Chapter 267 Benchmarking the BMW 7 Series, Is This Whimsical?

[In response to everyone's call, the name of the dream car has been changed!] 】

Star Automobile Co., Ltd.

After the name was determined, Nanshan Group immediately arranged someone to be responsible for the relevant registration procedures.

At the same time, Cao Yang and Xie Lingyun also officially visited Liu Tianwu and briefly reported the new car planning of Xingchen Automobile to him.

Although he heard Cao Yang say that Xingchen Automobile was just preparing to take the high-end route at the beginning, and the output would not be very high, he was a little disappointed.

But after all, it is a vehicle production project, Nanshan has such a strong technical accumulation, Xingchen Automobile is still worth everyone's expectations.

"Mr. Cao, the relevant procedures of Xingchen Automobile, as long as it involves Lingnan Province, I can tell you that it will be wrapped up in me, and there will be no problems."

"However, the vehicle project needs to be approved by the National Development and Reform Commission and some other ministries, and the relevant departments of Lingnan Province need to help coordinate this work."

"I will personally take Mr. Xie to run around at that time, and strive to get all the formalities down within this year."

"In addition, the district is ready to acquire another 2,000 acres of land next to the third phase of Nanshan Industrial Park as a reserve land for Xingchen Automobile in the future."

"The relevant land requisition procedures and the work of three links and one leveling will be carried out in advance in the district, and it is planned to complete all the work in this regard within next year."

Although the first model of Xingchen Automobile is limited to 10,000 units, the production line is also a small batch production line in the third phase of Nanshan Industrial Park.

But Liu Tianwu definitely doesn't want Xingchen Automobile to stay in the third phase of Nanshan Industrial Park.

So even if Cao Yang hadn't proposed that he needed land, he had already begun to think about it in advance.

At that time, maybe they can force Xingchen Automobile to speed up the launch of other new models.

Liu Tianwu feels that as long as Cao Yang is willing, Xingchen Automobile can do better with other domestic independent brands.

At that time, not to mention hundreds of thousands, millions of sales, even if there is an additional car company with an annual output of 100,000 units, the GDP of the district can increase by more than 100 billion.

This increase is definitely very attractive.

Because of the existence of Nanshan Group, Panyu has ranked first in Yangcheng in terms of economic growth for several consecutive years.

Liu Tianwu definitely hopes that this growth rate will continue to be maintained, and it is best to be able to sit in the top three or even the first position in the GDP of all districts and counties in Yangcheng one day.

Then the position under his ass can definitely be moved.

And if he moves again, he can achieve a leap in his life.

After all, from the deputy hall to the main hall, it can be regarded as a huge breakthrough.

"Then it's more troublesome for the leader to help worry about it."

"We Xingchen Automobile are interested in becoming the largest automobile company in the country in the future, and we also hope that from the very beginning, all kinds of procedures will be approved in accordance with the process."

"In the future, when introducing the company's development process, we can also avoid some criticism."

Cao Yang did not express an opinion on the land acquisition mentioned by Liu Tianwu.

People are doing it for their own good, and it is definitely inappropriate to jump out and oppose it.

But if you blindly go along with it, it will disrupt the development rhythm of Xingchen Automobile.

So leaving it alone is the best thing to do.

Anyway, the district is only going to requisition land and do the work of three links and one leveling.

In the future, if Xingchen Automobile really needs to build a new factory, then the speed will be very fast.

"This idea of yours also makes a lot of sense."

"Obtaining automobile production qualifications in a roundabout way is indeed easy to criticize, and it also seems that the development of the enterprise is not confident enough."

"In this regard, our district will definitely go all out to promote it."

Liu Tianwu gave a promise very affirmatively.

Whoever dares to stop such a major project will not be able to get along with him.

He was even more anxious than Cao Yang.

Economic development is not empty talk.

Instead, it needs to be supported by many tangible projects.

Now that Xingchen Automobile is such a high-quality project, it must not be allowed to be yellow because of the problem of production qualification.

……

Cao Yang is busy!

But no matter how busy you are, you always have to eat.

The White Swan Hotel, in a box overlooking the Pearl River, Cao Yang, who had worked all day, had dinner with Sisi.

The relationship between the two of them now belongs to friends, and lovers are not full.

There is still a layer of paper in the middle that has not been pierced.

"Mr. Cao, I heard a rumor, your Nanshan Group is going to build a car?"

As a reporter from Huaxia Taiwan in Yangcheng, Fang Sisi's sources are naturally very rich.

Not to mention that she still has connections with some people in Nanshan.

"Yes, our car-making project has been officially launched, and even the name of the new company has been given, which is called Xingchen Automobile."

Sooner or later, this news will completely spread in the industry, and naturally there is nothing to hide.

"Star Motors?"

Fang Sisi tasted it, "Isn't building a car your real dream?" ”

has in-depth contact with Cao Yang, and Fang Sisi still knows his mind very well.

This is a man with big ambitions.

Making Nanshan Group the world's largest auto parts company should be just one of the dreams.

In the end, it will definitely enter the vehicle manufacturing industry.

After all, a parts giant like Bosch, no matter how famous it is, it is impossible to compare with Volkswagen and Toyota.

"Whether it's making parts, equipment, or cars, it's my dream!"

"Even in terms of importance, I think parts and equipment are more important."

For the Huaxia automobile industry at this stage, Cao Yang's statement must be no problem.

Huaxia is already a big country in automobiles, but there is still a gap of 108,000 miles with the automobile power.

Looking at the whole world, all automobile powers must have their own set of automotive supply chains.

American, German, Dongying, Korean......

In extreme cases, people can build cars without even using any foreign supplier.

Of course, this refers to L1 suppliers.

If you go deep into the L2 layer, or even the L3 and L4 layers, it involves raw materials, chips and other electronic components, which is certainly not 100% possible in one country.

"There are already a lot of domestic auto companies, but I don't think they are worth looking forward to."

"Nanshan Group, which has mastered the world's leading powertrain technology and parts technology, to build cars, I think is the most worth looking forward to."

Fang Sisi naturally knows how to talk very well.

Let's not say that her words are facts in themselves, even if they are not, she can find a lot of entry points to praise Xingchen Automobile.

When two people are together, if they want to get along harmoniously, they must not be able to stare at each other's bad side every day.

"Building a car looks simple, but it's not that hard to build."

"But it's not that easy to build well."

"It's easy to produce one car, but it's not that easy to produce 1,000, 10,000."

"After the official launch of Xingchen Automobile's car-making project, I deeply felt the difficulty of building a car, especially a good car."

In front of his subordinates, Cao Yang is definitely not suitable to discuss difficulties there and how much pressure he has.

But in front of Fang Sisi, it was different.

Those who should complain can still complain.

"You're right, the automobile industry can become a pillar industry of economic development in many places, and there must be some unique thresholds in it."

"For example, in the United States, there are only three or five automobile companies, and in Germany, it is about the same, and France and Korea are even less."

"But we now have at least 100 car companies of all kinds, right?"

"The competitive situation faced by Xingchen Automobile is definitely completely different."

"If you want to stand out, for example, you have to make different moves from other car companies."

"But you have mastered the core engine and transmission technology, and this alone, I think it is stronger than any other domestic car company."

Fang Sisi's words were not simply there, but from the heart.

Whether it is the old Chuncheng Automobile or the Xifeng Group, which is also pinned on high hopes, the technology accumulation in the engine and gearbox is very different from the Nanshan Group.

Even Great Wall Motors and Chery Automobile, which have been working hard to develop their own engine and transmission technology, are not on the same level as Nanshan.

"You're right."

"But now a production qualification is stuck in front of us, so we have to go to the district and Yangcheng departments at all levels to help."

"Although the leaders are also very active and take the initiative to help promote, I think this kind of restriction is actually very unnecessary."

"As you said, there are at least 100 domestic enterprises with automobile production qualifications, but less than one-third of them occupy the mainstream position in the market."

"Instead of letting some zombie companies occupy resources and thinking about relying on a qualification to make money, it is better to completely let go of this qualification."

"There are so many domestic automobile companies, the competition is definitely fully marketized, and it is also speechless to continue to be stuck in production qualifications in this field."

This kind of thing, Cao Yang will definitely just complain in private, and it is not suitable to say it in public.

In fact, he is not completely incomprehensible to such an approach.

After all, if it is completely liberalized, when the time comes, a group of companies will swarm to build cars, and the quality will be uneven, and there will be accidents.

"Is Xingchen Automobile stuck in the production qualification now?"

Fang Sisi confirmed again.

"yes!"

"I guess the ideal situation is that it will be possible to get these things done by the end of this year."

"If it's not ideal, it won't be able to be done next year, and in the end we will have to rely on the acquisition of qualified companies to solve this problem."

Cao Yang is not a stingy person.

But he was reluctant to spend the money he had unjustly.

The acquisition of a company without any technology and talent is purely for a production qualification, and he is really reluctant.

"I can help with this, maybe it's not that big."

"If even Nanshan Group can't be approved to build cars, then there is no reason for other car companies to be approved."

When Fang Sisi said this, Cao Yang didn't particularly care.

The two chatted next.

The night view of the Pearl River outside is becoming more and more beautiful.

While sipping the wine and chatting with the beauty, Cao Yang couldn't help but drink a little high.

Fang Sisi's alcohol consumption is not bad, but he usually doesn't drink much.

Today, with Cao Yang, the two of them killed two bottles of red wine together.

In the end, both of them were a little dizzy, so they opened a room in the White Swan Hotel and stayed there.

Good days, beautiful scenery, beautiful women, handsome guys!

Everyone has known each other for so long, and some things naturally happened.

……

At the regular meeting of the Xingchen Automobile Project the next day, Cao Yang rubbed his temples while reminiscing about last night's scene.

During the meeting, it was rare to get distracted.

"Mr. Cao!"

"Mr. Cao!"

The little secretary Mi Ying hurriedly reminded her next to her and said, "Our new model, which models should we choose for the benchmark model?" ”

"Huh?"

"BMW 7 Series!"

Cao Yang was stunned for a moment, and immediately reacted that he was distracted.

However, his mouth was like a conditional launch, and he said his target model.

However, as soon as he said this, the participants immediately couldn't help but discuss.

"BMW 7 Series, will it be too niche?"

"I feel like SUVs are starting to get hot now, wouldn't it be better to get an SUV?"

"From a publicity point of view, it seems like a good idea to use the BMW 7 Series as an opponent."

"The positioning is so high, can it be sold when the time comes?"

"The power configuration of our 3.0T twin-turbo engine + 8AT automatic transmission can compete with the BMW 7 Series."

"I feel that it is very difficult for consumers to accept that we are a model at the same level as the BMW 7 Series."

"Either you don't do it, you want to do the best, this is really Mr. Cao's style."

……

There are all kinds of discussions, and there are also a variety of opinions.

However, in addition to worrying that the positioning is so high-end and it will not sell well at that time, there are not many people who oppose the BMW 7 Series as a benchmark model.

Of course, Cao Yang also heard some constructive suggestions.

For example, is it a large SUV?

This vision is obviously good.

However, he has already "chosen" the appearance drawings of the first model of Xingchen Automobile in his mind, and naturally he will not change his mind.

With enough stunning looks and power, even the BMW 7 Series has to feel the pressure in front of it.

At this point, Cao Yang has a confidence that no one else can match.

"I know you all have all sorts of questions, but it's all normal."

"The first new car of our Xingchen Automobile will be the same level as the BMW 7 Series, but with a coupe style, the price will be close to the price of the BMW 7 Series in the European and American markets."

"I will personally be responsible for the design of the exterior of the new car, and I will personally take the team to confirm the style of the interior."

"If you don't make a hit, it's a blockbuster!"

"Nanshan Group is different from domestic auto parts companies, and our Xingchen Automobile is even different from other domestic car companies."

"I'm very confident that I can do that!"

Cao Yang directly made a final decision and determined the problem of model positioning.

Next, it is time to move on to the specific design work.

(End of chapter)