Chapter 33: The Enemy of My Enemy Is My Friend
Grabbing competitors' orders is the most rewarding thing for people who engage in sales in various companies.
Zhou Benqiang is naturally very interested in this.
"Director Cao, what do you think, say it boldly, as long as it is feasible, our Fourth Ring Factory will definitely fully support it."
"When the Chuncheng Stamping Factory and the Sihuan Factory compete for quotations, there should be little difference between the material costs, mainly in the processing costs and mold costs."
Cao Yang saw that Zhou Benqiang was very interested, and immediately began to introduce it with a smile, "The cost of our PRG mold can be lower than their TDM mold, and the processing fee is also much lower." ”
"As long as Modu Volkswagen and other OEMs have new parts to contract, the Sihuan factory will try to hand over the molds to us for production, and try to use the PRG process, the price will definitely be lower than them."
Cao Yang did not blindly do things that were at a loss or in line with the development direction of the factory in order to retaliate against Chuncheng Stamping.
For the auto parts industry, the mold is a very inconspicuous, but very important thing.
The mold center of Nanshan Auto Parts Factory is one of the key points of Caoyang's development, but it is not enough to rely on the parts produced by itself to make the mold center develop and grow.
At this time, it is natural to go out and grab the market.
"The processing cost of the PRG process is naturally low, and if the mold cost is also low now, it is normally a good thing."
"But our current presses are basically suitable for the TDM process, and if you want to use the PRG process, you need to buy all the new equipment, which may not be realistic."
Zhou Benqiang really wanted to grab the order of Chuncheng stamping, but if the price was very high, he couldn't implement it at all.
"It's always nice to have access to a dedicated PRG press, but it's not impossible to use the current press equipment."
"We only need to add an uncoiling and loader and simply modify the equipment to achieve the PRG process."
"It's just that in this way, the improvement of production efficiency will be discounted."
"Even so, the processing fee will still be much lower than TDM."
"A large stamping assembly, casually have more than a dozen components, each component has the advantage of a few dollars, in the end Chuncheng stamping factory will not be able to repay you at all."
As soon as Cao Yang said this, Zhou Benqiang was immediately moved.
There's something wrong with this!
"In this way, I will first provide you with a batch of drawings and data of existing parts, you quote the price of the mold, and then we will also calculate the cost after adopting the new process."
"As long as the cost of retrofitting the equipment is much lower than the area where the cost has fallen, this can be done."
Zhou Benqiang's words can be regarded as opening up a new situation of cooperation between Nanshan Auto Parts Factory and Chuncheng Fourth Ring Factory.
Lang has a concubine intentionally.
Soon, combined with the new quotation, the equipment transformation plan was formulated within the Chuncheng Fourth Ring Factory.
Even they have decided to take a relatively large number of parts first, as a model for the transformation of the TDM process into the PRG process, and directly start to do it.
In this way, in the face of the newly contracted parts of Chuncheng Volkswagen and other OEMs, Zhou Benqiang has become confident.
All the parts that the Spring City Fourth Ring Factory wants to get the order for, the price is definitely the lowest.
This change soon brought great pressure to the Spring City Stamping Plant.
"Minister Wang, you know best your own level of quotation. I just received the quotations of each company last week, and now you are asking which parts can be proposed, how do I answer? ”
As a purchaser of Chuncheng Volkswagen, Xu Liang has a good relationship with Wang Le, the director of the purchasing and sales department of Chuncheng Stamping Factory.
But this time, Xu Liang's attitude towards Wang Le has obviously changed a little.
"Do you know that when we reported internally, I was scolded for a long time because of your offer?"
"When we issued the contract, we also said that the price of the new model has a target of 20% price reduction compared to the previous generation model, but what about you?"
"The price quoted not only did not decrease, but increased, do you think that these parts are made by you now, and they will definitely be made by you in the future?"
Xu Liang slapped Wang Le in one go.
"XCMG, I'm very sorry to let you be criticized."
"However, the parts and specifications of this new model have risen a lot compared to the previous generation model, and we can basically maintain the price of the previous generation, but only slightly increased, in fact, a lot of efforts have been made."
"Take the A-pillar as an example, the tensile strength of the steel plate used before was 340Mpa, but now it is 590Mpa, and the material cost has risen by a section."
"At the same time, after the strength of the material increases, the tonnage of the equipment also rises accordingly, and the difficulty of mold processing also increases, which are the reasons for the increase in costs."
Although Wang Le felt a little wronged, he still explained it seriously.
It's just that Xu Liang couldn't listen to his explanation at all at this time.
"It's a matter of course that new models need to improve their safety performance, meet the latest crash regulations, and increase the strength of their materials. At present, the parts of 590 are only a small part, and they will be used in a large area in the future, and even some parts will use 790 or 980Mpa ultra-high-strength steel plates. ”
"If the Spring City Stamping Plant can't keep up with the rhythm, we can't blame us for not supporting you."
As soon as Xu Liang said this, Wang Le immediately became nervous.
In the past, when there was a parts contract, he came to Xu Liang, but the other party did not have such an attitude.
This time the situation is noticeably different.
According to his understanding of Xu Liang, the result of this contract seems to be very unfavorable to Chuncheng Stamping Factory.
"XCMG, is it true that this time we have no price advantage at all? Can you tell me the target price and we'll go back and review it? ”
Obviously, Wang Le wanted Xu Liang to reveal the quotations of other manufacturers, so that he could go back and review the prices again.
This kind of thing has not been done before.
This time, though, he's going to be disappointed.
"Minister Wang, let's not talk about the behavior of telling you the target price itself, if you really want to say it, our target price is 20% lower than the previous generation."
Xu Liang had a cold face and did not give Wang Le face.
"XCMG, I understand what you said."
"However, after all, the Chuncheng stamping plant is an enterprise of the group, and if we don't get an order for a part, we have no way to explain it to the group."
"At that time, maybe the group will think that you don't support the development of the group's subordinate enterprises."
Wang Le's words are obviously also in his words.
He is using Chuncheng Automobile Group to pressure Xu Liang.
After all, although Chuncheng Volkswagen is a joint venture, the leaders of the Chinese side are all dispatched by Chuncheng Automobile Group, and the first thing ordinary employees like Xu Liang should listen to is the words of the Chinese leaders.
"Minister Wang, who said that we don't support the group's subordinate enterprises?"
Xu Liang sneered, and asked Wang Le very unexpectedly.
This confused Wang Le.