9 September 2003.

This day is the day of the launch of the new BYD F6.

After the early warm-up, the topic of F6 has been completely hyped.

And Autohome is also because of F6-related topics, the traffic has increased a wave, and the advertising fee has earned a wave.

Now Zhang Fugui personally took the beautiful reporter to attend the BYD F6 press conference.

Of course, as the most important supplier, Cao Yang naturally took Mi Ying and Zeng Tingting to participate in this press conference.

"Mr. Cao, the starting price is only 99,800 yuan, it seems that BYD is very determined to make a name for itself in the automotive industry."

Watching Wang Fu announce the price of the F6 standard version on the stage, Zeng Tingting immediately felt the lethality.

Although the joint venture, whether it is Yangcheng Honda's Accord, Changan Ford's Mondeo, or Modu Volkswagen's Passat, all of them cost more than 200,000 yuan.

However, most of the independent brands at the same level are in their early 100,000s.

Now BYD F6 has directly achieved the price of 99,800, and the lethality is still relatively large.

The main thing is that this model is equipped with a powertrain, the parameters are too strong.

The appearance is the same as the Accord, which is now the most mainstream.

"99,800 is the low-profile version of 4MT, they shouldn't have planned how to buy it, mainly to attract customers."

"The real sales focus should be on the luxury version of 119,800."

Cao Yang has seen these pricing routines of OEMs very thoroughly.

Many car companies like to set a relatively low starting price, and then the starting price of this model, if you go to a 4S store to buy, there is basically no car.

Either tell you that you need to wait for half a year to pick up the car, or directly tell you that the car is not in stock, and choose other configurations.

"It's also said that the standard version of 99,800 is to lower the price, the flagship version of 139,800 is to pull up the brand, and only the luxury version of 119,800 is impulse."

As soon as Cao Yang said it, Zeng Tingting understood.

After all, this routine is not very new.

Zeng Tingting is also engaged in sales, so she naturally understands the situation of each customer's model.

"The 1.5T turbocharged engine we sold to BYD is more than 10,000 units, and the 6AT gearbox is 8,500 yuan per unit."

"The powertrain is almost 20,000 yuan, plus other parts are estimated to be about 5~60,000, and the cost of parts for their luxury version is estimated to be about 7~80,000."

"Coupled with a variety of taxes and sales expenses, rebates from 4S stores and expected price reductions, BYD's profit margin on the luxury version of F6 should be less than 10,000 yuan."

"But on the standard version, there's basically no profit. On the derivation of 109,800, the profit should only be a few points. ”

"In this way, the average rate of return of the entire F6 is estimated to be about 5%."

As the boss of Nanshan, Cao Yang not only cares about whether the customer's car is good or not, but also reflexively calculates the other party's income.

After all, Nanshan will also build cars in the future.

"Although the profit margin is not very high, if the volume is large, it is still considerable."

"After all, a car can earn thousands of dollars."

"I think that in the future, we need to consider the price of our parts in combination with the customer's model positioning and selling price."

"For low-end economy cars, if we quote a high price, we will definitely not get the order, and we need to provide a lethal price as much as possible."

"And for higher-grade models, the price of our parts can also be sold higher."

"Of course, we must also sit down in the specifications to distinguish them, so as not to have opinions from other customers."

Zeng Tingting also began to suffer from occupational diseases.

From a simple topic of revenue, I thought about the pricing of parts.

"You can consider this direction to a certain extent, but it also depends on the situation, and you can't generalize!"

"For example, the specifications of our engines and gearboxes are relatively fixed, and if the price difference between various customers is too large, it is not good for long-term development."

Cao Yang is not a philanthropist.

But he also doesn't want to rely on his technological superiority to suck blood on domestic independent brand car companies.

After all, Nanshan's engine, the most important customers are various independent brands.

On the contrary, other parts can have more customers.

"After the F6 is launched, our engine will officially have the actual results of mass production."

"The technical department will also track some relevant market feedback, and strive to make the turnover of the engine division exceed that of the transmission division next year."

Taking this opportunity, Zeng Tingting set a FLAG.

Nanshan's turnover exceeded 10 billion last year.

This year, Cao Yang set a target of 20 billion for the sales department.

It is not particularly difficult to achieve this goal from the current situation.

After all, Nanshan's gearbox has entered various markets, whether it is exported to GM and Ford, or to domestic independent brands, the number of transmissions supplied this year is expected to be close to 2 million units.

Of course, there are 4MT, 6MT, 4AT and 6AT.

The overall turnover can reach more than 15 billion.

Coupled with other businesses, it is no problem to reach 20 billion this year.

But to continue to increase on this foundation next year, there will be a lot of pressure.

After all, the BASE is already so high, and it is difficult to keep doubling without a breakthrough stone.

Obviously, Zeng Tingting took the 1.5T turbocharged engine as a breakthrough point.

As long as this engine can sell 1 million units, it will directly have a turnover of 10 billion.

So not to mention next year, with an annual turnover of 30 billion, she feels that she can still challenge it.

"The Engine Division is also working on other displacement products, aiming to start large-scale installation next year."

"At that time, our Nanshan will officially usher in a new situation."

Cao Yang has a lot of ideas to implement in his heart, and many of these things are very costly.

Don't look at the scale of Nanshan now, the profit margin is also quite good.

But if the stall continues to spread out on a large scale, there is still pressure.

For example, chips......

This can be done without a rush of one billion and eight billion.

Another example is various industrial design software......

If you want to do this yourself, it's also a bottomless pit.

"Mr. Cao, we now have a lot of technical updates in our parts, and I think it's time to recommend them to various customers to further expand the market share of parts."

"It also allows everyone to fully see the technical strength of our Nanshan."

Zeng Tingting's proposal was immediately approved by Cao Yang.

"Our wheel bearings and other products have been launched for several years, and it's time for technical iteration!"

(End of chapter)