Chapter 106: SKF makes a move, and Nanshan falls into passivity
In the No. 1 conference room of SKF Huaxia, the atmosphere was a little solemn.
The sales department today reported to the President of Asia Pacific, Ovid, on the price reductions or parts changeovers that the OEMs have contacted SKF during this period.
The situation can be described as a bit grim.
SKF has five business segments: Industrial, Automotive, Electrical & Electrical, Services, Aerospace & Steel.
In Huaxia, they only have the top three businesses.
Among them, the turnover of the automotive department has reached 50%, the industrial department has 30%, and the electrical and electrical department has 20%.
Now there is a problem in the automotive department, which accounts for the largest proportion of turnover, and Ovid naturally attaches great importance to it.
"Gormo, according to the information you have confirmed now, the threat of special price reductions or switching parts put forward by the main engine factory to us is behind Nanshan Technology Co., Ltd.?"
Ovid now attaches great importance to Nanshan.
Even this is his most important competitor in Huaxia.
Originally, he thought that after establishing a joint venture bearing factory with major automobile groups such as Xifeng Group, Modu Automobile, and Chuncheng Automobile, Nanshan would not pose any threat to himself.
I didn't expect the other party's movements to be so fast.
Now that the joint venture plant has not been put into operation, it will be very difficult for them to get the Chinese side of the joint venture to work hard.
"Yes, we're pretty sure that's what Nanshan causes."
"It is said that they proposed with the buyers of various OEMs that the cost of any imported bearing can be reduced by 30% if it is switched to Nanshan."
"Now not only Modu GM is very interested, but Modu Volkswagen and Chuncheng Volkswagen are also reviewing, and even DPCA does not want to miss such a good opportunity to reduce prices."
"Ovid, I don't think we can let Nanshan develop like this."
Holm now also deeply feels the threat brought to him by Nanshan.
If he continues to toss like this, his position as sales director is estimated to be unkept.
"Didn't you contact NTN and other bearing manufacturers before?"
"How's it going, how are the discussions?"
Ovid naturally understood what Gormo was saying.
It's just that he is also thinking about what means should be taken to deal with Nanshan.
"It has been discussed, as long as Nanshan Technology Co., Ltd. buys equipment from Dongying or Europe, as long as there are bearings from several of us on the equipment, we will ask the equipment manufacturer to increase the price of Nanshan."
"It just so happens that they are now building a Nanshan Industrial Park, and they will build a new bearing factory, a gear factory and a fastener factory."
"Soon the bidding for their equipment will begin."
"I think this time we must unite with equipment manufacturers to teach Nanshan a good lesson."
"Not only do they have to pay a high price for equipment, but they also have to find some reason to delay the delivery cycle."
"At least their industrial park can't be put into operation faster than our joint venture factory."
As soon as Gormo said this, Ovid immediately agreed.
"No problem, you can do this right away."
"As for the OEMs, they can also agree to the price reduction of some parts."
"But we want to divide it into two years, reduce the price by 15% each year, and achieve a 30% price reduction by the end of next year."
Ovid is naturally very clear about the cost structure of its own bearings.
Xue Wenqiang's explanation to Yu Xing before, he will definitely not tell Yu Xing the most true situation of SKF.
A 30% cut would make SKF lose profits, but a 15% cut would be no problem.
By the end of next year, the products of the joint venture plant will be put into production, and the cost can be further reduced.
At that time, there is obviously no pressure to achieve a 15% price reduction through localization.
……
Nanshan Technology Co., Ltd.
Zhang Fugui frowned and put down the Motorola mobile phone in his hand.
The Nanshan Industrial Park is already carrying out the work of three links and one leveling, and the planning of the relevant factories has also been completed.
The next step is to start thinking about the purchase of equipment.
Among them, the mold center needs the most equipment.
Nanshan's PRG mold has made a name for itself in the industry.
Whether it is Chuncheng Stamping Factory, or Chuncheng Sihuan Factory, or Xifeng Die Stamping and other stamping manufacturers, they are now looking for Nanshan to buy PRG molds.
As a result, the capacity of the mold center is very tight.
It can be said that in Nanshan Industrial Park, the most urgent expansion is the mold center.
Milling machines, lathes, drilling machines, grinding machines, CNC machining centers, wire cutting......
A wide variety of devices need to be imported, and there is more than one of each.
Zhang Fugui has arranged personnel to contact several equipment manufacturers.
In addition to a small number of equipment domestic manufacturers can meet, most of the machine tools still need to be imported from Dongying or Germany and other countries.
In particular, the current capacity load of the mold center is so high, and the stability of the machine tool is required.
So even if he is unwilling, Zhang Fugui can only go to the international mainstream machine tool companies to buy equipment.
Seeing that the procurement contract is basically going to be finalized, these days have been successively received from several machine tool companies.
The other party wants to increase the price!
And the delivery cycle will be delayed!
What's going on?
If it's just a family, Zhang Fugui can still understand.
Okuma Machine Tools, Sodick, Mori Seiki, Yamazaki Mazak, EMAG, Slafland......
Whether it is Dongying's machine tool enterprises or Germany's machine tool enterprises, they all do this.
This is obviously not normal.
So he personally called to confirm them one by one.
The situation is a bit unpleasant.
"Mr. Cao, SKF is doing something again."
"To be precise, SKF is working with a group of international bearing giants to make trouble."
Zhang Fugui knew that this matter could not be pressed in his own hands, so he had to report it to Cao Yang quickly.
"Isn't it normal for SKF to make trouble?"
"There's nothing to be nervous about."
Cao Yang took a water cup and watered Wan Nianqing next to the windowsill.
Lush evergreen, it looks very good.
"This time it was a little different, they did not make a move in the field of bearings, but persuaded the machine tool manufacturers to join forces to disgust us."
"I asked a Chinese person who was familiar with Okuma Machine Tools, and they said that NTN and SKF had found them."
"As long as the machine tools sold to Nanshan, their bearings will increase in price, and then I also hope that the price of machine tools can increase simultaneously."
"Now the machine tool manufacturers used in the mold machining center in our industrial park have jumped out to increase the price, and they have to postpone the delivery schedule."
When Zhang Fugui said this, Cao Yang realized the seriousness of the problem.
"They only make bearings, how can they have so much influence on machine tool manufacturers?"
In Cao Yang's view, no matter how good the bearing manufacturer is, it is a supplier after all.
It should not have much influence on equipment manufacturers.
However, Zhang Fugui's answer was not like that at all.
"Mr. Cao, bearings are very core parts of machine tools, and the relationship between those bearing manufacturers and machine tool manufacturers is very close."
"Besides, if everyone raises prices, for machine tool companies, they can also make more money, and they are naturally willing to cooperate."
"Now it seems that they have specially collected information on the bidding of equipment in Nanshan Industrial Park, and they have purposefully targeted us."
"If you have to spend more money and can't buy equipment on time, then the construction progress of the industrial park will definitely be affected."
"When the time comes, the next orders will not be delivered on time, and it will be very troublesome."
Zhang Fugui knows very well that this trick made by SKF will make Nanshan fall into passivity.
(End of chapter)