After entering November, the Nanshan Engine Plant officially entered the state of mass production.

The supply of parts for the BYD F6 is finally no longer a problem.

This was naturally followed by an explosion of sales.

In addition to deliveries of the previous orders accumulated in September and October, sales in November also exceeded 8,000 units.

After entering December, F6 has become the most talked about model in the Chinese automobile circle.

"Mr. Wang, our F6 is completely popular this time."

"There are many F6-related evaluations on the car channels of various websites, especially a 'daughter-in-law as a car model' section on Autohome, which has a lot of F6-related content."

"Many young consumers, after buying F6, take their girlfriends or wives to take some photos, and after posting articles on it, if the reading volume of the article reaches a certain number of books, they can get a reward from Autohome."

"Our colleagues in the sales department were keenly aware of this publicity point, and specially took out a fund of 1 million yuan to cooperate with Autohome."

"As long as the owner of the F6 uploads an article on the section of 'daughter-in-law as a car model', and the content in it meets the requirements, he can get at least 100 yuan reward."

Wu Huabi's mood during this time was very good.

F6 is selling well, and the momentum of the people in the sales department walking within the company is different.

And the models are easy to sell, and his power as the head of the sales department is also rising.

For example, the general manager of each 4S store, if your car is not easy to sell, then the sales department needs to beg people to pick up more cars, otherwise the sales will be ugly.

But if the car sells well, it's the other way around.

These 4S shops will come up with various ways to pick up more cars from the main engine factory.

Even in order to obtain the right to pick up the car first, people will make appropriate concessions.

Of course, it is difficult to say whether these concessions go to the hands of companies or individuals.

Even in this case, some people will use more means in order to be able to open a 4S store smoothly and obtain authorization.

Regardless of whether Wu Huacake is as honest as Hai Rui or greedy as He Shen, anyway, he has more initiative and more power, which is absolute.

"A fund of 1 million, but only 100 yuan for one article?"

"It's hard to motivate people like this, is it?"

Although Wang Fu is a technical maniac, he doesn't know anything about sales.

Otherwise, it would not have been possible to run the company to its current size in just a few years.

"Mr. Wang, 100 yuan is just the most introductory article."

"For popular articles with more than 10,000 clicks or more than 1,000 comments, we can provide a reward of up to 10,000 yuan."

"So far, five or six car owners have received a reward of 10,000 yuan."

"In addition, there are also several levels of rewards such as 200 yuan, 500 yuan, 1000 yuan, and 2000 yuan."

"Autohome is now the most popular car professional website in China, we did a survey, before consumers buy F6, half of them have gone to Autohome to read F6-related articles."

"So I think this kind of advertorial promotion is much better than direct advertising."

"In the next step, we are ready to further promote this program and encourage more car owners to participate in the channel of 'daughter-in-law as a car model'."

Wu Huacake took this opportunity to report the efforts and achievements of the sales department.

Objectively speaking, this approach was really novel and effective in 2003.

"Since you think this plan works well after evaluation, then be bold and do it!"

"Strive to make our F6 models reach monthly sales of more than 10,000 and become a popular model in the market!"

Wang Fu naturally understood the meaning of Wu Hua's words.

However, as a leader, I have seen too many things about the performance of the people below, but I don't have any special feelings.

"No problem, December and January are the most popular times of the year."

"This year's Chinese New Year is at the end of January, so the demand for car purchases in December is the strongest."

"Our sales department strives to make the monthly sales of F6 models exceed 10,000 units this month, so that Yangcheng Honda knows that we are powerful."

As soon as Wu Huacake said this, Wang Fu immediately thought of one thing, and said: "Will Honda's lawsuit for infringement have an impact on the sales of F6?" ”

Since the F6 hit the market in September, it has attracted countless people's attention.

The appearance of the F6 has naturally become a hot topic of discussion.

The people of Honda cars, whose eyes are not blind, naturally know that the F6 is an Accord that imitates itself.

In the beginning, they wanted to wait and see what happened.

But by November, F6 sales were rising rapidly, and they couldn't sit still.

Soon, Honda took BYD to court.

Now we are waiting for the court to deliberate.

"Mr. Wang, I consulted with a specialized lawyer and a judge of the court, and this kind of case will not have a result in a month or two months at all."

"We can have a way to drag the case out for a year or two, and then whether we lose the case or win, the impact of the matter will be very small."

Wu Huabi naturally has a good understanding of the situation of the infringement case.

He is also very concerned about the impact of this on F6 sales.

However, except for the first few days, various media reported on it, and the topic slowly cooled down.

Except for being mentioned from time to time, there isn't much attention anymore.

Of course, Wu Huabi must have made some efforts in this process.

It's like giving 1 million cooperation funds to Autohome's "daughter-in-law as a car model" sector, although the main reason is to be optimistic about this sector, but there are no other purposes and reasons.

"Now the company only has one model, F6, which is definitely not enough."

"Before, some people had some doubts about whether to bet heavily on the car sector, but now that F6 is so successful, I think there will be a lot fewer people who have this question."

"In the next step, we are going to launch an entry-level model that is very affordable, and the sales department will also do market research in advance, and then propose your ideas to the company."

Wang Fu is not such an easily satisfied person.

The car-making business has entered the right track, and the next step is naturally to develop and grow.

The research and development of new models can be regarded as officially launched.

"No problem, I'll arrange it right away." As soon as Wu Huabao finished speaking, he immediately thought of something again, and said: "Mr. Wang, about the patent case, I think it is possible to let someone from the legal department communicate with Nanshan." ”

"They should be very experienced in this area."

"I saw the news on Autohome, and it seems that Nanshan has won a very big victory in the United States."

As soon as Wu Huabao said this, Wang Fu's interest immediately came.

"Did Nanshan win the lawsuit?"

"Why haven't I heard?"

People in the entire Huaxia auto industry are more or less concerned about Nanshan's case in the United States.

Although this attention is slowly declining due to time constraints, it is obvious that Wang Fu has always been concerned.

"It can't be said that they have won the lawsuit, after all, there are few lawsuits like anti-dumping investigations that have a record of winning the lawsuit."

"But it is not easy for Nanshan to be able to retreat this time, and let companies like SKF and Aisin take the initiative to settle with them out of court."

"In particular, Nanshan took so many competitors to court in one go, saying that they infringed Nanshan's patents."

"This courage is still very remarkable."

"So I think Nanshan should be very experienced in lawsuits."

"Especially when it comes to patent litigation, they've definitely done a lot of research."

When Wu Huabao said this, Wang Fu couldn't help but nodded.

Indeed, this is the truth.

"I'll contact Mr. Cao when I go back and see when he will return to China."

"When the time comes, I will personally visit him in Yangcheng."

Wang Fu now attaches great importance to Nanshan.

Not to mention that the volume of Nanshan itself is no smaller than BYD, Nanshan alone provides powertrain and other parts for F6, which is worthy of Wang Fu's attention.

To put it mildly, F6 can have today's achievements, and Nanshan's credit accounts for half of it.

If it weren't for the fact that Nanshan didn't have the intention of building a car until now, Wang Fu estimated that he would start to embankment Caoyang.

……

"BYD's F6 is said to be selling more than 10,000 units this month, what do you think about this?"

In Great Wall Motors, Wang Ying specially convened a meeting of sales, R&D, and procurement people.

Although the domestic automobile market is developing rapidly, high-end products are controlled by imported cars.

Mid-range products are occupied by joint ventures.

BYD, Great Wall and other Chinese independent brand car companies can now only grab the market in low-end models.

Therefore, the competitive relationship between each other is actually very strong.

"Mr. Wang, F6 is a sedan, and our Great Wall Motor's main products now are pickup trucks and SUVs, and there is not much overlap."

"So I don't think the hot sales of the F6 will have a particularly big impact on us."

Lian Furong, as the head of the sales department, was naturally the first to stand up and express his views.

"Although what Minister Lian said is also reasonable, the company has just been listed on the Hong Kong stock market and needs some new actions to further stimulate the stock."

"The R&D center is also considering whether to launch some cars."

"In addition, although the F6 is a sedan, it is not excluded that BYD will launch an SUV based on the F6 platform, and it will be a direct competitor to us at that time."

When Zhu Jianbo mentioned this, several other people couldn't help but nod.

Although the SUV market is not as hot as sedans, it is growing very fast.

In particular, this year, Westwind Honda was established, and to introduce the CRV SUV model, Great Wall Motors will definitely face greater competitive pressure at that time.

Not to mention the launch of an SUV by BYD.

"We now have several mature platform models, as long as we change to the powertrain of Nanshan, we can immediately compete with the F6."

"Even I heard that in the research and development process of BYD's F6 model, Nanshan also made a lot of efforts."

"There are even rumors that the appearance of the F6 is a benchmark model proposed by Mr. Cao of Nanshan."

"I think the company can find an opportunity to go to Nanshan for another exchange?"

Wei Qiang, the head of the purchasing department, usually deals with Nanshan a lot, and he still knows the situation in Nanshan very well.

As soon as he made such a proposal, Wang Ying couldn't help but nodded.

Great Wall Motors really needs to communicate with Nanshan more.

Whether it is the current powertrain or various auto parts in the future, it is difficult to completely decouple from Nanshan.

It is necessary to have a good enough relationship between the two parties.

"I heard that Mr. Cao is going to return to China soon, and before the Spring Festival, our two companies will have a large-scale exchange to talk about future strategic cooperation!"

Wang Ying naturally knows that Cao Yang has been in the United States for more than a month, and also knows that Nanshan's lawsuit in the United States has entered the final stage.

In fact, it is not only Wang Ying who has paid attention to this situation in China.

Just when Great Wall Motors was discussing the cooperation with Nanshan, Geely Automobile was also having a similar conversation.

"Mr. Li, our benchmark F6 model sedan will be available in the middle of next year at the earliest."

"At that time, our powertrain, like the F6, will be purchased from Nanshan, and the chassis will be directly used in the current production model, and only some adjustments will be made to the interior and exterior decoration and the appearance of the model."

"Now that F6 is completely popular, if our sedan can also sell more than 10,000 per month, it can be developed as an independent brand."

"In this way, it can get rid of the influence of the previous model as much as possible."

For many domestic car companies, the early positioning is very low, and it is very difficult to go up later.

Changing the brand is one of the development ideas.

Although Geely Automobile's history of car manufacturing is not particularly long, it has begun to consider this issue internally.

Gao Songlin, as the director of the research institute, has now begun to propose this plan.

"You said that if our car is launched, it will form a great competition with BYD, will BYD put pressure on Nanshan and let them give priority to BYD to supply powertrains?"

Li Su looks at the problem in the long term and is also very thoughtful.

Although everyone is in business, the relationship between Geely and Nanshan is obviously not as good as the relationship between BYD and Nanshan.

After all, Nanshan and BYD are both in the Pearl River Delta, and everyone's connection is much closer.

"Mr. Li, I don't think this problem is a big deal."

"It's entirely possible to solve the problem before the new car hits the market."

Gao Songlin, as the dean of the research institute, can be regarded as often dealing with Nanshan.

In his opinion, Nanshan treats most of its customers as equally as possible.

Unless BYD can come out at a huge price, it is impossible for Nanshan to fall to their side.

"Well, you're right."

"We can communicate with Nanshan in advance to avoid accidents."

Li Song quickly thought about Nanshan and Cao Yang's style of doing things, and felt that what Gao Songlin said also made sense.

(End of chapter)