Chapter 242: Promoting Peace with War, Although Not Won, But Won
The bustling areas of China are all in the city center, and the wealthy like to live in these places.
But in the United States, it's basically the other way around.
The city center is often occupied by people who have no money, and those who have money like to live in large villas in the suburbs.
Of course, a small number of super-developed cities, luxury apartments in the city center are also the favorite of the wealthy.
However, Detroit is clearly not a super-developed city.
Chris, Johnston and Cao Yang are now on a golf course in the suburbs of Detroit, playing golf and talking about things.
The golf course is huge and there are no obstacles as far as the eye can see.
In this case, you don't need to worry about someone taking a secret picture.
There is no need to worry about having ears over the wall and being heard.
As for whether the ball is played well or not, it is not the point at all.
For example, Cao Yang has never played golf a few times in his two lives combined, so it's strange that he can play well.
But that's clearly not the point.
"Cao, don't Huaxia people have a saying called harmony and wealth."
"Not to mention the waste of a lot of money in all kinds of lawsuits, it is obviously not beneficial to the development of the enterprise."
"If you want me to see, let's sit down and have a good talk."
"In this world, there is nothing that cannot be discussed."
Chris was apparently acting as an intermediary today, calling Cao Yang and Johnston together.
Of course, this intermediary is really so kind to reconcile, or whether all parties have the will to do the game, so there is no need to entangle.
Anyway, everyone knows it in their hearts.
“Business is business, friends are friends!”
"Cao, the head of the entire Huaxia businessman, the one I admire the most is you."
"Whether it is Nanshan's bearing technology, gearbox technology, or special steel technology, it is a very remarkable achievement."
"I personally admire you for achieving such great results in just a few years, and I am very willing to be friends with such entrepreneurs."
"However, as the CEO of SKF, I am naturally responsible for the board of directors and the shareholders."
"So there are some things, some actions, and I hope you can understand."
Johnston is also under a lot of pressure right now.
Public opinion in Europe and the United States is developing rapidly, which is very unfavorable for SKF.
In particular, he was nervous when he heard that the U.S. judiciary seemed to be preparing to formally launch an antitrust investigation into SKF.
In this world, there is no company that can stand up to everyone holding a magnifying glass to look at the problem.
SKF is no exception.
So many Dongying companies have suffered big losses in anti-monopoly before, is SKF really a white lotus?
Now it's impossible!
Therefore, before the anti-monopoly investigation was officially launched, Johnston wanted to communicate with Cao Yang in private.
Lest it really take 3 lawsuits together, and SKF can't bear it.
The board and shareholders will only focus on the results, they will only see the bad things for SKF, other efforts, other difficulties, they will turn a blind eye.
SKF wants to engage in Nanshan because Nanshan has forced SKF to the point where it is about to be unable to survive.
But now Cao Yang has talked to SKF through Chris about OEM for SKF through a trading company.
Although the plan was limited to the European and South American markets, Johnston felt that there were many things that could be discussed in a sitting down.
He has no hope in the Huaxia market.
Whether the lawsuit is won or lost, the Huaxia market has nothing to do with SKF.
The U.S. market is barely acceptable as long as it does not deteriorate further.
After all, as a European company, the main market is still in Europe.
As long as the pattern of Europe is not completely disrupted, everything is negotiable.
"Johnston, you're so right!"
"Business is business, friends are friends."
"I'm the one who likes to make friends the most!"
"When a friend comes, there is good wine, and when an enemy comes, there is a shotgun."
"We in Nanshan are willing to make friends with many people and many enterprises in the world."
Cao Yang will come today, naturally hoping to find a plan that satisfies him.
It's not impossible to continue to fight lawsuits.
But not to mention the cost of money, the main thing is that it takes too much time.
And for Nanshan, time is very important.
So today, Cao Yang is really willing to reach some reconciliation with SKF in other ways, which also makes the later companies such as Aisin and Fanuc feel the pressure.
It is even possible to work together against those enterprises in reverse.
"Johnston, Cao, although SKF and Nanshan both produce bearings, but there are many companies that produce bearings in the world, and we can work together to seize the share of other manufacturers."
"Especially those bearing companies in Dongying, occupy more than half of the global high-end bearing market share, you two fight with each other, it is completely to make wedding clothes for people, it is not worth it."
Chris is a peacemaker today.
Only when SKF and Nanshan reconcile can the trading company really make a difference.
Otherwise, it's a shell company, and you won't make a penny.
"It is true that NTN, NSK, JTEKT, Fujikoshi, Koyo Bearing and other bearing companies of Dongying not only almost monopolize the domestic bearing market of Dongying, but also have many customers around the world."
"Even in Europe, there are forty percent of the share taken by Dongying bearing manufacturers, and we can eat this piece of cake."
"I believe that if the two sides can unite to deal with Dongying bearing manufacturers, then their respective interests can be guaranteed."
Even if Nanshan defeats the anti-dumping investigation and is subject to tariffs, the final market will not necessarily be taken by SKF, and it is likely that companies such as Timken and NTN will be given wedding dresses.
In addition, Chris coordinated from it to ensure his personal interests and give an account to the company, so Johnston is much more active than Cao Yang now.
He was even a little worried that Cao Yang would be bent on fighting a lawsuit with him, and when the time came, both sides would lose, and he would contribute to the law firm in the United States.
"I think the same way as you, but I hope you can understand that what has happened recently has attracted a lot of attention on the Internet in China."
"If SKF can continue to compete with Nanshan in China in the future, many people may be disappointed in Nanshan."
"I suggest you sell the factories in China!"
"Anyway, you are a joint venture company established with Xifeng Bearing and other enterprises, and the other party should be very willing to buy the remaining shares."
"Of course, Nanshan can also promise that we will not build a bearing factory in Europe."
Cao Yang will make this somewhat excessive request because SKF's market share in China is already very small.
If it weren't for the continuation of the joint venture, it would basically be able to announce its withdrawal from the Chinese market.
So selling the shares at this time has little actual impact on SKF.
But for Nanshan, it is a very prestigious thing.
After all, when the time comes, people can guide public opinion on the Internet, so that everyone is Nanshan who has beaten SKF out of China.
In that case, even if the case that is making a lot of noise now, it will not cause any adverse consequences.
"Cao, some customers are still very willing to use SKF bearings, and if we close the factory, it will be irresponsible for the customers."
Naturally, Johnston did not want to completely withdraw from the Chinese market, which would make it difficult for him to explain to the board and shareholders.
Cao Yang was obviously aware of his concerns, so he immediately continued: "Johnston, although SKF has closed its factory in Huaxia, the Huaxia branch can continue to be retained and sell some after-sales and imported parts. ”
"Even if there are individual customers who insist on using your products, they can also be handed over to Nanshan to help with OEM."
"Maybe under this model, the income of your Huaxia branch will be better."
When Cao Yang said this, Johnston was a little moved.
He also knows very well that SKF in the Huaxia market is no play.
Continuing to stay is just a matter of survival.
It is better to take this opportunity to seek other benefits.
"Cao, as far as I know, Nanshan Bearing's performance in Goryeo, Dongying and Southeast Asia and South Asia markets is not very good."
"Of course, frankly, SKF isn't doing well in these places either."
"NTN and other Dongying companies have almost monopolized these markets, are you interested in working together to set up a joint venture between SKF and Nanshan to operate the markets in these regions?"
Johnston made an even bolder proposal.
However, Cao Yang has little interest in setting up a joint venture with others.
Of course, he also understood that there was some truth to what Johnston said.
So on the basis of this proposal, a plan was changed, and said: "In these places, we are willing to fully communicate with SKF, and the two sides will divide their respective shares according to the type of bearing, and deal with Dongying enterprises together." ”
"I am very optimistic about the future of Tianzhu and the Southeast Asian market."
"If we can break into the local market of Dongying, it will be even more worth looking forward to."
As soon as Cao Yang said this, Johnston thought about it and felt that it was not impossible.
"Cao, I agree to this proposal of yours in principle."
"But there are some details that need to be communicated by the respective teams."
Johnston said this, brandished his golf club and hit a beautiful ball.
Things have been tossed so far, and this ending is already the best ending.
Of course, after returning to China, how he publicizes it, that's his business, and Cao Yang can't control it.
Similarly, after returning to Huaxia, how Cao Yang advertised it was also Cao Yang's business, and SKF couldn't control it.
……
SKF and Nanshan each voluntarily withdrew the lawsuit.
Although neither party officially held a press conference, the case was gone, and Aisin's affiliated companies noticed it immediately.
"Okumura, have you figured it out?"
"What's going on with SKF and Nanshan?"
"Did they reach an agreement to settle out of court?"
Hisato Yoshikawa is more anxious than anyone else right now.
In addition to SKF, Aisin and Nanshan are now the fiercest and most competitive.
Even Aisin even moved his "father" Toyota out to deal with Nanshan together.
But so far, Aisin has not bargained for anything in Nanshan's hands.
This is something that the whole of Aisin is very unwilling to do.
"President, I've heard that public opinion in Europe is not very favorable to SKF, and the situation in the United States is similar."
"As for Huaxia, it goes without saying, SKF is about to become a rat crossing the street."
"Coupled with Nanshan's lawsuit against SKF for infringement of their patents, and the collection of a bunch of evidence to push the U.S. Department of Justice to launch an antitrust investigation, SKF should also be under a lot of pressure."
"In this case, the possibility of them reaching an out-of-court settlement is indeed very high."
Okumura has been following up on these cases during this time, and he has a good understanding of the situation of SKF, Nanshan and other parties.
"Gotta find out what's going on between them."
"Now the next court session is a lawsuit against us."
"Then the pressure was all transferred to us."
Although Hisato Yoshikawa is also a high-ranking authority, he doesn't have the final say in everything.
"President, there's something I think I need to report to you."
Okumura thought of some personnel dynamics in the company during this time, and felt a little uneasy in his heart.
"What's the matter?"
"In the past week, more than a dozen employees of the American branch have officially submitted their resignation applications, and many employees have also expressed their willingness to leave. I don't think that's normal. ”
Obviously, the actions that Cao Yang arranged at the beginning have begun to bear fruit.
Although Aisin is a Toei company, the stability of its employees in Japan is very high.
But on the American side, everyone does not have the consciousness to work in a company for a lifetime.
Whoever gives a high salary will go to whomever house.
This is a very normal thing.
As for whether these employees will worry about the problem of poaching their own people, that is a topic of another dimension entirely.
Normally, no business would be so boring at all.
For example, in China, some bosses want to lay off employees and don't want to lose money.
simply teamed up with headhunters to poach the employees, and then after the people took the initiative to leave......
"Is it because the company's business in the U.S. has declined dramatically that employees are leaving?"
Hisato Yoshikawa's first reaction was not some conspiracy, but that he felt that the company was no longer good, so the employee left.
After all, this is the normal situation.
"At the beginning, I thought the same thing, but the decline in the company's business is not something that only started this year."
"It was clear last year that if those people were leaving, they were gone last year."
"Now it's a bit abnormal to concentrate on this time, or the time when we are in a lawsuit with Nanshan."
I have to say that Okumura's experience in struggle has gradually become richer.
He could already sense that something was wrong.
"Do you suspect that Nanshan is poaching our employees?"
Hisato Yoshikawa frowned, feeling that things were more complicated.
A gearbox infringement case has already caused Aisin to be in a mess, and if there is another large-scale personnel loss, then Aisin's business in the United States will really not be able to sustain.
"President, although there is no evidence, I think this matter is inseparable from Nanshan."
"In particular, I inquired, and Fanuc is in a similar situation to us."
"In this way, it will be clearer who is behind the ghost!"
Okumura's tone grew firmer.
However, in his heart, he didn't know how to change the situation.
Although Aisin can retain employees by raising salaries, this situation cannot be changed in a short period of time.
"Okumura, do you think we can win the lawsuit with Nanshan in the end?"
The initiator SKF retreated, and Hisato Yoshikawa's heart began to retreat.
Dongying Enterprise itself is not the kind of enterprise that likes to fight lawsuits, and more often it is resolved through negotiation.
It's just that this time it involves Nanshan, and the tooth marks on both sides are relatively deep.
That's why I followed the trend and went to court.
Who knew that Nanshan was not afraid at all, and he directly carried it with Aisin.
"President, during this time, I also communicated with General Motors, Ford Motors, and Chrysler Motors in purchasing."
"Judging from the current situation, Ford already has its own gearbox, so we sued Nanshan for dumping, and they don't particularly care."
"But the words of General Motors and Chrysler obviously don't support us doing this."
"Because if the anti-dumping investigation of the real Nanshan gearbox is finalized, and they are subject to high anti-dumping duties, then they will not have cheap gearboxes to use."
"At that time, no matter where you purchase the gearbox, the price will definitely be more expensive than Nanshan's."
"It's a situation they don't want to accept."
"I'm worried that if we keep going, GM and Chrysler will come out and threaten us."
When Okumura said this, Hisato Yoshikawa's mood became even more entangled.
While both General Motors and Chrysler have switched most of Aisin's transmission share to Nanshan.
However, there are still some models that continue to use Aisin products for various reasons.
If there are no orders at all, then Aisin will really have to rely on Toyota.
"The most important thing is that I am worried that when the time comes, after the Nanshan anti-dumping investigation ruling, they may use the same method against us in return."
"When the time comes, the endless lawsuits will cause the company to be unable to hold on in the United States at all."
Okumura clearly wanted to back down, too.
Everyone is a businessman, and there is no profit to be early.
There is no longer much point in continuing the lawsuit.
It's more likely to be a lose-lose situation, which Okumura doesn't want to see.
"Will these cases have any impact on the company's future situation in China?"
Hisato Yoshikawa was silent for a moment before continuing to ask.
"I am confident that I will not lose the patent litigation case on the side of the United States, at most it will be a protracted tug-of-war to see who can't withstand it first."
"But if Nanshan sues us in Huaxia, it is very likely that we will really lose the lawsuit, even if we want to drag it out, we may not be able to drag it out."
As soon as Okumura said this, Yoshikawa's heart became even more hesitant.
However, if he gives up fighting against Nanshan, it must not be up to him.
Fortunately, Okumura is also very good at observing words and feelings, and he understands Yoshikawa's character very well.
So he immediately said: "President, the market pattern of 6AT and 6MT gearboxes has been initially formed. ”
"If we want to take back market share from Nanshan, we need to launch an 8AT automatic transmission as soon as possible."
"At that time, with the advantages of technology and cost, we will be able to embark on the road of rapid development again."
"It's better to lie dormant for a while, spend all your energy on internal R&D work, and don't waste too much time on Nanshan."
As soon as Okumura said this, Yoshikawa immediately nodded and said, "Your analysis is also correct, the so-called gentleman's revenge is not too late for ten years!" ”
"This time, let's let Nanshan go first!"
"Next time we want Nanshan to look good!"
With this conversation between Yoshikawa and Okumura, Aisin's movements naturally began to change.
Promote peace through war and promote development through peace.
This is Cao Yang's main strategy to respond to the lawsuit in the United States this time.
It is impossible to win all the lawsuits.
Cao Yang knows this very well in his heart.
After all, Nanshan is a Chinese enterprise.
Sometimes, in the international market, it seems that everyone is playing fair, but in fact there is no real fairness at all.
Just like Bill Gates successfully got an order from IBM on the way to start a business, many people think that this is the result of fair competition because the product is good enough.
Actually, it's because he has a cow breaker mother.
……
SKF flinched!
Aisin flinched!
Fanuc is not stupid, and naturally he will not rush to the front alone to be cannon fodder at this time.
So soon, Nanshan's situation on the American side took a very big turn.
What was originally a bunch of lawsuits suddenly disappeared.
"Mr. Cao, it seems that your original strategy was right, only by letting everyone see Nanshan's determination and see the loss of Duxia, can they truly look at Nanshan with an equal attitude."
Zhou Yuan is a first-hand witness of these cases.
From the beginning of the stressful state, to the current face full of light.
There's a lot going on in between.
Although there are some things under the table, Cao Yang didn't tell her a lot, and it is not suitable to put them on the podium to talk about them.
But Zhou Yuan still felt the power of Nanshan, or Cao Yang.
"The development history of Nanshan in recent years is the history of struggle with international parts giants and equipment giants."
"We have no way out, we can only rush forward."
"Whoever stands in our way, we will fight!"
"Only by making everyone aware of Nanshan's troubles can we save a lot of trouble in the future."
"Although we didn't win the lawsuit this time, we are already the winners."
"The strategic purpose of our coming to the United States has been achieved."
"Professor Zhou, you have also worked hard during this time."
I see that I have been away from Yangcheng for more than a month.
Christmas is about to be put on in the United States, and Cao Yang is naturally preparing to return to China.
"Mr. Cao is polite, I didn't help too much, but I took your high lawyer's fees, which is a little ashamed."
At Zhou Yuan's level, there is no shortage of money.
However, after helping Nanshan fight a lawsuit for more than a month, it was more than 1 million yuan.
This remuneration is definitely the top in Huaxia.
Even Cao Yang really did it with reference to the lawyer's fees in the United States to pay the remuneration of Huaxia lawyers.
This is actually very rare.
"No, it is precisely because of the support of Professor Zhou's lawyer team that we were able to force SKF and Aisin to take the initiative to make peace."
"Otherwise, we don't know what these lawsuits will become."
Cao Yang greeted Zhou Yuan, and his attitude has always been very good.
This time the case has come to an end, and there will definitely be new cases to be fought in Huaxia in the future.
And with Zhou Yuan's status in the Chinese judicial circles, maintaining close contact with her has only benefits, not harms.
(End of chapter)