Domino effect!

If Xingchen Automobile wants to start moving forward, it must not be tossed within its own company.

Some related plans need to be reported to the district.

Some recruitment actions are even more imminent and cannot be delayed.

Fortunately, this recruitment is much easier than chip talent recruitment.

In particular, after Lang Yongxiang, a professor from the School of Automotive Engineering of Lingnan University of Science and Technology, joined Xingchen Automobile as the deputy general manager in charge of R&D and the dean of the research institute, the progress was even smoother.

His protégé is old, and dozens of people have joined the Xingchen Automobile Research Institute.

You take me, I take you, colleagues, classmates, a contact, directly save a lot of HR time.

In this way, the movement of Xingchen Automobile will naturally become larger.

"Big brother, are we really going to reinvest in a factory to produce covers and hot-stamping parts such as four doors and two covers for Xingchen Automobile?"

Guo Shufu, as the director of the purchasing and sales department of Yangcheng Huaqiang Stamping Factory, has a very close relationship with Nanshan Group.

For the relevant information of Xingchen Automobile, it is obviously a little more than others in the industry.

"Of course, is this still fake?"

"If we don't have production results, other manufacturers won't give us a chance if we don't have production results."

"Xingchen Automobile is regarded as its own person, so it outsourced the processing of such important parts."

"In addition, in terms of hot stamping production lines, BENTELER is ready to put into the domestic production line."

"Although we have already invested in two production lines next to Great Wall Motors, we have not yet formed an advantage compared with BENTELER."

"Just take this opportunity to invest in another hot stamping production line to further improve our layout."

"Later, when we go to Modu Volkswagen and Modu General to fight for orders from OEMs such as Modu Volkswagen and Modu GM, there will be a lot more opportunities."

Guo Shuyin is a very aggressive person.

Otherwise, in order to update the stamping equipment, the shares would not have been given to Nanshan 30%.

In recent years, the development of Fuqiang factory has also been very rapid.

Today's annual output value has exceeded 300 million, which is unique in the Yangcheng auto parts industry.

"But to produce large panels, we need to re-invest in large-tonnage presses."

"And the hot stamping production line, it is a production line that requires an investment of 50 million, is it too risky?"

Guo Shufu naturally hopes that the company can develop rapidly, but not blindly.

"50 million hot stamping production lines, which is already cheap."

"I heard that Benteler has invested in the hot stamping production line in Huaxia, heating furnaces, stamping machines, laser cutting equipment, and an investment of more than 100 million yuan under one production line."

"We can buy half the cheaper because most of the equipment is purchased from Nanshan and does not need to be imported."

"From that perspective, we have a few more chances of winning in this area than others."

"If we can get orders from Modu Volkswagen and Modu General, we can also go to Modu to build a factory."

"When the time comes, if there are factories in the north, south, and central places, it will be even more beneficial for our business expansion."

Guo Shuyin's words made Guo Shufuye can't help but look forward to it a little more.

In the automotive stamping parts industry, as long as you want to make large parts, building a factory near the main engine factory is almost a must.

Otherwise, you'll have to make small bracket parts.

Otherwise, the long-distance transportation costs of large stamping parts can make you lose all your competitive advantage.

"But I heard that the first model of Xingchen Automobile is a high-end luxury model limited to 10,000 units, which is said to be directly comparable to the BMW 7 Series."

"With such an exaggerated positioning, let alone 10,000 units at that time, it is likely that 1,000 units will not be sold."

"Then our factories have invested so much, and they are all vacant there."

As soon as Guo Shufu said this, Guo Shuyin was also silent for a moment.

Naturally, he heard the news.

To be honest, Xingchen Automobile did not enter the production range of more than 100,000 like BYD and Geely, and he was a little disappointed.

In his opinion, as long as Xingchen Automobile enters the competition with domestic independent brand car companies, it will definitely be able to win.

Not to mention selling hundreds of thousands of units a year, there is definitely no problem with monthly sales of more than 10,000 units.

It is not impossible to accumulate a few years, engage in three or five more models, and directly impact three or five hundred thousand annual output.

In that way, Zihuaqiang factory can usher in great development by taking advantage of the trend.

So when he first heard that Nanshan Group was going to build a car, he didn't fall asleep all night of excitement.

Even his daughter-in-law felt that he was a few minutes better than before.

However, the news I finally got was ......

"You will have this worry, and I believe that Xingchen Automobile has also considered this issue internally."

"But in the end, they chose such a model as the first model, and I think they still have their own considerations."

"Besides, it doesn't matter if the first car doesn't sell very well."

"They can go ahead and launch a second and third model."

"With the strength of Nanshan Group, there is no reason why their models cannot compare with domestic independent brands."

"I've heard that even Ford's best-selling F150 is the appearance designed by Mr. Cao."

Guo Shuyin quickly strengthened his thoughts.

The factory must be built.

If it is not built, there will definitely be a gap in the relationship with Nanshan Group.

This is completely unbearable for him.

Huaqiang Factory is already a part of the big ship of Nanshan Group, once the relationship with Nanshan Group is deadlocked, then the future will definitely be more worrying.

"Okay, big brother, what you said is not unreasonable."

"Mr. Cao is willing to gamble, so we have to sacrifice our lives to accompany the gentleman."

Although Guo Shufu still has a lot of worries in his heart, he can only accept this reality in the end.

……

"Mr. Yin, I confirmed a news through the relationship with the Yangcheng Industrial and Commercial Bureau, Nanshan Group is really going to officially build a car."

"The name of the automobile company is Xingchen Automobile Co., Ltd., and it has been officially registered in the prototype."

Song Xianming, director of Chery Automobile's purchasing department, came to Yin Chuan's office worriedly.

Although Chery Automobile's engine is working hard in the direction of its own production, they have two blockbuster models this year that are equipped with Nanshan 1.5T turbocharged engines.

Among them, the son of the East, which is responsible for supporting sales, only models equipped with this engine sell better.

2004 was not so friendly to Chery Automobile.

Half a year has passed, but the goal set at the beginning of the year has not been completed even 3 percent.

It is certain that the goal will not be achieved throughout the year.

But at least to achieve positive growth, Chery Automobile has a very clear attitude from top to bottom.

In this case, their most important supplier is starting to build their own cars, and things are more worrying.

"We knew about this news before, and I also communicated directly with them Mr. Cao, and the other party made it clear that they would not produce models below 200,000 yuan, and there was no competition with us."

"So you don't have to worry about it, the most important thing is to do our own reform well."

Yin Chuan's reaction was not so pessimistic.

Although Nanshan Group is powerful, Chery Automobile is not a vegetarian.

As the existence of a domestic independent brand, Yin Chuan also has his own pride.

"Mr. Yin, I think the biggest obstacle facing the company at present is the brand factor."

"So far, users' brand awareness of Chery is still based on economic cars such as QQ, rather than on service and brand connotation, and the company must improve its brand image if it wants to make a difference in the mid-to-high-end market."

"The car manufacturing project of Nanshan Group, starting from the high-end at the beginning, wants to establish a high-end brand image, may not have any impact on us in the short term, but in the long run, it is likely to be our biggest opponent."

Song Xianming's vision is still very good.

However, at this time, his concern is obviously that no one cares.

"In the past, Chery Automobile focused on solving the problems of production and independent brand research and development, but now the company's main focus is on improving the quality of old products and improving after-sales service."

"How to build a rapid response system from R&D to production and sales is the biggest challenge for the company at present."

"Take the sales company as the leader, and drive the company to establish a customer-oriented management process."

"At the same time, customer relationship management should also be established in the internal value chain such as production process flow, production and marketing relationship, quality management, and product development."

"The sales company adopts the order management method internally, and directs the production and procurement plan according to the orders of the 4S store, which is the most suitable and most needed plan at present."

"The purchasing department should cooperate with production and sales in this regard."

"As for the cooperation with Nanshan, everything is business as usual this year."

"What happens in the future, I'll talk about it later!"

Yin Chuan's attitude is very clear.

Chery Automobile now has a lot of inventory, and it is not at all the time to worry about the impact of new competitors on itself.

He also knows very well what Song Xianming wants to ask him for today, which is nothing more than whether to continue to maintain close cooperation with Nanshan Group in the future, and whether to consider diversification when selecting suppliers to reduce the influence of Nanshan as much as possible.

These fears are not unfounded.

But it is clearly not the point of consideration at this stage!

Feeling the attitude of his boss, Song Xianming could only let go of his worries.

However, Chery Automobile will think so, and other companies may not.

"Jim, the rumors of Nanshan Group's car building have been finally confirmed."

"Their new company is called Xingchen Automobile Co., Ltd., and it is said that they are already hiring people everywhere."

"In our Pan Asia Technology Center, it is said that more than a dozen people have left during this time, and all of them have been poached by Xingchen Automobile."

Wang Huiliang, deputy director of the general procurement department of Modu, chatted with Jim, the director sitting next to him, early in the morning.

Pan Asia is a 50% joint venture between Modu Automobile Group and General Motors, and is the first joint venture professional automobile design and development center in China, which has been established in 1997.

The current Buick Regal was developed in Pan Asia.

This strong design center has many of the country's first-class and world-leading development facilities.

For example, vehicle safety laboratory, emission laboratory, chassis motion and dynamic parameter measurement laboratory, vibration and noise laboratory, powertrain engine and transmission calibration laboratory, structural laboratory, electronic and electrical laboratory, material laboratory, vehicle thermodynamic wind tunnel, etc.

Designing a car is not simply a matter of drawing or producing the individual parts.

Instead, it is necessary to formulate a series of test standards and test items, and successfully pass these verifications, in order to be truly loaded.

Pan Asia's configuration in this regard is obviously very complete.

It can be said that Pan Asia is currently the strongest design center in the field of passenger cars in China.

At least that's what everyone in the magic capital thinks.

Cao Yang will arrange people to poach a large number of people from Pan Asia, also because of their rich R&D experience and relatively low labor costs.

Otherwise, if they are all recruited from overseas, the labor cost is a bit unbearable.

However, as a powerful design center in China, more than a dozen people have changed jobs in such a short period of time, which will definitely attract attention.

After all, normally speaking, it is people from other companies who want to enter Pan Asia, not people who want to leave Pan Asia.

As soon as he inquired like this, the matter of Xingchen Automobile poaching people was naturally exposed.

As a purchasing department that has a lot of dealings with Pan Asia, Wang Huiliang naturally learned about the relevant news as soon as possible.

"Nanshan Group has a relatively strong strength in parts, and our 6AT is now purchased from them."

"But rashly entering the field of vehicle manufacturing, this will outweigh the losses, right?"

Naturally, Jim also knows more about the Nanshan Group.

After all, the other party is the largest auto parts company in China.

No matter in any field, as long as it can be the largest in China, there must be a few brushes.

"I also think so, Nanshan has built its own cars, and when we choose suppliers in the future, we will definitely not be able to give priority to them."

"Even when the cost of other manufacturers is higher than Nanshan, as long as people are willing to review and descend to the same level as Nanshan, we can consider giving them one more chance."

The operation Wang Huiliang said is obviously non-compliant in some bidding fields.

But in the automotive industry, it is also relatively normal.

After all, choosing suppliers for auto parts is not a simple matter of comparing prices and doing math problems.

Instead, you need to consider QCDDMM and other aspects of the situation, and make a choice after comprehensive consideration.

"Well, people from Bosch and Delphi have also contacted me before, and they want to further strengthen the cooperation with our Magic City General Motors, so that we can give them some opportunities to challenge the price reduction."

"In the future, unless the price of Nanshan is so low that other manufacturers can't do it, or their parts technology is really unique, or don't give priority to them."

Jim rarely saw that Wang Huiliang actually agreed with his own ideas in this regard, so he naturally agreed with his idea without any hesitation.

Of course, this change is not something that can be felt immediately on a daily basis.

It can only be said that after this general direction, in the long run, it will have a certain impact on the order acquisition of Nanshan Group.

Unless Nanshan's parts always have a technical and cost advantage over others.

……

Netease Auto Channel, Lin Jiayan came to Fang Dawen with a laptop and said, "Editor-in-chief, I just learned a piece of information, and I think I can focus on promoting it." ”

Since the cycling home became popular, the car channels of various portals have not had such a good time.

When OEMs place advertisements, they must look at the effect of advertising.

Obviously, advertising on Autohome is more targeted and effective than on the portal.

In this way, it will naturally affect the income of the car channels of various portals.

Taking away people's money is naturally the most hated.

Fang Dawen must be full of disgust for Autohome.

"What's the news?"

"What's going on in the car industry again?"

Fang Dawen looked at Lin Jiayan a little curiously.

Since Yu Yu jumped ship, Lin Jiayan can be regarded as his most powerful subordinate.

Regarding the matter of her proposal, Fang Dawen still attaches more importance to it.

"Huh?"

"Star Motors?"

"Another new car company has come out?"

Without waiting for Lin Jiayan to introduce, Fang Dawang saw the content on the computer.

"Yes, Yangcheng has newly established a car company called Xingchen Automobile, which is an affiliated company of Nanshan Group."

"The legal person of the company is directly Cao Yang, the general manager of Nanshan Group."

As soon as Lin Jiayan added this, Fang Dawen immediately knew why she wanted to report this matter alone.

It's no secret that Autohome is the property of Nanshan Group.

And the contradiction between himself and Autohome, everyone is relatively clear.

The game sector hasn't fully recovered until now.

"Are they ready to build a car?"

"When did you find out about this?"

Fang Dawen quickly weighed the meaning behind this matter.

The domestic automobile industry has been very hot in recent years.

This can be seen from the fact that more and more international auto giants are investing and setting up factories in China.

So normally, the establishment of a new car company is also big news, but it is not a big thing.

But Xingchen Automobile is the industry of Nanshan Group, which is different.

"I just heard about it last night, and Xingchen Automobile should have just registered a few days ago."

"After getting the news, I also inquired in the car circle, and most people still don't know."

"But I've also contacted the sales leaders of some car companies, and some of them have heard a little bit about it."

"Nanshan Group has not publicized such a big thing, I am afraid that it will affect the cooperation of the main engine factory in the parts business of Nanshan Group."

"The more worried the other party is, the more necessary it is for us to make this matter bigger and let everyone know that Nanshan Group has started to produce cars."

As soon as Lin Jiayan said this, Fang Dawen couldn't help but nodded.

No matter what the significance of this matter is, as long as Nanshan doesn't want to see it, it's worth it.

"You immediately arrange for someone to write a few articles on the theme of Xingchen Automobile, and we will put news related to Xingchen Automobile in the headlines of the car channel every day this week."

"Nanshan Group's engines and gearboxes and other parts have been adopted by many OEMs, contributing a lot of profits to them."

"Now that they're building their own cars, it's sure to be feared by other companies."

"When the time comes, we will push it behind the back, and it will definitely be enough for them to drink a pot!"

Fang Dawen couldn't help but smile on his face.

Thinking of the scene of Nanshan Group's continuous loss of orders in the future, his mood is much more relaxed.

With the report of NetEase Auto Channel, other portals will naturally not miss such a blockbuster news.

Many reporters even wanted to go to Nanshan Group for an interview, but they were all rejected.

However, Nanshan officially entered the production of vehicles, and the news spread completely.

Even Ford's headquarters, far away in the Pacific Ocean, is being discussed.

"Chris, Nanshan is going to build his own car, what do you think about this matter?"

As the design director of Ford Motor Co., Mace is also under a lot of pressure right now.

Although due to the best-selling F150, Ford is in a bit better off than it was historically.

But the entire U.S. auto market, whether it's General Motors or Ford, is actually going downhill right now.

Especially in terms of financial reports, the numbers can be described as deteriorating.

On the contrary, Toyota, Honda, Nissan, Mazda, Hyundai Kia and other Dongying and Goryeo car companies have developed very rapidly in the United States in recent years.

Don't look at the growth rate of the entire American auto market, but the sales of these car companies are constantly rising.

Under the situation of this and the other, Ford Motor's life is naturally not easy.

"There are so many car-making companies in the world, and even if Nanshan Group produces cars, it will not have much impact on us in the short term."

"For us, the American market and the European market are the most important, and the share of the Chinese market is still too low."

Chris obviously didn't take Nanshan's car building too seriously.

After all, he has only been to Huaxia twice in total, and he lacks awareness of the rapid changes in the automobile market there.

"Nanshan's Cao Yang's design talent cannot be ignored, and many people may not be fully aware of it."

"Although it is unlikely that their car companies will pose much of a threat to us in the next few years, it will be difficult to say in ten years."

"I think you still need to think about how to cooperate with Nanshan Group in the future."

Mace is a little worried that when the time comes, those car companies in Huaxia will also come to the United States to compete with Ford Motor Co., Ltd., just like Dongying car companies.

It's hard to say what that will be like.

However, he didn't know how deep the relationship between Chris and the Nanshan Group was.

He also didn't know that the trading company invested by Chris's wife and brother now has a close relationship with SKF, Nanshan Group and other companies.

"Aisin is a subsidiary of Toyota, and we used a lot of Aisin products before."

"Nanshan has only now entered the field of car manufacturing, is it possible that it can be more threatening to us than Toyota?"

As soon as Chris said this, Mace had no way to refute it at all!

For Nanshan, the business of supporting Ford vehicles has virtually minimized the impact.

Otherwise, Chris and Mays maintain a point of view and consider this matter on the line.

Perhaps in the future, Nanshan Group's role in Ford's supply chain will become lower and lower.

This is obviously a situation that Cao Yang does not want to see.

(End of chapter)