Pu Tong didn't expect that he just gave an example of a public service announcement, which could make Wei Mingfeng tremble with excitement.

However, he is not surprised, "Chopsticks" is definitely the culmination of public service advertisements, only five minutes of advertising, both ornamental, human touch and cultural value, can be called the most public service advertising.

I remember the first time I saw this advertisement, Pu Tong was really shocked, he didn't expect this public service announcement to be so good!

Using chopsticks as an entry point, seeing the big from the small, completely made him feel the cultural inheritance and blood and family affection.

A pair of chopsticks represents the enlightenment of taste and the inheritance of culture. Chinese people will use chopsticks, it is the state of etiquette, the embodiment of details, but also the enthusiasm and gentleness that will always make people tearful.

Even he, a layman, can feel the gold content of this advertisement, and it is impossible for a professional like Wei Mingfeng not to see it......

If this kind of public service announcement, which is both beautiful and far-reaching, cannot be on TV, then what public service announcement is worth?

Wei Mingfeng was eager to contact others for an emergency meeting immediately, and this public service announcement must be filmed as soon as possible and broadcast on the evening of the Chinese New Year's Eve.

If it weren't for Pu Tong's still existence, he couldn't snub the guests, he wanted to trot upstairs and start gathering the big guys, so he had to use this advertising idea to give those old things a little shock.

"Uncle Wei, ...... you are"

Pu Tong always felt that Wei Mingfeng's face was capitalized with the words "urgent, urgent, urgent", and it was torturous to sit here for an extra second.

"I want to start shooting this ad as soon as possible." Wei Mingfeng said bluntly: "But the specific plan needs to be discussed with the above." ”

If he could have made a decision on his own, he would have let the relevant departments start working with a wave of his hand, and he could still wait until now?

This kind of large-scale public service announcement proposal must be assigned by the above nod before it can be implemented, and this process can delay a lot of time.

It stands to reason that for a large project such as a public service announcement that lasts for a few minutes, it is necessary to prepare a complete plan in advance if you want to be approved by the above, and it takes several days just to write a plan.

But this time, the plan is very urgent, and Pu Tong's creativity is very perfect, so it is not impossible to start directly.

"You have to discuss the specific plan...... Pu Tong paused, stared at Wei Mingfeng's eyes and said seriously: "Is there anything you need my help with?" ”

"Huh?"

Wei Mingfeng was stunned when he heard this, in his impression, Pu Tong was the kind of person who didn't listen to things outside the window and only read the books of sages.

He didn't believe his ears a little, this guy was so active that he was a little confused.

"Don't you need it?"

With Pu Tong's usual temperament, he really doesn't want to get involved in this kind of thing, and when he hears about discussing advertising plans, he will meet with a bunch of big people, and when the time comes, polite words and boring social interactions will definitely be inevitable.

He really wants to leave after finishing the plan, just continue to be a hands-off shopkeeper, CCTV will not lose a penny to him anyway, and will even thank him for his creativity......

But the moment he saw Wei Mingfeng's eyes reddening after hearing the advertisement, he changed his mind.

As the older generation of media people, they have paid too much for the TV industry behind the scenes, but their enthusiasm for the media is no less than anyone else's.

After every event, what everyone remembers is always the wonderful moments on the stage, who can remember the behind-the-scenes workers who paid silently for this event?

This is the case with the Spring Festival Gala, behind the glamorous stars and artists participating in the show, who will remember those behind-the-scenes staff who worked hard?

After watching the brilliance on the stage and appreciating the wonderful performances of the performers, when the gorgeous performance has come to an end, people will always miss the silent efforts of the workers behind the scenes.

The same is true for public service advertisements, no matter how good and interesting the shooting is, the names of these behind-the-scenes media people are still unknown.

Even so, when they hear about a great proposal, even though it is completely a new burden on their work, they will still be excited and excited, because this is a cause that everyone loves.

The moment you see your work rave reviews in the audience, and the moment your efforts are recognized, it's worth all the effort.

Through Wei Mingfeng's eyes, Pu Tong saw the difficulties of the older generation of media people, and also realized another value of writing an advertisement in "Chopsticks".

This advertisement is also the result of the painstaking labor of many media people, if he simply mentions it so hastily, if it is not satisfactory, he will definitely not be able to get over it in conscience.

Pu Tong didn't know if he was moved by Wei Mingfeng's serious eyes, or if he simply wanted to restore the classics, he only knew that after making this choice, he was very happy.

Perhaps sometimes it is not easy to keep yourself out of the way, and only by doing the best of what you want to do can you get both spiritual and physical pleasure.

"Absolutely."

Wei Mingfeng couldn't help but be overjoyed when he saw that Pu Tong really wanted to help, this idea was proposed by Pu Tong, if he was asked to be responsible for it, there would be some deviation, and only by letting him come could he make a plan that was 100% in line with the original intention of the advertisement.

He made a simple phone call and asked the staff to arrange it, planning to take Pu Tong to a simple meeting, and he didn't need to say anything at that time, just introduce this advertising plan in detail.

Pu Tong doesn't care, after all, Wei Mingfeng also said that the training camp has already started, and it is not appropriate to interrupt others in the morning, it is still early, it is better to help CCTV.

Do CCTV a favor...... I guess only I dare to say this kind of thing.

He got up to follow Wei Mingfeng, full of curiosity about the next meeting, this kind of large-scale advertising decision should be regarded as a big project, and I don't know what the situation will be.

Stage fright doesn't exist, although I know that the meeting is full of big people, to the point that I have nothing to do with these people at all, and there is no interest involved, so naturally there is nothing to be afraid of.

After the two chatted in the conference room, the others arrived in turn, and they were still more interested in Putong than the meeting itself......

Pu Tong really didn't expect that before the meeting started, he was greeted by a group of bigwigs, some chatting with him and some asking him for autographs, which really flattered him.

Who would have thought that these are the handles of various departments of CCTV and even CCTV news, and any single one can make the media industry tremble.

looked at the big guys who greeted him with smiling faces, and then I believed that sentence, it turned out that he really had a background, and he was not small......

There's no way, it's really rare to see a popular idol like him who is young and malleable, and it's normal to have high hopes for him, just an essay calling for the promotion of traditional culture can make yourself noticed by this group of people.

He swallowed, and couldn't help but have a not-so-authentic idea - it would be nice to offend him with someone who didn't have a long eye, just to test how hard his backstage was.

However, Pu Tong is just thinking about it, it is better not to happen this kind of trouble.

Soon the meeting began, and after Wei Mingfeng introduced the situation to everyone, everyone was also interested, wanting to hear what kind of advertisement could make Wei Mingfeng praise.

Pu Tong didn't hide it, and immediately introduced the public service advertisement "Chopsticks" in his memory from beginning to end.

This time is more detailed than his introduction to Wei Mingfeng, and even includes the design of each shot and the action tone of the main characters, and even the subtitles are described in detail.

Under his description, the whole advertisement is extremely graphic, so detailed that it is as if he has actually seen the advertisement.

The whole conference room was silent, a little attracted by Putong's advertisement, in addition to the excellence of the idea itself, they were even more surprised by the completeness of Putong's entire plan.

Yes, his plan is too complete, and even contains a lot of details, what else do they need to do, when the time comes, they can just shoot according to other people's plans.

Pu Tong himself was a little hilarious, and the dusty memories echoed in his mind repeatedly, in order to make this advertisement be perfectly restored, he said a lot......

Is it unpleasant to brag to a group of bigwigs? Blowing and blowing and going up.

Later, he forgot how he got out of the CCTV building, but he remembered that after the meeting, a group of people pulled him and didn't want him to leave, or Wei Mingfeng led him out on the grounds of class.

"What did I just say?"

His plan should be right, but he is afraid that he will be too big and too sharp, and the big guys will not like it......

"It's fine." Wei Mingfeng had a smile on his face, patted him on the shoulder and teased, "In the future, we will all rely on you to take the flight!" ”

Pu Tong scratched his head, this is not right.

How did you become the backstage of your own backstage?

(End of chapter)