If you want to talk about the international auto giants, which one has the worst relationship with Nanshan, it has to be Toyota.

Because of the relationship between Nanshan gearbox, Aisin's share of the international gearbox market has dropped significantly.

In addition to Toyota, Subaru, Suzuki and other Toyota-affiliated manufacturers that continue to use Aisin transmissions, Ford, General Motors, and Volkswagen are all reducing the proportion of Aisin transmissions.

Even now, Aisin has been almost completely removed from the supply system.

Although this effect cannot be said to be fatal to Aisin, it is definitely devastating.

Almost all of their efforts in the last ten years have been scrapped.

The son was disabled, and when he became a father, he naturally had to stand up and support him.

However, he wrestled with Nanshan several times, but Toyota did not get a favor.

Even after a series of investigations, Toyota vaguely discovered that the "brake gate" incident in the United States also had the shadow of Nanshan behind it.

In this way, the relationship between the two sides is even more unpleasant.

"Chenbu, you should have seen the reports about Xingchen Automobile on the Internet in the past two days, right?"

Spring City Toyota, sales department director Miyazaki Himasa took the initiative to talk to Vice Minister Chen Wenzhan about Xingchen Automobile.

It is rumored that Chen Wenzhan is about to be promoted to the deputy general manager of Chuncheng Toyota and the head of the sales headquarters, and his status within the Chuncheng Automobile Group is also rising, and he can be regarded as a young Zhuang faction that has been reused.

Toyota wants to influence Chuncheng Automobile Group, and Chen Wenzhan is obviously a good messenger.

Now that Nanshan Group has entered the field of car manufacturing, Toyota naturally has ideas.

"See, the domestic car market is expected to become more and more intense in the future."

"Especially since May this year, Modu GM has set off a wave of price cuts, and various car companies have followed up."

Chen Wenzhan thought that Miyazaki Himasa was just chatting casually with him, so he didn't particularly care.

Soon, however, Miyazaki's thoughts were revealed.

I saw him say: "Nanshan Group itself has a strong production capacity of engines and gearboxes, and many independent brands in Huaxia are using their powertrains, and even the gearboxes are sold to the international market,"

"Some time ago, they also competed directly with Bosch, and in the end they did not fail."

"It is conceivable that their strength is very different from the average Huaxia independent brand."

"I think the emergence of Xingchen Automobile should bring a great variable to the Huaxia automobile industry."

"Does Chuncheng Automobile Group need to consider taking precautions?"

Chen Wenzhan is also a smart person.

From Miyazaki's words, he also tasted a little different.

However, since Miyazaki didn't say it directly, he wouldn't take the initiative to ask.

On the contrary, he continued to pretend to be a little confused, and said: "Didn't Autohome report that Xingchen Automobile is preparing to build a luxury car brand in China and prepare to produce high-end models with large displacements?" ”

"This market is very niche and is mainly occupied by Mercedes-Benz, BMW and Audi."

"Even Toyota's Lexus has a very small market share in China."

"The establishment of Xingchen Automobile should have a very small impact on our Spring City Toyota, right?"

When Chen Wenzhan said this, Miyazaki found that he didn't know how to refute it.

But soon, he found an entry point.

"Chen, you're right, Xingchen Automobile is doing this now, and the target is not our car companies, but I think the biggest impact is likely to be the Audi model of Spring City Volkswagen."

"Audi is a luxury model, and Huaxia's official car procurement, many high-end cars are using the Audi A6."

"Judging from the reports on the Internet, I feel that the first model of Xingchen Automobile is likely to compete with the Audi A6."

"At that time, the interests of Chuncheng Automobile Group will definitely be lost."

"I think you can consider mentioning it to the leaders of the group to improve your vigilance against Xingchen Automobile and Nanshan Group?"

In the end, Miyazaki Himasa finally said his purpose.

With Toyota's own strength, it is already difficult to contain the Nanshan Group in China.

But the stronger the Nanshan Group, the greater the threat to Toyota.

In the past, it was Aisin, but in the future, the development of parts companies such as Denso and Toyoda Gosei will definitely be affected.

Therefore, Toyota Huaxia has regarded Nanshan as its main competitor.

Not to mention that now Nanshan Group has also established Xingchen Automobile to produce its own cars.

"Before the official exposure of Xingchen Automobile's models, it is estimated that with the current news, it will be difficult for the group to make any big moves."

"Unless there's a better option on the market than Nanshan."

"Minister Miyazaki, is Aisin interested in establishing a joint venture with the Spring City Automobile Group?"

"If possible, I think Aisin's 6AT has every chance of entering other subsidiaries such as Volkswagen and Mazda."

Chen Wenxian basically figured out Miyazaki's thoughts.

At this time, I naturally want to reap some benefits.

If he can promote a joint venture between Aisin and Chuncheng Automobile Group, it will definitely give the group boss a high look.

"Aisin already has a factory in Huaxia, and the current production capacity is not saturated, so it is estimated that there is no need to continue to expand the business in the short term."

"But on the Denso side, I can help ask."

"Maybe they can take out part of the business and explore the possibility of setting up a joint venture factory."

Miyazaki also knew that it would be very difficult to let Chen Wenzhan promote something, and if he was not given some credit.

Denso itself is now optimistic about the automobile market in China and wants to expand its related business.

Whether it is related parts of the engine, or other parts such as air conditioners, meters, and VSAs, Denso is a leader in the industry.

In addition to supplying Toyota, Yangcheng Honda, Zephyr Honda and Zephyr Nissan are also his customers.

Even independent brands such as Chery Automobile and Geely Automobile have some parts produced by Denso.

"If Denso can form a joint venture with Chuncheng Motors, I am sure that all companies in the group will be able to use Denso's parts as much as possible."

Chen Wenzhan also drew cakes for Miyazaki very quickly.

However, Miyazaki is really willing to eat this cake.

The domestic automobile industry is very different from that of foreign countries.

The models of joint ventures and independent brands under each automobile group will give priority to the products of the group's subordinate parts companies.

And most of these parts companies are actually joint ventures.

It is a joint venture established between an international parts giant and an auto parts company under various automobile groups.

Whether it's the seats, the air conditioning, or the exhaust system, this is the case.

"I'll contact the people of Denso as soon as possible, and I'll communicate with you as soon as there is a situation!"

……

"Mr. Cao, the joint venture negotiations of Yangcheng Toyota have been completed, and the new company will be officially established next month."

"At that time, there will be four automobile companies in Yangcheng, are we considering readjusting the positioning of the model, otherwise the sales of Yangcheng Honda, Xifeng Nissan and Yangcheng Toyota will be higher than ours, and it is estimated that the support for us from all sides will decline."

Liu Tianwu has been a little entangled these days.

Every day, he finds time to visit Autohome and various portals to catch up on news related to the automotive industry.

Especially in the past few days, the various reports of Xingchen Automobile are generally not good words.

This made him a little tangled too.

You must know that for the development of Xingchen Automobile, he has already begun to arrange people to carry out land acquisition work.

If Xingchen Automobile can't develop by then, his pressure will be quite great.

Especially this month, he suddenly learned that Yangcheng Automobile Group and Toyota Motor were going to set up a joint venture in the next district, and his pressure was even greater.

"Honda Automobile and Yangcheng Automobile established Yangcheng Honda, but in 03 years, I ran over to establish Xifeng Honda with Xifeng Automobile Group."

"In this way, Yangcheng Automobile naturally wants to find Honda's rival Toyota to establish a joint venture."

"Yangcheng now has two Dongying car companies, and the supply chain is relatively sound, so it is not surprising that Toyota will set up a factory here."

"In the future, maybe Volkswagen will also find a place to set up a factory in Lingnan Province."

Cao Yang did not directly answer Liu Tianwu's question.

He has already begun to work on the exterior design of the model, and the positioning of the model has been determined.

Change it at this time, it's too child's play.

Besides, he really wants to build up the brand power of Xingchen Automobile, otherwise it will not be difficult to produce more than 300,000 cars in the future.

Competing with independent brands such as BYD, Chery, and Geely in the car market at the level of 100,000 yuan every day is not the situation he wants to see.

If that's the case, I'll just start building a car.

No need to put it off until now.

"Lingnan Province, as the province with the largest economy in the south, is also a key province for automobile sales."

"I'm not surprised that more and more car companies will come over."

"However, the more car companies, the more policy support from provinces and cities will be dispersed."

"For example, during this time, we were running for the license plate of Xingchen Automobile, and now we have encountered a problem."

"Even in the past few days, all parties have begun to be busy giving Yangcheng Toyota's birth permit."

"Yangcheng will definitely become more difficult to apply for licenses for two companies from the ministry at the same time."

"It's hard to say whether Xingchen Automobile will be sacrificed for the sake of Yangcheng Toyota."

"After all, Toyota's influence in the world is visible to everyone."

"I heard that their first imported model is the world's best-selling CAMRY model, which is the same route as Yangcheng Honda's first introduction of Accord models, and everyone is very optimistic."

Liu Tianwu was still struggling with whether to tell Cao Yang about this unfavorable influencing factor.

Now seeing Cao Yang's insistence on engaging in luxury models, he can't help but say it.

In the Yangcheng Toyota project, a lot of information is still in the confidential stage and has not been officially announced.

It stands to reason that it is not appropriate to say it.

But for the sake of Xingchen Automobile, Liu Tianwu doesn't care so much.

Anyway, this news, in fact, some well-informed people already know.

Soon Yangcheng Automobile Group and Toyota Motor will also make an official announcement.

"Leader, Xingchen Automobile's planning, we already have a relatively clear direction internally."

"Our Nanshan Group needs a high-end model as a verification model of our new technology, otherwise there is no way to fully highlight our technical advantages."

"This is also a big event related to the development of Nanshan's auto parts business."

"In the future, Xingchen Automobile will definitely have more models launched, but the positioning of the first car has been determined."

"We have already started the design of the whole vehicle in-house, and the planning of the production plant is also in progress."

"As for the licensing matter, we will also consider two routes at the same time."

"On the one hand, we will continue to apply normally, and on the other hand, we will contact some potential companies to see if they can acquire them at a lower price."

As soon as Cao Yang said this, Liu Tianwu couldn't insist on anything.

After all, the most important business of Nanshan Group now is parts.

You can't let Cao Yang give up the development of the parts business in order to build a car, right?

……

"President, Nanshan Group has also made cars, and it is really a good time for us to establish a joint venture with Yangcheng Automobile Group at this time."

Atsuo Fukuichi sat in first class with Fujio Zhang and flew to Baiyun Airport.

Toyota Motor wants to establish a joint venture with Yangcheng Automobile Group, and now the negotiations have entered the final stage.

Soon, the official announcement will be made to the public.

At this time, as the president of Toyota Motor, he naturally couldn't stay in Toei all the time.

"Huaxia's auto industry is developing too fast, and their sales this year are estimated to surpass ours."

"At this rate, Huaxia is likely to be the world's largest auto market in five years."

"We have established a joint venture with Chuncheng Automobile Group in the north, and now it is just right to go to the south."

"It's just that I didn't expect to encounter the establishment of Xingchen Automobile at this time, so don't blame us for going against them."

Zhang Fujifu's opinions on Nanshan have also become bigger and bigger in recent years.

Toyota Motor and its subsidiaries have suffered several losses in the hands of Nanshan.

But I didn't take advantage of it once.

Is it tolerable, or is it intolerable?

"Through the joint venture, we can promote Yangcheng Automobile Group to cooperate with Nanshan Group as little as possible."

"The parts companies under our group can consider giving each other a little bit of shares when setting up a factory in Yangcheng, so that it should be more convenient when land acquisition and dealing with various departments."

Atsuo Fukuichi's abacus is obviously also very loud.

Over the years, there have been many Dongying enterprises that have established joint ventures in Huaxia, and we have figured out a plan to maximize benefits.

So don't look at the joint venture party occupying 30% or 50% of the shares, it seems that a lot of profits have been shared.

In fact, they can transfer most of their profits through various methods such as technical commission fees and imported components.

In the end, the joint venture party took the profits, and 30% of the shares could share 10% of the actual profits, which is very good.

If you do it too much, Sancheng shares can't even share the actual profits.

"Well, that's a good idea."

"I believe that Yangcheng Automobile Group should also be very interested."

"When the time comes, it would be best if we could find an opportunity for Yangcheng Automobile to come out to face Fu Nanshan Group!"

(End of chapter)