kyoto attaches great importance to the competition, and the training is more perfect.

If no one introduced him, it is indeed a bit unreasonable for him to venture into the province as a transfer student.

"Don't change the day, it's okay now......" Wei Mingfeng paused, as if he saw what Pu Tong was thinking, and added: "After you finish your introduction, I will personally send you over." ”

He didn't mean to talk about the conditions, but this morning's training had already begun, and it was not good to intervene halfway by bringing Pu Tong over now, so it was better to go again in the afternoon to catch up with the progress directly.

Anyway, being idle now is idle, Wei Mingfeng really couldn't hold back his curiosity, and he really wanted to put two sentences from Pu Tong...... Regarding the public service announcement, he is really relieved.

Pu Tong's talent in commercials has been confirmed, but PSAs and commercials don't have much in common.

Commercial advertisements are mainly in pursuit of returns, but public service advertisements have no profit motive and are all aimed at disseminating ideas, thoughts and behaviors.

Because of this, PSAs are definitely heavier......

While awakening people's attention and attitudes towards social issues, PSAs also play a role in providing positive guidance and stabilizing society.

In short, establishing the right values is the meaning of public service advertising, and with the advent of the new media era and the rise of the Internet, thought-provoking and excellent public service advertisements are imminent.

Wei Mingfeng is in a hurry, they really don't have any outstanding public service advertisements on CCTV in recent years, and the TV station is still broadcasting the three things from the previous two years, and everyone is getting tired of watching it.

However, at present, most of the public service advertisements in China are shoddy and lack creativity. Many non-profit advertisers do not have high requirements for PSA works, the review is not strict enough, and the main purpose is not to be creative and effective, coupled with the lack of creativity, the quality of the works is generally not high.

Seeing that public service advertisements are about to fade, how can they not be in a hurry?

Although he has no bottom about Pu Tong's creative ability, he, and even the above them, are willing to believe in Pu Tong and give him a chance.

When meeting Wei Mingfeng's burning gaze, Pu Tong frowned, it seems that he still underestimated the role of public service advertising, as the largest TV media in China, CCTV's public service advertising has a huge influence.

He couldn't help but read a little story before, in 1986, China's first TV public service advertisement - "Please pay attention to water conservation" TV public service advertisement once broadcast, set off a wave of water conservation in the local area, only in the fourth quarter of that year, the local tap water consumption decreased by 470,000 tons over the same period last year, the influence of public service advertising can be seen.

I remember so many excellent public service announcements, if I take them out, can I also bring more positive meaning here?

He wanted to try!

"Then I'll talk about it briefly......"

Seeing that Pu Tong finally became serious, Wei Mingfeng also felt a lot more at ease, this kid has outstanding literary brilliance, maybe he can do it.

In the final analysis, public service advertisements are to give people reason, but if the meaning is too preachy, people will definitely not buy it.

The last time he recorded "The First Lesson of School", Pu Tong showed a full talent for "reasoning", and he was obviously reasonable, but it was very comfortable in his mouth.

This kid will never be high enough to let others be, but is good at throwing an introduction for everyone to taste themselves, which is undoubtedly the best way to "go to class".

In addition, Pu Tong is already talented, and Wei Mingfeng is still looking forward to him coming up with several excellent public service advertising ideas.

He sat next to him and waited intently for Pu Tong to speak, who Wei Mingfeng knew that he had been waiting for most of the day, but he had never been able to wait for Pu Tong to speak......

"Can't think of it?"

It seems that public service advertisements are really difficult, and even a ghost like Pu Tong doesn't have a good idea.

Wei Mingfeng sighed, but he didn't force it, Pu Tong was willing to help was already very good, what else could he ask for from others?

"That's not it, it's mainly because you asked me to say it out of thin air, I don't know what to say." Pu Tong smiled, "Why don't you give me a question?" ”

There are a lot of public service advertisements in his impression, so he doesn't know what to say directly, so it is better to follow people's requirements.

"Huh?"

Wei Mingfeng was stunned for a moment, isn't this guy planning to provide creativity, but planning to directly design a public service advertisement!

actually asked him to solve the problem, although the public service advertisements are all positive, but there are so many positive qualities, he has the confidence to design it on the spot?

He paused, and subconsciously said: "It's not about the New Year, you said that one is related to the Chinese New Year's Eve dinner." ”

The example given by Wei Mingfeng is actually not difficult, what is there to say about the Chinese New Year's Eve dinner, just emphasize the safety of using fire and electricity, with Putong's literary skills, it is not easy to design a warning slogan?

He didn't want to hit the self-confidence of young people, so he said something that was linked to his real life in the near future.

"Chinese New Year's Eve ......"

Pu Tong frowned, and suddenly fell into deep thought.

Wei Mingfeng also made it difficult to see Pu Tong's solemn expression, he wouldn't even be good at such a simple subject.

He coughed dryly twice, trying to mention the safety of using fire and electricity to give Pu Tong a little hint, but it really didn't work to have a family carnival plan for a reunion and dumplings.

"If I have a Chinese New Year's Eve dinner, can I use chopsticks as an entry point?"

"Chopsticks?"

Wei Mingfeng didn't react a little, the Chinese people do use chopsticks to eat Chinese New Year's Eve dinner, but this connection does not seem to be very close.

Isn't it a bit reluctant to go far, just say something simple......

Pu Tong didn't say much, and directly began his own story.

The advertisement for "Chopsticks" does not have a complicated and twisted plot, and the scenes and characters shown in the story are familiar to ordinary audiences.

Grandpa dipped chopsticks in various flavors for children who had just reached the full moon to taste;

The mother uses chopsticks to teach her 2-year-old child to eat, even if she cries;

The father asked the child to wait for the elders to eat before moving the chopsticks;

A white-haired old man placed chopsticks on the table of the Eight Immortals to comfort his deceased relatives;

The family warmly invited the elderly living alone in the village to eat together: "many people have more pairs of chopsticks";

After delivering takeout in the evening, they went home and gave their pregnant wife a pair of chopsticks, implying their future children;

At the New Year's dinner table, grandma and grandson use chopsticks to pick up vegetables and bless each other.

The advertisement revolves around the Spring Festival, consisting of 8 short stories from different regions and speaking different dialects, showing 8 different themes: enlightenment, inheritance, courtesy, love, longing, good neighborliness, watchfulness, and gratitude.

Listening to Pu Tong tell the story of the Chinese New Year's Eve meal and chopsticks in turn, Wei Mingfeng couldn't help but be a little stupid.

Especially in the second act, when the children are taught to use chopsticks, the Chinese must be able to use chopsticks to directly poke his heart with a sentence.

As Pu Tong said, when he was a child, he always couldn't hold the dishes when he learned to use chopsticks, and his father always taught him patiently, and I felt that those pictures were still vivid. For thousands of years, chopsticks have inherited the cultural history, emotions, and food of China.

Chopsticks, the simplest thing in China, can also carry so many excellent qualities and traditional virtues.

This advertisement is small and big, and chooses the simple item of chopsticks in the Spring Festival reunion dinner as the communication theme, which is close to life and in line with the audience's voice, and also highlights the social responsibility of public service advertising.

These eight chapters tell completely different truths and echo each other, and each part is a touching little story when taken out alone, which is really ingenious.

A pair of small chopsticks carries too many emotions and memories for us Chinese.

He didn't dare to think how perfect this public service advertisement would be, and if he could present this advertisement in front of everyone's eyes on the night of the Chinese New Year's Eve, the impact would be absolutely sensational.

"Genius, you're a genius!"

The more Wei Mingfeng thought about it, the more excited he became, and he began to get up and circle in place, this advertisement needs eight different scenes, and the filming process naturally needs to be refined.

If it drags on any longer, I'm afraid it won't be completed before Chinese New Year's Eve......

"No, I need to talk to them right away!"

(End of chapter)