Chapter 79: Attack in a Different Direction
The U.S. auto market is bustling, and all kinds of negative news are suddenly flying all over the sky.
At the beginning, except for Ford and Toyota, which had a big trouble, other car companies basically had nothing to do.
But when Honda, Hyundai and Volkswagen were all exposed to some defects one after another, and even had to review the recall, the situation began to change.
I don't know if it's a coincidence, or if someone wants to fish in troubled waters.
Soon, negative news began to appear in the market such as General Motors, DaimlerChrysler, and Dodge Motors.
Although their news is not as hot as Toyota's "brake door".
But it can be regarded as a great relief of the pressure on Toyota.
Invisibly, it can be regarded as allowing them to escape a catastrophe.
The rest of the nonsense is something that takes years to deal with.
And Cao Yang, as the initiator, took a flight back to China at this time.
"Mr. Cao, our hub bearings, although several companies have expressed their willingness to learn about it."
"But so far, there hasn't been any trust."
"In this way, after the installation of the company's production line is completed, won't there be no orders to maintain production?"
In the past month or so, Nanshan Technology Co., Ltd. has really benefited from General Motors and Ford Motors.
On the side of DaimlerChrysler and Dodge Motors, there was also a breakthrough and began to review the use of nut plates.
However, at present, the latest product, wheel bearings, has not made any progress at all.
"Wheel bearings are several levels more important than nut plates and wheel bolts."
"It seems that we still underestimated the importance of OEMs to key components."
Although Cao Yang was also a little disappointed, he was able to accept it.
If a simple sales pitch is done to get the key parts such as hub bearings, then the sales are too easy to do, right?
"So what to do?"
"Calculating the time, after we go back this time, the production line of hub bearings will almost be installed."
Although the company is not Zeng Tingting's, she has always been very attentive.
This is also an important reason why she has been trusted by two bosses in succession.
"Lao Tzu said: Govern the country with righteousness, and use soldiers with odds. This time, we Nanshan also have to come up with a surprise method. ”
For Cao Yang, the continuous expansion of the business of various parts has been the most important thing in recent years.
Of course, the synchronous development of equipment is also inevitable.
"Govern the country with righteousness, and use soldiers with odds?"
"Mr. Cao, do you want to use any special tricks?"
Zeng Tingting is a smart person, and she got Cao Yang's point at once.
"The mass production of the main engine factory cannot be opened in a short period of time, but our production line cannot be empty."
"In this case, then we will change the field to expand the market and run our production line first."
Cao Yang's confident look made Zeng Tingting more and more curious.
"If auto parts can't be recognized by the OEM, what other ways can we open up the situation?"
"After-sales parts!"
"Huh? Aftermarket? ”
Zeng Tingting looked at Cao Yang in disbelief.
What's so good about after-sales parts?
"That's right, it's aftermarket."
"The domestic automotive aftermarket is still very immature."
"The sales of various brands of cars do not completely rely on 4S stores."
"In this, we must be able to find the living space of our wheel bearings."
The concept of the 4S store is that Yangcheng Honda has just been brought to China in 98 years.
Although it soon attracted the follow-up of other OEMs, it was impossible to completely eliminate the original sales and after-sales system.
Whether it is the imperial capital, the magic capital, or Yangcheng, there is a special auto parts market.
as well as a wide variety of auto repair shops.
It is obviously unrealistic to expect these stores to use all original parts from OEMs.
An air conditioner filter bought for 20 yuan costs 40 yuan for the OEM to sell it to the store.
The store has to make money, and in the end it costs 80 yuan to sell it to consumers.
Even if the roadside car repair shop is cheaper, it will cost fifty or sixty yuan.
In this way, the profit margin of using original parts is obviously far less than that of buying it on the market.
Cao Yang obviously took a fancy to this market and was ready to sell the wheel bearings to various auto repair shops.
Of course, the intermediary can be promoted through an agent or some other partner.
However, the ultimate goal is to take the road of "rural areas surrounding cities, after-sales surrounding pre-sales".
He didn't believe it, if Nanshan won a large number of aftermarket orders for wheel bearings, it would not attract everyone's attention.
"Mr. Cao, are you serious?"
Zeng Tingting quickly analyzed the feasibility of this plan in her mind.
It seems that it is not impossible to attack in a different direction.
It's just that the sales market doesn't seem to be able to support the volume of a production line.
"Of course!"
"We must do bearings."
"It's easy to make this thing, but it's hard to do it well."
"Each bearing manufacturer generally has its own specialty."
"Our bearings have a very unique heat treatment process, and the quality is no problem whether it is compared to NTN, JTEK Tebi, or SKF to compete with us."
"When the time comes, we simply imitate other people's sizes, but we make better quality than other people's original parts."
"Do you think if this news spreads, will it be a good thing or a bad thing for us?"
As soon as Cao Yang said this, Zeng Tingting immediately imagined that kind of scene.
It seems to be very exciting.
"Mr. Cao, if we want to do this, then our purchasing and sales department needs to be expanded."
"I even think that the organizational structure of the purchasing and sales department is a bit unable to meet the needs of the company's development."
"Are you considering splitting it into a purchasing department and a sales department?"
"After all, the purchasing department now not only needs to purchase raw materials, accessories and mold accessories for parts, but also needs to purchase component parts used in various equipment."
"They've also seen a tremendous increase in their business."
"The sales department not only has to face the OEMs, but also needs to sell our various presses."
"Later, we even need to sell our products on the aftermarket."
"It takes a lot of energy."
Zeng Tingting stabbed Zhang Fugui in half with a backstab.
In the eyes of her loyal little secretary, Zhang Fugui's power is too great, which is not a good thing for the development of Nanshan Technology Co., Ltd.
Although Zhang Fugui is now loyal to his boss and has not done anything out of the ordinary.
But who knows if he will be able to persist in the face of more temptations in the future?
"I'll think about it."
Cao Yang didn't directly refuse, Zeng Tingting actually understood what it meant.
If you are a secretary, you have to have enough comprehension.