Chapter 97: Advancing in the Storm
In 2001, Southern Weekly's influence was huge.
When he published an article on it, taking wheel bearings as an example, to expose the chaos of the automotive after-sales industry, it would naturally attract huge attention in the industry.
In particular, car owners have been more or less cheated by car repair shops.
The parts that can be repaired have to be replaced for you.
Replacement of original parts with analogues.
There is something wrong with the engine to fix the gearbox for you.
The old parts are loaded onto the new car.
It is even exaggerated that sugar is added to the engine oil and salt is added to the transmission lubricating oil.
In this era, people who have cars generally still have a bit of a say.
Now that some of the chaos in the car repair shop has been exposed, it has naturally attracted huge attention.
In particular, several brands that were named immediately combined with the complaint information in the "400" phone call and started various actions internally.
"Hassan, so the test report provided by Nanshan is true and reliable?"
As the first manufacturer to react, the Modu Volkswagen is naturally the fastest.
By the time public opinion began to erupt, they had already completed the comparative test of the wheel bearings internally.
"Yes, although the results are a bit unbelievable, Nanshan's wheel bearings are indeed better than the SKF ones we are using now."
"Even when I heard that the latest generation of wheel bearings being developed by SKF could not have any better parameters."
Dr. Hassan, as the manager of the quality management department of Modu Volkswagen, still does things according to principles.
With data as a support, there is naturally one thing to say.
"If this happened to other Huaxia suppliers, I wouldn't believe it anyway."
"But this Nanshan is indeed quite special, and I still want to believe that this is the truth."
Bu Defan's double standard was unexpectedly recognized by Hassan.
It seems that the previous nut plate thing left a deep impression on everyone.
Later, there are cases where the performance indicators of wheel bolts exceed those of imported parts, and everyone has an understanding of the strength of Nanshan.
"I have already reported this situation to the quality center of the headquarters."
"After all, high-quality wheel bearings can reduce fuel consumption, which is still very important for Volkswagen Worldwide."
In these years, whether it is Volkswagen, GM, or Ford, they are not fuel-efficient top students.
Seeing the opportunity to reduce fuel consumption, Dr. Hassan immediately took it seriously.
"Well, then the switching of the wheel bearings of our Santana and Passat and other models can start immediately."
"However, after all, the wheel bearing is still a very key part, and I think that Nanshan will be used as a supplier of hub bearings at point B first, and give it half of the share."
AB point this statement, in 2001 in the Chinese automobile market, is not very popular.
But after more than ten years, you can see it everywhere.
To put it bluntly, this is the same part of the same car, and two suppliers are being developed at the same time.
It can not only effectively guarantee the supply, but also use it as a bargaining chip when negotiating the price.
Tell supplier A today to reduce the price by 10%, or else reduce your share, or even switch to supplier B.
Tomorrow, I will tell supplier B that if you want us to support you, it is not impossible, you can reduce the price by another 10%.
In this way, the annual price reduction KPI was successfully completed.
Of course, this trick doesn't work all the time.
For example, tires are often developed from several manufacturers such as Michelin, Continental, and Goodyear.
But if you use the AB point method to talk to others about price reduction, it can only play a role once at most.
"No problem, at present, the single product tests are in line with our drawing requirements, and even far beyond our requirements."
"The quality management department agreed to use wheel bearings from Nanshan Technology Co., Ltd."
Dr. Hassan agreed to Bu Defan's proposal without any hesitation.
In Volkswagen, for the switching of parts, most of the time only a single product test is done.
Unlike individual manufacturers such as Honda, they have to do endurance tests of the whole vehicle at every turn.
That's inefficient.
……
"Leader, I investigated with the people from the after-sales service department and the technical department, and some of the news mentioned in this report is indeed true."
"Even the car repair shops in Qingcheng are using Nanshan's wheel bearings to repair Fukang's faults."
"I also called the people at SKF, and although they didn't directly admit that their wheel bearings were not as good as Nanshan, they didn't dare to deny it."
"It's just that they are a century-old enterprise, how good the quality stability is, or something."
"In the past year, the company's pressure to reduce costs has also increased, is it taking this opportunity to replace SKF's wheel bearings?"
"In this way, a car has at least more than 200 yuan of price reduction, or even more."
"At the same time, it can also force SKF to reduce the price of transmission bearings and engine bearings."
Inside Shenlong Automobile, Han Hao was reporting the situation to his manager Chen Lei.
In automobile companies, there are often two ways to replace parts suppliers.
One is a top-down political task, going through the process in order to introduce a certain manufacturer.
The other is to think from the perspective of QCD and switch suppliers normally.
Obviously, now Nanshan's hub bearings belong to the latter.
So even if Zhang Fugui didn't come to public relations Han Hao, he also took the initiative to switch the hub bearing to Nanshan's products internally.
Of course, after the deed is completed, Zhang Fugui will definitely not be so ignorant of life.
Han Hao also knows this in his heart.
"I have no reason to object to being able to reduce costs, improve quality, and effectively respond to this wave of public opinion."
Chen Lei thought about it for a while and agreed to this plan.
After all, if the car repair shop replaces SKF's products with Nanshan's wheel bearings, it will be scolded for replacing the original parts with analogues.
But if the original parts are all Nanshan, then the car repair shop will continue to use Nanshan's products, and there will be no public opinion pressure.
"Okay, then I'll make an appointment right away, call all the relevant departments together, and also call the people from Nanshan over to make a specific switch plan."
The Shenlong car, which has always been a little sluggish, has finally moved faster.
The quicker they move, though, the more pressure will be on SKF.
"Xue, I will immediately prepare the relevant information about the bearing industry in Huaxia."
"Especially the situation of Nanshan Technology Co., Ltd., we must find out."
"The headquarters has asked us to make a special report, and this matter can no longer be hidden."
SKF Huaxia Branch, Holm's face was a little haggard.
He was under too much pressure during this time.
Almost every day, people from the OEM called him and asked about the wheel bearings.
It made him a little exhausted.
With such a passive situation, it is naturally impossible for SKF to take no action at all.