Building a car is not a trivial matter.

This involves a change in all aspects of the company.

Although what Cheng Tao and Mi Ying said is quite reasonable.

But Cao Yang obviously couldn't make a decision immediately.

Even if he himself feels that he can start the car building project now, he still needs to gather the company's executives to discuss and set up a special project team after brainstorming.

"Zeng Bu, is there any important meeting in the company today?"

"I just saw that the general managers and deputy general managers of each branch are going to the big conference room."

In the sales department of Nanshan Group, Zeng Tingting closed the computer and prepared to go out.

Xu Peirui, who was sitting next to her, couldn't help but interject and ask.

At the beginning, she failed to compete with Mi Ying for the position of general manager's secretary, but her personal ability is undoubtedly very good.

So the back HR side provided her with an option to go to the sales department.

After several years of hard work, Xu Peirui is now the head of the sales section of the sales department.

is very trusted by Zeng Tingting.

Even many people in the sales department regard Xu Peirui as Zeng Tingting's successor.

"At the meeting temporarily arranged by the General Manager's Office, Mi Ying personally called everyone, and it is estimated that Mr. Cao has something to discuss with the ministers."

Zeng Tingting didn't know why she suddenly arranged such a meeting today.

Whether it is the ministers of the group or the heads of the following branches, everyone's schedule is actually very full.

This kind of ad hoc meeting will definitely conflict with other meetings.

However, everyone naturally knows which meeting is more important.

"The company just carried out a major reform at the beginning of this year, won't it be another big move this time?"

Although Zeng Tingting had already said that she didn't know the theme of the meeting, Xu Peirui couldn't help but guess.

"If there is really any big move, our sales department will definitely know about it."

"You first review the quotations of those customers' new models, and when I come back from the meeting, everything will be clear."

Zeng Tingting finished speaking and left the office.

……

"Zengbu, what's going on today?"

"Why did you call everyone over for a meeting so suddenly?"

As soon as Zeng Tingting entered the conference room, Pan Jinxing beckoned her to sit next to her.

"I don't know."

"I found out about this meeting half an hour before Secretary Mi called me."

"She was busy telling the others about the meeting, so I didn't ask her what the topic of the meeting was."

Zeng Tingting spread her hands, and she also felt a little strange.

"Has anything happened to the company lately?"

"Or maybe there's nothing special going on between us and our customers lately?"

Although he would know what the meeting was going to discuss later, Pan Jinxing couldn't help but discuss it with Zeng Tingting with a little curiosity.

"I haven't heard anything big about the company for the time being, and there is nothing very special with the customer."

Zeng Tingting thought about it, but she really couldn't think of a reason.

"I see that the general managers and deputy general managers of each branch are here, and the ministers of the headquarters are also here four or five, and it seems that the things to be discussed this year will not be small."

Pan Jinxing glanced at the conference room curiously.

The people who came in one after another at the door were the middle and high-level of Nanshan Group.

However, Cao Yang didn't let everyone wait for him there.

It was almost the time for Mi Ying to inform everyone of the meeting, and he walked in from outside with Mi Ying and Cheng Tao.

This situation immediately made a lot of speculation among interested people.

Does today's meeting have anything to do with the engine?

Did Cheng Tao cause something wrong with the company?

It seems that he is in a good mood, not like he is in trouble.

That's a new product on the engine side?

It must be so!

Soon, many people had speculations in their minds.

After all, it is no secret that Nanshan Engine is researching products of other displacements within the group.

Although it cannot be said that everyone knows everything, all of them, who are ministers and above, know everything.

"Ladies and gentlemen, I have summoned you here today to discuss one topic."

"That is, whether the group wants to build a car or not, and what are the pros and cons of making a car."

Cao Yang didn't go around in circles with everyone at all, and immediately announced the theme of today's meeting after sitting down.

As soon as these words came out, the ministers and CEOs in each seat couldn't help but show expressions of surprise, joy, and surprise.

Everyone's reaction is different.

"Mr. Cao, didn't we say that our customers would not build cars in the next three to five years?"

"If we go back on our word, I'm afraid there will be some trouble on the customer's side."

Zeng Tingting looked at the participants and first stood up to express her concerns.

Of course, in order to avoid misunderstanding, she immediately added: "I'm not against building cars, I just think the company needs to consider how to face these problems, and the best internal voice is to be able to unify the voice." ”

Building a car is in line with the ideas of most Nanshan employees.

After all, everyone wants their company to become bigger and stronger.

In everyone's inherent impression, the main engine factory must be stronger than the parts company.

This is not entirely true, but most of the time it is fine.

"Yes, Zengbe's worries are also justified."

"At present, our products are basically sold to various car companies, and if we want to build our own cars, no matter how we explain it, they will definitely have some concerns."

Ji Hua also stood up to speak.

As the general manager of Nanshan Transmission, he is actually not so active in building cars.

After all, Nanshan gearbox is now finally open the international and domestic markets, if you build your own car, it will definitely have an adverse impact on the expansion of the gearbox market.

Of course, he can't see the benefits of building a car.

So if the group is really sure to build a car, he will definitely not hold back.

"Minister Zeng and Mr. Ji's concerns are very reasonable."

"But before discussing this issue, I would like to ask Mr. Cheng to share a good news with you."

Cao Yang did not answer the question directly, but pushed Cheng Tao out.

A few of them have already discussed it for a round just now, and Cheng Tao has some understanding of Cao Yang's thoughts.

Now let him stand up and discuss it with everyone first, so that Cao Yang can waste a lot of saliva.

"Dear colleagues, Nanshan Engine has successfully developed a 3.0T twin-turbo engine, and the parameters are very ideal, far exceeding its peers."

"So I proposed that the company make a batch of technical prototypes to demonstrate our advanced technology in auto parts."

"The company's car building can be carried out in this name."

"And we build high-end cars, and there is no conflict with most of today's customers."

"In the short term, it should not have much impact on our parts business and equipment business."

"It's only when our car manufacturing business has grown and it's starting to threaten these current customers that they're going to react more violently."

"But by that time, our group's dependence on them has been greatly reduced."

"So there is no need to worry about the reaction of the OEMs now, or there should not be a particularly violent reaction from the OEMs in the short term."

As soon as Cheng Tao said this, the participants immediately knew it.

Obviously, Cao Yang had just come in with Cheng Tao, and they must have discussed this topic before the meeting.

Judging from the current situation, the group should be ready to build a car.

It's just that before building a car, everyone should have a good discussion and unify their thinking.

"I think what Mr. Cheng said is quite reasonable, if you build a car in the name of a technical prototype, you can at least give the company more than a year to come out."

"At that time, because of the problem of product positioning, we can further dispel the doubts of various customers."

"So I think the company should quickly set up a new model team and start planning to build cars."

He Qingquan has a very firm stance and supports car building.

"There is a big difference in the social influence of vehicle manufacturers and parts manufacturers, and the brand power is also very different."

"If our Nanshan Group does not produce cars, then the pace of development will soon enter a bottleneck."

"So I think the pros outweigh the disadvantages."

Dong Shengnan, Minister of Finance, is also a clear supporter of car manufacturing.

She has the clearest understanding of financial data, and also has a clear grasp of the medium and long-term planning of the sales department and other departments.

According to the current data, 500 billion is basically a threshold for Nanshan Group.

After reaching this scale, it will be very difficult to continue to grow in the future.

"We Nanshan Auto Parts have developed a lot of new technology parts, but in addition to some models of their own brands, most car companies are still unwilling to provide us with cooperation opportunities."

"In this case, we very much need Nanshan's own models to be equipped with these new technology parts, so that everyone can have a more intuitive understanding of our technology."

"For example, the display with navigation function that we are working on has many things in it that are much more advanced than the models currently sold on the market, but no manufacturer wants to use it yet."

"I fully support the company to start the car manufacturing project as soon as possible, set up a special development team, and strive to come up with a very competitive model, which is an instant hit."

Dai Hanbiao, as the general manager of Nanshan Auto Parts, is also very supportive of his own car building.

He is very confident in Nanshan's technology.

Even if it is to build your own car will cause other OEMs to be afraid, then as long as the products produced by Nanshan Auto Parts have strong enough QCD competitiveness, there is no need to worry about no orders.

"The threshold for building a car is not as high as everyone thinks, and we have already mastered the engine and gearbox in the three major parts."

"The rest of the parts are produced by ourselves and purchased by ourselves, so that the car can be built smoothly."

"But I think what kind of car should be built, how to position our models, how to make our cars sell well, this is very important."

Xiang Wei, the head of the Ministry of Justice, was originally going to make soy sauce, but seeing that the topic of discussion was so important, he couldn't help but express his opinion.

Everyone wants the company to grow in size and influence.

But how to realize this idea requires careful thinking.

After all, there are so many domestic car-making companies, and there are not many that can do very well, and it is not even possible to talk about who is doing very well.

Don't look at BYD, Geely, Chery, the sales data is not bad.

But in the world, compared with the 9 giants of 6+3, it is not a level of opponent at all.

The size of an automobile company, not to mention the scale of millions of units, as long as it can achieve more than one million units, the influence is completely different.

Obviously, there is no such enterprise in China.

"What Xiang Xiang said to the minister is also reasonable, the model positioning is very important, and it is even related to the success or failure of our car manufacturing project."

"As the first litmus test, our new models are fully equipped with the Group's latest powertrain and component technologies."

"Therefore, it is definitely inappropriate to go low-end to compete with independent brands."

"If you make a mid-range model like a joint venture, the brand power is also quite different."

"It's better to directly engage in a limited edition and brush up on our high-end positioning and brand influence."

"When the time comes, we will participate in some events and tests to let everyone see the difference of our new model."

The model positioning is a thing, and everyone fully discusses this way, which is not necessarily the best way.

So Cao Yang simply said his thoughts.

And when he said this, everyone who attended the meeting understood it.

That is, Cao Yang is preparing to build a car.

In other words, it is agreed to start the car building project.

Otherwise, I wouldn't have spoken like this.

Soon, the next other people's speeches, the style of painting also changed.

Private enterprises have obvious advantages in this regard, and the boss can quickly adjust the direction of development with a word.

So a wise boss is very crucial.

Whether the enterprise is developing rapidly or falling rapidly is often a question of the boss's thinking.

"Mr. Cao, if it is a limited edition production, it is very beneficial for our parts preparation."

"You can prepare production lines and materials for various parts in a very purposeful way."

"But I just don't know what level this limited quantity is?"

Dai Hanbiao immediately stood up and once again expressed his opinion.

For Nanshan Auto Parts, it is very important to have an accurate number of units.

If you plan 100,000 units a year, but end up producing only 10,000 units per year, it will lead to a lot of waste of manpower, equipment, materials, etc.

On the other hand, if you plan 10,000 units and the results are very good, if you always have to increase production, there will be a lot of problems.

When the time comes, it will be a big thing to ensure supply every day.

So the limited edition model can be said to be the best plan for him.

Of course, the impact of this limited edition is certainly not only that.

"Mr. Cao, the molds used on each part can also be targeted to select materials according to the requirements of the number of production units."

"If the number of units is small, you can even directly reduce the cost of the mold to one or two percent of the permanent mold by opening the soft mold."

"This minimizes the total investment in new models."

He Qingquan, as the general manager of Nanshan Mold, is naturally very concerned about the number of units.

If a new model is all open permanent molds, the expenditure on molds alone will go to three or four hundred million, or even more.

After all, every body stamping part and injection molded part needs a mold to be made, and there are at least thousands of molds involved in a car.

This can be said to be the largest expense for a new model project besides the development fee.

"No matter how many models are produced, our development work is actually the same."

"If we make our own high-end models, whether they are limited or not, the sales volume will not be very high."

"This means that our amortization in all aspects is very high, and the selling price will need to go to at least 300,000 yuan, or even higher."

"The pressure on the sales of this model is expected to be very high."

Zeng Tingting is not entangled in the topic of whether to build a car now.

Obviously, it's useless to dwell on it now.

However, as the head of the sales department, she is more worried about the sales of new models in the future.

Sometimes, it's not just because your product is good that it will sell.

There are too many cases of bad money driving out good money in the mall.

"Everyone's concerns are justified."

"Our first model is equipped with a 3.0T twin-turbo engine and an 8AT automatic transmission under development, and the price is expected to be relatively high."

"Therefore, the target is temporarily set at a limit of 10,000 units."

"As for whether it can achieve sales of 10,000 units a year, or whether it will take three or four years to achieve, it will take everyone's efforts."

"Since the company is ready to build a car, although it will be produced in the name of a technical demonstration prototype at the beginning, it will definitely produce other models in the future."

"Therefore, the importance of building a model development team, production and sales team, and building a supply chain system is more important than simply selling or making profits."

"This model, as long as it has a stunning appearance and super power, I believe that a limited edition of 10,000 units can be sold."

"And when it comes to going public, I hope it's the first half of 2006, or even if it can be brought forward to the end of 2005."

Cao Yang directly made the final decision and gave the general direction.

Next, we only need to focus on this big goal, discuss the things that need to be promoted by each department, consider what problems will be encountered, and then how to solve them.

"The best model sold in the American market now is Ford's F150, and the appearance of this car was designed by Mr. Cao."

"One of GM's flagship products is also a pickup truck model of Chevrolet, which is also the appearance designed by Mr. Cao."

"Even the N-BOX model, which Honda has just won the first quarter sales championship this year, is also a creative idea provided by Mr. Cao in terms of appearance."

"I believe that the company's new model will have a stunning appearance to the world, and with our super powertrain, it may bring a very different impact to the automotive industry."

"Maybe the limited edition model will sell out as soon as it is launched."

Cao Yang held meetings with various ministers, and Mi Ying usually didn't speak much.

However, today's occasion is more special, seeing that Cao Yang listened to everyone's opinions, and then determined the direction of development with a decisive decision, she couldn't help but stand up and give everyone some tips.

Have confidence in the company's car-making project!

Even if Cao Yang's positioning of the new model is relatively far from what everyone imagined before, he must be confident.

"I compared the power of the current 3.0T twin-turbo engine, which is directly comparable to the power of the BMW 730 and Mercedes-Benz S600."

"The price of these models is now more than one million, and when the time comes, our models will look better than them, the power will be better than theirs, and the price will be only half of theirs, so we should still be able to attract a group of people to buy."

"We can even compete with Volkswagen's Audi A6 in Chuncheng to see if we can enter the procurement category of high-end official cars."

As soon as Cheng Tao said this, the people present couldn't help but light up.

High-end official car procurement?

That's a good idea.

The current price of Audi A6 is not cheap, and the performance of Nanshan's new model will be stronger than A6 in all aspects, but if the price difference is not big, it is a chance to PK with others.

At least in Lingnan Province, there is no problem at all.

And high-end official cars are also very beneficial to enhance brand influence.

At least in the 2004 era, that's how it was.

"How to sell these models is not the most important thing to consider now."

"How to develop and produce models is the top priority now."

"From today onwards, the company will set up a special car manufacturing project, and I will personally be the person in charge of the project, and the ministers and general managers of various fields will be the heads of each field, and I will immediately start to take action."

Seeing that everyone's ideas were slowly starting to get closer, Cao Yang did not continue to discuss at this meeting.

Establish the system first, and give each department a few days to digest it first.

Then officially hold a new model project kick-off meeting, so that the big ship of Nanshan Group began to turn.

Looking at today's meeting after this year, it is destined to be a meeting that will go down in history.

Cao Yang even arranged for someone to film and record today's meeting in the corner.

Of course, this video must be kept secret now, and it is not suitable for public release.

However, even so, after this meeting, it immediately caused a very big sensation in Nanshan.

In recent years, new joint ventures have been established in China every year, and international auto giants have begun to lay out in China.

The sales volume of the automobile market is also very strong, and the growth rate is far ahead of the international market.

In this case, the topic of car manufacturing is actually very marketable among the employees of Nanshan Group.

Although the content of today's meeting will not be transmitted to ordinary employees, it is impossible to keep the confidentiality of such a large project as a car.

Even if you don't know what model you are making, you don't know the specific time node, but the company is going to build a car.

This information, as long as you ask, is still easy to obtain.

After the meeting, the ministers and branch presidents also convened their own key members to start preparing for the car-making project.

Eventually, the news inevitably spread.

(End of chapter)