Yue Rui and Tian Rong were very busy during this time.

As a headhunting company that works closely with Nanshan Group, they have a bunch of big orders waiting for them to eat during this time.

"Mr. Tian, I don't think it's better to go to Gaoying and Dongying to find some companies to cooperate, and let them help dig up some chip talents from Dongying and Gaoying."

"Especially some Chinese who work there, I think there is still a good hope of digging a few people back."

Yue Rui is now very interested in chip talents, and the treatment of these people is very good.

As long as you successfully recommend one to enter Nanshan Group, you can get very considerable returns.

After all, the fees for headhunters are not cheap at all.

The more high-end talents, the higher the income of headhunters.

"Your idea is good, we can also mobilize the talents recommended before and see if they can help introduce some colleagues and classmates."

"As long as the referral is successful, we can also use a part of the fee to motivate them."

"Talents in the chip sector are still in short supply in China as a whole, especially high-end talents, which are basically overseas."

"It's a bit difficult for us to do it on our own."

Tian Rong also rolled up his sleeves, and during this time, he was personally participating in the recruitment of chip talents.

These headhunting companies have their own special channels, otherwise there is no need for the HR of each company to spend a lot of money to hire them.

After all, there are some positions where you blindly wait for others to take the initiative to submit resumes, which is not good.

"We had recommended people to go to SMIC before, and we had already poached two people through this person."

"If there are too many people digging in one place, it can easily cause a backlash."

"I feel that in the future, it is necessary for the company to set up a chip talent pool in order to provide customers with better choices in a timely manner."

"If the talents of various chip companies can flow frequently, they will invisibly provide us with a lot of business."

"If we build a relationship of trust, it will be much easier for us to do business in the future."

As soon as Yue Rui said this, Tian Rong was immediately moved.

Huaxia's current chip industry is very weak, but it will definitely continue to develop in the future.

This means that the demand for talent in this industry will become more and more vigorous.

It's a very big gold mine.

For example, this time, if you have done a sufficient talent pool before, then you don't need to share the cake with other headhunters at all.

I ate it directly by my own family.

"Your proposal is very good, this task is handed over to you!"

"At that time, there will be a place for you in the position of a partner of the company."

The headhunting industry mainly depends on who has more resources in their hands.

Therefore, it is also relatively common for headhunters to change jobs.

As a boss, you definitely don't want employees with a lot of resources to leave, which will directly take away a batch of resources.

……

In May 2004, when the Huaxia auto market continued to develop in full swing, Modu GM suddenly came to a "Buick Breakthrough 2005" strategic action.

This action is actually a price reduction.

Modu GM has comprehensively lowered a series of prices for mid-to-high-end products of the Buick brand.

The prices of the Buick Regal series sedan and the Buick GL8 land business class have been reduced by an average of 8%, with the highest reduction of more than 11%.

In later generations, this kind of decline is simply a knife swinging from the palace.

It can also be seen from the side how high the profit margin of the car was before 2004.

This price reduction measure of Modu General is like a rainstorm in early summer, which came suddenly and fiercely, beyond the expectations of many people.

Consumers are happy.

In previous years, the price of Huaxia cars was too high.

300,000 Accord, 300,000 Mondeo, all normal.

This is naturally unsustainable.

However, in the Huaxia auto market, where price cuts have become the norm, although Buick's price reduction is reasonable, compared with its hot sales situation, such a price reduction actually has its own considerations.

In January ~ April this year, the sales of Modu General increased by 117% year-on-year, and the market share increased from 9.8% at the end of 2003 to 11.5%.

Obviously, Modu General has greater ambitions.

As the world's largest automobile company, GM naturally hopes to become the largest automobile company in China.

GM has fully entered the mid-level car market, and has launched the 1.6-liter and 1.8-liter comfort versions of the Buick Excelle priced at 129,800 yuan and 159,800 yuan on the condition that only two Excelle models continue to sell more than 8,000 units per month, expanding its mid-range car lineup to four.

In this way, it naturally brought great pressure to a series of competitors such as Modu Volkswagen, Chuncheng Volkswagen, Yangcheng Honda, and Changan Ford.

In the same way, it also puts a lot of pressure on the purchasing departments of various companies.

The selling price has fallen, but the company's desired yield naturally does not want to fall as much as the same time.

"Minister Zeng, we agreed to the chip change proposal of the TCU on your 6AT automatic transmission."

"But this year's annual price reduction, I also hope you can cooperate."

Yu Xing, the procurement of Modu General, specially invited Zeng Tingting to the company to integrate this year's price reduction.

"Yu Gong, if we can cooperate with the price reduction, we will definitely fully cooperate."

"However, the 5% price reduction is too demanding, and we in Nanshan have provided the most cost-competitive price from the beginning."

"It's not like some friends, who start quoting a high price, and then slowly keep reducing the price, as if the price reduction is very cooperative."

"And once the gearbox is finalized, the cost reduction work that can be carried out is very limited."

"Our materials have all been localized, and the parts are all produced or purchased domestically, so there is no room for price reduction."

"But I also know the difficulties of Yu Gong, so this year can provide you with a 2% rebate like last year."

Zeng Tingting will not compromise on price easily.

Although Nanshan enters a new field, it will fight a price war.

But after getting the order, I can't do it by wielding a knife from the palace.

"If you offer a 2% rebate every year, it's actually equivalent to just a 2% reduction, and then there is no price reduction at all."

"The difference between this direct unit price reduction and the plan to provide rebates, Minister Zeng, you must be more aware than me."

"We're asking for a 5% price reduction, and if it's all in the form of rebates, from the perspective of the entire life cycle, it's actually equivalent to your price reduction of less than 2%."

"This requirement is actually not high at all."

Although Yu Xing has a good relationship with Zeng Tingting, his ass decides his head, so he naturally won't let go easily.

Even he knew that there would be no additional price reduction in Nanshan in the end, but this kind of negotiation process was necessary.

Otherwise, he would have no way to communicate within the company at that time.

"Yu Gong, what you said is indeed very reasonable."

"But as you know, parts like the 6AT gearbox, unlike the front grille, headlights and aluminum wheels, take 10 years or more to produce."

"For the front grille, headlights and other parts that are remodeled after two or three years of production, their entire life cycle is actually reduced in price once or twice."

"Even if the price is reduced by 5% at one time, the whole life cycle is not much reduced."

"Then it's a matter of changing to a new specification, requoting, and everything is back to square one."

"But the 6AT automatic transmission is different, our specifications will not change much, and if the price is reduced every year, we will lose money in the end."

"In recent years, in fact, our production costs have been rising, and the wages of employees have been increasing every year."

"At the same time, our company has invested a lot of manpower and material resources in quality assurance and new product research and development every year, and a 5% price reduction is too much pressure for us."

Zeng Tingting continued to argue with Yu Xing there.

In negotiations, whoever retreats first often loses.

Nanshan 6AT is not only supplied to the public of Modu, if the price drops too much in a certain store, it will directly affect all customers.

This is unacceptable to the Nanshan gearbox.

"The rise in labor costs is a common problem faced by the entire industry, including Modu GM, everyone has the same situation."

"So this problem needs to be borne by everyone in the entire industry chain."

"In fact, in the past two years, your company's gearbox business has developed very fast, and it has become the largest gearbox manufacturer in China, and various amortization expenses must be declining."

"In this case, we didn't see much incremental effect."

"When you go to the vegetable market to buy vegetables, the price of one pound of pork and ten pounds of pork is different."

"Whether it is the number of gearboxes we buy from your company, or the total number of transmissions you produce, there is a relatively significant increase in quantity."

"I hope that this year, your company can reflect the incremental effect."

Yu Xing immediately followed suit and put forward his own point of view.

This kind of thing must be said by the public and the mother-in-law is reasonable.

No one will compromise easily.

"Our output is indeed rising, but in order to ensure that all products can meet the quality requirements, we have also invested a lot of automation equipment in the past two years."

"In fact, our current equipment amortization expenses, compared with the initial quotation, not only did not decrease, but increased."

"When you have time, you can come and see how the latest automatic transmission line is very different from what it was at the beginning."

"This part of the investment is borne by our company itself, and we have not asked customers to increase prices."

Zeng Tingting is also an old man, and she resolved Yu Xing's offensive in one fell swoop.

Every year, she has to negotiate price reductions with many OEMs, and she is very familiar with the tricks and opinions commonly used by everyone.

Even within Nanshan, each salesperson has a unified set of words.

"The bearings and gears used in Nanshan's gearboxes were generally special steel purchased from outside, and now they have basically switched to Nanshan special steel for its own production."

"But can the effect of this part of the price reduction be reflected?"

If one method doesn't work, immediately change to another method.

Yu Xing was not discouraged at all.

After all, talking about price cannot be achieved overnight, and it is destined to be a protracted war.

It's up to whoever compromises first.

"The change you mentioned is indeed consistent with the actual situation."

"But you should also know that the steel performance of Nanshan Special Steel is better than that produced by other companies such as Baosteel."

"At present, the price of the same ton of bearing steel in Nanshan is at least 3,000 yuan more expensive than that of Baosteel."

"Therefore, after the special steel is changed from outsourcing to in-house production, the main improvement is actually the quality and performance of parts, rather than reducing costs."

The two sides are saying a word to me, and they are stating their respective views to each other.

But in the end, it was destined to be fruitless.

Fortunately, there is no collapse, after all, Nanshan is not without price reduction.

It's just that Yu Xing wants to drop more.

……

"Bu Defan, I heard that the sales department is preparing to lower the prices of all models, keep up with the pace of Modu GM, and improve the competitiveness of our products."

"In this way, the pressure on your purchasing department is great, right?"

In a tavern in the magic capital, Hassan sat with Bu Defan drinking and chatting.

They came to the magic capital in the same year, and their relationship is very good.

Now they have been promoted to the directors of the purchasing department and the quality management department, and they can continue to work in Huaxia for three or five years, or even longer.

In this way, the connection between the two people is even stronger.

After all, there are many business intersections between the purchasing department and the quality management department.

In both public and private, it is necessary for both people to have a good relationship.

"The price reduction is also deserved, the price of our models in Huaxia is really a bit high."

"The yield of a car is more than twice as high as that in China, which is simply snatching money from consumers."

"However, the company has to link the sales price reduction with the purchase cost, which is also troublesome."

As the purchasing director, Bu Defan must be responsible for the cost of each model.

Every year, the company sets a certain price reduction target for them.

However, over the past few years, these price reduction targets have been relatively easy to achieve.

After all, the price of the model is relatively high, and the suppliers are generally relatively high when they quote at the beginning.

It can be regarded as reserving some room for price reduction.

However, with the decline in sales prices, yields will definitely be affected.

In this way, the pressure on Bu Defan will definitely increase.

The sales price can't go down, and it's all purely contributed by the profits of the people of the magic capital.

"Huaxia has come up with a domestic production rate before, in fact, I think this is a very good means of price reduction."

"China's auto parts industry has been developing continuously in recent years, and many parts can also be found locally."

"The most important thing is that the international parts giants, they have also built factories in Huaxia, improving the localization rate of parts."

"As long as you think about the tricks from this aspect, I don't think there is no room for price reduction."

From the standpoint of the quality control department, it is natural that all parts are imported from Germany, so it is very easy for them to manage.

But Hassan is not so selfish, such a visionless person.

Judging from the price reduction of Modu General this time, as well as the price reduction that the Modu public is ready to follow, the cost reduction in the future will definitely be the general direction.

Then it is definitely necessary to make more and more parts domestic production, or even switch to domestic suppliers.

Hassan wants to make a little bit of progress in this area as well.

There are challenges to achieve more conspicuous results.

"You're right, in the middle of this year, we're going to invite major suppliers to have an exchange meeting and put forward some new requirements with you."

"For those manufacturers who can't keep up with the pace of our development, don't blame us for being polite in the future."

Bu Defan will definitely not put all the pressure on himself.

Passing on the pressure of price reduction to each supplier is what he needs to do.

……

"Mr. Liu, recently, various domestic OEMs have agreed to Nanshan's chip change plan."

"In this way, Infineon's side is estimated to be defective soon."

"It doesn't seem like a way to go on like this."

Bosch Huaxia, Ren Cai came to Liu Zhenbo's office worriedly.

Some time ago, there was a lot of comparative news on the Internet about Bosch and Nanshan Group, and it seems that Nanshan Group is already a rival of the same level as Bosch.

There are even some articles that say that Nanshan Group is even more powerful than Bosch, otherwise why would Bosch suppress others?

This wave of public opinion offensive has made Bosch a bit passive.

Even some of Bosch's new projects have been affected to a certain extent.

At present, the practices of various OEMs in China have put Bosch in a dilemma.

I thought I had grasped the weakness of the Nanshan Group, but I didn't expect to catch a handful of air and a loneliness.

"What kind of Buick breakthrough 2005 action did by Modu GM directly kicked off the tide of price reductions in the automotive industry."

"Now not only the North and South Volkswagen have followed the price cut, but other OEMs have also made various moves."

"Directly, the market guidance price was lowered."

"A little bit of euphemism has increased the preferential range of 4S stores, in short, car prices are falling."

"In this way, the procurement of OEMs is naturally to find various suppliers to reduce prices."

"In this context, Nanshan's share of parts not only did not decline, but may rise further."

"We really can't go on like this."

Liu Zhenbo naturally understands the current embarrassing situation.

But he was also a little embarrassed and didn't know how to solve it.

"The company has now established a joint venture with Chuncheng Automobile Group, and there will be more and more factories in China."

"Theoretically speaking, the parts we produce locally in Huaxia will not be much more expensive than those of Nanshan Group."

"In this case, do you want to make an appointment with the people of Nanshan Group, let's sit down and have a good exchange, don't toss there?"

Ren Cai was a staunch anti-Nanshan faction before.

But seeing that the situation did not end well, she was also very flexible and began to change her mind.

Of course, this does not mean that she has any good feelings for Nanshan.

It's purely forced, and there's no way to do it.

"It's also a way to go."

"The two of us are fighting back and forth there, and when the time comes, old rivals like Denso and Delphi may be secretly having fun next to us."

"Rather than this, it is better to discuss it with Nanshan, and everyone will form a certain tacit understanding."

"Even if you want to compete, you won't make the price the price of cabbage."

"Volkswagen, BMW, Mercedes-Benz and other models are basically developed in Europe, and the fixed points of many parts are determined directly at the German headquarters."

"Even if Nanshan wants to compete, it is impossible to snatch most of the share in the short term."

Liu Zhenbo is also looking for some reasons to convince himself.

What else?

Previously, Infineon was persuaded to cooperate with Bosch to deal with Nanshan, but invited personnel from Bosch headquarters to come out.

Now it's like this......

He didn't even know how to report it!

"Then let me contact Zeng Tingting of Nanshan Group first to find out their tone?"

Ren Cai hopes to end the current situation as soon as possible, otherwise it will be Bosch's side that is becoming more and more uncomfortable.

"Go ahead!"

"Come out to make money, everyone still has a good discussion!"

……

Nanshan Group, Cao Yang watered Wan Nianqing as usual.

Next to Wan Nianqing, there is also a pot of pothos and fortune trees, which looks full of vitality.

"Mr. Cao, Bosch has softened!"

At this time, Zeng Tingting knocked on the door and came in directly to report the good news.

"Bosch is soft?"

"They don't have to give in to us, do they?"

Although Cao Yang is not afraid of Bosch's suppression, he is also very clear that Bosch, as the world's No. 1 parts industry, is not comparable to the current Nanshan Group.

Every industry has its own thresholds and circles.

Even if all of Nanshan's products are the world's first, it is impossible to get orders from all OEMs.

There are even times when other developers just don't want to spend time developing a new manufacturer, and they can directly find all kinds of problems and get you stuck outside.

For example, if your noise is not up to standard, your durability is not good.

Or to put it bluntly, your quality stability is worrying, your mass production performance is not enough, and so on.

Anyway, there are always many ways to get you stuck outside.

There is no obligation to use Nanshan Group.

"This wave of price reductions caused by Modu General has put additional pressure on the procurement of many domestic OEMs."

"In this case, they are much more enthusiastic about bringing in local manufacturers."

"It is estimated that Bosch is also feeling the pressure in this regard, so it wants to change the situation."

Zeng Tingting deals with so many customers every day, and she is naturally very clear about the situation in the automotive industry.

"What does Bosch want to do now?"

Although Zeng Tingting said that Bosch was soft, Cao Yang didn't think that the other party would come over to apologize to him.

That's simply an unrealistic request, and it doesn't make much sense.

"Their sales director, as well as the sales director of United Electronics, wanted to come and talk to us."

"It is estimated that it is to discuss the strategy of dealing with the main engine factory in the future, and share a piece of the cake, so as not to be so fiercely competitive."

"Mr. Cao, I think it's not impossible to do this."

"It's not a bad thing to be able to sell a little higher and make more profits."

"It just so happens that the company is now starting to enter the semiconductor field, and it needs a lot of profits to support its development."

Zeng Tingting was afraid that Cao Yang would be young and vigorous, so she directly rejected the olive branch thrown by Bosch, so she quickly expressed her opinion.

"If they want to talk, let's talk!"

"But in terms of the domestic market, we don't have much room to compromise."

"In terms of the international market, everyone can cooperate well, and even directly share the cake."

Cao Yang knows very well that Huaxia will become the world's largest automobile market in a few years, and then it will be unbeatable, and no country can catch up.

In this case, the share of the domestic market is naturally the most important.

(End of chapter)